CMO Pulse News and Headlines
CMO Pulse News and Headlines
Dove turned the first 50 Reddit reviews of its Intensive Repair 10‑in‑1 Serum Mask into the "r/eal reviews" campaign, publishing the comments across digital and in‑person channels. The brand embraced both praise and criticism to highlight its confidence in the award‑winning product. Dove noted that 71% of Redditors search the brand on the platform before purchasing, underscoring Reddit’s influence on purchase intent. The initiative signals Dove’s intent to keep Reddit as a core element of its long‑term social strategy.
Orca Security announced the appointment of Rachel Nislick as Chief Marketing Officer, bringing more than 25 years of cybersecurity marketing experience. Nislick previously led revenue marketing at Darktrace and growth marketing at Mimecast, helping both firms scale toward $1 billion ARR...
Narrative Strategies appointed former FTC deputy director Chris Bissex as managing director, bringing antitrust and data‑privacy expertise to its client advisory team. PR firm Marino elevated long‑time executive Elizabeth Latino to COO and managing director, tasking her with operational performance...
Playboy announced Phillip Picardi as its chief brand officer and editor‑in‑chief, making him the first openly gay leader of the iconic men’s lifestyle brand. The appointment follows a broader editorial overhaul that includes a revived print edition, a Substack newsletter,...
GLD, the Miami‑based lifestyle jewelry brand, has appointed Vanessa Wallace as its new chief marketing officer. Wallace brings nearly two decades of experience at Nike and most recently served as CMO of Savage x Fenty. In her role, she will oversee growth,...
Celsius Holdings posted a record $2.5 billion revenue for 2025, an 85% jump that lifted its U.S. energy‑drink share to roughly 20% in Q4. The growth was driven by the recent acquisitions of Alani Nu and Rockstar Energy, expanding the portfolio beyond...
Samsung has appointed Merkle to head its customer relationship management (CRM) function across Europe, covering 16 markets including the United Kingdom. The partnership aims to centralise data-driven marketing and enhance personalised customer experiences for Samsung’s product portfolio. Merkle, a global...
Havas London announced the appointment of Seamus Higgins as its new Chief Creative Officer, with the transition slated for later this month. Higgins joins the agency after more than two decades leading creative teams at major global firms. The move...
François Bazini, the chief marketing officer of Suntory Beverage and Food Europe, is leaving after more than 11 years across seven countries. He joined the group from Pepsi in 2014, rose through Beam Suntory’s spirits division, and most recently revived brands...
Playboy announced Phillip Picardi as its new chief brand officer and editor‑in‑chief, marking a high‑profile editorial overhaul. Picardi, who reshaped Teen Vogue and founded the queer‑focused publication them, previously served as chief brand officer at Weight Watchers and consulted for...
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive roughly 5% of new customer discovery, up from zero a year ago. To capitalize on this shift, she has reorganized the marketing function into a "growth laboratory" that...
Thorne’s Chief Growth Officer Mary Beech reports that AI engines now drive about 5% of new customer acquisition, up from zero a year ago. To capitalize on this shift, Thorne has restructured its marketing function into a growth laboratory that...
Adam Furness, who built Impact.com’s APAC and Japan business from a four‑person team to over 140 staff and more than 1,000 customers, announced his departure at the end of March 2026. He will take a short career break after a...
Nubank appointed Kim Farrell, former TikTok global head of creators, as its new global marketing director. The hire comes as the Brazilian neobank prepares to launch U.S. operations under a recently approved de novo charter. Farrell will craft branding and partnership...
Thrive Market was founded to make healthy eating easy, affordable, and accessible, and it now tackles the same problem by personalizing a curated storefront of about 7,000 better‑for‑you products. The company differentiates itself with strict EU‑level ingredient standards, banning over...
Jeff Greenspoon, Kantar’s Americas CEO, explained on Adweek’s Adspeak how brand tension fuels growth through the “Meaningful and Different” framework. He argued that cutting brand spend during budget squeezes can forfeit three to five years of growth, while sustained investment...
Wise’s North American marketing lead, Scott Viohl, has spent the last four months scaling the fintech’s regional footprint through its largest TV campaign to date, reaching over 80% of adults in key U.S. markets and 60% in target Canadian regions....
