Today's Sales Pulse
Von AI platform unifies CRM data for smarter GTM intelligence
Von, an AI platform from Rattle, builds a company‑wide context graph that merges CRM records, call transcripts, emails and internal documents, then leverages Claude, ChatGPT and Gemini to deliver insights while keeping costs low. In demos it analyzed data from 101 SMBs, showcasing its ability to automate mixed‑model reasoning for revenue teams.
What AI Model Should You Use for Revenue Intelligence? Von Says All the Big Ones, and It Will Automate Mixing...
Von, a new AI platform from Rattle, creates a company‑wide context graph that unifies CRM, call transcripts, emails, and internal docs to serve as an intelligence layer for Go‑to‑Market teams. It employs a mixture of Anthropic’s Claude, OpenAI’s ChatGPT, and Google Gemini to balance reasoning, data processing, and creative output while keeping costs low. In demos, Von analyzed 101 SMB accounts for churn risk in three minutes—a task that would normally take weeks—automating RevOps tasks and delivering actionable insights. The startup reports $500,000 revenue in its first eight weeks and aims for $10 million ARR in year one.
Technographic Data Providers: Why Paying Less Costs More Later
The guide warns that low‑cost technographic data providers often deliver inaccurate, non‑compliant records that inflate outreach expenses and erode pipeline quality. It compares seven leading vendors, highlighting Cognism’s GDPR/CCPA compliance, verified mobile reach, real‑time enrichment, and integrated intent signals. While...
True Champions Deliver, Coaches Don't Close Deals
Think you have a champion? Answer these 3 questions: 1. Are they willing to take you to the economic buyer? 2. Are they ABLE to take you to the economic buyer? 3. Will they sell for you when you're not in the room? If the...
Retailers Leverage Pricing Power to Shield Margins as Inflation Persists
Retailers are turning to dynamic pricing tools, strategic collaborations and macro‑economic relief to protect margins as inflation squeezes consumer spending. From H&M’s designer partnership to AI‑enabled e‑commerce platforms, the industry is deploying pricing power to offset higher input costs.
Lead with Recognition, Not a Pitch, to Boost Replies
Stop pitching on the first message. Show up in their profile views a few days in a row. Like something genuine they wrote. Then send a short, specific note. Accept rates jump when you lead with recognition instead of a...
Ask Better Demo Questions, Close More Deals
Discovery does not stop once you start the demo ❗❗❗ Here are 3 poor questions you ask, and 6 powerful questions to replace them: Pulse Check: ❌ Any questions? ✅ What has stood out the most so far? ✅ What else comes to your mind...
EMEA B2B Data: Why Cognism Beats ZoomInfo and Apollo.io
Cognism is positioning itself as the premier EMEA B2B data provider, touting GDPR‑compliant sourcing, a five‑step verification process, and the deepest European coverage among rivals. The analysis contrasts Cognism with ZoomInfo and Apollo.io, noting ZoomInfo’s limited DNC screening and fragmented...
8 Behaviors That Drive Sales Outcomes
A recent webinar hosted by The Brooks Group highlighted that elite sales performance stems from integrating behavioral mindsets with sales mechanisms, rather than treating them as separate initiatives. The presenters introduced a DNA‑style model that intertwines processes, tools, and culture,...
Capcom’s Pragmata Sells 1 Million Copies in Two Days, Defying New‑IP Odds
Capcom announced that its brand‑new IP Pragmata moved more than 1 million units worldwide within the first 48 hours of launch. The rapid uptake follows a demo‑first campaign, early Switch 2 support and a four‑year, three‑delay development cycle, underscoring how strategic marketing can...
AI in Go-to-Market Is Only as Strong as the Data Behind It
Revenue leaders are rapidly embedding AI and large language models into every stage of the go‑to‑market (GTM) process, from lead scoring to workflow automation. However, Cognism’s research reveals that 75% of these leaders view data quality as their biggest obstacle,...
