News•Mar 2, 2026
Podcast Advertising – The Safest Bet
Tom Webster’s June 2024 article introduces the research report “Podcast Advertising – The Safest Bet,” which compiles recent studies on podcast ad performance. The report challenges common objections from traditional marketers by showing podcasting’s low‑risk, high‑return characteristics. Findings highlight strong brand recall, lower CPMs, and rapid listener action versus other media. Webster also provides tips for using the data to convince internal teams and prospective buyers.
By Sounds Profitable
News•Mar 2, 2026
Telemundo Kicks World Cup Marketing Into High Gear: Sweeping Coverage, New Campaign
Telemundo, the exclusive Spanish‑language home of the 2026 World Cup in the U.S., announced a massive 700‑hour coverage slate that will air live for all 104 matches and run from 8 a.m. to 1 a.m. daily. The network will stream every game...
By Adweek Television/Media
News•Mar 2, 2026
Owners Of Tigers, Red Wings Create Detroit SportsNet To Broadcast Games
The owners of the Detroit Tigers and Red Wings have launched Detroit SportsNet, a new regional sports network that will air Tigers games in 2026 and Red Wings games in 2027. The service will be distributed via cable, satellite and...
By TVNewsCheck
News•Mar 2, 2026
Sound You Can See: Podcasting’s Video Dilemma
The latest Sounds Profitable study reveals that more listeners have watched a podcast in the past month than have listened to one, signaling a clear shift toward video consumption. Yet, simply uploading a podcast to YouTube does not guarantee success;...
By Sounds Profitable
News•Mar 2, 2026
Paramount Boss David Ellison Says His Favorite HBO Show Is ‘Game of Thrones’
Paramount CEO David Ellison revealed his favorite HBO series—Game of Thrones—during a March 2 investor call, shortly after the $111 billion Warner Bros. Discovery auction that merged the two giants. The combined Paramount‑WBD entity is being framed as a new media "kingdom"...
By Media Play News
News•Mar 2, 2026
IvyBears Launches AI-Animated Children’s TV Series
IvyBears, a leading European vitamin gummy brand, has debuted the first AI‑driven animated TV series for children, titled IvyBears. The show’s inaugural episode airs in April with new installments released monthly through the brand’s own channels. Production was handled by...
By Animation World Network (AWN)
News•Mar 2, 2026
Katherine Dougherty Named VP-GM of KMPH-KFRE Fresno
Sinclair Broadcast Group appointed Katherine Dougherty as vice president and general manager of its Fresno duopoly, KMPH (Fox) and KFRE (CW). Dougherty returns to Sinclair after serving as Integrated Sales Manager at Nexstar’s KOIN‑KRCW in Oregon and previously managing Sinclair’s...
By TVNewsCheck
News•Mar 2, 2026
The Janitor Will Be Back for Scrubs Reboot After All, with Additional Stars Including The OC Icon
The Disney+ reboot of Scrubs confirms that Neil Flynn will reprise his iconic Janitor role after earlier reports suggested otherwise. The revival also adds new talent, including The O.C. star Rachel Bilson, All My Children alumnus Andy Ridings, and Twisted...
By Digital Spy – TV
News•Mar 2, 2026
Vision Maker Series Features Shorts by Young Filmmakers
Vision Maker Media (VMM) has launched "First People, First Stories," a public‑TV series that stitches together short films created by emerging Native American filmmakers. The series draws from VMM’s Creative Shorts Fellowship and its Native Youth Media Project, packaging two...
By Current
News•Mar 2, 2026
WICT Network Names Media & Tech Veteran Tracy Pitcher President-CEO
The WICT Network announced Tracy Pitcher as its new president and chief executive officer, effective April 7, succeeding Maria E. Brennan after more than 16 years at the helm. Pitcher joins the role as the organization relocates to new headquarters in...
