Harlequin's AI Microdramas: Unwanted, Gimmicky, And
I wrote about the new AI partnership that Harlequin announced as if it was an exciting thing. https://lithub.com/dear-harlequin-nobody-asked-for-your-weird-new-ai-video-microdramas/
Choose Your Preferred YouTube Tutorial Style and Community
Ok so you want this, cool cool, I’m gonna do it! 😈 but now for format… I def want it on YouTube, so I can update as new features come out, but do you want: - quick tutorials in a playlist? -...
Reddit Pro Boosts Engagement and Adds Verification Badges
Are you using Reddit Pro? -> Reddit says publishers using its Pro Tools have seen post views grow by 46%, comments by 48%, and profile views nearly double since the tool's September launch Verification checkmarks added -> "In addition to...
FinTV's Squawk Box Flattens Cathie Wood Interview
Coming up on @thestreetpro Another Failure of Journalism * Yesterday's obsequious Squawk Box interview with Cathie Wood underscored the failure of FinTV journalism * Good god, man (host) - do your homework and stop bootlicking the egos of "talking heads" that have not...
WaPo AI Denies Bezos Influence on Editorial Policy
Cheap fun department. I asked the WaPo's AI system if Bezos influenced its editorial policy. https://t.co/Sqkppejzx8
Social Media Amplifies Instant Narrative Spread Worldwide
FWIW - It's not the speed of the narrative change that is different today. That is always immediate. What is different today is the speed and breadth of the transmission of narratives. Thanks to social media it moves instantly...
Media Platform Fuels Extremists by Granting Them Attention
The #BrokenTimes loves to profile extremists, giving them what they crave: attention. The Women Who Believe Women Should Lose the Right to Vote https://t.co/aN0UVSJKMd
Scale Twitter Replies with Semi‑Automated Management
Serious q, how are you managing replies on your posts / threads? I can’t handle the volume at all. unless it’s semi-automated, it's simply impossible.
Post on Saturdays for 40% More Views
Most Threads creators think weekdays are the best time to post. We analyzed 20,000+ posts from 255 creators last month. Saturday averaged 2,912 views per post. That's 40% higher than Wednesday. Everyone takes weekends off. That's exactly why you shouldn't.
Critics of AI Journalist Hypocritically Use Musk's Platform
The only thing “agonizingly unserious” is anyone using Elon Musk’s AI platform day in and day out trying to claim they have the moral high ground on a high profile journalist known for reporting critically on AI, who occasionally uses...
Google Discover AI Redirects All Content to YouTube
So in my Discover feed, Google uses AI to summarize the situation and then gives the illusion of linking to multiple brand logos (no one is ever gonna click on that btw) - but when you click to expand? It’s...
Create a Distinct Sonic Identity for Modern Brands
Spotify just released a report: The Sound-On Era It includes tips for marketers on building a sonic identity, which might mean: 🎙️ A distinctive voice or tone 🎙️ A consistent music world 🎙️ A repeatable sonic mnemonic or signature https://ads.spotify.com/en-US/news-and-insights/sound-on-era/
Former Sister Networks NBC News, MS NOW Now Talent Rivals
NBC News and MS NOW were once sister networks. Now they are competitors fighting over talent, giving way to significant tension behind the scenes, @nataliekorach reports.
X Algorithm Flooded with Video Links and Copy‑Paste Prompts
wtf is happening with X algorithm? Why is every post on my feed about video links and ability to copy/paste?
Cancel YouTube Premium Free Trial Before Billing
Tried the @YouTube Premium free trial for a month and aren't finding it's worth keeping? Not to worry, here's the fast and sure way to cancel service before the 💰 bill comes due: https://t.co/1AaZfLcUXn #youtube #youtubepremium https://t.co/xRsiWrwx7f
Nixon Signed Law Banning TV and Radio Cigarette Ads
🚭 April 1, 1970: President Richard Nixon signed into law banning cigarette commercials on radio and television. That ban officially went into effect on January 2, 1971. https://t.co/cW5MHpTQfG https://t.co/9hkwZFdVJB
Netflix Targets 18‑49 TV Viewers in MLB Debut
18-49 👀 Netflix Connects with TV’s Dollar Demo in MLB Debut https://t.co/bBajOiM693 via @sportico @crupicrupicrupi
Easter Sunday 2018: NBC Airs Jesus Christ Superstar Live
📺 April 1, 2018: “Jesus Christ Superstar Live in Concert” was first broadcast live on NBC on Easter Sunday. Based on the 70’s Andrew Lloyd Webber-Tim Rice rock opera, the Emmy-winning special starred John Legend, Sara Bareilles, Brandon Victor Dixon...
