All William Hill SPFL Play-Offs to Be Streamed Live
The Scottish Professional Football League (SPFL) will stream every play‑off match live for the first time through the Premier Sports Player platform. Matches not already on Sky Sports, BBC Scotland or BBC ALBA will be available on a pay‑per‑view basis at £9.99 per game. The rollout covers the Championship, League 1 and League 2 (Pyramid) play‑offs, while existing broadcast agreements for Premiership finals remain with Sky and BBC. SPFL chief executive Neil Doncaster highlighted the move as a way to broaden audience reach and enhance broadcast quality.
Could a Unified, Independent Measurement System for CTV Be Close?
Industry leaders at an ADWEEK House Possible chat highlighted that Connected TV (CTV) has become a powerful ad channel but still suffers from fragmented, opaque measurement. Viant’s recent acquisition of TVision, which uses camera‑based eye‑tracking to count viewers and gauge...
How Marketers Can Get Clean Incrementality Measurements in a Messy World
Marketers are under mounting pressure to prove the incremental impact of their spend, yet only about 8% of brands have a formal incrementality program. Panelists highlighted that attribution is both technically hard and organizationally fragmented, making it difficult to isolate...
Roku’s New Home Screen Won’t Let You Go Back To The Old Version on Roku TVs & Roku Players, Over...
Roku announced a mandatory redesign of its home screen that will display larger, persistent ads and prioritize subscription apps, aiming to boost ad revenue and user engagement. The company also launched its first cloud DVR‑like features through a partnership with...
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
Amazon Ads is pivoting to outcome‑based TV advertising as advertisers demand measurable sales impact. The company unveiled upgrades—including an expanded Prime Video Insights beta, a new long‑term sales metric, and longer measurement look‑back windows—leveraging its proprietary Authenticated Graph. This graph...
Upfronts Advertisers Say They Want Outcomes – And Amazon Licks Its Chops
Amazon Ads is rolling out a suite of measurement upgrades aimed at TV and streaming advertisers who are demanding outcome‑based buying. The new Prime Video Insights beta lets brands match first‑party data to specific genres and shows, while a long‑term...
Constance Schwartz-Morini Built a Powerhouse Sports Career on Losses, Lessons, and Leverage
Constance Schwartz‑Morini turned a high‑school negotiation—trading a frog dissection for a spot on the bowling team—into a lifelong talent‑management career. After a decade in the NFL’s entertainment‑marketing division and a stint guiding Snoop Dogg’s brand, she co‑founded SMAC Entertainment with Michael Strahan...
Live Nation Germany & Postbank Cooperate On Club Tickets
Live Nation Germany and Postbank have launched the “Postbank Club Ticket” program, granting a 50% discount on tickets for more than 500 club shows each year to customers with a Postbank online checking account. The discount applies to both the...
MobiKwik Launches New Campaign on UPI & Loans with Rajasthan Royals
MobiKwik has launched the #EverythingIsFair campaign in partnership with the Rajasthan Royals, spotlighting its UPI payment and instant personal‑loan services. The initiative uses short films featuring Yashasvi Jaiswal, Ravindra Jadeja and Shimron Hetmyer to illustrate everyday cash‑back transactions and five‑minute loan approvals. The...
World Cup Beverage Marketing—The $10.5B Shift Brands Can’t Ignore
The 2026 FIFA World Cup is projected to inject $10.5 billion into global advertising, turning the tournament into a month‑long beverage marketing platform that rivals the Super Bowl. Brands are reallocating spend toward the World Cup to exploit its sustained global...
Flipkart Taps Kodinhi’s Twin-Town Identity for Its ‘Double Deals’ Ad
Flipkart’s SASA LELE sale campaign uses Kerala’s twin‑town Kodinhi to showcase “double deals.” The ad features more than 20 twins, turning the village’s unique demographic into a visual metaphor for paired discounts. Produced by 22feet and directed by Godwin D’mello, the...
Making Plans with Nigel
Veteran CAA agent Nigel Hassler celebrates 40 years in the live‑music business as Garth Brooks heads to BST Hyde Park. Hassler’s unconventional rise—from a polytechnic dropout and HMV sales assistant to junior agent at World Service, then senior roles at...
