Back in Athens, Discussing Music Journalism at Ohio MIS
It was amazing to be back in Athens for @ohio_mis last week. I was privileged to conduct keynote interviews with @nabilayers and @ilovelucius and join a panel on the state of music journalism with @anniezaleski and Marcus J. Moore. Thanks to Josh and the team for having me. https://t.co/fVv7WLS78h
AI Mode's Side‑by‑side View Could Boost Publisher Traffic
Good to know that AI Mode's new display (opens the page side-by-side with AI Mode) includes Scroll-to-Text highlighting (which is better for analysis in GA4, rank tracking tools, etc.) ALSO this is likely a hot take but I don't think this...
Amazon Prime Video to Stream All Six NBA Playoff Games Thursday‑Friday
Amazon Prime Video is scheduled to have all six NBA playoff games this Thursday & Friday. https://t.co/OQK3tw5f0L
Lower ROAS Enables Scalable, Profitable Meta Campaigns
The ideal situation is to have the lowest ROAS possible on Meta while scaling and being “profitable” The higher you need that ROAS to be, the harder scaling becomes.
Scheduling Posts Doesn't Hurt Reach—Stop Believing the Myth
The "I won't schedule my content becuase it decreases reach" conversation is one I'm tired of having... ... but I'm having it again because I keep seeing people stay stuck behind this idea.
TV News Must Reinvent or Face Audience Extinction
A media consultancy that helped create the format that ultimately became “Good Morning America” is warning TV-news organizations that they need to blow up their old models as soon as possible, or risk saying “good night” to audiences and ratings.... https://t.co/sciFmWrOuM
Creators Invade TV News: Revive or Replace?
TV News Goes Crazy for Creators: Will Digital Mavericks Add Life to Old Format or Wipe it Out? https://t.co/eJwkrRcMVN via @variety
Seasoned Twitter Users Still Fall Victim to Sophisticated Smear
I have been on Twitter since the earliest of days. In that time I have been subject to a plethora of different pile ons, gaslighting campaigns and silencing attempts. The most egregious and sophisticated of these (which I was pulled...
Investing in MTS: Real-Time Multi‑Angle News on X
Thrilled to announce our investment in MTS. Beginning today, MTS will be monitoring the situation across technology, business, politics, and culture, interviewing the main characters of the moment all day long on X. We’re seeding it alongside other angel investors such as...
ChatGPT Automates Topic Clustering for Thousands of Keywords
Are we really going to pretend that manually building topic clusters is still viable when ChatGPT can map semantic relationships across 10,000 keywords in one prompt?
AI Bots Turning Elections Into Whack‑a‑mole Reality Test
The rise of AI social media accounts trying to influence humans and elections feels like a losing game of whack-a-mole. What is real is going to a be a major challenge for everyone (and AI video is not even...
Podcasting Sharpens Industry Insight Through Deep Research
underrated part of doing @gamecraftpod: it forces us to really step back and analyze the industry. episodes sound conversational, but there’s *a lot* of research and outlining behind them. it's an amazing forcing function for sharpening my thinking.
Zaslav's Warner Bros Deal Boosts Him, Hurts Hollywood
David Zaslav spoke to me for a @nytopinion piece about how things turned out with buying Warner Bros - with Hollywood for the worse, him for the better. https://t.co/WAh0svnSZ0
Google Unveils Safety Reports for Maps, Ads, Plus ChatGPT Ads
It's New 4/20 - Google Maps & Google Ads safety reports, ChatGPT ads and... https://t.co/PYuiao4kFU with @gregfinn @TheMarketingAnu @MordyOberstein
FBI Director Sues Atlantic for $250 Million Defamation Claim
FBI Director Kash Patel has sued The Atlantic and staff writer Sarah Fitzpatrick alleging defamation and seeking $250 million in damages. https://t.co/5Z9SVDbUu7 https://t.co/sYgZXFowIB
ETF IQ Show Features First PRIV Interview and DRAM Mania
Big ETF IQ show coming up: Michael Baron of $RONB etc on stocks, SpaceX, Andrew Gosden of Apollo on $PRIV (first ever intv for them) and Jake Sullivan of BI on $DRAM and Memory Stock mania w/ @kgreifeld @scarletfu. Starts...
