
Marcom M&A activity in 2025 edged higher to 55 deals, reflecting a modest rise from 2024 but still far below the 2016 peak. The sector’s focus has shifted from expansion‑driven roll‑ups to infrastructure‑led consolidation centered on AI, cloud, and data platforms. Omnicom’s acquisition of IPG, adding 53,000 staff and $10.7 billion in revenue, dwarfed the rest of the $13.1 billion transaction volume and effectively ended the “Big 6” era. Smaller, specialist deals now dominate, with two‑thirds of AI‑focused transactions occurring since 2023.

The Television Bureau (TVB) released its latest cross‑platform measurement, finding that traditional broadcast television viewed on a TV set still commands the greatest audience reach and the longest average viewing time among all media channels. The advantage holds true across...

HBO Max announced a global crackdown on password sharing, extending stricter enforcement beyond the United States. The new policy replaces the current optional pop‑up with a mandatory prompt that requires non‑household users to create their own accounts. The rollout coincides...
Rob Light, managing director of Creative Artists Agency (CAA), reflected on the firm’s four‑decade evolution from a modest music department to a global, full‑service powerhouse. By pioneering in‑house artist development, tour marketing and private‑event divisions, CAA secured breakout successes such...

Warner Bros. Discovery announced that its gaming division will revive its biggest franchises in 2027‑28 after a year of strategic reset in 2025. The company has narrowed its focus to four core IPs—Mortal Kombat, Game of Thrones, Harry Potter, and DC—following a series of...
All Nippon Airways (ANA) announced a partnership with The Pokemon Company to introduce three new Pokemon‑themed aircraft in 2026, marking the franchise’s 30th anniversary. The fleet will feature a Boeing 787‑8 in Red, a Boeing 787‑9 in Green, and a...

Mattel Digital Studios is debuting its flagship card game Uno on two major creator platforms, Fortnite and Roblox. The company partnered with Look North World to develop Uno Royale for Fortnite using Unreal Editor for Fortnite (UEFN). Simultaneously, a Roblox...

PepsiCo leveraged its DRIPS platform to launch two limited‑edition beverages for the theatrical run of *Wicked: For Good* at Regal Cinemas. The drinks—Mountain Dew Emerald Mischief and Tropicana Lemonade Good Witch Swirl—were crafted with bold colors, boba and edible glitter...
BetBoom announced a partnership to sponsor all Counter‑Strike 2 broadcasts in Brazil produced by the ESL FACEIT Group for the remainder of 2026. The deal places BetBoom branding on six flagship events, including ESL Pro League Seasons 23 and 24 and multiple IEM...

My.Games announced that the Warface: Clutch Xbox servers will be permanently shut down on August 25, 2026. In‑game purchases were disabled on February 26, and the title will soon be removed from the Microsoft Store. The closure ends access to...
Ozone, a coalition of more than 500 UK and US publishers, has secured its first deal to list inventory on Microsoft’s Media Marketplace, exposing over 200 million monthly users to programmatic buyers. The integration leverages Ozone’s first‑party reader data, promising more...

Sundance‑premiered road‑trip comedy *The Shitheads* has landed a U.S. distribution deal with IFC, slated for a theatrical summer release. The film stars Dave Franco, O’Shea Jackson Jr., Kiernan Shipka and Nicholas Braun, with a supporting turn by Peter Dinklage. Written, directed...

Media Res has entered a first‑look distribution agreement with Fifth Season, designating the Swedish thriller *Summer of 1985* as the inaugural project. The series, based on John Ajvide Lindqvist’s novel, follows a group of friends whose summer turns deadly after...

Sky has secured a first‑look agreement with Starz for the 50 Cent‑produced boxing drama Fightland, which will debut on Sky and Now TV in the UK. The series, shot in London, follows a disgraced champion seeking revenge and is executive‑produced by Curtis Jackson’s...

Brands that authentically engage Black audiences can unlock significant economic upside, as Black consumers are projected to wield $2.1 trillion in buying power by 2026. They are four times more likely than average shoppers to follow the WNBA and spend roughly...
Influencer marketing budgets are set to surge, with 72% of marketers expecting over a 50% increase in 2026. This rapid expansion brings heightened scrutiny from finance, procurement and leadership, especially around audience authenticity, which 56% cite as their top risk....