A Local Content Realization
Steve Allan argues that the bulk of "local" radio content is actually commercial advertising, outstripping locally produced talent by roughly four to one. He points out that many stations devote 12‑16 minutes per hour to ads, half of which are...
Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign
Fox Sports has launched its FIFA World Cup promotional campaign with a new TV spot titled “Miracle.” The ad imagines U.S. Men’s National Team star Christian Pulisic scoring a last‑minute goal to win the tournament, set to Elvis Presley’s “The...
The Reader Who Left Your Article Early Might Be Your Most Engaged User
Regula Marti argues that engagement is not a single metric; the same reader behavior can signal success or friction depending on context. She urges publishers to segment audiences and examine session‑level data rather than relying on article averages. A case...
Lee Harris Joins WABC As ‘Worldwide News Network’ Readies Launch
Red Apple Media, owner of WABC Radio, announced the upcoming launch of the Worldwide News Network, a global audio news platform delivering real‑time, English‑language reporting across broadcast, streaming, and smart‑speaker channels. The company appointed veteran Lee Harris, former WINS and...
Special Effects, Animation, Video Games: Why the United Kingdom Has Become the Global Benchmark for Creative Industries
The United Kingdom’s creative sector is booming, with audiovisual production spending of $7.1 billion in 2024 and a target of $11.1 billion by 2028. London’s visual‑effects (VFX) ecosystem, anchored by firms like Framestore, DNEG and The Yard VFX, has earned 10 of...
SEN Back in Front as Kyle Is Joined by a Pap at His Hamish Pow-Wow
Sports Entertainment Group (SEG) surged 7.1% after raising its full‑year profit guidance to more than AU$15.5 million (about US$10.2 million). The boost pushed SEG’s market capitalisation to AU$84.3 million (≈US$55.6 million), reclaiming the top spot from ARN Media, whose valuation slipped to AU$83 million (≈US$55 million)....
Vodafone Idea Forays Into Micodramas with Bullet Microdrama App
Vodafone Idea Limited (VIL) has partnered with Bullet Microdrama to add the latter’s short‑form library to its Vi Movies & TV OTT service. This marks the first telecom‑level microdrama deal in India and makes the content available to users at no charge. India accounted...
Women-Centered, Artist-Owned: A Q&A With Chera TV
Chera TV debuted this spring as the first artist‑owned vertical streaming platform, launching its inaugural drama *To Her Beat* for a one‑time price of $14.99. The service forgoes a subscription model, instead offering a gamified points system where 15,000 points...
The Future of Influencer Marketing Lies in Human+AI Coexistence: TEN-X Report
The TEN‑X report shows Saudi Arabia’s influencer and content‑creation market was worth $387 million in 2025 and is projected to reach $3.6 billion by 2033, driven by a 32.2% CAGR. The Kingdom now hosts 40% of GCC influencers, with over 263,000 media...
SVG Sit Down: NEP America’s Mike Werteen on How Great Tech, Better People Drive Success
Mike Werteen, president of NEP Americas and global chief commercial officer, discussed how the company balances cost‑effective production with heavy capital investment amid a packed event calendar that includes the Super Bowl, Olympics, NBA All‑Star Weekend, World Cup and the...
Wargaming Launches PC Version of 'World of Warships: Legends'
Wargaming has released the PC version of its naval‑combat MMO World of Warships: Legends on Steam and the Xbox PC platform. The launch adds cross‑progression, letting players sync accounts between consoles and PC, and grants exclusive perks to Xbox Game...
From Ad Tech Tax to AI Data Brokers: The New Middlemen Keep 100%, Publishers Say
Publishers are confronting a new threat: third‑party content scrapers that take 100% of their articles without compensation. Analysts estimate the "scraper economy" at roughly $1 billion, with 21 identified vendors such as Firecrawl, Exa, Brave and You.com. These firms rebrand as...
TikTok Recreates Its Ads for Billboards Through Vistar Partnership
TikTok has launched a new out‑of‑home offering with Vistar Media that recreates TikTok ads specifically for billboards and other digital screens, rather than simply resizing existing mobile creative. Vistar’s in‑house studio works with brands to redesign campaigns for various screen...
The State of Generative AI in the Creator Economy
Generative AI has moved from a peripheral experiment to a core component of creator workflows in 2026, with 80% of creators using AI tools at some point. Platforms such as YouTube are cracking down on low‑quality AI videos, removing 16...