Credit Karma is leveraging AI and its massive consumer‑financial dataset to evolve from a credit‑score provider into a personalized financial assistant. With 140 million members and over 80,000 data points per user, the platform now offers automated tax filing, next‑best‑action recommendations,...
Evrideo, the cloud‑native SaaS platform for broadcast operations, announced two senior‑level hires. Rob Malcolm joins as Chief Marketing Officer and Chief Product Officer, bringing over 25 years of SaaS and broadcast experience. Greg Willis becomes Vice President of Sales &...
West Coast Eagles has appointed Carat and Hypnosis as its agencies of record, launching the new brand platform "All The Way West" across broadcast, out‑of‑home, press and digital channels. The campaign spotlights fans and community members, positioning the "West" identity...
The Australian Broadcasting Corporation (ABC) has launched the "Keep Asking" campaign with Leo Australia, branding itself as the nation’s most trusted news source. The rollout follows a swift correction of an analysis piece that mistakenly claimed the United States bombed...
Jimmy John’s announced that chief marketing officer Darin Dugan will assume the role of brand president, replacing long‑time president James North. North will transition to a global brand ambassador position and become a franchisee. Kate Carpenter, formerly vice president of integrated marketing, steps...
ProbablyMonsters announced a major expansion of its executive team, adding Jonathan Lander as Chief Publishing Officer and David Reid as Chief Marketing Officer while promoting Mark Subotnick to Chief Product Officer. The new C‑suite structure aligns publishing, marketing, and product...
Stephen Allan is stepping down as executive chair of Brainlabs after a four‑year tenure. Allan joined the data‑driven marketing firm in 2022, overseeing its expansion into new markets and product lines. The departure comes as Brainlabs continues to scale its...
Omnichannel advertising platform Azerion has created a new executive position, appointing Roxanne Harley as Vice President of Strategy & Growth. Harley, who previously headed UK growth, will now oversee strategic planning, product development, go‑to‑market roadmaps, and the company’s creative studio,...
ServiceNow’s chief marketing officer Colin Fleming, a former Red Bull racing driver and long‑time Salesforce executive, joins the Marketing Week Podcast to discuss shaking up B2B marketing. He argues that Salesforce’s heavy focus on sales alignment weakened its brand, prompting...
Havas Moonfolks appointed Erwin Airlangga as Chief Strategy and Growth Officer, bolstering its strategic leadership in Indonesia. The move accompanies promotions of Yuni Isdiyatiningsih, Sanchar Roy, Deriz Syarief and Airin Aprila to senior roles across trading, commerce, operations and client...
The Pavilions Hotels & Resorts announced Tom Thrussell as its new Chief Marketing Officer, starting 1 February 2026 in Bangkok. Thrussell brings 20 years of experience across hospitality, travel, and financial services, previously leading brand strategy at Maybourne, American Express, and Centara. He will...
Listrak’s 2026 Beauty and Fashion Benchmarks report, analyzing 130 billion emails and SMS messages from 1,000 e‑commerce clients, forecasts major shifts in retail. Larger retailers such as Gap and Old Navy are launching proprietary beauty brands to capture growth, while AI‑enabled...
Affirm is pivoting its buy‑now‑pay‑later offering toward affluent, high‑credit consumers by expanding 0% interest promotions. The company says interest‑free loans drive an 80% probability of repeat usage and currently account for about 16% of its transaction volume, with 80% of...
Unleashed Brands, the youth‑enrichment operator behind Urban Air Adventure Parks, appointed former Burger King CMO Pat O’Toole as chief marketer and enlisted VaynerX to overhaul its social media strategy. Moving away from a purely lower‑funnel, conversion‑heavy approach, the partnership launched...
Affina Partners has positioned itself as a premium‑focused affiliate program, leveraging immersive storytelling and high‑end animation to elevate brands like iGaming newcomer Millioner. The network operates on a semi‑closed registration model that favors quality traffic, offering affiliates personal managers and...
Jack & Jones, the European denim arm of Bestseller, opened three flagship stores in Dubai, Abu Dhabi and Sharjah, marking its UAE debut. The launch is driven by the minimalist “Invisible Jeans” campaign, which omits models and focuses solely on the denim...