Your Biggest Growth Driver: Retain, Don't Ignore Existing Customers
Most businesses lose their best customers before they ever know they had them. Not to a competitor. Not to price. To indifference. Acquiring a new customer costs 5–7x more than retaining one. Your best growth lever isn't a new audience. It's the customers...
Complex Product Derailed PLG, Forcing Sales Team Rebuild
PLG got Product Fruits to $2M ARR. Then it broke. The product was too complex for self-serve. Customers had no idea what it could do. They had to build a sales team from scratch. https://t.co/DInZ7mxOqy
The Revenue Impact of Human-Centered AI
Sales teams are inundated with AI dashboards that sit outside the flow of work, limiting impact. Highspot’s human‑centered AI, embodied in Deal Agent and AI Role Play, embeds real‑time insights and guided practice directly into sellers’ workflows. While 77% of...
First Customers Arise From Targeted Conversations, Not Mass Outreach
First customers almost never come from broad distribution. They come from very specific conversations with very specific people who have the exact problem you solve right now.
If the Price Is Right: Four Key Pricing Strategies to Optimise Trade Plans
Understanding price elasticity is essential for optimizing trade plans. By applying econometric models to gauge both shelf‑price and promotional elasticities, retailers can classify products into four pricing strategies: Hi‑Lo Promoters, Price Leaders, Margin Builders, and Price Disrupters. Each strategy dictates...
Salesforce CEO Benioff Touts Agentforce AI After 40% Efficiency Gains at Pearson and PenFed
Salesforce chief Marc Benioff highlighted that Agentforce AI boosted customer‑query resolution by 40% at Pearson and cut IT tickets by the same margin at PenFed. The CEO framed the results as proof that AI‑driven “Agenticware” can deliver real ROI, challenging...
Salesforce to Debut ‘Agent Albert’ AI, an Autonomous CRM Assistant, by Year‑end
Salesforce CEO Marc Benioff confirmed on X that the company will unveil ‘Agent Albert,’ an autonomous AI platform that watches users and takes actions for them, by the end of 2026. The move signals a major shift toward self‑servicing CRM...
AI Teammates Amplify Digital Influence at Scale
The Conversational Scale: Deploying AI Teammates for Digital Influence https://t.co/1rUhF9JADI via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #Agentic #AI #FutureOfWork #Strategy #Sales #Marketing https://t.co/aZmO7MJcHW
Adobe Unveils CX Enterprise, an AI‑Driven Platform to Orchestrate Customer‑Experience Workflows
Adobe announced CX Enterprise at its Summit conference, a new end‑to‑end AI platform that coordinates agents across the entire customer lifecycle. The suite, built on Adobe Experience Platform’s trillion‑experience data layer, promises sales and marketing teams a single governance layer...
Victory Live Appoints Kate Howard as CRO to Accelerate Ticketing Revenue
Victory Live announced that Kate Howard, a veteran of NFL and StubHub, has been named chief revenue officer. Reporting to CEO Sam Soni, Howard will steer global revenue strategy, partnerships and go‑to‑market execution for the ticketing technology firm. The hire...
The BDR Road Trip: How Business Development Reps Are Reaching Out To Prospects
A new 6sense study of 872 business development representatives reveals that timing errors still drive 78% of prospect rejections, but account‑prioritization tools can lower that rate to 65%. Multithreading—engaging multiple stakeholders—remains widespread, with two extra personas delivering the strongest quota...
Multithreading in Sales: The B2B Selling Framework
Multithreading in B2B sales replaces the outdated single‑thread approach by engaging multiple stakeholders early in the buying committee. By mapping the full decision‑making group, sellers expose weak support, align messaging to each role’s pain points, and improve forecast accuracy. AI‑powered...
