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Why Sourcing Shifts Are Easier Said than Done when Battling Tariffs

Tariff volatility under the Trump administration is forcing U.S. brands to rethink where they source products. Executives like Brooklinen's COO note that shifting production to a new country takes months, not weeks, and domestic cotton supplies are limited. Companies are adopting multi‑regional sourcing and modest nearshoring to mitigate duty exposure while balancing inventory costs. The trend underscores a broader move toward diversified, risk‑aware supply chains.