Monday, April 6, 2026
Market Intelligence for Entertainment Professionals
Musk urges SpaceX advisers to buy ads on X as $2T+ IPO looms
Elon Musk is pressuring banks, law firms and other advisers involved in the upcoming SpaceX IPO to become paying customers of his AI chatbot xAI’s Grok and to purchase advertising on X. The tactic coincides with SpaceX targeting a valuation above $2 trillion, while X’s ad revenue has been declining.
Also developing:
By the numbers: Paramount raises $24B to fund Warner Bros. Discovery acquisition
More brands are investing in original entertainment, but not all will succeed.
Adweek (People Moves)

"It is testament to the innovation in the independent sector that Revelator has been bought by Warner," IMPALA said in its statement Source
Music Business Worldwide (MBW)

The music industry is tentatively embracing the artist formerly known as Kanye West
Bloomberg – Technology (sitewide)
Struggling movie theaters have turned to selling increasingly elaborate novelty popcorn buckets to increase fans' concessions spending.
Los Angeles Times – Entertainment & Arts
The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.
Social Media Today
Gulf sovereign capital speeds media consolidation. ~$24bn Saudi-led backing lowers financing risk for Paramount’s $81bn Warner bid. Risks: regs, execution, leverage. Trade: buy Paramount. 🔍 — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov
‘Bully’ debuts at No. 1 according to gamma., deluxe album announced; Lauryn Hill records vocals for Ye https://t.co/CttMQ4acfs