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Today's Sales Pulse

OpenAI launches sales‑focused Codex plugin

OpenAI introduced a new plugin for its Codex platform tailored to sales teams, allowing seamless integration with leading CRM and outreach tools such as Salesforce, HubSpot, Slack, Outreach, Clay, Rox and Actively. The add‑on equips reps with high‑priority account identification, meeting preparation, automated follow‑ups, record updates, close‑plan construction and risk‑deal review.

Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market
NewsApr 17, 2026

Backblaze Appoints Dual Chief Sales Officers to Chase $14B AI Storage Market

Backblaze announced a dual‑chief sales officer structure, promoting Anuj Kumar to chief revenue officer and moving Jason Wakeam to chief enterprise sales officer. The move is aimed at capturing a projected $14 billion AI‑driven storage market by 2030.

By Pulse
Vitesse Appoints Shareen Minor as CRO to Drive U.S. Revenue Growth
NewsApr 17, 2026

Vitesse Appoints Shareen Minor as CRO to Drive U.S. Revenue Growth

Vitesse announced the appointment of Shareen Minor as chief revenue officer for North America, tasking her with scaling commercial operations after a $93 million Series C round. Minor brings two decades of carrier, TPA and insurtech experience to accelerate the company’s U.S....

By Pulse
HockeyStack Raises $50 Million to Deploy AI‑Powered Revenue Agents for Enterprise Sales
NewsApr 17, 2026

HockeyStack Raises $50 Million to Deploy AI‑Powered Revenue Agents for Enterprise Sales

HockeyStack announced a $50 million financing round led by Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures to launch its Revenue Agents platform for large enterprises. The funding brings total capital raised to just over $50 million and will fund product development,...

By Pulse
Crosschq Appoints Former SAP Exec Hector Selberis as CRO to Drive AI Hiring Growth
NewsApr 17, 2026

Crosschq Appoints Former SAP Exec Hector Selberis as CRO to Drive AI Hiring Growth

Crosschq announced the hiring of Hector Selberis, a former SAP Senior Industry Account Director, as chief revenue officer. Selberis will lead go‑to‑market and sales teams as the company pushes its AI‑powered hiring intelligence platform into a crowded market. The move...

By Pulse
Accuris Names Tom Genova Head of Sales, Americas to Drive Growth
NewsApr 17, 2026

Accuris Names Tom Genova Head of Sales, Americas to Drive Growth

Accuris announced the appointment of Tom Genova as Head of Sales for the Americas, tasking him with scaling the company's Engineering Intelligence platform across key verticals. The move signals a strategic push to convert product innovation into faster revenue growth...

By Pulse
AI Does McKinsey‑grade Research, Drives Millions per Lead
SocialApr 16, 2026

AI Does McKinsey‑grade Research, Drives Millions per Lead

You can run McKinsey-level research for almost nothing to generate millions in revenue. Here's what our Single Brain actually generates for every single lead that books a discovery call - before anyone touches it: 1. Full company dossier: revenue, headcount, tech stack,...

By Eric Siu
Outreach AI Agents Join Salesforce AgentExchange, Unlocking Integrated Revenue Workflows
NewsApr 16, 2026

Outreach AI Agents Join Salesforce AgentExchange, Unlocking Integrated Revenue Workflows

Outreach announced that its agentic AI platform is now available on Salesforce’s AgentExchange, a marketplace that hosts roughly 14,000 vetted apps and tools. The move lets revenue teams embed AI agents directly into Salesforce and Slack workflows, turning insights into...

By Pulse
Salesforce Unveils FDE Partner Network, Adding 30+ Global Firms to Boost Agentforce Deployments
NewsApr 16, 2026

Salesforce Unveils FDE Partner Network, Adding 30+ Global Firms to Boost Agentforce Deployments

Salesforce announced the Forward Deployed Engineering (FDE) Partner Network, enlisting more than 30 global consulting firms such as Accenture, Deloitte, PwC, Slalom and IBM Consulting. The network is designed to extend Salesforce’s Agentforce engineering expertise, helping B2B sellers close the...

By Pulse
Hyperscayle Launches 12‑Month RevOps AI Transformation Program for B2B Companies
NewsApr 16, 2026

Hyperscayle Launches 12‑Month RevOps AI Transformation Program for B2B Companies

Hyperscayle announced a 12‑month RevOps AI Transformation Program aimed at helping B2B organizations systematically adopt AI across sales, marketing and account teams. The prescriptive engagement combines traditional RevOps strategy with hands‑on AI implementation, targeting mid‑market and enterprise customers.

