
The CMO’s Final Warning: Why ‘Brand’ Budgets Are Killing Your Influence by @Timothy_Hughes https://t.co/A6q7CqMivt @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/thmQQegw6f
Not sure whether you need a full-time marketing hire or a fractional CMO? I wrote about exactly this: the real differences, what each model actually costs, and how to know which one fits where your business is right now. https://www.mallorymusante.com/blog/should-you-hire-an-employee-or-a-factional-cmo-for-your-marketing Worth a...
When the CMO and CIO Share the Same Job: Inside Workday's AI Marketing Build https://t.co/tjsP1WGw7C

Sonos laid off numerous employees on its marketing team today, part of a restructuring under new CMO Colleen DeCourcy. The company launched its first new consumer hardware products in over a year just yesterday. Full story: https://www.bloomberg.com/news/articles/2026-04-01/sonos-makes-marketing-cuts-as-new-cmo-reshapes-division

On April 9th at 10:00 AM PDT, Lena Waters will kick off a new version of Office Hours. Lena led marketing at Notion, Grammarly, & DocuSign. At Notion, she was CMO during the company’s AI product transition. She guided the shift...
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....

New: Meltdown at the new indie distributor Row K, @elmayimbe has the details. President Megan Colligan and marketing chief Ben Carlson are set to exit after just 7 months. Cash problems; strategic re-set seems underway for Chris Woodward and Raj...
The market feels the messiness of brand growth before you even realize what’s happening. Death by a thousand cuts, if you will. 🫢 When this happens, when growth stalls (or things start to feel confusing) as your fractional CMO, this is what...
Last week I got an outreach email congratulating me on our Series D. Ahrefs has never raised a single dollar. We're bootstrapped. So someone's AI agent pulled the wrong data, mashed it together, and confidently sent me a "personalized" message that was...
i just hired an ai cmo from @askokara to help grow. so far it has: • identified reddit opportunities • discovered seo issues • analyzed competitors • found geo issues curious to see how far this goes
Mid-keynote. New brand. Nobody saw it coming. David Osborne paused his @CongaHQ Connect 2026 keynote this morning and unveiled a completely new identity — while CMO Celia Fleischaker's team was still finishing the rebrand across the venue in real time. The new...
The bigger the brand the bigger desire to reach younger people the most effective way. The smaller the brand the bigger desire to sell to boomers with money and focus less on younger demos because it’s too expensive.
Most companies hiring a "Head of Marketing" are looking for someone to run a system. My friends Randy Stocklin and Santiago Jaramillo are looking for something a little different. They are looking for the first marketing hire for Pragmatico ,...

Referral programs only work if the loop is right. This Skill designs the whole thing. https://t.co/9rNBDsNLgn
Patrick Spychalski has generated over $100m in pipeline using Clay . Then he sold his Clay agency for a life-changing amount. Tomorrow he's giving away the exact GTM systems being used by the hottest names in tech: Most B2B sales...