AI Amplifies April Fools' Chaos, Boosting Engagement
Remember folks...it's April Fools' Day... That being said...I am entertained by the engagement I'm seeing on some of the posts the social media algos are feeding me 🤪 Also...A-I has made this "holiday" even more of a🧨😂
Netflix Recruits YouTube Stars to Defend TV Dominance
Netflix’s YouTube opportunity, part 2 But given that the television is now the dominant viewing surface for YouTube in the United States, Netflix has good reason to want to recruit talent like Ms. Rachel and now Danny Go! from the...
Personalized Pitches Referencing a Journalist’s Beat Win
My favorite type of pitch email: "Given your coverage of [relevant beat], I thought this could be of interest,..."
Reached 50 Paid Subscribers—Grateful for Real Support
Just noticed we crossed 50 paid subscribers 🎉 Thank you guys. The fact that real people pay real money to read my work is still kind of surreal to me, and it means a lot 🙏🏾
All Major Networks Pause for Trump's National Address
JUST IN: Major TV networks to interrupt programming for President Trump’s address to the nation tonight
Meta Adds Event‑linked Reels Ads for Instant Cultural Relevance
Meta is expanding Reels trending ads with content lineups tied to major events, including Fashion Week, F1, Black Friday, and NFL games, plus new categories like TV & Movies and Travel. Brands get a more targeted way to show up...
Nik Launches New Podcast Collaboration with Jimmy and Team
Nik is building out a great podcast. Proud of what he is doing and he is a great partner at DSMMA. See here for the collab with Nik, Jimmy and me. https://t.co/PqYYoFGCGM
Stop Optimizing Content; Reclaim Your Time From Algorithms
I stopped optimizing every piece of content for social media algorithms. Social media was built to commodify your attention and sell it to advertisers. That's why it's free. Me spending hours chasing the algorithm? That's exploiting my own labor for someone else's...
Paul McCartney Banned for Self‑Promoting Concert Photos
Ah, Reddit -> Paul McCartney Banned From Reddit After Promoting Himself in Paul McCartney Subreddit "Sir Paul McCartney was banned from Reddit after sharing pictures of a concert in the r/PaulMcCartney subreddit. Over the weekend, Paul McCartney’s Reddit account attempted to...
Electronic TV Ratings Reveal Why Oscars Viewership Fell
TV Q&A: How are TV ratings measured electronically? Why did #oscars ratings drop? Via @TribLIVE https://t.co/vQIwVwJwMd https://t.co/AlSMj3DNRV
Attorney General Warns Merger Harms; Data Shows Fees Already Rising
Colorado Attorney General @pweiser said: “This merger would put @NXSTMediaGroup in a position to raise the fees paid by cable and satellite companies and fire many trusted local reporters as part of consolidating the two local news operations. Because of...
Rethinking Media: Life Beyond Newspapers and Smartphones
The question they should be asking: Is there life after newspapers? Is There Life After Smartphones? https://t.co/LClCxzIAmb
Authentic UGC Ads Outperform Polished Studios 9×
I've analyzed 1,000+ winning ads. Here's the pattern: Ads that looked like native social media posts (UGC, iPhone footage) outperformed polished studio ads 9 times out of 10. Your assumption that you need high production value is wrong. Authenticity wins.
Volumetric Video Thrives in Sports, Stalls in Cinema
Volumetric video shines in live sports, but cinema’s creative and technical barriers slow adoption. https://t.co/NYB9FynplA
Japan's Twitter Merger Mirrors Its Global Convergence
Just as Japan Twitter is going to merge with the rest of Twitter, Japan itself is converging toward the rest of the world. https://t.co/E2FnSeaVyV
US Paper Bags: Not a TV Prop, They're Real
Before I first visited the US, I thought that the brown paper bags everyone on US TV used to carry their shopping home were a TV convention (like area code 555) - a way to avoid showing brands. Then I...