Adobe Launches CX Enterprise, Uniting AI Agents and Global Agency Network
At Adobe Summit, the company rolled out CX Enterprise, an agentic AI platform that links over 20,000 brands with cloud providers and global agency networks. The move aims to eliminate fragmented AI tools, giving sales and marketing teams a single...
HockeyStack Raises Funding, Pushes Total Capital Past $50 Million for AI Revenue‑agent Platform
San Francisco‑based HockeyStack announced a new financing round that lifts its cumulative capital to over $50 million. The round, led by Bessemer Venture Partners, Y Combinator and Uncorrelated Ventures, will fund product development and broader rollout of its AI‑driven Revenue Agents....
Nomura Research Institute Appoints Steven Rivera as CRO of North America to Accelerate B2B Growth
Nomura Research Institute (NRI) announced today that Steven Rivera will serve as Chief Revenue Officer for its North American operations. Rivera, a 26‑year veteran of cybersecurity, managed services and consulting, will oversee sales, marketing, demand generation and strategic partnerships as...
ZoomInfo Adds Free ChatGPT Connector with Enrichment Tools
@ZoomInfo is expanding our partnership with @OpenAI with our @ChatGPTapp connector. Open to ANYONE - free sign up gets you 100 free credits. We've added Intent, Contact and Company Enrichment, Find Similar Companies, and Account Context that marries your...
Enhancing Zoho MCP with Verticals and Payments Integration
Zoho has expanded its Multi‑Channel Platform (MCP) with two new API suites—Zoho Verticals and Zoho Payments. The Verticals tools let AI agents programmatically create and manage CRM modules, fields, roles, and profiles, while the Payments suite covers the entire transaction...
Convoso Rolls Out AI‑Driven Outbound Call Center Suite at LeadsCon 2026
Convoso announced a slate of AI-powered outbound call center features at LeadsCon 2026, including a Salesforce‑integrated campaign manager, Agentic AI for automated outreach, and real‑time analytics. The rollout, timed with the company’s 20th anniversary, targets higher answer rates and conversion...
Trading Technologies Names Nick Garrow CSO and Hires Josh Monroe as CRO
Trading Technologies International announced that longtime CRO Nick Garrow will become the firm’s first Chief Strategy Officer, while veteran fintech executive Josh Monroe joins as the new Chief Revenue Officer. The moves aim to accelerate TT’s expansion into new asset...
Detailed Lead Dossiers Drive Higher LTV and Revenue
One simple thing our revenue agents do is a full on dossier on all inbound leads. Company size, company news, best questions to ask as it relates to what we do and one of my favorite - recommending potential angles for...
Three Mistakes Blocking Your Leap to $1M/Mo
What got you to $300k/mo WONT get you to $1M/mo There are 3 mistakes holding you back… ➡️
RevOps Roundup: Week 16, 2026
The RevOps Roundup for week 16 highlights fresh research and thought leadership across AI trust, incentive‑comp execution, and GTM analytics. A survey of 2,000 leaders shows that data‑security and explainability concerns are preventing 75% of revenue teams from realizing AI‑driven win‑rate...
AI Lead Search Eliminates Hours of Email Hunting
🚨 Wild that in 2026 you can know someone's exact title, company, tenure, and ICP fit - and still spend 2 hours hunting for a verified email. A few weeks ago I needed to build a prospect list for my media...
Sales Software in 2026: How to Pick the Best
Sales reps spend just a day and a half each week on actual selling, with 60% of their time lost to admin tasks. G2’s 2026 Best Sales Software list saw a 60% turnover, highlighting a market shift toward tools that...
Start Low, Build Trust, Then Upsell with Tiered Courses
I spent part of a call this week helping a client structure their course pricing, and one question kept coming up: how do you charge a reasonable amount for something when you're still building trust with new students? Their default was...
Upgrade to AI‑Driven Social Selling for 2026 Success
Why Your Sales Strategy Needs an Upgrade: "Social Selling and Influence" (2026 Edition) The digital sales landscape isn't just "changing", it has fundamentally shifted If you’re still using a 2022 playbook in a 2026 world, you’re not just behind; you’re invisible I am...