Meta’s Andromeda overhaul replaces the legacy ad‑retrieval layer with a unified deep‑learning system, reshaping which ads enter the auction on Facebook and Instagram. The change was driven by exploding creative volume, the rise of Advantage+ automation, and the limits of...

Content Partners announced the appointment of former WME business‑affairs executive Benjamin Kram as Vice President. Kram will lead business development, expanding the firm’s content investments and strategic partnerships. He brings extensive negotiation experience across film, television and digital media from...

Nexstar Media Group posted its fourth‑quarter 2025 results, beating Wall Street revenue forecasts while slipping into a net loss. Adjusted EBITDA and adjusted free cash flow fell sharply compared with the prior year. CEO Perry Sook highlighted the company’s aggressive...

Starboard Entertainment has secured North American distribution rights to Mark Pellington’s experimental documentary *This Is Buzz*, which premiered at the 2026 Slamdance Film Festival. The film, a music‑driven exploration of the 1990s MTV cult series *Buzz*, will open theatrically in...

Google is expanding its AI‑driven "text guidelines" feature to all AI Max and Performance Max advertisers in a global beta. The tool lets brands specify terms or concepts to include or exclude, ensuring AI‑generated headlines and descriptions stay on‑brand, tone‑appropriate,...

Instagram is evolving from a visual showcase into a platform‑native sales engine, replacing traditional landing‑page funnels with content‑driven conversations. Brands move prospects from Reels‑based discovery through interactive Stories and comments into direct‑message (DM) dialogues that close sales without leaving the...

The Circuit Group has officially launched Beat Switch Music Services, a white‑label infrastructure offering for independent labels and artists. After two years of silent development, the division now supports more than 20 indie labels, providing distribution, rights management, publishing, marketing,...

Atresplayer, the streaming arm of Spain’s Atresmedia, has broadened its partnership with Claro Video, embedding its entire video‑on‑demand catalog and four flagship linear channels into the Claro platform across 14 Latin American markets, including Mexico. The deal upgrades the 2021...
The Interactive Advertising Bureau (IAB) announced the 2026 NewFronts event, scheduled for March 23‑26 in New York, spotlighting AI‑driven video, streaming, and CTV innovations. The four‑day conference will feature live and virtual sessions from tech giants like Google, Meta, and...

Alinea Analytics reported that Xbox Game Pass added three major titles in January 2026—Death Stranding Director’s Cut, Star Wars Outlaws, and Warhammer 40,000: Space Marine 2—each attracting over half‑a‑million new players across console, PC and cloud. Star Wars Outlaws alone onboarded nearly 600 K newcomers. Resident Evil...

Warner Bros. Discovery announced it will shift its reporting focus from raw subscriber counts to monetisation metrics as it pushes HBO Max’s global expansion. The company currently serves 132 million streaming users and projects more than 140 million by the end of...

User‑generated content (UGC) video has become a cornerstone of social and performance marketing, offering authentic, creator‑style creatives for paid ads and testing. Marketers must decide whether free editing tools or paid platforms best support the volume, speed, and brand control...
The Future of Media Explained podcast examined how journalists disclosed the arrest of Andrew Mountbatten‑Windsor, weighing the public interest against privacy concerns. It revealed Mediahuis’s initiative to deploy AI agents for generating first‑line news stories, signaling a shift toward automated...

RTL Deutschland has signed a new agreement with Sony Pictures Entertainment Deutschland, delivering a substantial package of Sony films to its streaming platform RTL+ and free‑TV channels. The deal covers the second pay‑window, granting RTL+ early and exclusive access to...
Governments in the UK and US are weighing new rules to safeguard live sport on free‑to‑air television. In Britain, Labour MPs are pushing to broaden the ‘crown jewels’ list of protected events, a framework unchanged since 1998. In the United...
Artificial intelligence has become inseparable from media strategy, yet a pronounced syncing gap threatens its impact. Consumers adopt generative AI tools at breakneck speed, while media firms struggle to translate that demand into sustainable revenue. AI shows clear productivity gains...

Streaming fraud—artificial plays generated by bots and AI‑created content—is siphoning royalties from legitimate artists, songwriters, and labels. Fraudsters exploit gaps in distributor and platform safeguards, inflating streams to capture revenue from the finite pool that streaming services allocate. The IFPI...
Five leading UK news organisations—Financial Times, The Guardian, The Telegraph, BBC and Sky News—have created the Standards for Publisher Usage Rights (SPUR) coalition to develop shared AI licensing standards. The group aims to curb unlicensed scraping of journalistic content by...

