Does HBO Max Have Any Deals for Men's March Madness?
HBO Max will stream the 2026 NCAA Men’s March Madness Final Four (April 4) and championship (April 6) without additional fees, but it offers no standalone discount. Viewers can instead subscribe to a Disney+, Hulu, and HBO Max ad‑free bundle for $33 per month, a 41% reduction compared with buying each service separately. The bundle grants live access to TNT Sports channels and the full libraries of Disney+, Hulu, and HBO Max, including new series and movies. This option balances cost savings with the requirement to keep all three services together.
Sky Sports and Jake Paul’s Most Valuable Promotions Agree Broadcast Deal For Women’s Boxing
Sky Sports has signed a multi‑year exclusive deal with Jake Paul’s Most Valuable Promotions (MVP) to broadcast its new women’s boxing platform, MVPW, in the UK and Ireland. The agreement guarantees two all‑female fight nights each year, starting with a...
ITVX Hits 1bn Streams in 2026
ITV announced that its streaming service ITVX logged over 1 billion streams in 2026, reaching the milestone eight days earlier than the previous year. The growth was driven by strong performance of flagship events such as the Rugby Six Nations and...
Complex Strikes Multiyear Sports-Betting, Prediction Market Partnership With Fanatics
Complex announced a multiyear partnership with Fanatics to launch Complex Bets, an editorial vertical that will embed Fanatics Sportsbook and Fanatics Markets data into its content. The new offering will have a dedicated home on the Complex website, social channels, and...
WSL Football Launches Official App For Fans
WSL Football has launched an official mobile app for the Barclays Women’s Super League and WSL 2, offering fans a centralized hub for live match stories, statistics, streaming, and personalized content. The app was shaped by a beta program with 2,000...
Son Rise: LAFC Cashes In With Another Korean Culture Tie
LAFC announced a partnership with California‑based Hello Soju, bringing the Korean spirit to BMO Stadium and expanding the club's Korean‑focused activations. The deal follows a string of Korean‑linked sponsors—including Paris Baguette, WireBarley, and Seoul Tourism—secured after Son Heung‑min’s $26 million transfer. Son’s arrival...
Sporticast: The Next Wave of Athlete Billionaires Is Coming
Sporticast’s latest episode breaks down the 50 highest‑paid athletes of all time, with Michael Jordan topping the list at $4.5 billion, followed by Tiger Woods, Cristiano Ronaldo, LeBron James and Lionel Messi. The methodology blends salaries, endorsements and business deals tied...
Publicis Acquires 160over90, Makes Sports Its ‘Next Big Bet’
Publicis Groupe has acquired 160over90, a leading sports and culture agency with more than 670 employees, to bolster its Publicis Sports division. The undisclosed‑price deal, pending regulatory clearance, brings expertise across events such as the Super Bowl, Olympics and World...
KKR-Backed Varsity Brands to Buy Soccer.com and Lax.com
Varsity Brands, backed by KKR, announced the acquisition of online retailer Lax.com and Sports Endeavors, the parent of Soccer.com, World Soccer Shop and 431 Sports. The Sports Endeavors deal is valued between $300 million and $400 million, while the price for Lax.com was...
Why a Furniture Store Is Risking $50M on UConn Basketball
Jordan's Furniture has pledged to refund all sales made between Jan. 20 and March 1—about $50 million—if both UConn men’s and women’s basketball teams reach the national championship. The promotion is backed by a custom insurance policy that caps the retailer’s direct exposure....
Goodell: Tisch Is No Longer Giants Owner, No Policy Violation
NFL commissioner Roger Goodell confirmed that Steve Tisch is no longer an owner of the New York Giants, having transferred his stake to family trusts as part of estate planning. The league’s investigation found no violation of the NFL’s personal...
Italy: WWE Now Live on Netflix
Netflix has secured exclusive live streaming rights for WWE in Italy, replacing Discovery+ and DMAX. The deal covers WWE's flagship shows—RAW, SmackDown and NXT—as well as all Premium Live Events, starting with WrestleMania 42 on April 18‑19. Italian viewers will receive localized...
ITV Acquires Up The Jammers Docuseries
ITV Sport is debuting a six‑part documentary series, “Up The Jamme,” on ITV4 and ITVX this April. The series follows entrepreneur Barrie Drewitt‑Barlow’s recent multi‑million‑pound (≈ $3 million) purchase of non‑league side Maldon & Tiptree FC and his first year of ownership....
Kevin Durant Whoop Valuation Up 81x Since His 2017 Investment
Health‑tech wearable Whoop raised $575 million in a Series G round, pushing its valuation to $10.1 billion. The funding, led by Collaborative Fund and joined by athletes Cristiano Ronaldo, LeBron James and Rory McIlroy, supports global expansion. Kevin Durant, who first invested in 2017 when Whoop...
NWSL Scales Up Production Ops To Match League’s Exponential Growth
The National Women’s Soccer League (NWSL) has expanded to 16 teams, adding 58 matches for a total of 248 world‑feed productions in 2026. To support the larger schedule, the league’s in‑house broadcast operation, partnered with NEP Connected Solutions, has added...
