Media Videos
Media Videos
Contextual targeting is emerging as the primary method for buying Connected TV inventory, offering relevance at scale without relying on user identifiers. Ryan Kenney of Magnite highlighted that viewers choose content they love, making context a natural fit for CTV. Magnite’s new AI‑powered tool normalizes content signals into IAB‑approved categories, easing operational hurdles. Advertisers are now leveraging contextual cues for both brand safety and performance outcomes in a privacy‑first environment.
IAB executive Zoe Soon says the creator economy has become one of the fastest-growing areas of brand investment, with roughly 50% of U.S. buyers now treating it as a “must buy” alongside search and social. Brands are shifting to creator-first...
Horizon Media is prioritizing trustworthy, transparent data over flashy AI features as it rolls out its Blue AI-native platform, enriching client data and enabling natural-language interrogation down to atomic-level records so customers can validate and act on insights. The agency...
The video dramatizes a real‑time sponsorship pitch where a creator offers a $12,500 partnership, only to be turned down. The host uses the call to illustrate how brands like Kit value human connection and community impact far more than raw...
The Institute for Practitioners and Advertising (IPA) released its latest agency census, revealing a stark contraction in creative‑agency employment. Overall agency headcount fell 6.8%, with creative firms bearing the brunt at a 14.3% decline, while new hiring dropped more than...
A series of US- and Israeli-led strikes struck multiple sites across Iran, from the north to the south, hitting cities including Isfahan and the heavily impacted Tyrron and damaging a girls’ elementary school near the Minub naval base with dozens...
The New York Times investigated how artificial‑intelligence‑generated videos have infiltrated children’s YouTube feeds, including the main YouTube app and the more regulated YouTube Kids platform. Researchers sampled popular kids’ channels such as Bluey, Miss Rachel, and Cocomelon, then scrolled through...
The Johns Hopkins Bloomberg School of Public Health hosted a media briefing on the evolving relationship between digital media, especially social media, and mental health. Moderated by Ellen Wilson, professors Tamar Mendelson and Johannes Thrul presented the latest research on...
The event, hosted by Semaphore at Gallup’s Global HQ, centered on the company’s mission to restore public trust in news media. Co‑founder Justin B. Smith highlighted three persistent consumer concerns—bias, information overload, and Western‑centric narratives—and outlined how Semaphore’s experimental formats...
ByDance unveiled Seance 2.0, an AI‑driven video generation engine that lets users create short films using only prompts, images, audio, or existing clips. The platform combines text, image, audio, and video inputs into a single unified multimodal architecture, allowing up to...
In a recent interview, Horizon’s Jeremy Flynn explained how the agency is embedding artificial intelligence into every stage of its media services, reflecting a broader shift in chief marketing officer (CMO) expectations from simple media execution to measurable growth experiences. Flynn...
Walmart Connect senior executive Khurrum Malik used the forum to highlight the rapid evolution of retail media, from a lower‑funnel, on‑site placement to a multi‑surface storytelling engine that now includes CTV, linear TV and over‑the‑top platforms. He announced the company’s recent...
IRIS.TV is turning Connected TV into a performance‑driven channel by using contextual signals and emotional data to serve ads at moments that resonate with viewers. The platform’s privacy‑first approach identifies what content is being watched without tracking personal identities, enabling...
Unity senior vice president Chris Feo urges marketers to treat gaming like any other high‑engagement media channel, arguing that outdated stereotypes limit ad spend despite comparable scale. He highlights Unity’s expansive platform—used by automakers, slot‑machine makers and more—supporting 160 million U.S....
Pathos Communications plc (AIM: NEWS) completed its initial public offering on the AIM market, using the proceeds to accelerate its tech‑enabled public‑relations platform. CEO Omar Hamdi highlighted the company’s AI‑driven approach that automates media targeting and reporting for small‑ and...
In a candid conversation on the "New Music Business" podcast, host Arian sits down with Slush Management co‑founders Neil O’Conor and Aaron Green to unpack how modern artist managers navigate a fragmented industry. The discussion centers on the firm’s philosophy—following...
The video captures a chaotic scene in a Mexican city where AI‑generated images and viral posts falsely claimed an airport plane was burning and a downtown church was on fire, fueling widespread panic among residents. Viewers recount seeing videos of a...
The episode focused on the twin shocks of artificial‑intelligence market anxiety and a wave of U.S. tariff actions following a Supreme Court ruling that struck down earlier levies. President Trump’s team announced a 10% tariff on batteries, electronics and other...
The IETF Media Over QUIC (MOQ) virtual interim convened on February 23 to bridge the gap between the Boulder meeting and the upcoming ITF‑125. Organizers reviewed procedural notes, reminded participants of the QR‑code‑linked code of conduct, and outlined the agenda, which...
IHeartMedia’s chief business officer Lisa Coffey announced a beta version of Audiograph, a platform that makes broadcast radio addressable, measurable and programmatically purchasable. Early proof‑of‑concept tests with five advertisers across retail, wireless and quick‑service restaurants showed addressable radio outperformed traditional...
Will Swayne, global practice president at dentsu, announced that advertising has entered its third, algorithmic era, where media planning relies on addressable, outcome‑focused marketplaces powered by AI. He emphasized that despite technological advances, stable consumer behaviors remain the foundation for...
Charles Schwab Media Productions has launched the Schwab Network, a streaming financial‑news channel that runs live programming from 8 a.m. to 5 p.m. ET on weekdays. The schedule includes hour‑long blocks such as Morning Movers, Opening Bell, Trading 360 and Market on...
Alex Llull of Perspective explains how his team grew a B2B creator partnership program from zero to 44‑times revenue in under a year. The strategy hinges on recruiting micro‑YouTube channels with roughly 2,000 views per video, whose niche audiences deliver...
The Media Leader podcast spotlights a recently leaked memo authored by an anonymous coalition of senior executives from creative, media and ad‑tech agencies. Convened by the UK‑based nonprofit Inside Track, the group warns that the advertising ecosystem is failing its...
The video argues that standalone blog posts are no longer sufficient for modern media brands. SEMrush’s recent acquisitions, like Backlinko, illustrate a shift from publishing isolated articles toward treating each piece as a reusable asset that fits within a broader...
The evening event at UC Berkeley’s Logan Media Center celebrated the release of Matthew Naythons’ new monograph, “Light in Dark Places,” and a concurrent photo exhibition. Hosted by veteran photographer Ken Light, the gathering highlighted the university’s commitment to preserving...
California’s local news ecosystem faces severe financial strain, prompting the launch of the California Local News Fellowship. The publicly funded program embeds emerging journalists in newsrooms across the state, from rural towns to major metros, to produce reporting that reflects...
The video expands on a recent LA Times profile in which a BIPOC publishing veteran discusses the industry's systemic diversity deficit. She draws on her eight‑year experience as a book influencer and former marketing executive to illustrate how racial inequities...
The video follows a session with Creator Support where James, known for his $1 mystery‑gift short‑form clips, asks how to transition to long‑form YouTube content. The hosts break down the concept of content‑market fit, stressing three intersecting criteria: what the creator...
Cuba continues to rank as the worst country for press freedom in Latin America and among the lowest globally, a status cemented by a constitution that declares all news media state property, effectively outlawing independent journalism. The regime’s crackdown has forced...
The video examines whether large language models are reshaping everyday English, focusing on a handful of “polished” terms—delve, nuance, navigate—that have become shorthand for AI‑generated text. Reuters Institute journalist Marina Adami cites linguistic studies showing LLMs indeed favor these words more...