Connected TVs now reach over 85% of U.S. households, with roughly 60% of Gen Z streaming on them, and have surpassed cable as the primary source of video consumption in 2025. Advertisers are shifting focus to CTV because it gathers the...
The Chelsea Citizen, a hyper‑local news site launched a year ago in London’s affluent Chelsea and Kensington borough, has leveraged campaigning journalism to influence council decisions and attract high‑profile support. Notable victories include halting a proposed 29‑storey Battersea tower and...

Live streaming generated roughly $78 billion in 2025 and approaches $100 billion by 2024, yet most platforms delete recordings within days or weeks. Twitch, Instagram Live, and TikTok Live automatically purge VODs, while YouTube’s archival is optional and often de‑prioritized. This creates...

The UK Committee of Advertising Practice (CAP) and the Advertising Standards Agency (ASA) have issued an Enforcement Notice demanding clear loot‑box disclosure on Google Play and Apple App Store listings. Developers, publishers and advertisers have three months to amend descriptions,...

Xperi Corp. reported fourth‑quarter results that topped Wall Street revenue forecasts, marking a notable beat against consensus estimates. CEO Jon Kirchner highlighted that 2025 saw the company hit key milestones across its core franchises, including DTS AutoStage, TiVo, and HD...

Armando Azarloza, chief strategist at Axis Agency, appeared on PR Week’s weekly podcast to dissect Bad Bunny’s high‑profile Super Bowl performance and its ripple effects across the U.S. Hispanic market. He highlighted how the artist’s crossover appeal is reshaping brand activation strategies...
Altman Solon’s seventh Annual Global Sports Survey warns that linear TV can no longer anchor sports consumption. Executives are urged to shift toward multi‑format, multi‑channel offerings that blend live games, highlights, and interactive content. The report highlights a 6 percent rise in...

Samsung announced a partnership with Gracenote, Nielsen’s metadata specialist, to embed AI‑driven discovery tools into its smart‑TV platform. The deal gives Samsung access to Gracenote’s curated content IDs and structured data, enabling natural‑language search, personalized carousels, and recommendation engines. While...
India’s Information and Broadcasting Minister Ashwini Vaishnaw urged social media platforms to adopt a fair‑revenue‑share model that compensates journalists, newsrooms, independent creators, influencers and academics. He framed the demand as a correction needed as synthetic media and misinformation proliferate online....

Veritone has renewed its multi‑year licensing agreement with the U.S. Soccer Federation, extending access to the league’s archive through the Veritone Digital Media Hub. The AI‑driven platform will index full matches, highlights, interviews and multi‑camera angles, making footage searchable and...

beIN Asia Pacific has extended its exclusive Formula 1 broadcast partnership through the 2030 season, covering ten Asian territories. The agreement secures live transmission of every Grand Prix, practice, qualifying, Sprint and related feeder series such as Formula 2, Formula 3, F1 Academy...
Sky Media’s Addressable Advantage study of 2,400 campaigns shows addressable TV generates a 121% lift in aided ad recall and delivers three times more incremental web traffic than linear TV. The analysis, based on household‑level data from a five‑million‑home panel,...

Climate change is driving higher temperatures and erratic rain in Singapore, pressuring outdoor attractions to adapt. Sentosa Development Corporation responded with the "Cooling Sentosa" roadmap, a suite of climate‑responsive technologies and nature‑integrated design solutions. The initiative targets improved visitor comfort,...

JioStar has appointed Sagar Kadam as Senior Director of Ecosystem & Subscription Partnerships, placing him in charge of partnership strategy for its flagship streaming service, JioHotstar. Kadam joins from SonyLIV, where he drove subscription‑revenue growth through telecom, fintech, and device...

The 22nd Video Broadcast and Broadband Tech Summit (VBS 2026) will convene India’s media and technology leaders on 27 February in Mumbai under the theme “Managing the Great Tech‑celeration.” The event is co‑powered by JioStar and ZEE, with Amagi as...

The BBFC’s 37‑year analysis shows a widening split between UK box‑office hits and BAFTA Best Film nominees. Over the last decade, top‑grossing titles are dominated by U, PG and 12A ratings, while 74% of BAFTA nominees carry 15 or 18...