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Today's Sales Pulse

OpenAI launches sales‑focused Codex plugin

OpenAI introduced a new plugin for its Codex platform tailored to sales teams, allowing seamless integration with leading CRM and outreach tools such as Salesforce, HubSpot, Slack, Outreach, Clay, Rox and Actively. The add‑on equips reps with high‑priority account identification, meeting preparation, automated follow‑ups, record updates, close‑plan construction and risk‑deal review.

How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez
NewsApr 22, 2026

How to Align Sales, Marketing for Better ROI: The DGR Interview with Outcomes Rocket’s Saul Marquez

Outcomes Rocket’s Saul Marquez explains that aligning sales and marketing around shared KPIs and a single GTM owner can dramatically improve pipeline velocity and win rates. The firm’s State of Account‑Based Marketing report shows only 37% of B2B firms view...

By Demand Gen Report
The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite
PodcastApr 22, 202628 min

The Evolution of Sales Enablement in the Age of AI - Yega Kumarappan - Paperflite

In this episode, Mike Maynard talks with Yeager Kumaraparan, co‑founder of Paperflite, about the evolution of sales enablement from simple content distribution to AI‑driven, agent‑based platforms that guide reps through the entire deal lifecycle. Kumaraparan explains how Paperflite’s suite—covering prospect...

By Marketing B2B Technology
Yesway Prices IPO at $20 per Share, Valuing Chain at $1.21 Billion
NewsApr 22, 2026

Yesway Prices IPO at $20 per Share, Valuing Chain at $1.21 Billion

Yesway, Inc. priced its initial public offering at $20 a share, selling 14 million Class A shares and achieving a market valuation of roughly $1.21 billion. The pricing sits at the low end of the $20‑$23 range, reflecting cautious investor sentiment amid a...

By Pulse
OpenAI Appoints Nitin Bawankule to Head Indian Enterprise Sales
NewsApr 22, 2026

OpenAI Appoints Nitin Bawankule to Head Indian Enterprise Sales

OpenAI announced that Nitin Bawankule will join as Head of Enterprise Sales for India in mid‑May. The veteran executive brings more than two decades of experience at AWS, Google, Disney and Dell, signaling a focused push to convert Indian pilots...

By Pulse
Realm Secures €3.8M Seed to Deploy AI Agents in Enterprise Sales, Plans Triple‑Headcount
NewsApr 22, 2026

Realm Secures €3.8M Seed to Deploy AI Agents in Enterprise Sales, Plans Triple‑Headcount

Realm, the Helsinki AI‑sales startup, closed a €3.8 million ($4.5 million) seed round led by Frontline Ventures with participation from HubSpot Ventures, Slack co‑founder Cal Henderson and Deel co‑founder Alex Bouaziz. The funding will fund a three‑fold headcount increase and a push...

By Pulse
$4.5M Seed for Realm to Advance AI in Enterprise Sales
NewsApr 22, 2026

$4.5M Seed for Realm to Advance AI in Enterprise Sales

Realm announced a $4.5 million seed round led by Frontline Ventures, with participation from HubSpot Ventures, Cal Henderson and Alex Bouaziz. The funding will accelerate the startup’s AI platform that structures fragmented revenue data to automate deal‑critical documents such as RFP responses...

By Tech.eu – People
People.ai Becomes Backstory, Redefining How Revenue Teams Get Answers About Their Deals
NewsApr 22, 2026

People.ai Becomes Backstory, Redefining How Revenue Teams Get Answers About Their Deals

People.ai announced it is rebranding as Backstory, shifting its focus from raw data and analytics to an AI‑powered Revenue Answers Platform. The new platform stitches together signals from emails, calls, CRM records, intent data and news to generate real‑time answers...

By SalesTech Star
Too Expensive Signals Unclear Value, Not Price
SocialApr 22, 2026

Too Expensive Signals Unclear Value, Not Price

When a prospect says "it's too expensive," they almost never mean the price is too high. They mean the value isn't clear. Lowering the price confirms their uncertainty. It doesn't resolve it. Pricing is not a number. It's a communication of value.

