Unmasking Anonymity Offers No Real Benefit
This started as a simple question. Why do we feel the need to unmask people who have chosen anonymity? The more I thought about it, the more uneasy I became with the answers I was coming up with. As someone who spent years in journalism, I understand the mechanics behind these stories. I understand the incentives. What I don’t understand is what we actually gain. So I wrote this to work through that. https://t.co/yAaBBLokMN
AI Writing Is a Tool, Not a Talentless Shortcut
Using AI to write isn’t always wrong and other heresies If you use AI to help with your writing, are you a talentless hack? Perhaps. But I don't think the connection is as direct as some would like to make it....
NYT Reports Ryan Grim's Tip, Omits His Credit
So @ryangrim put this on X a few days ago, which is why the New York Times had to report on it (without crediting Grim, of course.) Would they have reported it if it hadn't been for Grim? I doubt...
90‑second Non‑
A Reddit user is exposed to a 90-second, non-skippable YouTube ad in a 40-minute video on CTV. https://t.co/BukQnrjahx
Clickable Caption Links Are Optional; Stick with Bio
Yes... there some people who have access to a new Instagram feature that allows them to have a clickable link in their caption. No... you don't need to change your entire strategy or freak out if you don't have the feature. We...
Nicole Kidman's Overlooked Horror Film Returns on HBO Max
Nobody is more booked and busy than Nicole Kidman, but her deranged Amazon horror movie has been ridiculously overlooked — but it's making a comeback on HBO Max. https://t.co/6lBPGrA7T4
LinkedIn’s Algorithmic Gatekeeping Makes It Low ROI
I will admit, I do a bit of a side eye when tech companies ask me about LinkedIn posts or lack thereof. LI seems sterile and slow and old. The LinkedIn editors determine what goes viral. In-context videos are suppressed...
Louis Carr Unveils Bold Vision for BET's Future
Going inside the business of @BET with new President Louis Carr. He joined me on The Enterprise Zone at @Nasdaq. We talk restoring the Soul Train Awards, his new vision for the legacy cable network, and he reflects on growing...
Treat CTV as Video, Measure It Modernly
CTV isn’t just a channel anymore; it’s video. And if you’re still measuring it like traditional TV, you’re already behind. In Episode 2 of From Screen to Store, sponsored by @JamLoop , Tim Glover (EVP Media, USA Marketing Partners) joins AdTechGod...
Critic Targets Media Decisions; Canada, Denmark React
Found myself watching this because he took a shot at news media decision making but Canada and Denmark must have raised an eyebrow, too. https://t.co/kp8mE7yDE3
Journalist's Precise, Unbiased Answer Reveals Deep Implications
There is *a lot* in this answer when you consider the precision of the response of the journalist to not insert his own opinion, the range of possibilities and the consequences.
Even the Ultra-Rich Are Flocking to Podcasting
The urge to pod cannot be denied. Tech VCs and David Rubenstein are richer than god. What do they want to do in their enormously valuable spare time? Fire up a mic and pod. What does Jamie Dimon want to...
Sling TV Launches $20 ESPN Package, Cheapest Streaming Option
The Cheapest Way to Stream ESPN? Dish’s Sling TV Debuts $20 Monthly Package With ESPN, ESPN2 and Handful of Other TV Channels https://t.co/UR2QksO1Fs
Closed Platform Design Dictates Suppresses User Content, Harms Advertisers
Imagine a Chrome Head of Product telling a news org how it should design its site. Here X dude gets away with it, as it’s a closed platform where it can suppress your posts created for you by accounts you...
Video Game Gun Fire Can Unexpectedly Shut Down TV
All sorts of technical issues can occur with TVs, but a gun firing in a video game turning off a TV might be a new one... https://t.co/QIxoun9H9o
X Introduces AI-Driven Translation and Photo Editing
X rolled out automatic post translation and AI photo editing powered by Grok https://t.co/e942XQ7TIA #ArtificialIntelligence #Innovation #Technology #Tech #TechNews https://t.co/Y6qrxEiI7j
Jeff Shell’s Exit May Halt Shortened‑window Push
Jeff Shell was one of the proponents of shortened windows before he was out at Universal. Hopefully, his exit from Paramount will keep the new regime from trying to push that envelope themselves.