This Week’s Top Tours: Luke Combs Draws Nearly 100K For Ohio Stadium Show
Luke Combs sold 97,367 tickets at Ohio Stadium on April 25, marking the seventh‑largest single‑show attendance ever recorded for a solo headliner and the third‑largest ever in the United States. The concert is part of his "My Kinda Saturday Night...
Melbourne Royal Show Hires RCJ As Media Agency Partner
Melbourne Royal has selected RCJ as its media agency partner for the 2026 Melbourne Royal Show, scheduled for September 24‑October 4 at the Melbourne Showgrounds. The partnership aims to deliver an integrated media and digital strategy that drives early consideration, expands reach,...
Adeia Inc (ADEA) Q1 2026 Earnings Call Transcript
Adeia Inc. reported record 2025 results, posting $443 million in annual revenue and $182.6 million in Q4, surpassing the high end of its guidance. The quarter featured nine new licensing deals, including marquee agreements with Disney, Microsoft, and Major League Baseball, expanding...
Gaia Inc (GAIA) Q1 2026 Earnings Call Transcript
Gaia Inc. posted Q1 2026 revenue of $25.5 million, an 11% year‑over‑year increase to $99 million for the full year, while gross margins rose to 87.6% quarter‑over‑quarter. Free cash flow improved to $1.7 million in the quarter and $4.9 million annually, supporting a cash...
7plus Tops April BVOD Rankings as Audience Climbs 50%
Seven’s free streaming service 7plus led Australia’s commercial BVOD market in April, securing a 43.4% share of viewing. The platform’s audience swelled 50.5% year‑over‑year, delivering more than 3.6 billion minutes of content, with live streaming—particularly AFL matches—showing the strongest growth. Strong...
Sky Sports to Air W7F Tournament
Sky Sports has secured exclusive UK broadcast rights for the women’s World Sevens Football (W7F) tournament, scheduled for May 28‑30 at Brentford’s Gtech Community Stadium. The third edition, and the first hosted in England, will feature eight Women’s Super League clubs—including...
Country Music’s Newest Star Bobby Doggins Signs Deal with Woodstock Bourbon & Cola in New Audio-Led Campaign via Kerfuffle
Woodstock Bourbon & Cola has launched an audio‑led marketing campaign anchored by a debut Spotify single, “The Wood Life,” performed by emerging country artist Bobby Doggins. The initiative, created by independent agency Kerfuffle, pairs the bourbon brand’s laid‑back “good life”...
Neverness to Everness: Why NTE Will Give The HoYoVerse A Run For Its Money
Hotta Studio’s new free‑to‑play RPG *Neverness to Everness* (NTE) is positioning itself as a serious challenger to miHoYo’s HoYoVerse franchise. The game matches the action‑RPG combat of *Genshin Impact* while allowing a four‑character party and on‑the‑fly swaps. NTE adds deeper...
2026 BAFTA TV Awards to Stream on HBO Max Australia
The 2026 BAFTA Television Awards will be streamed live on HBO Max Australia, debuting at 4:03 am AEST on Monday, 11 May. The ceremony, filmed at London’s Royal Festival Hall, is hosted by comedian Greg Davies. Warner Bros. Discovery secured five nominations, including The...
The Devil Wears Prada 2 Follows up The Super Mario Galaxy Movie's Sequel Success
The Devil Wears Prada 2 opened to $77 million domestically and $233.6 million worldwide, ranking as the second‑biggest opening of 2026 behind The Super Mario Galaxy Movie. The strong debut underscores the power of sequels to draw audiences, matching other surprise hits like...
YouTube Tests New Music Generation and Moderation Tools
YouTube is testing a new Studio feature that lets creators generate four royalty‑free instrumental tracks to replace copyrighted audio, aiming to cut content‑ID claims. The same rollout includes a bulk comment‑moderation tool that filters replies by conversational context rather than...
Horror ‘Hokum’ Leads Indie Weekend With $6.4 Million, No. 5 Spot — Specialty Box Office
Neon’s horror‑comedy *Hokum* opened on 1,885 screens, pulling in $6.4 million and landing at No. 5 in the North American box office behind four wide‑release blockbusters. The film was produced on a modest $5 million budget and has earned an 86% Rotten Tomatoes...