Savannah Bananas Returning to HBO Max, truTV
Turner Sports' Banana Ball, featuring the Savannah Bananas, returns to broadcast on HBO Max and truTV beginning May 8, 2026. The season will comprise 15 matchups, largely on Friday evenings, with all games streamed live on HBO Max’s ad‑free tier ($18.49/month). A concurrent agreement adds...
Steelers Waiting on Aaron Rodgers (Again)—With Higher Stakes
Steelers head coach Mike McCarthy says talks with veteran quarterback Aaron Rodgers are progressing, after Rodgers signed a one‑year, $13.65 million contract with a $500,000 playoff bonus in June 2025. The decision on whether Rodgers will return is expected soon, potentially...
Sports Studio Forms Advisory Board for Free Live Sports Platform
Sports Studio Inc. announced a five‑member Advisory Board to guide its Free Live Sports platform, an ad‑supported service that streams live sports for free. The board includes former executives from FuboTV, AOL Time Warner, Yahoo, and Fox Sports, bringing deep...
Sela Partners with Whisper for Fury Vs. Makhmudov Fight Production on Netflix
Sela has hired Whisper as its full‑service production partner for the heavyweight showdown between Tyson Fury and Arslanbek Makhmudov, live on Netflix on April 11 from Tottenham Hotspur Stadium. The co‑main event features Conor Benn versus Regis Prograis, with the under‑card...
DraftKings, Fanatics, FanDuel Win Lawsuit Over Ancient Gambling Law
A federal judge dismissed DC Gambling Recovery's lawsuit against DraftKings, Fanatics, FanDuel and other sportsbooks, ruling that the District’s historic Statute of Anne no longer applies to sports wagering. The 2025 Budget Support Act retroactively removed the statute’s reach, shielding...
Fanatics Trading Card Suit Tossed Over Plaintiffs’ Lack of Purchases
A federal judge dismissed the antitrust suit against Fanatics, the NFL, NBA, MLB and their players’ associations because the five plaintiffs never bought a Fanatics‑licensed trading card before filing the complaint. The court emphasized that standing requires a concrete injury...
MediaRadar Expands Live Streaming Sports Coverage to Include Formula 1 Advertising
MediaRadar announced that its live‑streaming sports intelligence now covers Formula 1 advertising, coinciding with F1’s first‑ever exclusive distribution on Apple TV+. The move follows the sport’s 2025 global fan base reaching 827 million, a 12% year‑over‑year increase and a 63% rise since 2018....
Sporticast: Soaking Up the Sun Sale
The Connecticut Sun of the WNBA is being sold for $300 million to Tilman Fertitta, owner of the Houston Rockets, who plans to move the franchise to Houston and resurrect the historic Houston Comets brand. Connecticut officials and fans protested, arguing...
'More Trouble than It's Worth': The Locals Are Revolting
FIFA’s new fan‑festival model for the 2026 World Cup expands the event by 64% more games than Qatar 2022, aiming to boost ticket sales and sponsorship inventory. The tournament’s projected revenue tops $11 billion, with broadcast rights and global sponsorships driving...
NFL Warns Prediction Markets Operators Over Vulnerable Bets
The NFL has formally warned prediction‑market operators such as Kalshi and Polymarket to stop offering trades on events that could be easily manipulated, sending letters that outline specific vulnerable bets. EVP Jeff Miller said the league will not pursue any...
Senator Slams the WNBA: ‘Thumb on the Scale’ in Sun’s Relocation
The WNBA's Connecticut Sun is being sold to Tilman Fertitta’s Fertitta Entertainment for a reported $300 million and will relocate to Houston as the new Comets after the upcoming season. A competing $325 million offer from former Bucks co‑owner Marc Lasry, which could...
NBA Board of Governors Approves Sale of Trail Blazers to Investor Group Led by Tom Dundon
The NBA Board of Governors has approved the sale of a controlling interest in the Portland Trail Blazers to an investor group led by Tom Dundon. Dundon will assume the role of the franchise’s Governor, and the transaction is slated...
Heineken Leads Alcoholic Beverage Sports Sponsorship Spending in EMEA for 2025
Heineken spent $163.93 million on 43 sports sponsorship deals in EMEA during 2025, representing 26.5 % of all alcoholic‑beverage brand spend in the region. Soccer accounted for the bulk of the investment, delivering 72.4 % of total sponsorship value. Europe dominated the market,...
Wedge Issues Live
The piece reports that local residents view FIFA’s summer fan festivals as a financial headache rather than a revenue generator, while YouGov data reveals a notable rise in church attendance among Gen Z. It also announces Hugh Bonneville’s move to Miami as...
Cities Bet Big on Sports Tourism and Community Recreation
American cities are committing billions to new or upgraded sports facilities, integrating them into mixed‑use districts that aim to attract visitors year‑round. Projects range from a $30 million indoor complex in Frankenmuth, Michigan, to a potential $250 million revitalization of Coral Springs,...