By Pulse
ZoomInfo Partners with Pinecone to Power AI Contact Recommendations, Lifting Engagement 50%
NewsApr 16, 2026

ZoomInfo Partners with Pinecone to Power AI Contact Recommendations, Lifting Engagement 50%

ZoomInfo announced a partnership with Pinecone to embed the latter's serverless vector database into its sales intelligence platform. The integration powers real‑time AI contact recommendations, delivering a 50% rise in user engagement and a two‑fold boost in relevance, while handling...

By Pulse
Sales Training for Manufacturing: 7 New Essentials
NewsApr 16, 2026

Sales Training for Manufacturing: 7 New Essentials

Manufacturing sales teams face informed buyers, longer cycles and rapid AI adoption, prompting a shift from product‑centric training to consultative, customer‑focused selling. While 71% of reps already use AI tools, the technology magnifies existing skill gaps, especially in discovery and...

By The Brooks Group
Bissett Bullet: Know When You’re Beaten … For Now
NewsApr 16, 2026

Bissett Bullet: Know When You’re Beaten … For Now

Martin Bissett advises sales professionals to deem a prospect dead after three unanswered contacts spanning roughly a month. He argues that persisting beyond this point drains valuable time and resources, even though the lead might revive later. The recommendation includes...

By CPA Trendlines
Why Sales Teams Drift Off Process (Even When They Know It Works)
BlogApr 16, 2026

Why Sales Teams Drift Off Process (Even When They Know It Works)

Sales teams often abandon proven sales processes despite training and demonstrated results. The Center for Sales Strategy identifies process drift as a behavior issue caused by inconsistent leadership inspection, fading reinforcement, and disconnected coaching. High‑performing teams combat drift by staying...

By The Center for Sales Strategy
You Don’t “Need More Leads.” You Need to Turn Your Current Audience Into Sales.
BlogApr 16, 2026

You Don’t “Need More Leads.” You Need to Turn Your Current Audience Into Sales.

Business owners often chase new leads, but the real growth lever lies in monetizing the audience they already have. Kelly Roach argues that 85% of sales happen between the 8th and 12th follow‑up, and that roughly 3% of a current...

By The Sacred Art of Selling
How Staffing Agencies Can Turn LinkedIn Signals Into Consistent Client Meetings
BlogApr 16, 2026

How Staffing Agencies Can Turn LinkedIn Signals Into Consistent Client Meetings

Staffing agencies that rely on static LinkedIn lists see erratic meeting volumes, while those that track real‑time hiring signals achieve consistent pipelines. Signals such as sudden job‑post surges, new funding rounds, or executive hires reveal immediate hiring pressure, allowing agencies...

By Cue the Growth!
Discovery Is a Continuous, Coachable Sales Superpower
SocialApr 16, 2026

Discovery Is a Continuous, Coachable Sales Superpower

The most important skill in sales is discovery. I also believe it's the most teachable and coachable area one can improve at. No one was born being great at discovery. The biggest mistake sellers make is thinking...

By Brian LaManna
Price Increase Email Template: 10 Ready-to-Use Examples for Every Situation
NewsApr 16, 2026

Price Increase Email Template: 10 Ready-to-Use Examples for Every Situation

The article offers a collection of ten ready‑to‑use price‑increase email templates for SaaS, freelancers, agencies, service firms and e‑commerce brands. It outlines when to send the notice—at least 30 days in advance—and the five non‑negotiable elements each email must contain,...

By SalesHandy
Proof Comes in Tiers: Rank Yours Strategically
SocialApr 16, 2026

Proof Comes in Tiers: Rank Yours Strategically

Not all proof is created equal. How does yours rank up? So if you’ve been following me for a while or done any of my programs, then you already know that I talk about proof… A LOT. You can have the best product...

By Katelyn Bourgoin
Buyers Are Now Machines, Not Humans
SocialApr 16, 2026

Buyers Are Now Machines, Not Humans

The Internet Was Built for Humans. Your New Buyers Are Machines by @Timothy_Hughes https://t.co/WgSJglYxAk @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence https://t.co/R6IPpYvT7d

By Tim Hughes
Fleet Launches Inaugural Partner Program As It Adopts A 100 Percent Channel Sales Model: Exclusive
NewsApr 16, 2026

Fleet Launches Inaugural Partner Program As It Adopts A 100 Percent Channel Sales Model: Exclusive

Fleet Device Management announced its inaugural partner program, shifting to a 100% channel‑sales model where every deal is routed through a reseller or service provider. The program offers two tracks—reseller and services—along with training, certification, deal registration and higher margins....

