Amazon Expands Media Footprint with iHeart Sales Deal and New TV Outcome Tool
Amazon announced a two‑pronged expansion of its ad business. iHeartMedia will now resell Amazon inventory across Twitch, Amazon Music, Fire TV and Alexa, adding the streaming giant’s audience data to iHeart’s audio and podcast inventory. At the same time Amazon launched Outcome Optimizer, a tool that leverages shopping, browsing and streaming signals to dynamically optimize programmatic guaranteed TV campaigns in Freewheel. The moves deepen Amazon’s data‑driven foothold in both the supply and measurement sides of TV and audio advertising.
2 Industry Legends Predict How AI Will Impact the Agency Business
At AD Week’s House Cannes Lions, AI was framed as the next seismic shift for advertising agencies, with leaders from Dstillery, S4 Capital and AD Week debating its impact on creative work, transparency and business models. Sir Martin Sorrell warned agencies to prepare...
Canva Unveils Canva Grow 2.0, Further Expands Into AI Ads
Canva launched Canva Grow 2.0, an AI‑enhanced suite that lets users design ad creatives and publish campaigns directly to TikTok, LinkedIn and Meta without leaving the platform, accompanied by a new real‑time insights dashboard. A day earlier, Amazon introduced Alexa+ Agentic Ads, allowing shoppers...
‘Everyone Is A Child To Some Extent’: What The Looming Children’s Privacy Code Changes Means For Advertisers
Australia’s Children’s Online Privacy Code (COPC), due to be finalised by 10 December, introduces sweeping protections for anyone under 18 and imposes penalties of up to AU$3.3 million (≈US$2.2 million) for non‑compliance. The draft bans profiling children for personalised ads, restricts platforms that coax...
Omnicom Media Boosts Logitech Prime Video Campaign
The campaign used Acxiom, Flywheel and Amazon Ads signals to improve ROAS and add-to-cart performance. The post Omnicom Media boosts Logitech Prime Video campaign appeared first on Mediaweek.
Inside the Infrastructure Behind Unilever’s Creator Force
Unilever has re‑engineered its marketing by pledging to spend half of its media budget on social platforms and influencer collaborations. Selina Sykes explained that the company now treats creators as partners in a new marketing model, exemplified by the Vaseline...