By TVNewsCheck
News•Mar 2, 2026
For Ellison, Combining HBO Max and Paramount+ Is About 'Reinventing' Film and TV
Paramount Chairman David Ellison outlined a plan to merge HBO Max and Paramount+ after a $110 billion acquisition of Warner Bros. Discovery, creating a streaming platform with over 200 million subscribers. The combined entity will inherit blockbuster franchises such as Harry Potter, Lord...
By Los Angeles Times – Entertainment & Arts
News•Mar 2, 2026
SBS Confronts Culture Wars in THE SOCIAL SCHISM
SBS will broadcast a new special, "The Social Schism," on 4 March, hosted by Janice Petersen. The program convenes politicians, economists, activists and community leaders to debate polarisation, immigration, hate speech and social cohesion. It aims to foster national understanding through...
By TV Blackbox
News•Mar 2, 2026
Advanced Systems Group Ups Gretchen Taipale To VP, Managed Services
Advanced Systems Group (ASG) promoted Gretchen Taipale to vice president of Managed Services, succeeding Jody Boatwright who moved to chief strategy officer. In her new role, Taipale will steer the strategic direction and delivery of media operations for a global...
By TVNewsCheck
News•Mar 2, 2026
Nine Backs FOOTY FURNACE Despite Rumours
Channel 9 has officially confirmed that its AFL analysis show Footy Furnace will return for the 2026 season. The decision comes after weeks of speculation fueled by the departure of longtime host Tom Morris to Channel 7 and rumors the...
By TV Blackbox
News•Mar 2, 2026
DFS Partners with ITV to Deliver an Integrated Marketing Campaign with Britain’s Got Talent
DFS has partnered with ITV to embed its brand into the 19th season of Britain’s Got Talent, featuring 10‑second TV commercials and bespoke sofas on set. The campaign includes an Amanda Holden‑branded sofa collection, social media sponsorship, and a competition...
By Retail Times (UK)
News•Mar 2, 2026
Fox’s Lachlan Murdoch Expects Regulators to Put Conditions on Paramount-WBD Merger
Fox Corp. CEO Lachlan Murdoch warned that U.S. regulators will likely attach a third‑party content‑licensing condition to the $110 billion Paramount‑Warner Bros. Discovery merger. He also noted that CNN, under David Ellison, will continue to challenge Fox News as a strong competitor....
By The Wrap
News•Mar 2, 2026
Fox News Media Signs Marcus Lemonis As Contributor
Fox News Media announced that entrepreneur Marcus Lemonis will join the network as a contributor, delivering business and economic analysis across its television and digital platforms. Lemonis serves as executive chairman and CEO of Beyond, where he led the e‑commerce...
By TVNewsCheck
News•Mar 2, 2026
Harry Styles Concert Special Set at Netflix, Will Play New Album in Full
Netflix has scheduled a March 8 premiere of “Harry Styles. One Night in Manchester,” a concert special that will stream the full live performance of his new album “Kiss All the Time. Disco, Occasionally.” The show captures Styles’ March 6 concert at The...
By The Wrap
News•Mar 2, 2026
Quinta Brunson, Bowen Yang and Matt Rogers to Receive Special Honors at 2026 GLAAD Awards
Creator Quinta Brunson, SNL alum Bowen Yang, and comedian Matt Rogers will be honored at the 2026 GLAAD Media Awards. Brunson receives the GLAAD Vanguard Award, while Yang and Rogers share the Stephen F. Kolzak Award for elevating LGBTQ visibility....
By The Wrap
News•Mar 2, 2026
Vertical Leap: Growing the Free Vertical Drama Business at Streaming Media Connect
At Streaming Media Connect, Chris Pfaff led a panel on the rapid rise of vertical microdramas on free streaming platforms. Panelists highlighted how mobile‑first viewing, bingeable formats and AI‑driven production are turning short‑form vertical series into a potential mass‑media staple....