Silicon Valley Denies Social Media Addiction Trial Reality
'We're having a moment' - fear and denial in Silicon Valley over social media addiction trial https://t.co/XOuqSvxrap https://t.co/Q6xO3sWpxB
Social Media Forces Western Media to Abandon Propaganda
Social media changed the game… Mainstream media, especially Western media, can’t get away with their traditional narratives…. The people are constantly reminding @BBCWorld, @CNN, & @SkyNews that propaganda has no place in the social media era…. https://t.co/KGQNEJrTjB
OpenScreen: Free Open‑Source Tool Replaces $89 ScreenStudio
🚨 You don't need to pay ScreenStudio $89 for premium screen recordings anymore. Someone just open-sourced the entire application for free. It is called OpenScreen. It has 10,900+ GitHub stars. You record your screen, and it automatically transforms your actions into a polished, professional...
Products Prioritize Engagement, Not Malice; Users Can Reduce Their Power
This stuff is so stupid. EVERY consumer/media product is designed to maximize DAUs and time spent. Same w Netflix, Spotify, the NYT app, it’s not nefarious to make a product that delivers content ppl want. If you want these companies...
Fans Demand Part Two of Billy's BEE POD
Recommend @billy on the @BretEastonEllis pod Demands a part two BEE POD is on @Patreon and worth much more than $10 a month https://t.co/BRMrPVfy5J
Call for Honest Reporting Over Deceptive Media
Doubt I’ve ever seen a story with more falsehoods and deceptive language in the first two ‘graphs in my life. What an absolute trash piece. We need more @PalmerLuckey’s and less liars like Nathan. Can’t believe an editor let this...
Child Safety and Section 230 Can Coexist Through Design Distinction
Can you have child safety and Section 230, too? I think so. But it requires acknowledging the distinction between speech and design: https://www.platformer.news/social-media-trials-230-content-design/
Wikipedia Bans AI-Generated Content in Encyclopedia
Wikipedia cracks down on the use of #AI in article writing by Lucas Ropek @TechCrunch Learn more: https://t.co/h5eOOXWfFs #MachineLearning #ArtificialIntelligence #ML https://t.co/4AZsgX7M63
Fans Prefer Free Content Over Paying Extra
Shocking results here — Fans prefer stuff they like for free rather than for extra money. Glad Fox took a poll on this one.
Bari Weiss Plans to Overhaul “60 Minutes” After CBS Pushback
Status Scoop: Bari Weiss wanted to make changes to "60 Minutes" earlier this year, but was talked down by CBS News President Tom Cibrowski and other senior leaders. But with the show's current season ending in May, she plans to...
Social Platforms Roll Out New Shopping, Ad, Creator Tools
Newsletter is out: 🛍️Meta announces new shopping and affiliate features across Facebook and Instagram 📱TikTok and Snapchat tout new first-impression, high-frequency ad formats 🤝YouTube brings new features to its newly named YouTube Creator Partnerships platform 💼Pinterest makes it easier for creators and SMBs to...
Dateline's 1992 Debut Became NBC's Most Successful Newsmagazine
📺 March 31, 1992: “Dateline,” initially hosted by Jane Pauley and Stone Phillips, debuted on NBC. This was the network’s 18th attempt — its most successful — at a primetime newsmagazine. https://t.co/AE4hSVodJ2 https://t.co/nseNEy8JDV
Disappointed CNBC Skipped “Markets In Celebration” Tonight
After a day like today, I am disappointed CNBC didn't run a "Markets In Celebration" special tonight.
Curated Feeds May Be Even More Addictive than Algorithms
Bsky user raises a good point: per "social media addiction" proponents' claims, wouldn’t a platform like BS, where there is no content-recommendation algo & users can tailor their feeds to contain precisely the ppl and types of posts they want...
Video Spending Stalls; Bundling Needed but Unlikely
NEW: Consumer spending on video has plateaued since the pandemic, and advertising isn't enough to save the industry from stalling out — The market could start to grow again if streamers teamed up and started to bundle services — Analysts don't...
Fox's Red Seat Launches Ultra‑wealthy Live‑event Membership
Scoop: Fox Corp's Red Seat Ventures is building a premium membership for the ultra-wealthy centered around live events — Eyeing concierge services, VIP access, the works — Could be synergies with Fox Sports More in @axios https://t.co/0GyAdBFPsM
Meta Unaccountable; Article Misrepresents
Meta was not remotely "held accountable" for harming teens this framing is deranged and this piece also completely misrepresents how big tobacco was actually regulated. I'm gonna lose my mind
Twistartups Ads Sell Out 15 Years, Proven Value
There's a reason why the advertising on @twistartups has been sold out for 15 years straight and 2,200+ episodes -- it works (and we price it slightly under market to create long-term partnerships) Thanks @trustvanta for the long-term support 🥰...
