Media News and Headlines

Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why

AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics across open supply. The firm argues that walled‑garden stacks inflate costs by roughly 20% and limit inventory, while 59% of consumers regularly shift between platforms. The launch coincides with a relaunch of AI Digital’s integrated AI marketing intelligence platform to scale the framework.