Compliance Is Now the Key to Higher Contact Rates in Outbound Calling
In 2026 outbound teams are treating compliance as a growth lever rather than a mere legal safeguard. Real‑time enforcement of consent, DNC and pacing rules directly improves contact rates, dialing stability and carrier reputation. Salesforce excels at documentation but cannot...
AI-Driven Crunchbase Turns Account Targeting From Guesswork
Building a target account list shouldn’t be guesswork. With Crunchbase, sales teams can discover, prioritize, and act on accounts using AI-powered search and our predictive intelligence, so you focus on what actually matters. 🎯 Watch how it works. 🎥: https://t.co/CyhkL4QC9L https://t.co/AO8TNbaFB3
Master Pricing Calls: Stop Sticker Shock, Build Trust
90% of B2B salespeople suck at "talking price." They either say price point blank (Hint: this gets you sticker shock). Or they beat around the bush (Hint: this kills trust). 6 tips for PERFECT pricing calls that sell:
Power in Negotiation: Examples of Being Overly Committed to the Deal
The article warns that negotiators often fall into an escalation‑of‑commitment trap, illustrated by three real‑world cases—a Boston couple’s home sale, a car buyer forced to negotiate in person, and a telecommuter dealing with a carpenter. It explains how one side...
Evolve From Salesperson to Sales Architect
From Salesperson to Sales Architect: Navigating the Agentic Shift by @Timothy_Hughes https://t.co/8jjjB5tYZQ @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #ArtificialIntelligence #Marketing #MarketingStrategy #Tech #TechNews https://t.co/bYRVsDwzzh
Data Shows Social Selling Replaces SEO and GEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/OvB5Ei4J2d
How to Follow Up Without Sounding Desperate
Mark Hunter warns salespeople that generic "just checking in" follow‑ups signal desperation and kill deals. He advocates delivering new, concise value in every touch—whether an industry tip, a best‑practice insight, or a tailored observation. Hunters’ "10‑list" method encourages reps to...
Target Influencers First, Then Decision‑Makers in New Digital Territory
When entering a new “Digital Territory,” who should I target first: the decision-makers or the influencers within that space? https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Free Gifts Outperform Discounts without Eroding Margins
Discounts are often the lazy promo. They train customers to wait, hand away margin, and once you start, they're hard to stop. A free gift can move the same needle without any of that baggage.
ALM Corp Releases 2026 Benchmark of 20 AI Sales‑Outreach Platforms
ALM Corp published a 2026 benchmark that evaluates 20 AI‑powered sales‑outreach platforms across email, LinkedIn, calling and AI‑SDR workflows. The guide ranks tools by use case, core strength and trade‑offs, giving sales leaders a data‑driven way to avoid mismatched purchases.
Axtria Acquires Conexus Solutions to Add AI‑Powered CRM for Life‑Sciences Companies
Axtria announced the acquisition of Conexus Solutions, a Veeva and Salesforce‑focused CRM transformation partner, to embed end‑to‑end CRM capabilities into its AI‑first data analytics suite for life‑sciences firms. While the financial terms were not disclosed, the deal is positioned as...
Social Influence: The Sole Lead Generation Driver in 2026
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/PsZtzMt7s4 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/vKkdbvMxen
Revenue Grows by Expanding Existing Customers, Not New Logos
The easiest revenue isn't new logos. It's expanding existing customers. Yet most sellers ignore their install base. After every successful implementation, ask: "Who else in your organization could benefit from what we've built together?" Expansion pipeline is hiding in plain sight.
Ask Decision Timelines Early: Clarity Beats Comfort
Stop avoiding the tough questions in sales. “What’s your timeframe for making a decision?” is one of the most powerful questions you can ask early. Clarity beats comfort every time. https://t.co/6Hy0FizYGN