Meta Hires Former Instagram Design Chief to Lead Edits
Exclusive: @westervelt, who most recently was head of design at Instagram, has been named head of Edits, the company's video editing app. Read the full story here: https://scalablepod.com/p/exclusive-meta-taps-instagram-exec-to-lead-edits
From Text-to-Vote to Scan-to-Invest: Future Interactive Shows
Text-to-vote was a revolution in entertainment in the early 2000s. Scan-to-invest will define the next generation of interactive shows.
White House Slams Judge Ruling, Calls NPR/PBS Funding Illegal
White House spokeswoman Abigail Jackson: “This is a ridiculous ruling by an activist judge attempting to undermine the law. NPR and PBS have no right to receive taxpayer funds, and Congress already voted to defund them.” https://t.co/aI95V26uAh
Teletubbies: 1997 Debut, Beloved yet Oddly Unsettling
The kids-themed show “Teletubbies” made its U.S. debut on PBS in 1997. Known for its colorful characters and playful antics, it aimed to entertain and educate toddlers, but many viewers found its unusual visuals and surreal style a bit creepy....
Indie Distribution Fails as Multiplexes Crush Small Films
Indie distribution’s not a business anyone should be jumping into nowadays Small films are getting bulldozed at the multiplex right & left
AI Makes Music Creation Instant, Challenges Originality
AI is lowering the barrier to making music to almost zero. Tools like Suno let anyone generate songs from simple prompts, turning creation into something instant and accessible. That opens the door to massive creativity, but also raises questions about originality...
Algorithm-Driven Feed Undermines Twitter’s Town‑Square Ideal
X wants to be a town square.. I’ve always thought of Twitter as a place for conversations. You can have a conversation with a friend or group while standing in the Town Square.. allowing an open hear to hear news...
Future Tech Imagined, but Not Niche Video Platforms
Sci-fi writers ~50 years ago were talking about flying cars and space colonies. I don't think anyone predicted that something like YouTube will exist, where niche videos like this 3h study video with 24M views
Live on YouTube Saturday 12 Pm ET—Suggest Topics!
I'll be going live on YouTube this Saturday at 12pm ET. What do you wanna talk about? And don't make me listen to 'Bully' because that's not happening 🫠
WMG CEO Outlines AI Risk, Publishing Economics, Growth Outlook
Nice industry breakdown from $WMG CEO. Covers everything from AI risk to music publishing economics to the long-term growth outlook and overall moatiness of the space. Good read: https://t.co/XTKkxy6RPv https://t.co/sGhhtzDs4B
Creating a Personal Media OS for Systematic Growth
I’m building a personal media operating system for myself. Not a content calendar. Not an AI post writer. A real internal system for: - signals - hooks - scripts - UGC workflows - memory - distribution Because I want my own products to grow through systems, not daily chaos. Share in...
Own Ignored Platforms for Cheap First‑mover Advantage
Every platform your competitors ignore is a channel you can own for almost nothing. YouTube. Reddit. Niche newsletters. Podcast circuits. First mover advantage is still real.
Micro‑drama Apps Become the New Binge‑watch Frontier
Turns out a lot of people are watching micro drama apps — outside of the regular rotation of social platforms
FlexClip AI: Versatile, Accessible Video Creation Platform
RT @MktgtTechAI Review: FlexClip AI Video Platform [NEW POST] https://t.co/CtzT3w39KU @FlexClipApp stands out a versatile, accessible #AI video and content creation platform--with one key differentiator.
TikTok Teams with Cameo for Creator Video Requests
This could get interesting 👀 TikTok partnered with Cameo — which means creators can offer personalized videos directly within the app It's a new revenue stream for creators and a new way to interact with your favorite TikTok creators for fans https://newsroom.tiktok.com/tiktok-partners-with-cameo-to-unlock-new-monetization-opportunities-for-creators?lang=en
TMZ Is Fully Owned by Fox, Bought by Lachlan
A fact somewhat lost in TMZ's naming and shaming of Senators and Congresspeople amid the partial government shutdown: It is wholly owned by Fox, a strategic purchase by Lachlan Murdoch.