No Links, Huge Engagement: Small Account Outperforms NYT
“The engagement-maxxing account Globe Eye News never linked out in the tweets in my sample and saw massive engagement: A median 8,418 engagements per tweet. NYT, with a following more than 53 times larger, had a median 383 engagements per...
AI Backlash Coexists with Massive User Adoption
There’s undeniably a broad-based backlash against technology happening, but it’s also true that AI tools are extremely popular and useful for millions of people. ChatGPT alone has almost 100M MAUs in America https://t.co/MUyCGYXkoJ
Vince Gilligan Targets First Emmy Win with Pluribus Pilot
Vince Gilligan Submits #Pluribus Pilot for Emmys. Will He Finally Win for Writing or Directing? https://t.co/PFynRwuKpw via @variety
Users Will Pay $40/Month for Extended Keyword Tracking
I'd pay $40/month to view Twitter keyword mentions over a longer time frame. Missed opportunity https://t.co/vjieqDnYe9
CBS Invites Pete Hegseth, Sparks Journalist Backlash
CBS News inviting Pete Hegseth to its White House Correspondents' Dinner table is—as would expect—sparking backlash. “What a slap in the face to the journalists at CBS News,” an exec from a rival network told @nataliekorach. Much more in @get_status: https://www.status.news/p/whcd-dinner-trump-officials-invites-parties
Distribution Remains Undervalued, Fueling B2B Media Dominance
I love buying missed priced assets. Media companies are still priced incorrectly. When AI started everyone talked about the value of data and how data was undervalued. It turns out in a world where agentic coding makes building online easier...
TV Makers Disagree: Is RGB the Next Premium Standard?
RGB is the next big premium TV tech, right? Well, you'll get a different answer depending on whether you ask LG, Samsung, Sony, TCL or Hisense… https://t.co/NVaXO9tMtz
Fact‑checking on Facebook Is My Top AI Wish
Fact checking integrated into Facebook (like Grok on twitter) is the single thing I most want from Meta's AI efforts. If they accomplish nothing else, I'll still be delighted if they build that feature.
Sports Championship and Space Launch Pull Nearly Equal Viewership
Nearly the same viewership: NCAA Men’s Basketball National Championship Game on TBS, TNT and truTV: 18.3 million viewers. Launch of NASA's Artemis II mission on ABC, CBS, NBC, Telemundo, CNN, FOX News and MS NOW: 18.1 million viewers
1990 Nielsen TV Ratings:
Nielsen ratings for network TV for the week ending April 8, 1990 and for syndication for the week ending April 1, 1990 https://t.co/Ri7Uob6d7x https://t.co/Hqdxhm5LRL
Only Four Actors Won Emmys for First Two Seasons
#Emmys: Could Noah Wyle win again for #ThePitt? Four actors have won for the first two seasons of a drama series: Bryan Cranston (#BreakingBad), Daniel J. Travanti (#HillStreetBlues), Bill Cosby (#ISpy) and E.G. Marshall (#TheDefenders). https://t.co/FoExVw4ORY @variety https://t.co/RkB9XHhjGc
Issa Rae's Hoorae Media Launches TikTok Microdrama ‘Screen Time’
Exclusive: Issa Rae’s Hoorae Media Sets First Microdrama Series ‘Screen Time’ in TikTok Content Deal | https://t.co/ul0vqgzsvi
Prime Video's Early Masters Viewership Faces 3.5M Benchmark
Will the audience for @PrimeVideo's new early-round @TheMasters coverage be on par with @espn's past coverage of Thursday & Friday? The cut line is ~3.5M viewers per half hour (peaking closer to 4M). #PunsIntended 🙏 @andrewelkadi for the #mediarights work. cc:...
Give Value, Skip Intro, Automate Freebies for Reel Success
I've been testing Trial Reels... and I finally had one "pop off" 👀 What I've seen working so far: ✓ give a TON of information away in the video ✓ these aren't posts for people to get to know you ✓ use a ManyChat...
AI Makes Thousands of Manga Series Affordable to Animate
A full K-pop action series just got made in 3 days on Higgs with Seedance 2.0. One person. No studio. No budget. There are over 100,000 manga and webtoon titles that have never been animated because it costs $150K to $300K per...
Take Control: Ditch Your Meta Agency Today
You should fire your meta agency. Go to your Facebook ad account, select all your campaigns, and click View History or view edits. Every single change your media buying agency has made will show up there. What you'll probably find is that...