By CRN (US)
Skip the Bad Questions, Ask These 10 That Sell
SocialApr 16, 2026

Skip the Bad Questions, Ask These 10 That Sell

Here are the two worst questions to ask on sales presentations: 1. “Does that make sense?” 2. “What questions do you have?” They offer no value (aside from getting you to shut up for a second). ...

By Chris Orlob
Orchestrate ABM Around Main Characters, Not Extras: Lessons From B2BMX
NewsApr 16, 2026

Orchestrate ABM Around Main Characters, Not Extras: Lessons From B2BMX

At B2B Marketing Exchange 2026, LiveRamp’s Ed Vander Bush and Influ2’s Doug Madey urged marketers to treat individual decision‑makers and hidden stakeholders as the main characters of ABM, not the entire account. They argued that synchronizing marketing and sales around real‑time...

By Demand Gen Report
Showpad Launches AI Platform to Boost Field Sales Productivity by up to 44%
NewsApr 16, 2026

Showpad Launches AI Platform to Boost Field Sales Productivity by up to 44%

Showpad introduced an AI‑native revenue effectiveness platform for field sales teams, claiming a median quota increase of up to 44%. The solution bundles content management, sales readiness, buyer engagement and revenue intelligence into a single GenieAI‑powered product, aiming to cut...

By Pulse
DIGIDECK Demonstrates the Organization-Wide Impact of Managed AI with Navi
NewsApr 16, 2026

DIGIDECK Demonstrates the Organization-Wide Impact of Managed AI with Navi

DIGIDECK has deployed GrowthIQ’s Navi, a managed AI orchestration platform, across its sales and customer‑success teams. The system integrates Salesforce, Zoom, Google Drive and internal knowledge bases to deliver real‑time pipeline insights, coaching, and upsell planning. In Q1 2026 the deployment...

By AiThority
Day 6: The One Email that Makes the Sale (You Already Know How It Works)
BlogApr 16, 2026

Day 6: The One Email that Makes the Sale (You Already Know How It Works)

The post reveals a repeatable five‑line email framework that turns a casual conversation into a high‑conversion sales pitch. Over a week of daily examples, the author shows how the same architecture—subject line, hook, story, offer, call‑to‑action—produces consistent engagement. A fill‑in‑the‑blank...

By How We Grow
The Firms Growing Faster Aren’t Necessarily Working Harder
BlogApr 16, 2026

The Firms Growing Faster Aren’t Necessarily Working Harder

Firms often possess valuable client connections, but those relationships remain hidden in inboxes, fragmented CRMs, and partners’ mental rolodexes. Competitors that surface shared connections before a pitch consistently win deals that others lose. Intapp DealCloud injects AI‑driven relationship intelligence into...

By Legal Tech Daily
Individual Differences in Negotiation—And How They Affect Results
NewsApr 16, 2026

Individual Differences in Negotiation—And How They Affect Results

A Harvard‑based study led by Hillary Anger Elfenbein found that individual differences explain roughly 49% of the variance in negotiators’ performance and satisfaction. The research categorizes these differences into personality traits, cognitive‑emotional‑creativity factors, and underlying motivations. Extroversion, mood, openness, cognitive complexity,...

By Program on Negotiation (Harvard Law)
How Portland Leather Goods Did $1M in Sales in 20 Days on TikTok Shop Thanks to an Affiliate Blitz
NewsApr 16, 2026

How Portland Leather Goods Did $1M in Sales in 20 Days on TikTok Shop Thanks to an Affiliate Blitz

Portland Leather Goods catapulted its TikTok Shop sales from roughly $1,200 a day to a $100,000 peak after launching a seven‑day affiliate blitz in March. By recruiting about 500 creators who posted 3,800 videos and amassed 13 million views, the brand...

By Modern Retail
ZoomInfo Data Enrichment: About It & When To Look Elsewhere
NewsApr 16, 2026

ZoomInfo Data Enrichment: About It & When To Look Elsewhere

ZoomInfo remains the go‑to B2B data‑enrichment platform for large North‑American enterprises, offering a database of over 250 million contacts and 100 million companies. Its subscription‑plus‑credit pricing starts around $15,000 per year but can quickly climb into six‑figure enterprise contracts as credit consumption...