By Streaming Media
News•Mar 2, 2026
Fox Almost Rejected X-Files Because The Network Expected A Family Soap Opera
Fox executives initially expected Chris Carter to pitch a family or teen soap, not a high‑concept sci‑fi thriller. The network was hesitant because it lacked a comparable drama and feared the genre’s risk. Carter’s detailed 15‑page pitch and his insistence...
By TVLine
News•Mar 2, 2026
Reporters Seek Comment. What Happens Next May Surprise You.
The New York Times insists on giving every story subject a chance to comment, even when sources are unresponsive or pre‑empt the narrative on social media. Deputy business editor Pui‑Wing Tam and tech reporters Sheera Frenkel and Mike Isaac stress that outreach...
By New York Times — Media & Advertising
News•Mar 2, 2026
All-Star "Mind-Bending" Thriller Branded "One of the Best Things on Television" Gets New UK Home
The cult‑favorite series Dispatches from Elsewhere has landed on the UK’s ad‑supported streaming service ITVX, joining its existing homes on Prime Video and Netflix. The ten‑episode, mind‑bending thriller, starring Jason Segel, Sally Field, André 3000 and Richard E Grant, draws on the real‑world augmented‑reality game...
By Digital Spy – TV
News•Mar 2, 2026
Idris Elba Appeared In A Forgotten Vampire Show That Tried To Be The British X-Files
Ultraviolet, a 1998 British six‑episode horror drama starring Idris Elba, follows a secret vampire‑hunting unit backed by the government and the Vatican. The series blends police procedural storytelling with a science‑based take on vampirism, earning frequent comparisons to The X‑Files. A...
By TVLine
News•Mar 2, 2026
Goalhanger: Over Three Million Views, Streams and Downloads in 48 Hours
Goalhanger swiftly launched emergency episodes of its flagship shows after Iran’s Supreme Leader was killed, amassing more than three million views, streams and downloads within 48 hours. The four episodes—The Rest Is Politics, The Rest Is Politics: US, The Rest...
By Sounds Profitable
News•Mar 2, 2026
YouTube Rolls Out a Big Update to Make It Easier to Find What You Want
YouTube is rolling out a natural‑language video search that lets users type full‑sentence requests about topics, moods or ideas instead of exact titles. The beta interface offers prompt examples such as “inspire me to pursue new hobbies” and an open...
By Cord Cutters News
News•Mar 2, 2026
Creator Television Launches ‘Made By Her’ Programming For Women’s History Month
Sabio Holdings announced Creator Television’s month‑long “Made By Her” lineup for Women’s History Month in March 2026. The programming showcases five female digital creators—Daphnique Springs, Jenny Lorenzo, Julie Nolke, Wengie, and Khadija Mbowe—each hosting original shows from 1‑9 p.m. PT. The...
By TVNewsCheck
News•Mar 2, 2026
Monday Memo: If It Doesn’t Matter to the Customer, It Doesn’t Matter
Holland Cooke’s memo argues that advertising copy should prioritize the customer’s problem over the company’s credentials. He illustrates the shift with side‑by‑side rewrites for plumbing, dental, auto glass, and veterinary services, turning generic service lists into direct, benefit‑focused calls. The...
By Talkers
News•Mar 2, 2026
Top News/Talk Media Stories Over the Weekend (2/28-3/1)
Over the weekend, TALKERS identified five stories that dominated news/talk radio conversation. The top item was the U.S. and Israel strike on Iran and reports of Khamenei’s death, followed by a sharp oil price spike and market reaction. Defense sector...
By Talkers
News•Mar 2, 2026
Inside the DM Economy: Cam McMaster on Providing AI Infrastructure for Creator Inboxes
Australian entrepreneurs Cam McMaster and Chris McLoghlin launched InboxAgents.ai and Guardii.ai in 2025 to give creators a unified AI‑powered inbox and abuse‑filtering layer. The tools aggregate direct messages and emails, surface high‑value brand inquiries, and quarantine harassment, helping creators recover...