NFL Draft TV Schedule
TV Talk: Where/when to watch #NFLDraft coverage on TV this week on national/local platforms + @cbs fall schedule changes, via @TribLIVE - https://t.co/0shRT3xEao https://t.co/d9Cq9GCnp6
AI Journalism Stigma Lessens, Trust Remains Fragile
The stigma around AI in journalism may be easing, but trust is still fragile https://t.co/hI45i27At6 via @FastCompany
SEO Gurus Ignore AI, Stuck in 2019 Mindset
Ever notice how the SEO experts preaching "AI will never replace human creativity" haven't updated their own content strategy since 2019?
Removing AI-Generated News Slashes ChatGPT Citations
My latest case study is a great example of "Mt. AI" in action (and its impact on ChatGPT citations) -> When “Mt. AI” crumbles, ChatGPT can follow [Case Study] There was a big manual action applied recently after Futurism published an...
Trump Turns Dinner Into Stand‑Up Political Spectacle
WTF #BrokenTimes & #BrokenJournalism? "Usually, it’s the entertainer who is the most anticipated speaker of the evening. This time, it’s the president. Mr. Trump, whose instinct for crowd work and note-perfect timing have drawn comparisons to the insult comic Don...
BBC iPlayer Releases All Eight Mint Episodes, Bold Move
After months of waiting, all eight episodes of new crime drama Mint are streaming on BBC iPlayer — and it might be the best creative risk the service has ever taken. https://t.co/N56fPP2x0l
Edits Adds Powerful Tools for Faster Creative Workflow
Edits rolled out new features that give you more creative control. 🎨 Save your favorite fonts and styles for easy access 🔍 Search and replace text within captions ✨ Highlight key words in captions to make them stand out 🎥 Adjust colors directly...
Midseason of The Boys Final Season: Watch Schedule
The Boys' final season reaches its midpoint with this week's entry — here's when you can watch it. https://t.co/T1CH30fNwy
Tailor Content to Each Platform's Contract, Not Copy‑paste
Copy-pasting content across platforms isn't distribution. It's lazy broadcasting. Every platform has a different contract with its audience. Twitter rewards conviction. LinkedIn rewards credibility. Email rewards intimacy. Same message. Wrong contract. Dies every time. Took the same idea. Wrote it three different ways. Twitter version: punchy, contrarian, one sharp...
Anti‑Addiction Rhetoric Fuels Push Toward Digital ID
Every single person pushing BS “social media addiction” moral panic slop and claiming that forcing Meta/other tech companies to collect even MORE data is somehow “holding them accountable” is paving the way for digital ID
TikTok Forces AI Remix, Requires Manual Disable per Video
TikTok just snuck this “feature” in, allowing their AI to remix your videos. It is on by default, and you can’t turn it off for all your videos at once. You need to go into each and every one of...
Fans Want WWE‑SEC Netflix Docu‑Series Featuring Stars
Between Oba Femi, @BiancaBelairWWE and @_trickwilliams (and likely others), why not a docu-series on Netflix from @WWE and the @SEC ?
YouTube Replaces Clips with Timestamp Sharing, Adds Shorts Tool
YouTube is shutting down the Clips feature and replacing it with "Share at Timestamp," as it is now available on mobile. Later this year, they'll launch a Video Clips to Shorts and Auto-Suggestions feature to help creators share their videos' best...
Featured on ABC News Discussing Strait of Hormuz
My appearance on Australia's @abcnews on the Strait of Hormuz. @campbelledu making it down under. https://t.co/fJ834eq62U
Success Demands Speed: Embrace Change or Fade
Reed Hastings (2011): "My greatest fear at Netflix has been that we wouldn’t make the leap from success in DVDs to success in streaming. Most companies that are great at something, like AOL dialup or Borders bookstores, do not become...
Streamer Awards 2026 Set Just Before TwitchCon
The Streamer Awards 2026 will be on November 12, 2026. That's one day before Twitchcon San Diego 2026.
