
Warner Bros. Discovery Sports faced a visual gap when studio cameras cut off the snow‑capped Dolomite peaks visible from its Cortina studio. Director of Graphics Alex Dinnin solved it with extended reality, stitching live PTZ footage into a virtual scene that restores the mountain tops. The XR effect is rendered in Unreal Engine 5.5 and controlled by Vizrt Viz Trio, with all compositing performed remotely from WBD’s London office. The seamless integration lets regional markets add their own AR graphics without viewers noticing the trick.

The BBC is scaling back its on‑site IBC presence for the Milano‑Cortina 2026 Winter Games, opting for a leaner, remote‑production model anchored in Cortina, Livigno and its Salford headquarters. By consolidating editorial decisions in Salford and trimming infrastructure in Milan,...

BBC’s thriller *The Capture* returns for a third season on 8 March, with Holliday Grainger reprising Rachel Carey as Acting Commander of Counter Terrorism Command. The extended trailer reveals a London shooting whose footage has been altered by the covert “Correction”...
Radio Workflow has upgraded its cloud‑native broadcast platform, unifying sales, production, traffic and management for small‑to‑mid‑market stations. The expansion introduces Broadcast Buddy, an AI‑driven assistant that handles meeting prep, email summarization, contract drafting and system navigation. New sales tools let...

Vernon Kay has publicly endorsed Alex Jones as the ideal replacement for his wife Tess Daly on BBC One’s flagship dance show *Strictly Come Dancing*. Daly and co‑host Claudia Winkleman stepped down after a combined 21‑year run, prompting a shortlist that also includes...
Zigazoo, a safe‑social platform for Gen Alpha, has grown to over 10 million users and more than 1,000 kid creators, positioning itself as both a moderated community and a brand activation hub. President Ashley Mady emphasizes a “trifecta” strategy that merges product,...

BBC Studios announced a Czech version of its hit scripted comedy Ghosts, joining six other territories that have adapted the series. The format, praised for its ability to embed local heritage into a house‑mate sitcom, will be produced by TV...
Pushkin Industries announced it will distribute the investigative climate‑change podcast *Drilled*, joining a roster that includes Malcolm Gladwell’s *Revisionist History* and Dr. Laurie Santos’s *The Happiness Lab*. The series, hosted by award‑winning journalist Amy Westervelt, has produced 14 seasons since...

Michael Petricone argues that legacy broadcasters are receiving an outsized public subsidy by retaining exclusive rights to underused spectrum, even as fewer than 9% of Americans watch over‑the‑air TV. He cites the $95.8 billion annual economic value of unlicensed spectrum and...
JAR Podcast Solutions announced the expansion of a dedicated YouTube‑first video podcast practice, creating a specialist team to produce video‑optimized branded podcasts. The agency emphasizes platform‑specific strategy, treating YouTube as a discovery engine rather than a simple upload destination. JAR’s...
Epidemic Sound has unveiled a developer API that lets third‑party platforms embed its extensive catalog of over 50,000 original tracks and 200,000 sound effects. The API is AI‑enhanced, offering text‑prompt, video‑prompt, SoundMatch, semantic search and an audio reference tool to...
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court,...
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...

New York lawmakers are advancing a bill that would compel media companies to disclose any artificial‑intelligence tools used in their operations, a move the Washington Post editorial board warns could stifle innovation. At the same time, veteran CBS correspondent David...
QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...
TikTok continues to dominate music discovery in the MENA region, with 84 % of songs that entered the Billboard Global 200 in 2024 first going viral on the platform. The time to reach 100,000 TikTok posts fell dramatically from roughly 340 days in...

CBS News contributor David Begnaud has founded an independent media company called Do Good Crew, which will produce a weekly newsletter, a podcast, and live events spotlighting everyday heroes. The venture’s inaugural podcast episode features an interview with Oprah Winfrey....
Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier...

GameFly continues to rent DVDs, Blu‑rays and 4K discs by mail, positioning itself as the sole major survivor after Netflix ended its DVD‑by‑mail service in 2023. The company’s movie catalog includes roughly 292 DVD titles and a growing Blu‑ray selection,...

The American Forces Network (AFN) will cease its eight‑channel direct‑to‑home satellite service on March 22, 2026, moving all overseas viewers to the AFN Now streaming app. The shift affects hundreds of thousands of service members, families, retirees and civilians living off‑base in Europe...

Zetland, Denmark’s audio‑first news publisher with over 40,000 paying members, is scaling its mission‑driven, ambassador‑campaign model across Europe. After a successful Finnish launch, Uusi Juttu, the company reached 20,000 members and is now rolling out Demo in Norway, hitting its...
The Uyghur Post, launched by activist Tahir Imin last November, is one of the few Uyghur‑language news sites, delivering daily stories and a weekly podcast to a diaspora audience of roughly 30,000 monthly readers. It was created to fill the...
YouTube is in advanced talks to add four live NFL games to its platform, a package previously carried by the NFL Network and now part of the league’s broader media‑rights reshuffle following the $3 billion sale of its media division to...

ITV and Disney have deepened their UK partnership by adding an exclusive primetime linear window for two Hulu Original dramas on ITV1. The arrangement builds on the Disney+‑ITVX content‑sharing deal launched in July 2025 and introduces a branded slot called...

NEM Dubrovnik, the largest TV market in Central and Eastern Europe, will take place from June 8‑11 2026 in Dubrovnik. The four‑day event features panel room sessions with industry experts, case studies, special presentations, and exclusive screenings. Three market areas – Sunset,...
ESPN launched ESPN Unlimited in 2025, bundling its traditional TV networks with ESPN+ and the newer ESPN Select service into a single direct‑to‑consumer offering. The tiered structure has confused many users, especially as some content that was previously free on...
Future plc unveiled three new initiatives—Signal, Collab, and Future+—to revamp affiliate e‑commerce, creator content, and membership registration. Signal shifts buying advice to personal “collections” that drive up to three‑fold social and email traffic, while Collab lets vetted creators publish directly...
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...

