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Pivot Only After Exhausting All Options, Not Out of Pride

Advice on when to pivot from the king of the pivot Stewart Butterfield: "The decision is, have you exhausted all the possibilities? The default advice is to persevere, like the kitten hanging off the branch, that poster that says 'hang in there.' There are so many stories of so-and-so started out going door to door, and was rejected by everyone, and then suddenly there was Nike. If you stick with it long enough, you'll eventually be successful. But you have to really be coldly rational when deciding to pivot. I say this because it's f*cking humiliating. You've had to convince so many people to get a company off the ground. You had to go to investors, you had to go to early employees, and you convinced them to leave their other job. For a lot of people it feels better to just keep doing it until it dies of suffocation, or due to lack of capital, than to admit I was wrong, this didn't work. It's humiliating. It's painful. So pivots aren't something I take lightly." More here: https://lnkd.in/gxHNp2-K