Peter Jennings' Final Broadcast Preceded His Cancer Diagnosis
📺 April 1, 2005: Peter Jennings anchored his final full newscast of “World News Tonight” on ABC. In a taped message four days later, Jennings revealed he was diagnosed with lung cancer. Four months later, Jennings passed away at the...
1991 CBS Launched Canadian‑filled Late‑night Crime Block
📺 April 1, 1991: CBS began its “Crimetime After Primetime” late-night strip. Its umbrella of shows were mostly Canadian-produced action-adventure series like “Sweating Bullets” (aka “Tropical Heat”), “Fly By Night” and Stephen J. Cannell-produced “Scene… https://t.co/ZOADKBqnfK https://t.co/ZlpvKsTvnf
NYT Sues OpenAI yet Embeds AI in Its Own Review
“the New York Times — which has sued OpenAI for copyright infringement — itself has published a book review of Jean-Baptiste Andrea’s book “Watching Over Her,” apparently with AI generated parts that mimic an earlier book review.” via @edleeprof https://t.co/Wd7W8kuwN3 https://t.co/XPRgs1Yc21
AI Churning Books Fast; Human Craft Still Matters
I was talking to one of my clients, a successful multi-published novelist, about the fact that people are creating entire novels in just a few hours using AI, and putting them up for sale. She was feeling discouraged, wondering how...
This Week in Baseball Launches 1977 with Mel
📺 ⚾️ April 1, 1977: “This Week in Baseball” debuted in first-run syndication. The program featured highlights of the prior week’s games and interviews with players and was originally hosted by New York Yankees play-by-play commentator Mel Allen. It ran...
Debating a Video on Meta‑YouTube Landmark Ruling
I wrote a script for a 10-minute video about the landmark ruling last week about Meta and YouTube. Can’t decide if I should actually make the video or not.
Secret Second YouTube Channel—Reply “Send It” For Link
I'm secretly launching a 2nd youtube channel reply "send it" and I'll dm it to you
New Show Unpacks AI Impact with Fresh Frameworks
Really excited to launch this new show. This was an exceptional episode. So many great frameworks for analyzing the impact of AI. Here are a few clips as a preview: Listen and subscribe here: Spotify: https://t.co/6a6URmgLQv Apple: https://t.co/Hm9mpeZUis https://t.co/Ch2CEPJI5q
DIY Hollywood: Pro‑Level Filmmaking Now Cheap
Hollywood might be in trouble. Cinema Studio 3.0 is changing the game. Now, regular people can make big, movie-looking scenes right from their own rooms. Higgsfield Cinema Studio 3.0 comes with about 200,000 visual styles, 150 camera moves, and millions of action-scene...
General Hospital Premiered April 1 1963, Launching Iconic Daytime Drama
📺 April 1, 1963: "General Hospital" debuted on ABC. The daytime drama was created by Frank and Doris Hursley and originally focused on the characters of Dr. Steve Hardy (John Beradino) and his friend, Nurse Jessie Brewer (Emily McLaughlin). It...
Guest Appearance Announced on Above the Business Podcast
Keep an eye on the Above the Business podcast with @bradleyhamner . I'll be appearing on an upcoming episode... https://t.co/W9VQBSUsQY
Joining Maggie Lake’s YouTube & Substack Show Today
I'm on today at the close (April Fool's Day) with @maggielake on her YouTube and Substack channel.
Media Scale Comes From Data, Not Headcount
$100M with 30 people MarketBeat does $50M/year with 19 employees... @MediaKing thinks he can get to $100M with 30... "To go from a million subscribers to two... you don't actually produce more content. You just don't need more people." Scalable media businesses aren't...
Free Descript Video Editing Course to Replace Bad Tutorials
Soooooo... how badly do you want to learn Descript for your video editing? I am considering dropping a full course on how to edit in Descript and putting it out for free on YouTube, because the tutorials out there are GARBAGE.
