Industry News and Headlines

Chili’s Returns to Race Track with ‘Ride the ‘Dente’ Car Design

Chili’s Grill & Bar is back on the race track at Austin’s Circuit of the Americas, debuting a refreshed “Ride the ‘Dente” livery on Spire Motorsports’ No. 77 Chevrolet ZL1 driven by Carson Hocevar. The campaign highlights the brand’s flagship ‘Dente margarita, which is projected to sell 30 million units in 2025, and extends a multi‑year partnership with the team. The new black‑white‑red car design incorporates pepper‑vine flourishes and a western‑themed firesuit that nods to Chili’s founder. Fans can experience the branding both on‑track and at any Chili’s location.