‘Devil Wears Prada’ Sequel Leads Box Office With $77 Million
Meryl Streep returned as Miranda Priestly in "The Devil Wears Prada 2," delivering a $77 million domestic opening—the strongest debut for a traditional comedy in 11 years. The film added $157 million from overseas markets, pushing its worldwide total to roughly $234 million. Female...
CEOs Welcome Extension of Commercial Broadcasting Tax Freeze
The Albanese government will extend the suspension of the Commercial Broadcasting Tax (CBT) for another two years, pushing the deadline to 8 June 2028. Free TV Australia estimates the measure will save the sector roughly $111.3 million Australian dollars (about $73 million USD). Industry...
Warner Music Group Named to TIME’s List of 100 Most Influential Companies for Its Approach to AI
Warner Music Group (WMG) has been added to TIME’s 100 Most Influential Companies list, highlighted for its proactive AI strategy. The label balances protection of artists with innovation by forging licensing deals with AI firms such as Suno, Udio and...
Suno Is Now the ‘Controller’ of Songkick User Data – and Is Hiring a GM to Wire It Into Its...
Suno has officially taken over control of Songkick’s user data, including artist and location preferences gathered through its Spotify integration. The move follows Suno’s November acquisition of the concert‑discovery platform from Warner Music Group and is accompanied by a new...
‘We Pride Ourselves on Human Curation’: Vocana Is an Indie Music Service Determined to Challenge Spotify’s Payment System — I...
Vocana, an indie‑only music streaming service, launched public beta three months ago, offering 40 million tracks from 2 million artists and a user‑centric royalty model that bypasses Spotify’s pro‑rata payouts. The platform relies on human‑curated “Hubs” and community sharing instead of algorithmic...
'The Devil Wears Prada 2' Steps Out to $77 Million at the Box Office
The Devil Wears Prada 2 opened with a $77 million domestic debut, bringing its worldwide total to $233.6 million—about 72 % of the original’s earnings. Women comprised 71 % of the opening‑week audience, underscoring their box‑office clout. The sequel, made on a $100 million budget, earned a 77 %...
MSC Cruises Reveals Gigantic New Theme Park Onboard Ship
MSC Cruises announced that its upcoming flagship, MSC World Asia, will debut in December with a groundbreaking open‑air theme park called The Harbour. The attraction features Europe’s first over‑water swing, the longest dry slide at sea, a ropes course, waterslides...
Blake Davis of Green Hill Music on Working With Olivia Newton-John
Blake Davis, GM of Green Hill Music, oversees a catalog of more than 3,000 titles spanning jazz, New Age, Celtic and pop. He recently led the 40th‑anniversary reissue of Olivia Newton‑John’s iconic "Physical," adding rare content and remastered audio. Davis is...
How Film Festivals Have Influenced the Business of Independent Cinema
Film festivals have transformed from end‑stage showcases into commercial engines that launch independent films and careers. By concentrating industry attention, festivals like Sundance and Cannes legitimize projects, prompting rapid acquisition bids from distributors and streaming platforms. Awards and jury prizes...
Imagine Dragons Lead Singer's Multiplayer Game Underperformed, but It Isn't Shutting Down
Imagine Dragons frontman Dan Reynolds' studio Night Street Games released the multiplayer shooter Last Flag on April 14, but the title has struggled with low concurrent players and missed launch expectations. Rather than shutting down, the studio announced a community‑focused roadmap that...
Hytale Boss Doesn't Want Its Mod Browser to Feel Like "a Shopping Mall," But Is Exploring Ways to Support Creators
Founder Simon Collins‑Laflamme said Hytale’s upcoming in‑game mod browser will stay free to install, with no price tags displayed. While the studio is not committing to a paid‑mod model, it is brainstorming optional creator‑support mechanisms, such as a Patreon‑style system...
2026 NBA Playoffs Deliver Highest Viewership in Over Three Decades
The NBA’s 2026 playoffs have delivered the highest viewership in 33 years, averaging 3.91 million viewers per telecast across ABC, ESPN, NBC/Peacock, and Amazon Prime Video. The regular season attracted 170 million unique U.S. viewers, an 86 percent rise from the previous year,...