Maryland’s 99.9 Free Country (WFRE) held its 2026 “Free Country Cares for St. Jude Kids Radiothon,” raising a record $640,320 in two days. The haul pushes the station’s cumulative contributions past the $10 million milestone after two decades of annual fundraisers. Station leaders...

Mike McVay addressed the Intercollegiate Broadcast System conference, urging broadcasters and media professionals to treat their careers as evolving brands. He emphasized continuous education, self‑assessment, and a clear vision to stay relevant across expanding platforms. The talk highlighted that personal...

Following Rev. Jesse Jackson’s death, Premiere Networks announced that his nationally syndicated Sunday program Keep Hope Alive will continue under the leadership of his eldest daughter, Santita Jackson. Santita, a Howard University graduate with a career in radio hosting and...
![[Guest Post] Are Gaming Publishers Maximising Revenue From Programmatic Advertising?](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/PHOTO-2026-01-13-15-01-58.jpg)
Gaming publishers have upgraded to modern programmatic stacks—rewarded video, mediation, and in‑app bidding—but many still see flat or declining revenue. The article argues that the bottleneck is not demand scarcity but a lack of systematic monetisation governance, leading to static...

The UK government is moving to bring the most popular video‑on‑demand services under Ofcom’s regulatory umbrella through secondary legislation to the Media Act 2024. Platforms with more than 500,000 UK users—including Netflix, Prime Video, Disney+, ITVX and Channel 4—will be classified...

Sports radio is experiencing a resurgence, with AM/FM sports stations growing 14% and adding over 100 outlets in the past decade. Revenue share climbed from 9.3% in 2016 to 12.8% in 2025, a 38% increase, while streaming dominance places sports...

Warner Bros Discovery will launch HBO Max direct‑to‑consumer in twelve Asia‑Pacific island markets on March 26, 2026. The rollout follows recent European launches in Italy and Germany and precedes the UK and Ireland debut. The service will bundle HBO, Harry Potter, DC, Cartoon Network, Max Originals...
Samsung Ads introduced an Immersive Carousel ad unit on its European Smart TV home screens, supporting up to five rotating tiles per placement. The format appears on more than 70 million Samsung TVs, auto‑rotating every five seconds and also navigable via...

ITV and Disney have extended their UK partnership by bringing two Hulu Original series to ITV1’s primetime linear schedule. The first, “The Stolen Girl,” premieres on February 25, followed later by “The Twisted Tale of Amanda Knox.” The titles will air under...

Portland’s WNBA expansion team, the Fire, and NWSL club, the Thorns, have signed a multi‑year media partnership with Gray Media’s KPDX (FOX 12 Plus). All Fire games will air on FOX 12 Plus with select simulcasts on FOX 12, while the Thorns continue their expanded...

Live sports remain the last true appointment viewing in an on‑demand world, delivering real‑time, unscripted emotional moments that cannot be paused or replayed. Over the past decade, cloud production, remote workflows and hyper‑personalized streams have broadened access and lowered costs....

Journalists probing the Rubaya coltan landslide that killed more than 200 miners were barred by M23 rebels on Jan. 28, highlighting a tightening media blackout in eastern DRC. The disaster, tied to unsafe artisanal mining, underscores the mineral‑fuelled conflict between rebel...

DMG Media CEO Danny Groom told The Definitive AI Forum that AI is reshaping the Mail’s content model, moving from mass‑reach to targeted, personalized output. The company is piloting an AI‑powered dynamic paywall in Australia and has cut article volume...

BBC Radio 2 and Radio 4 presenters dominate the audio categories at the 52nd Broadcasting Press Guild Awards. The shortlist includes Sara Cox, Trevor Nelson, Anna Foster, Sue Mitchell and Jamie Theakston for Audio Presenter of the Year. Radio 4’s...
GoWit, a commerce‑enablement platform, has entered a strategic partnership with Publicis Media Middle East to expand its retail‑media solutions across the MENA region and Turkey. The collaboration will combine GoWit's AI‑driven shopping tools with Publicis' extensive media network, enabling brands...
Audible Australia’s new research shows audiobooks are eclipsing music as the preferred soundtrack for morning routines and workouts. Thirty‑two percent of Australians consider audio essential for setting the day’s tone, while 34% specifically choose audiobooks over playlists during exercise. Among...

Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...

Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...

Conan O'Brien says his podcast "Conan O'Brien Needs a Friend" and HBO Max travel series now reach more people than his former TBS late‑night show, which ended in 2021. He argues the traditional late‑night talk‑show format is fading, replaced by...
IKEA is returning as the principal sponsor for Australian Survivor: Redemption, extending its partnership with Network 10 and Paramount+. The renewed deal deepens in‑show integration, featuring IKEA‑branded food rewards, sleep solutions, and daily gift‑card competitions during pivotal moments. The brand cites...

The NAACP Image Awards kicked off their 57th ceremony with Night 1 winners, highlighting achievements across literature, short‑form media and digital creation. Michelle Obama captured the Outstanding Literary Work – Biography/Autobiography award for her fashion‑focused book *The Look*, while producer Will Packer...

Maksim Chmerkovskiy, former *Dancing with the Stars* pro, headlines the vertical drama *Wild Silence* on Holywater Tech’s My Drama platform. The series marks the first U.S. vertical production to feature a reality‑TV star in a leading role and follows two...