Semrush Launches a Framework for Measuring Brand Visibility in AI Search as the Old SEO Playbook Breaks Down
Semrush unveiled a Brand Visibility Framework at Adobe Summit, introducing “Agentic Search Optimisation” to measure brand presence across AI‑generated answers, traditional search, and autonomous agents. The model draws on more than 213 million LLM prompts and highlights that organic click‑through rates have fallen 61% on queries with AI Overviews, while 62% of brands remain invisible to generative AI. Semrush’s AI‑specific ARR surged 850% to $38 million, and the company is awaiting completion of its $1.9 billion acquisition by Adobe. The framework positions Semrush as the visibility layer within Adobe’s marketing stack.
More Brands Employing Affiliate and Partnership Marketing: IAB State of Nation Report
The IAB Australia released its 2026 Affiliate and Partnership Marketing State of the Nation Report, showing that affiliate programs are delivering strong commercial results for brands and agencies. Forty‑two percent of advertisers increased their affiliate spend over the past year,...
The Real Problem with Marketing Intelligence Isn’t Insight, It’s Execution. How Can AI Help?
The NinjaCat and UserEvidence report reveals that marketing intelligence is hampered more by execution bottlenecks than by lack of data. Marketers spend an average $26.2 million annually and juggle eight martech platforms plus three performance tools, yet only 37% have a...
Consumers Are Taking a New Purchase Journey on Social
SMW 2026 research reveals that 82% of traditional search queries are fact‑seeking, while social search taps community advice to shape purchase decisions. The study highlights a "critical gap" where brands focus on factual answers but miss the emotional and comparative dialogue...
How to Do AI SEO (GEO) in 2026? Compare Popular AI Visibility Checker in UK
Onrec evaluated three AI visibility checkers—BuildSOM, Profound, and Semrush—to determine the best solution for UK brands navigating Generative Engine Optimization (GEO) in 2026. The test used a multi‑regional, multilingual brand scenario covering 75 AI prompts across ChatGPT, DeepSeek, Google AIO...
From Testing to Scaling: Building a Sustainable TikTok Ads Strategy for Ecommerce
The article outlines a repeatable framework for ecommerce brands to move from isolated TikTok test wins to sustainable, high‑volume scaling. It stresses that creative fatigue, account instability, and poor campaign architecture cause performance plateaus once spend reaches $5K‑$20K per month....