How to Remove Unnecessary AI Watermarks From Images
While it's good to be able to differentiate AI-created photographs from real photos, there are many images that don't need the AI mark. Here's how to remove it, as needed, and how it all works behind the scenes: https://t.co/m8yBJd6MVt #ai...
Powell's Latest Signals on Fed Policy Direction
Watch today's Bloomberg Radio segment for my latest take: https://t.co/EvzXgapmer #powell #federalreserve #dimartinobooth #economy #bloomberg #bloombergradio https://t.co/hSZnTlk8YH
Execs Courting Substack Researchers Signals Shifting Media Outreach
Industry execs talking to Substack researchers? What's next, investors talking to podcasters? It's not 2013 anymore bro... https://t.co/in3xaJJerS
MLB Launches YouTube Hub for Young Fans
Inspiring to see sports leagues like @MLB meeting the next generation of fans where they are ⚾ Check out MLB Clubhouse, their new @YouTube channel where kids can learn more about baseball and softball: https://t.co/kldfCvbCz4
NYT's Powerful Brand Fuels Thriving Non‑news Revenue
There's a lot of cope about the NYT only thriving because of recipes and games. The question is: Why was NYT able to build out these non-news revenue streams? It's because the newspaper has an incredible brand, such that it could be...
Avatar Franchise Rakes $6.7B, Future Still Undecided
🧵New @thewrap: #AvatarFireAndAshTHx4ELEMENTS franchise at Disney should be looking at the next installment after 3 global hit films making $6.7 billion for the company. But James Cameron tells us “We haven’t even made a decision if we’re going forward right...
Google AI Overviews Frequently Wrong, Listicles Skew Answers
It's live: @trippmickle & a few other authors from @nytimes published new research about how frequently Google's AI Overviews are wrong. It includes a quote from both @thomasgermain and me about listicles influencing AI responses. Check it out - https://t.co/cIouYjP8kt https://t.co/jMhk3MH27F
500 Creators Converge to Shape Media’s Future
Press Publish LA: The Hollywood Creator Summit May 28th on the Fox Studios Lot 500 Creators. One Room. Learn where the future of media is heading. Seats by application only. https://t.co/LGXCg0akX1 https://t.co/9KVwGnpQFe
NY Times' Twitter Silence Hurts Engagement
It's almost certainly true that part of the reason the NY Times twitter account doesn't get much engagement is because they're not really even trying. But also: https://t.co/GtHN3UR5VU
NYTimes AI Tracks “Manosphere” Amid Opaque Definitions
The @nytimes uses a custom AI tool to track the “manosphere”, via @NiemanLab. As so often, it's hard to know what to think about this without knowing the answers to a few questions: 1) How is the manosphere defined by...
Iranian Pilot Rescue Poised for Netflix Series
“The pilot rescue in Iran will make for a great Netflix show one day” AI: here you go
Black Representation Struggles Without Near‑Universal Audience Support
Honestly? Because when you look at the actual numbers in Western countries, Black populations are always a minority. So it would take damn near 100% buy in to keep certain programs afloat. A lot of other groups have committed to...
New Roku Channels Now Live on Sticks and TVs
New channels are rollin', rollin', rollin'… OUT NOW… to your Roku sticks and Roku TVs https://t.co/QT3hKcAQeR
Paramount Skydance Debuts Book Imprint After Simon Sale
Paramount Skydance Launches New Book Publishing Imprint Two Years After Simon & Schuster Sale https://t.co/aKAngBn8T8 via @variety
Elisabeth Moss Returns, Emphasizing June's Essential Role
Elisabeth Moss returns as June in The Handmaid's Tale spinoff The Testaments episode 1 — and its creator knew the show 'always needed its Juneness'. https://t.co/cPxKKHVeje
Upper-Funnel Spend Drives Sales, Not Just Retargeting
Mejuri shifted 25% of their ad budget to upper-funnel campaigns. The result? A 12.9% lift in incremental sales and a 57% boost in iROAS. Meanwhile you're pouring all your ad spend into bottom-of-funnel retargeting and wondering why your new customer...
AI Bot Traffic Up 300%; Tarpitting Reclaims 97% Requests
Yep, I wrote a post in October about the insane amount of AI bot crawling and scraping going on -> AI bot traffic surged 300%, hitting publishers hardest: Report Regarding some publishers "tarpitting" to frustrate bots: "Uncontrolled web scraping inflicts heavy technical...