By Ask Dr. Brown
Pivot, Deliver Value, Keep Momentum When Deals Stall
SocialApr 22, 2026

Pivot, Deliver Value, Keep Momentum When Deals Stall

Deals stalled? Don’t push—pivot. Focus on value, stay active, and keep moving forward. #Sales #SalesTips https://t.co/lPamNDFiGW

By Mark Hunter
How AI Reshapes Upselling in Customer Experience Platforms
NewsApr 22, 2026

How AI Reshapes Upselling in Customer Experience Platforms

AI is reshaping upselling by leveraging predictive analytics and real‑time customer data. Companies can now identify purchase intent, segment audiences, and deliver hyper‑relevant offers across digital and brick‑and‑mortar channels. Psychological triggers such as FOMO are combined with automated email and...

By TechTarget SearchERP
Top 7 Pipedrive Integrations to Boost Sales Productivity
BlogApr 22, 2026

Top 7 Pipedrive Integrations to Boost Sales Productivity

Integrating Pipedrive with seven top tools—Getaccept, Slack, Mailchimp, Zoom, Google Workspace, Trello, and Zapier—turns the CRM into a full‑stack sales ecosystem. These integrations automate document handling, real‑time notifications, email marketing, virtual meetings, file management, post‑sale task tracking, and cross‑app workflows....

By HedgeThink
Newo Appoints Jason Luo as CEO to Drive Partner‑led Voice AI Growth After $25M Series A
NewsApr 22, 2026

Newo Appoints Jason Luo as CEO to Drive Partner‑led Voice AI Growth After $25M Series A

Newo announced Jason Luo as its new chief executive officer, tasking him with scaling the company’s voice AI platform through managed service providers, VoIP firms and software partners. The move follows a $25 million Series A funding round that lifts total...

By Pulse
UiPath Rolls Out AI-Powered Connectors on Salesforce AgentExchange to Streamline Sales Workflows
NewsApr 22, 2026

UiPath Rolls Out AI-Powered Connectors on Salesforce AgentExchange to Streamline Sales Workflows

UiPath announced two AI‑driven connectors—Maestro and CX Companion—on Salesforce AgentExchange on April 16. The tools embed robotic process automation directly into Salesforce’s CRM, aiming to cut manual steps, improve SLA compliance and give sales teams real‑time context. The launch signals...

By Pulse
Wagepoint Names Alexander Gonçalves CCO to Drive Canadian Payroll Growth
NewsApr 22, 2026

Wagepoint Names Alexander Gonçalves CCO to Drive Canadian Payroll Growth

Wagepoint announced the appointment of Alexander Gonçalves as Chief Commercial Officer. The veteran SaaS executive will oversee sales, marketing, revenue operations and customer support, aiming to accelerate the payroll platform’s expansion among Canadian small businesses. The hire follows a rebrand,...

By Pulse
Channel Sales: Strategy Advice to Equip Partner Sellers
NewsApr 22, 2026

Channel Sales: Strategy Advice to Equip Partner Sellers

Channel sales programs expand enterprise reach by tapping external partner sellers, but success hinges on clear structure, shared playbooks, and integrated tools. Highspot highlights that defined roles, AI‑driven guidance, and dedicated channel managers enable partners to qualify opportunities, stay on...

By Highspot
Treat Inbound Leads as Contests, Not Closed Deals
SocialApr 21, 2026

Treat Inbound Leads as Contests, Not Closed Deals

Inbound leads feel like gifts. They're actually traps if you handle them wrong. Most AEs treat inbound like the deal is already half closed. It's not. Inbound buyers are also talking to your 3 closest competitors. Speed + deep discovery + strong demo = you...

By Chris Orlob
Tesla Just Unlocked Sales to 50,000+ Government Agencies
BlogApr 21, 2026

Tesla Just Unlocked Sales to 50,000+ Government Agencies

Tesla has signed a master purchasing agreement with Sourcewell, the nation’s largest government cooperative purchasing organization, unlocking sales to more than 50,000 U.S. public entities. The contract covers the Model 3, Model Y and Cybertruck, offering pre‑negotiated, capped pricing that bypasses lengthy...

By Teslarati
Lime Technologies Q1 Profit Rises 8% as SaaS Adoption Fuels Growth
NewsApr 21, 2026

Lime Technologies Q1 Profit Rises 8% as SaaS Adoption Fuels Growth

Lime Technologies AB posted a first‑quarter profit of SEK30.37 million ($3.3 million), up 8% year‑over‑year, and revenue of SEK199.86 million ($22 million), a 6.2% increase. The gains reflect stronger adoption of its SaaS platform for B2B customer engagement, underscoring rising enterprise demand for digital...