By Net Influencer
News•Mar 2, 2026
Jetpak Media Founder Kai Battaglene on Why Content Substance Matters More Than Delivery in the Creator Economy
Kai Battaglene, founder of Jetpak Media, argues that creator campaigns underperform because brands prioritize convenience over contextual relevance. Drawing on a decade in Australian media and senior roles at Spotify and ARN, he launched Jetpak in October 2025 to craft...
By Net Influencer
News•Mar 2, 2026
Twitch’s Mary Kish on Why Community (Not the Algorithm) Drives Creator Success on the Service
Mary Kish, Twitch’s Head of Community, argues that the platform’s competitive edge lies in deep, real‑time community interaction rather than algorithmic distribution. In 2025 Twitch welcomed 9 million new streamers, prompting the community team to embed engagement tools—badges, raids, and moderation...
By Net Influencer
News•Mar 2, 2026
LOST iN’s Subway Food TourSignals a New Model for Creator-Led Travel IP
LOST iN has launched *Subway Food Tour*, a creator‑led travel series that follows food influencer Jeremy Jacobowitz as he explores off‑beat eateries along a single subway line. The show is co‑produced with Andrew Zimmern’s Intuitive Content, giving the venture production...
By Net Influencer
News•Mar 2, 2026
India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns
The Advertising Standards Council of India (ASCI) has rolled out its first influencer‑led consumer awareness campaign targeting greenwashing and dark‑pattern advertising. Eight prominent Indian creators, including Shraddha Jain and Aisha Ahmed, will disseminate educational content on evaluating sustainability claims and...
By Net Influencer
News•Mar 2, 2026
Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients
The Now Agency, a creator‑led social‑native firm founded by Gabe Feldman and Jonathan Chanti, officially launched in June 2025 under the Reign Maker Group. Within its first year it landed marquee clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment,...
By Net Influencer
News•Mar 2, 2026
From Dubai to Miami Beach, Creator Economy Conferences Fill April 2026 Calendar
April 2026 will host a packed lineup of creator‑economy conferences across Dubai, New York, London, Lisbon, Los Angeles and more. Events such as the Dubai Creator Summit, Social Media Week, NAB Show and Canva Create bring together nano‑to‑macro influencers, brands, marketers and...
By Net Influencer
News•Mar 2, 2026
AiMCO Recognizes Top Creators, Brands, And Agencies At Inaugural Sydney Summit And Awards
Australia’s Influencer Marketing Council (AiMCO) held its first summit and the 2025 AiMCO Awards in Sydney, celebrating creators, brands, agencies and technology partners. The event highlighted the “Creator Era” theme and featured keynotes from major players such as MECCA, Tourism...
By Net Influencer
News•Mar 2, 2026
Iyuno Taps Dante AV to Sync Audio and Video Content
Iyuno, a global media‑localization provider, has added Dante AV video to its Burbank facility to transmit low‑latency video alongside its existing Dante audio network. The company selected Bolin D20H Ultra transceivers to deliver synchronized video feeds to voice‑over and ADR...
By TV Tech (TVTechnology)
News•Mar 2, 2026
Most CTV Advertisers Plan To Boost Spending
The 2026 CTV/OTT Advertiser Survey shows that nearly 70 % of connected‑TV advertisers plan to raise their spend, with an average increase of 17 %. About a quarter of the additional funding will come from overall ad‑budget growth, while the rest is...
By MediaPost
News•Mar 2, 2026
Divisive 6-Part Irish Crime Drama Is Trending Number 1 on This UK Streamer Right Now
Irish crime drama "The Vanishings" has risen to #1 on a UK streaming platform's trending chart, outpacing titles like "Rich House Poor House" and "The Curfew." The six‑part series, starring India Mullen and Allen Leech, dramatizes the real‑life "Vanishing Triangle"...