By Cognism Blog
Gong Study Finds Transparency Is the Key Trust Barrier for Enterprise AI in Revenue Teams
NewsApr 16, 2026

Gong Study Finds Transparency Is the Key Trust Barrier for Enterprise AI in Revenue Teams

Gong's latest research reveals that lack of transparency is the primary trust barrier preventing enterprise AI adoption in revenue teams. The study highlights how sales leaders are demanding clearer AI explainability to drive competitive advantage and accelerate deal cycles.

By Pulse
Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value
NewsApr 16, 2026

Negotiating Beyond Price: How Strategic Account Leaders Drive Long-Term Value

Strategic account leaders face growing complexity as B2B buying groups expand to around ten decision‑makers and deeper approval chains. Traditional negotiation models, built for single‑event deals, miss the pre‑deal conversations that shape outcomes. Shapiro Negotiations Institute proposes a three‑discipline model—preparation,...

By Shapiro Negotiations Institute
Axtria Acquires Conexus Solutions to Fuse AI and CRM in Life Sciences
NewsApr 16, 2026

Axtria Acquires Conexus Solutions to Fuse AI and CRM in Life Sciences

Axtria announced the acquisition of Conexus Solutions, a leading CRM transformation partner, to combine its agentic AI platform with Conexus' Veeva and Salesforce capabilities. The deal, disclosed on April 15, 2026, positions Axtria to deliver an integrated intelligence layer for...

By Pulse
Trustwise Hires AI Veteran Gina Carfagno as CRO to Drive Enterprise Growth
NewsApr 16, 2026

Trustwise Hires AI Veteran Gina Carfagno as CRO to Drive Enterprise Growth

Trustwise announced the appointment of Gina Carfagno as chief revenue officer. The former Accenture executive will head global sales, marketing and go‑to‑market strategy as demand for runtime control of agentic AI systems surges among enterprises.

By Pulse
D‑Wave Launches Advantage2, Posts 179% Revenue Jump and $32.8 M Bookings
NewsApr 16, 2026

D‑Wave Launches Advantage2, Posts 179% Revenue Jump and $32.8 M Bookings

D‑Wave announced the general availability of its Advantage2 annealing quantum computer, reporting a 179% year‑over‑year revenue increase for fiscal 2025 and $32.8 million in bookings that already exceed the full‑year 2025 figure. The move expands the company’s sales pipeline by roughly...

By Pulse
Urgency Comes From Compelling Events, Not Discount Timelines
SocialApr 15, 2026

Urgency Comes From Compelling Events, Not Discount Timelines

Timeline in deals doesn't come from discounts. It comes from compelling events. A compelling event is a time-bound business consequence of NOT solving the problem. "If we don't fix this by Q2, we'll miss our Series C targets." THAT creates urgency. "Sign by month end...

By Chris Orlob
Pay Down Skill Debt or Watch Revenue Crumble
SocialApr 15, 2026

Pay Down Skill Debt or Watch Revenue Crumble

Revenue leaders are facing a new reality: Their teams have skill DEBT. Not just skill gaps. Debt compounds. Every quarter you don't invest in skill development: • Close rates drop further • Sales cycles get longer • Discounting gets heavier • Top reps leave for better orgs The interest...

By Chris Orlob
Clutch Unveils 2026 UK Sales Outsourcing Rankings, A‑SALES AB Leads the Pack
NewsApr 15, 2026

Clutch Unveils 2026 UK Sales Outsourcing Rankings, A‑SALES AB Leads the Pack

Clutch released its April 2026 ranking of the United Kingdom's top B2B sales outsourcing providers, placing A‑SALES AB at the summit with a 4.9‑star rating from 64 reviews. The list highlights pricing, project size and client satisfaction metrics that buyers...

By Pulse
Styx Intelligence Hires Veteran Brad Ball as CRO to Double ARR and Expand Globally
NewsApr 15, 2026

Styx Intelligence Hires Veteran Brad Ball as CRO to Double ARR and Expand Globally

Styx Intelligence announced Brad Ball as its first Chief Revenue Officer, tasking him with accelerating a revenue stream that has been doubling year‑over‑year. The veteran executive brings 25+ years of cybersecurity sales experience, including scaling BackBox Software from $2 million to...