By Pulse
AcuityMD Closes $80M Series C Led by StepStone Group
NewsApr 21, 2026

AcuityMD Closes $80M Series C Led by StepStone Group

AcuityMD, the Boston‑based AI platform for medical‑device sales teams, closed an $80 million Series C round led by StepStone Group, bringing its valuation to $955 million. The funding, also backed by Benchmark, Redpoint Ventures, ICONIQ and Atreides, will fuel the rollout of "agentic...

By Just AI News
Why Your Daily Sales Meetings Aren’t Working (Ask Jeb)
NewsApr 21, 2026

Why Your Daily Sales Meetings Aren’t Working (Ask Jeb)

Jeb Blount argues that most daily sales huddles are too long and poorly structured, draining reps' energy before they hit the phones. He recommends cutting the meeting to ten‑to‑fifteen minutes, holding it every single day without exception, and following a...

By Sales Gravy
Entra ASA Q1 Revenue Rises 3.4% to $88M, Profit Falls to $19M
NewsApr 21, 2026

Entra ASA Q1 Revenue Rises 3.4% to $88M, Profit Falls to $19M

Entra ASA reported first‑quarter revenue of NOK800 million (≈$88 million), a 3.4% increase from the same period last year, while net profit fell to NOK171 million (≈$19 million). The earnings per share rose to NOK1.40 from NOK1.25, highlighting mixed momentum in the company’s sales...

By Pulse
Intapp and DCM Insights Expand Activator Deal, Deploy Celeste AI Agents for Law‑Firm BD
NewsApr 21, 2026

Intapp and DCM Insights Expand Activator Deal, Deploy Celeste AI Agents for Law‑Firm BD

Intapp (NASDAQ: INTA) and DCM Insights announced an expanded Activator partnership that embeds Intapp Celeste AI agents into DCMi’s research‑driven playbooks. The integration aims to turn new business‑development behaviors into habits for partners at over 100 professional‑services firms, accelerating client...

By Pulse
No One Knows Your Name.
BlogApr 21, 2026

No One Knows Your Name.

The post highlights the core obstacle for sellers of unknown brands: a credibility gap that makes buyers reluctant to engage. Traditional tactics—more features, aggressive follow‑ups—fail because they add noise instead of urgency. Instead, the author advises quantifying the prospect’s problem...

By Vince Beese's Red Zone Selling
What AI Model Should You Use for Revenue Intelligence? Von Says All the Big Ones, and It Will Automate Mixing...
NewsApr 21, 2026

What AI Model Should You Use for Revenue Intelligence? Von Says All the Big Ones, and It Will Automate Mixing...

Von, a new AI platform from Rattle, creates a company‑wide context graph that unifies CRM, call transcripts, emails, and internal docs to serve as an intelligence layer for Go‑to‑Market teams. It employs a mixture of Anthropic’s Claude, OpenAI’s ChatGPT, and...

By VentureBeat
Technographic Data Providers: Why Paying Less Costs More Later
NewsApr 21, 2026

Technographic Data Providers: Why Paying Less Costs More Later

The guide warns that low‑cost technographic data providers often deliver inaccurate, non‑compliant records that inflate outreach expenses and erode pipeline quality. It compares seven leading vendors, highlighting Cognism’s GDPR/CCPA compliance, verified mobile reach, real‑time enrichment, and integrated intent signals. While...

By Cognism Blog
True Champions Deliver, Coaches Don't Close Deals
SocialApr 21, 2026

True Champions Deliver, Coaches Don't Close Deals

Think you have a champion? Answer these 3 questions: 1. Are they willing to take you to the economic buyer? 2. Are they ABLE to take you to the economic buyer? 3. Will they sell for you when you're not in the room? If the...

By Chris Orlob
Why Understanding Market Culture Is Critical for Global Sales
NewsApr 21, 2026

Why Understanding Market Culture Is Critical for Global Sales

The article argues that cultural differences, not product or price, drive sales performance in new markets. Using Hofstede, Hall, and Ghemawat frameworks, the author shows how Andersen’s expansion into seven regions revealed systematic mismatches between a standard sales methodology and...

By Finance Monthly
Retailers Leverage Pricing Power to Shield Margins as Inflation Persists
NewsApr 21, 2026

Retailers Leverage Pricing Power to Shield Margins as Inflation Persists

Retailers are turning to dynamic pricing tools, strategic collaborations and macro‑economic relief to protect margins as inflation squeezes consumer spending. From H&M’s designer partnership to AI‑enabled e‑commerce platforms, the industry is deploying pricing power to offset higher input costs.

