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Apple Music Launches AI Transparency Tags — but only if Labels and Distributors Declare Them

Apple Music announced Transparency Tags, a new metadata requirement that forces record labels and distributors to label AI‑generated artwork, tracks, compositions, and music videos. The tags are optional for now but will become mandatory for future deliveries, placing disclosure responsibility on the supply chain rather than the platform. Apple’s approach contrasts with Deezer, which runs its own AI‑detection engine and reports receiving over 60,000 AI‑generated tracks daily, 39% of its uploads. Deezer also warns that up to 85% of AI streams are fraudulent, highlighting the urgency of clear labeling standards.