By Pulse
Trilliad Appoints Rob Gold as President, EMEA to Drive European B2B Expansion
NewsApr 15, 2026

Trilliad Appoints Rob Gold as President, EMEA to Drive European B2B Expansion

Trilliad announced the appointment of Rob Gold as President, EMEA, tasking him with scaling the company's B2B growth services across Europe. The move follows a series of senior hires aimed at unifying sales, marketing and customer success for enterprise clients.

By Pulse
Humans, Not AI, Drive Revenue Growth
SocialApr 15, 2026

Humans, Not AI, Drive Revenue Growth

PSA to CEOs: AI is not going to save your revenue performance. AI is not going to save your revenue performance. AI is not going to save your revenue performance. AI is not going to save your revenue performance. AI is not going to save...

By Chris Orlob
AI Becomes the Next Sales Enablement Teammate
SocialApr 15, 2026

AI Becomes the Next Sales Enablement Teammate

The Evolution of the “Sales Enablement” Role: Why AI is the New Teammate by @Timothy_Hughes https://t.co/O9HsMURJtm @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess #Leadership #ArtificialIntelligence

By Tim Hughes
Agentic AI Poised to Transform Outbound Sales, TechTarget Reports
NewsApr 15, 2026

Agentic AI Poised to Transform Outbound Sales, TechTarget Reports

TechTarget published a report that agentic AI will soon manage a quarter of customer interactions, as 68% of companies anticipate the technology resolving more than 25% of sales outreach. The piece cites rising consumer acceptance and a shift in performance...

By Pulse
Align AI Teammates with Your Go‑To‑Market Strategy
SocialApr 15, 2026

Align AI Teammates with Your Go‑To‑Market Strategy

How do you practically “ground” an AI teammate in a company’s specific Go-To-Market strategy? https://t.co/RQDmR8BMQn via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #AI #FutureOfWork #Strategy #Sales #Marketing

By Tim Hughes
Not All Sales Advice Works: Some Boost, Some Hurt
SocialApr 15, 2026

Not All Sales Advice Works: Some Boost, Some Hurt

Most sales advice sounds good until you actually try it. Some tactics build real pipeline. Others quietly destroy your margins. This is the brutally honest sales tactics tier list. Send this to someone learning B2B sales. https://t.co/a2MKCEcMc9

By Scott Leese
Lightwheel Hires Veteran Martin Elbs as VP of Global Sales to Drive Worldwide Rollout
NewsApr 15, 2026

Lightwheel Hires Veteran Martin Elbs as VP of Global Sales to Drive Worldwide Rollout

Lightwheel announced the appointment of Martin Elbs as Vice President of Global Sales, tasking him with scaling the company’s Physical AI platform worldwide. The move underscores Lightwheel’s shift from simulation infrastructure to real‑world industrial deployment, especially in Europe and other...

By Pulse
Turn Quantified Pain Into Demo Anchors with Automation
SocialApr 15, 2026

Turn Quantified Pain Into Demo Anchors with Automation

Founders: Map every discovery question to product capabilities: Pain Discovery: 'What's biggest time suck?' → 'Deprovisioning takes 5-10 min each' Pain Sizing: 'How often?' → '10x daily = 2 hours/day lost' Demo Anchor: Show automation feature that saves exactly those 2 hours. Questions build your demo script.

By Pete Kazanjy
Websites Obsolete; Buying Committees Now Half AI
SocialApr 15, 2026

Websites Obsolete; Buying Committees Now Half AI

The Agentic GTM: Why Your Website is Obsolete and the Buying Committee is Now 50% Silicon by @Timothy_Hughes https://t.co/6jcSetjGwj @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence #Innovation #TechNews

By Tim Hughes
The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together
NewsApr 15, 2026

The Enrichment Stack that Actually Works: Why GTM Teams Are Running Clay and Openprise Together

GTM teams are pairing Clay’s rapid prospect‑list building with Openprise’s data‑orchestration to turn enriched leads into clean, usable records. SDRs use Clay to pull from multiple sources, enrich, and export lists in minutes, while Openprise automatically deduplicates, standardizes job titles,...

By Openprise
Cold Outreach for Hotel Sales: What to Say (and What to Avoid)
BlogApr 15, 2026

Cold Outreach for Hotel Sales: What to Say (and What to Avoid)

Cold outreach remains a pain point for hotel sales reps, but research shows 82% of buyers will accept a meeting when approached proactively. Most outreach fails because reps write for themselves instead of the prospect. The article advises leading with...

By Revenue Hub