By Pulse
Lead with Recognition, Not a Pitch, to Boost Replies
SocialApr 21, 2026

Lead with Recognition, Not a Pitch, to Boost Replies

Stop pitching on the first message. Show up in their profile views a few days in a row. Like something genuine they wrote. Then send a short, specific note. Accept rates jump when you lead with recognition instead of a...

By “The Job Father” (Jermaine)
Ask Better Demo Questions, Close More Deals
SocialApr 21, 2026

Ask Better Demo Questions, Close More Deals

Discovery does not stop once you start the demo ❗❗❗ Here are 3 poor questions you ask, and 6 powerful questions to replace them: Pulse Check: ❌ Any questions? ✅ What has stood out the most so far? ✅ What else comes to your mind...

By Brian LaManna
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
NewsApr 21, 2026

EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io

Cognism is positioning itself as the premier EMEA B2B data provider, touting GDPR‑compliant sourcing, a five‑step verification process, and the deepest European coverage among rivals. The analysis contrasts Cognism with ZoomInfo and Apollo.io, noting ZoomInfo’s limited DNC screening and fragmented...

By Cognism Blog
8 Behaviors That Drive Sales Outcomes
NewsApr 21, 2026

8 Behaviors That Drive Sales Outcomes

A recent webinar hosted by The Brooks Group highlighted that elite sales performance stems from integrating behavioral mindsets with sales mechanisms, rather than treating them as separate initiatives. The presenters introduced a DNA‑style model that intertwines processes, tools, and culture,...

By The Brooks Group
Capcom’s Pragmata Sells 1 Million Copies in Two Days, Defying New‑IP Odds
NewsApr 21, 2026

Capcom’s Pragmata Sells 1 Million Copies in Two Days, Defying New‑IP Odds

Capcom announced that its brand‑new IP Pragmata moved more than 1 million units worldwide within the first 48 hours of launch. The rapid uptake follows a demo‑first campaign, early Switch 2 support and a four‑year, three‑delay development cycle, underscoring how strategic marketing can...

By Pulse
AI in Go-to-Market Is Only as Strong as the Data Behind It
NewsApr 21, 2026

AI in Go-to-Market Is Only as Strong as the Data Behind It

Revenue leaders are rapidly embedding AI and large language models into every stage of the go‑to‑market (GTM) process, from lead scoring to workflow automation. However, Cognism’s research reveals that 75% of these leaders view data quality as their biggest obstacle,...

By Cognism Blog
Your Biggest Growth Driver: Retain, Don't Ignore Existing Customers
SocialApr 21, 2026

Your Biggest Growth Driver: Retain, Don't Ignore Existing Customers

Most businesses lose their best customers before they ever know they had them. Not to a competitor. Not to price. To indifference. Acquiring a new customer costs 5–7x more than retaining one. Your best growth lever isn't a new audience. It's the customers...

By Ask Dr. Brown
Elite Sales Win Through Prep, Not Talent
SocialApr 21, 2026

Elite Sales Win Through Prep, Not Talent

The gap between average sellers and elite sellers isn't talent. It's preparation. Average sellers wing their calls. Elite sellers spend 15 minutes before every call researching: • Recent press releases • Earnings calls • LinkedIn activity • Industry trends Preparation is the highest-ROI activity in sales.

By Chris Orlob
The Revenue Impact of Human-Centered AI
NewsApr 21, 2026

The Revenue Impact of Human-Centered AI

Sales teams are inundated with AI dashboards that sit outside the flow of work, limiting impact. Highspot’s human‑centered AI, embodied in Deal Agent and AI Role Play, embeds real‑time insights and guided practice directly into sellers’ workflows. While 77% of...

By Highspot
Master One-Page Exec Pitches, Become a Millionaire
SocialApr 21, 2026

Master One-Page Exec Pitches, Become a Millionaire

Few salespeople can explain a business case to a c-suite exec in a way that resonates. Fewer can craft it into a single page so it speaks for you when you're not in the room. The few who can do both? They become...

By Chris Orlob
Complex Product Derailed PLG, Forcing Sales Team Rebuild
SocialApr 21, 2026

Complex Product Derailed PLG, Forcing Sales Team Rebuild

PLG got Product Fruits to $2M ARR. Then it broke. The product was too complex for self-serve. Customers had no idea what it could do. They had to build a sales team from scratch. https://t.co/DInZ7mxOqy

By Omer Khan
If the Price Is Right: Four Key Pricing Strategies to Optimise Trade Plans
NewsApr 21, 2026

If the Price Is Right: Four Key Pricing Strategies to Optimise Trade Plans

Understanding price elasticity is essential for optimizing trade plans. By applying econometric models to gauge both shelf‑price and promotional elasticities, retailers can classify products into four pricing strategies: Hi‑Lo Promoters, Price Leaders, Margin Builders, and Price Disrupters. Each strategy dictates...

