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Retention Is a System, Not Just a Flow

Retention is a system more than it is a flow. And most brands are running fragmented post-purchase experiences that were slapped together months ago. Here’s the full Retention Audit: • Email flows: Do they match current SKU and product paths? • SMS cadence: Still sending batch blasts? Or tailored triggers? • Post-purchase ops: Where’s the friction that’s quietly killing LTV? • Loyalty: Does it actually move behavior or just look good ion paper? Clean it, test it, and rebuild if needed. Retention drives Q1 when acquisition slows, make sure yours is ready.