Creator Platforms Converge Into One-Size-Fits-All Toolkits
Axios reports that Creator Platforms are in their copycat era, with most players effectively offering the same one-stop toolkit for creators. Are you using any of these platforms as part of your creator business?
AI Writes 90% of English Social Media Posts Today
One of Harper's Weekly "fun facts" is that 90% of all English-language posts on Facebook and LinkedIn last year were partially or fully written by AI. What are we even doing, y'all. Do we even know anymore?
Major Media Coverage Crucial for Women's Basketball Visibility
One thing I always pay attention to having covered sports media since 1873 is which outlets are covering something. Was very good to see The Globe and Mail, Toronto Star and CTV at the first practice. I was there for...
Lifespan.com: Underrated Hub for Longevity Research
OMG. I’m getting worried 🙈 No one has told me Lifespan.com - with its podcast show, magazine and community to support longevity research - is crazy. 🤔 Anyone?!
Only One Woman Among Top 20 Tech Substacks
There is only one woman in the top 20 Substack newsletters about technology (me lol) https://t.co/3rhKiQtOkh
Consistency Means Conviction, Not Daily Posting
Consistency doesn't mean posting every day. It means showing up with the same point of view every time. The accounts that built real audiences aren't the ones who never missed a day. They're the ones you could predict. You know what they stand for...
Sometimes the Best Strategy Is Not Changing Anything
One of the best skills that you can have as a media buyer / strategist is knowing when to not change anything. It's often the hardest aspect but sometimes when performance is bad, doing nothing is the best solution. Don't pressure your...
Tech Talk Pretends New Media Is Fresh, Ignoring 15 Years
Tech content discourse rn is like being a boomer and watching your kid get into Hendrix and telling you how revolutionary he was "New media" bitch it's been new for 15 years and half you guys funded it all, how...
YouTube: Endless Prelude Before the Main Content
youtube is like if every article on the internet was a recipe site with a tedious story before every recipe to keep you on the page longer
CEO Skips Publisher Concerns, Prioritizes Agentic AI
This is an extremely useful breakdown by @gfiorelli1 Two sections worth noting for SEOs: “In 72 minutes about the future of Search in April 2026, the CEO of Alphabet did not address: publisher traffic impact from AI Overviews, content-creator economics or...
NBA Playoffs Moving From Streaming to Broadcast TV
Yesterday: 3 NBA Playoff Games on streaming, 1 on cable Today: 4 NBA Playoff Games on broadcast TV https://t.co/UiqxPVceeA
Mother Mary Thriller Raises $168k, Expands Next Weekend
New thriller #MotherMary platformed to $168k from 5 locs for hot $34k avg. Expands wide next wknd.
Wings: 1990s Time‑Period Hit Following Cheers
NBC sitcom “Wings” premiered following "Cheers" in 1990. It aired through May 21, 1997, and was what you would call a “time period hit.” https://t.co/aACX3hKuil https://t.co/4g1DPhqODn
ABC Debuts 1948, Emerging TV Latecomer
📺 April 19, 1948: The American Broadcasting Company (ABC) launched. It was a relatively late entrant into the emerging television landscape, competing against more established rivals like NBC and CBS. Originally spun off from the NBC Blue Network follow… https://t.co/uUCaPFxO2L...
Cheap AI Spurs Usage, Yet New Players Reap Rewards
One argument given is that low cost of AI will trigger higher usage and create volume growth- like lower telecoms cost has done for spread of telephony and lower electronics cost ( say for TVs) has deepened penetration beyond...
ChatGPT Displays Unexpected Competitor Ads, Raises Questions
Competitor ads in ChatGPT. Not sure if this was the strategy by Sonic or if ChatGPT just matched up the company with the topic, but interesting to see. :) https://t.co/RsBAYBiBav
YouTube Adds Link History to Mobile In-App Browser
YouTube has added a “View Link History” option within its in-app browser on mobile. 🖇️🔗 Similar to Instagram and Facebook, it lets users revisit websites they’ve opened through YouTube links, but it only applies to in-app browsing activity.
Dr. Grove's Dark Secret Reve
The grisly truth about Dr Grove has finally come to light. But when does The Testaments episode 5 drop on Hulu and Disney+? https://t.co/UCoRX4d2J1