Netflix's Animation Pipeline: Lottery‑ticket Mindset, No Long‑term Planning
The massive gap between S1 and the still-undated S2 of #BlueEyedSamurai is such a microcosm for Netflix's approach to animation development. Strewn about lottery tickets in the hopes that one hits but very little forethought to what comes after. https://t.co/TRomhi6kiq
Instagram Reels Introduces Teleprompter and Touch‑Up Filters
Instagram Reels has added a teleprompter feature and a Touch Up feature. Screenshots attached (I can vouch for the Touch Up because I look wrecked IRL today and this blurred everything out) *h/t to @oncescuradu who originally spotted this
One Algorithm Change Can Wipe Out Your Reach
Most people are one algorithm change away from losing everything. It feels safe until your reach drops overnight and you can’t control it. https://t.co/hJYQSD9Fij
Affiliate Loops Reveal Need for Independent Research
AJ from Lucid Trading exposing the circular affiliate game - firms pay ranking sites for visibility, then become affiliates of those same sites to recoup costs. Smart margin strategy but shows why independent research matters. Check https://t.co/1I4O2dByrK for unbiased comparisons...
Expanding Into Substack, TikTok, and Dance‑Infused Options Content
Leaning into Google's convinction that I'm an investment content creator and starting a substack and a TikTok, long-form writing and video shorts with little dances illustrating options concepts coming soon, stay tuned 🖤
Optimization Masks Attention Commodification in Social Media Strategy
A lot of social media and content strategy "best practices" are built around gaming platforms that were built to commodify your attention, and we just call it "optimization."
Meta Appoints Instagram Exec to Lead Edits Team
Instagram's Edits team is working overtime this week: 👀 Scalable Pod revealed Meta exec Brett Westervelt would be the head of Edits https://scalablepod.com/p/exclusive-meta-taps-instagram-exec-to-lead-edits 👀 Matt Navarra shared an interview with Matt Simari (Director of Product Management at IG) to unpack the strategy...
January Launch Hits Substack Tech Top‑20 Bestseller
Wild stuff that we launched this in January of this year, and already top 20 in best sellers in tech on Substack. https://t.co/3P1v1ikB0L
OTA TV Still Relies on Internet, Surprisingly
And here I thought that half the point of over-the-air channels these days is so you don't need the internet… https://t.co/FF1YdOnSz5
Gemini Live Transforms News Briefs Into Interactive Deep Dives
Focus on news SEO? Heads-up, I tried it this morning and it's pretty darn good. And you can interrupt it to find out more about a story -> Gemini Live just killed boring news briefs "News summaries in Gemini Live are...
EU's New Rules Threaten Ad Revenue, Boost Platform Liability
Macro: EU digital regulation tightens. Key factors: Italy bill curbs profiling, boosts platform liability; risks: ad revenue and engagement decline. Trade: short adtech incumbents 📉 — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov
Live From Boston Public Library with Jim and Margery
Will be on with Jim & Margery @BosPublicRadio, from the Boston Public Library studio, today at noon.
Buy WMG on Pullbacks After Revelator Acquisition
Macro: music-tech consolidation; Key: WMG buys Revelator to bolster distribution, rights & analytics; Risk: integration execution/valuation mismatch; Insight: buy WMG on pullbacks. — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov
Resource Sharing Hasn't Boosted Local News Coverage
But I thought combining resources and finding back room efficiencies would increase local news reporting. So confused.
Amazon AI Chatbot Ads Get Few Clicks, Cost Half the Price
88 clicks versus 500K. Whoa -> More data about ads in AI: Amazon's "sponsored prompts" for its Rufus AI assistant are yielding significantly lower traffic than traditional ads, but are more cost-effective "Amazon’s new form of chatbot ads have only...
Invest Like The Best Rakes In Massive Ad Revenue
What kind of revenue is Invest Like The Best bringing in these days, the ad load is insane
AI Script Analyzer Quilty Delivers Jaw‑Dropping Insights
New @TheWrap: Don't drop your agent just yet. We tried Quilty, a new AI tool that promises to analyze and provide insightful feedback on your scripts, feeding it the screenplays for “Sinners,” “Barbie,” “Christy” and “Die Hard,." The results left us slack-jawed. https://t.co/ux0gB0XBTN
Trevor Noah to Host YouTube 2026 Upfront, Chappell Roan Performs
YouTube’s 2026 Upfront Taps Trevor Noah as Host, Chappell Roan to Perform https://t.co/K5nqKT3AGo via @variety