Google to Add AI Performance Report to Merchant Center
Google is launching an AI performance insights report inside Merchant Center, giving ecommerce brands a native view of how they appear in AI‑driven shopping experiences such as AI Mode, AI Overviews, and the Gemini app. The dashboard, rolling out in the United States, Canada, Australia, India and New Zealand, features four data views: share‑of‑voice, shopping‑funnel performance, product‑term insights, and product‑attribute insights. By quantifying AI visibility rather than traditional traffic or rank, the tool creates a new measurement category for online retailers. The move follows Bing’s earlier AI performance report, signaling broader industry focus on LLM‑powered search metrics.
EXCLUSIVE: Kendall Jenner Named First Global Ambassador for K-Beauty Brand Anua
Korean skincare brand Anua has appointed Kendall Jenner as its first global ambassador, launching a campaign centered on its PDRN Collagen Glow Facial Serum Spray, which Jenner has previously highlighted on social media. Founded in 2019 and entering the U.S....
In Graphic Detail: Why the Best Brands Are Relearning How to Entertain First, Advertise Second
Top brands such as SharkNinja, Gap, Mattel, LVMH and Arsenal are shifting from pure performance ads to entertainment‑first strategies, building in‑house studios, co‑producing content and hiring creators as creative directors. A Sprout Social 2026 report shows episodic series now rank...
What Google’s New AI Guide Actually Debunks. And What It Doesn’t via @Sejournal, @Slobodanmanic
Google’s new AI optimization guide declares five tactics—llms.txt, AI‑specific rewriting, content chunking, inauthentic mentions, and extra schema—irrelevant for earning citations in AI‑generated answers. The guidance, however, only covers the citation scope; it does not address autonomous AI agents that browse...
Why Last-Touch Attribution Undervalues Your Best Growth Channels (and How Snapchat Thinks About It)
Last‑touch attribution gives all credit to the final click, masking the role of early‑funnel channels that spark user interest. Snapchat’s multi‑touch analysis shows it contributes to 84% of its installs from audiences not reached on other platforms, with a 51%...
How a Private Facebook Group Helped This Startup Reach $5 Million in Revenue in One Year
Uresta, a Canadian startup with an FDA‑approved bladder support device, launched a private Facebook group of about 11,300 members to let long‑term users answer prospects' questions. The community‑driven forum helped the brand overcome skepticism and accelerated adoption in the U.S.,...