SHEIN’s U.S. influencer marketing director Jennifer Brown explains that rapid agility, authentic creator collaboration, and aligning cultural moments with brand purpose turn influencer partnerships into measurable business results. She cites successful campaigns with Cardi B, Normani’s debut fashion line, and a...
Chinese automaker Changan announced its entry into the United Kingdom by signing a partnership with a leading UK media agency to launch its electric‑vehicle line. The collaboration will drive a £5 million marketing push aimed at introducing the brand to British...
Coca‑Cola is scaling artificial intelligence from experimental projects to a core component of its marketing and product development operations. AI tools now analyze consumer behavior, generate and test creative assets, and inform flavor and packaging concepts such as the Y3000...
digitalAudience is accelerating its UK footprint in 2026 by appointing Paul Smith as Managing Director and Cristina Ghiuta as Customer Success Manager. The hires aim to drive market development, partnership growth, and customer onboarding for the company’s privacy‑first data‑collaboration platform....
Amperity announced the appointment of veteran SaaS marketer Bridget Perry as its new chief marketing officer. Perry, who previously led marketing at Later, Contentful, Adobe and Microsoft, is known for driving double‑digit growth and guiding companies through cloud and product‑led...
Seven Letter, a bipartisan strategic communications firm, has hired former NBC White House correspondent Allie Raffa as senior director in Washington, D.C. Points of Light appointed Jeff Zanelli as chief marketing officer, bringing experience from the National Forest Foundation and...
Lippincott has unveiled a refreshed brand identity and comprehensive toolkit for Latitude, the Australian‑New Zealand consumer‑finance provider. The new visual and verbal system streamlines asset creation, supporting acquisition, engagement and growth across credit cards, personal and auto loans. A redesigned logo...
Tata Communications has launched a global brand refresh under the tagline “Together, limitless,” signaling its shift from a conventional telecom to an orchestrator of enterprise digital ecosystems. Central to the new positioning is the “Digital Fabric,” a programmable layer that...
Urbanrise, a leading South Indian developer, unveiled the “Welcome to the Celebrity Life” advertising campaign for its new luxury project Whispers of Sky in Chennai. The campaign, created by Dentsu Creative, stars designer Gauri Khan in two films directed by...
Airwallex has expanded its sports sponsorship from a single global deal to a portfolio that includes McLaren F1, Arsenal FC, the San Francisco Giants, and regional teams in Australia and New Zealand. The company says the partnerships are already boosting brand trust,...
American Express returns for a second year as the official payments partner of the Formula 1 Australian Grand Prix, unveiling an upgraded Amex Lounge and a suite of new fan experiences. The lounge now showcases premium food and beverage partners such...
AI voice startup Elevenlabs has appointed former Conversant Media executive Michael Costa as its go‑to‑market director for Australia and New Zealand. Costa, who has held senior roles at Salesforce, Twilio and Mixpanel, will lead the company’s expansion despite still being based...
India’s leading pregnancy detection brand PregaNews has launched a digital film ahead of International Women’s Day to spark open conversations about postpartum depression. The short film highlights how many new mothers silently endure emotional and physical strain, normalising these challenges...
Global tech firm Octave has signed a three‑year sponsorship with the Visa Cash App Racing Bulls F1 team, launching the deal at the Australian Grand Prix. The partnership aligns Octave’s asset‑lifecycle intelligence platform with the high‑pressure environment of Formula 1, positioning...
Advertisers struggle to monetize brand‑building efforts, with only 53% confident in ROI measurement. Amazon Ads introduced Long‑Term Sales (LTS), a metric that assigns monetary value to shopper actions across the full journey using its authenticated identity graph. LTS combines short‑term...
Scout Lab has been appointed communications agency for TrustedHousesitters, tasked with consumer press, brand positioning, and media strategy to amplify its trust‑based travel model. Magrino secures the role of public‑relations agency of record for BSH’s North American operations, covering product...
Domino’s is rolling out a social‑first campaign that showcases influencer‑crafted pizza combos ahead of March Madness, promoting its under‑$10 “Best Deal Ever.” The initiative pairs creators like Jesser, Trisha Paytas and Courtney Cook with college basketball players, and includes a partnership with...