By Digital Spy – TV
News•Mar 2, 2026
YouTube’s AI Slop Problem And How Marketers Can Compete via @Sejournal, @MattGSouthern
YouTube’s platform is being flooded by low‑quality, mass‑produced AI videos, dubbed “AI slop,” which now appear in roughly one‑in‑five Shorts recommendations to new users. A Kapwing analysis identified 278 dedicated AI slop channels that together generated 63 billion views, 221 million subscribers...
By Search Engine Journal
News•Mar 2, 2026
'Scream 7' Earns Franchise-Best Opening
Paramount Skydance’s horror sequel “Scream 7” opened with $64.1 million in U.S. box‑office revenue and $97.2 million worldwide, marking the strongest debut in the franchise’s history. The film achieved this with a modest $11.8 million national TV advertising budget, anchored by a $10 million Super...
By MediaPost
News•Mar 2, 2026
Nippon TV Returns to Series Mania Forum with Two New Scripted Formats
Nippon TV is returning to the Series Mania Forum to debut two new scripted formats, the suspense thriller *The Right to Judge* and the high‑voltage drama *Escape*, each ten 60‑minute episodes. *The Right to Judge* has already logged more than...
By TTVNews (Latin America)
News•Mar 2, 2026
Focus 360 Names Karen Henderson Senior VP of Sales
Focus 360 LLC announced the appointment of Karen Henderson as Senior Vice President of Sales. Henderson arrives from Katz Media Group, bringing extensive experience across terrestrial radio, satellite, and out‑of‑home advertising. In her new role she will steer sales strategy...
By Sounds Profitable
News•Mar 2, 2026
Convening with Care
The March Need to Know special edition spotlights Jesikah Maria Ross’s Care Collaboratory, a News Futures‑backed initiative that brings journalists, artists, designers and scholars together to embed care into civic storytelling. After a decade of coaching public‑media newsrooms, Ross argues...
By American Press Institute
News•Mar 2, 2026
A Cauldron of Ideas to Fight Misinformation
Entrepreneur Nessa Kiani has launched Culldron, a blockchain‑enabled app that rewards users with tiny crypto payments for sharing and verifying real‑time information from Ukraine’s war zones. The platform blends peer‑review, AI‑generated content, and a dynamic credibility score to surface accurate...
By Columbia Journalism Review (CJR)
News•Mar 2, 2026
Ventum Tech Partners with Pixotope to Expand Virtual Production Capabilities Across the GCC
Ventum Tech announced a strategic partnership with Oslo‑based Pixotope to become the regional integration and deployment partner for the company’s real‑time graphics and virtual‑production platform across the GCC and Lebanon. The collaboration combines Pixotope’s real‑time rendering and camera‑tracking technology with...
By Sports Video Group (SVG)
News•Mar 2, 2026
NBC Sports Selected Imaginary Forces to Create Cinematic Main Title Sequence for “Primetime In Milan”
NBC Sports tapped Imaginary Forces to craft the main title sequence for the Milan‑Cortina 2026 Winter Olympics primetime show, "Primetime in Milan," which aired nightly from Feb. 6‑22 on NBC and Peacock. The cinematic opening blends animated Italian winter landscapes with...
By Sports Video Group (SVG)
News•Mar 2, 2026
As Hispanic Ad Gap Persists, Radio Delivers the Audience
Hispanic consumers now make up roughly a quarter of U.S. adults under 30 and wield $2.6‑$2.7 trillion in buying power, driving over 70% of the nation’s population growth between 2022‑2023. Despite this scale, they receive only about four cents of every...
By Radio Ink
News•Mar 2, 2026
Structuring Problem-Solution Commercials
Jeffrey Hedquist outlines a proven framework for problem‑solution radio commercials, emphasizing that credibility begins with a believable problem. He advises sequencing the ad: present the problem, tell an emotional solution story, then, if needed, reveal price after trust and value...
By Radio Ink