By Inside Retail Asia
First Customers Arise From Targeted Conversations, Not Mass Outreach
SocialApr 21, 2026

First Customers Arise From Targeted Conversations, Not Mass Outreach

First customers almost never come from broad distribution. They come from very specific conversations with very specific people who have the exact problem you solve right now.

By Vinay Katiyar
Salesforce CEO Benioff Touts Agentforce AI After 40% Efficiency Gains at Pearson and PenFed
NewsApr 21, 2026

Salesforce CEO Benioff Touts Agentforce AI After 40% Efficiency Gains at Pearson and PenFed

Salesforce chief Marc Benioff highlighted that Agentforce AI boosted customer‑query resolution by 40% at Pearson and cut IT tickets by the same margin at PenFed. The CEO framed the results as proof that AI‑driven “Agenticware” can deliver real ROI, challenging...

By Pulse
Salesforce to Debut ‘Agent Albert’ AI, an Autonomous CRM Assistant, by Year‑end
NewsApr 21, 2026

Salesforce to Debut ‘Agent Albert’ AI, an Autonomous CRM Assistant, by Year‑end

Salesforce CEO Marc Benioff confirmed on X that the company will unveil ‘Agent Albert,’ an autonomous AI platform that watches users and takes actions for them, by the end of 2026. The move signals a major shift toward self‑servicing CRM...

By Pulse
AI Teammates Amplify Digital Influence at Scale
SocialApr 21, 2026

AI Teammates Amplify Digital Influence at Scale

The Conversational Scale: Deploying AI Teammates for Digital Influence https://t.co/1rUhF9JADI via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #Agentic #AI #FutureOfWork #Strategy #Sales #Marketing https://t.co/aZmO7MJcHW

By Tim Hughes
Adobe Unveils CX Enterprise, an AI‑Driven Platform to Orchestrate Customer‑Experience Workflows
NewsApr 21, 2026

Adobe Unveils CX Enterprise, an AI‑Driven Platform to Orchestrate Customer‑Experience Workflows

Adobe announced CX Enterprise at its Summit conference, a new end‑to‑end AI platform that coordinates agents across the entire customer lifecycle. The suite, built on Adobe Experience Platform’s trillion‑experience data layer, promises sales and marketing teams a single governance layer...

By Pulse
Victory Live Appoints Kate Howard as CRO to Accelerate Ticketing Revenue
NewsApr 21, 2026

Victory Live Appoints Kate Howard as CRO to Accelerate Ticketing Revenue

Victory Live announced that Kate Howard, a veteran of NFL and StubHub, has been named chief revenue officer. Reporting to CEO Sam Soni, Howard will steer global revenue strategy, partnerships and go‑to‑market execution for the ticketing technology firm. The hire...

By Pulse
CRM Benefits: 10 Ways CRM Improves Team Performance
NewsApr 20, 2026

CRM Benefits: 10 Ways CRM Improves Team Performance

Customer relationship management (CRM) systems consolidate fragmented customer data into a single source of truth, enabling sales, marketing, and support teams to work more cohesively. Real‑time pipeline visibility, automated lead scoring, and AI‑driven reminders accelerate deal cycles and improve conversion...

By Slack – Blog
The BDR Road Trip: How Business Development Reps Are Reaching Out To Prospects
NewsApr 20, 2026

The BDR Road Trip: How Business Development Reps Are Reaching Out To Prospects

A new 6sense study of 872 business development representatives reveals that timing errors still drive 78% of prospect rejections, but account‑prioritization tools can lower that rate to 65%. Multithreading—engaging multiple stakeholders—remains widespread, with two extra personas delivering the strongest quota...

By MediaPost Social Media & Marketing Daily
Multithreading in Sales: The B2B Selling Framework
NewsApr 20, 2026

Multithreading in Sales: The B2B Selling Framework

Multithreading in B2B sales replaces the outdated single‑thread approach by engaging multiple stakeholders early in the buying committee. By mapping the full decision‑making group, sellers expose weak support, align messaging to each role’s pain points, and improve forecast accuracy. AI‑powered...

By Highspot