5 Ideas For The Interested This Week
The Clients From Content community is delivering hands‑on support, from polishing a member’s blog post to teaching how to monetize high‑visibility LinkedIn comments. Josh Spector shared his writing partnership growth strategy, including outreach emails and pricing, while members accessed five curated resources covering content strategy, opening sentences, ungated content success, message repetition, and incremental launches. Notebook insights challenged social‑media habits, daily goal framing, and the distinction between writing skill and results. The week closed with a reminder to stay curious and productive.
PPC Landing Page: Tips for Designing PPC Landing Pages
Pay‑per‑click (PPC) landing pages act as the conversion bridge between paid ads and the desired user action. Successful pages mirror the ad’s headline, tone, and offer, eliminating distractions and focusing on a single call‑to‑action. Removing navigation bars can lift conversion...
How To Use Video in Email Marketing: Best Practices for 2026
Integrating video into email campaigns is becoming a core tactic for marketers seeking higher engagement and conversion rates. By linking thumbnail images or embedding short clips, brands can turn static newsletters into dynamic experiences that capture attention. Recent studies show...
Future, Ziff Davis to Struggle Most From Traffic Drops
Google’s AI‑driven Overview feature has slashed organic traffic for major tech publishers, with drops ranging from 30% to over 90% according to Growtika’s Ahrefs analysis. Ziff Davis and Future, which own several of the hardest‑hit sites, saw affiliate and advertising...
The AI SEO Checklist For Restaurants
AI‑driven search engines like ChatGPT, Gemini and Perplexity no longer rely on traditional SEO signals such as meta tags or backlinks. Instead they pull from third‑person, recommendation‑style content and trusted mentions across the web. For restaurants, this means they can...
An Experiment
The author notes LinkedIn’s ever‑shifting distribution algorithm and questions the long‑standing Monday‑Wednesday‑Friday posting rhythm. A new theory suggests Tuesday‑Wednesday‑Thursday may yield better reach, prompting the writer to restructure their posting schedule accordingly. Starting next week, primary LinkedIn posts will follow...
Why Hotels Should Add Bing to Their Channel Mix
Hotels traditionally rely on Google Ads for paid search, but the article argues that adding Microsoft Advertising (Bing Ads) can broaden reach and drive incremental direct bookings. Bing’s network, which includes Bing, Yahoo, and partner sites, captures a sizable share...
Gen Z Is Still on TikTok, But They No Longer Trust It (New Harris Poll)
A Harris Poll released in March 2026 shows that while 65% of Gen Z still open TikTok daily, trust in the platform has fallen 60% compared with a year ago. Users now scroll the For You page out of habit, and...
How Smart Shopify Brands Are Using AI Personalization to Grow AOV Without Spending More on Ads
Shopify merchants earning $200K‑$5M are turning to Rebuy’s AI‑driven personalization to lift average order value by 11‑25% and subscription revenue by up to 63% without extra ad spend. The platform layers recommendation widgets across five key touchpoints—homepage carousel, product detail...
Delta Launches Euro Summer 2026 Travel Inspiration Campaign With Interactive Destination Quiz
Delta Air Lines has rolled out a digital campaign called Delta Destinations to inspire European summer travel for 2026. The initiative pairs curated city guides—starting with Amsterdam, Malta, Porto and London—with an interactive “Euro Summer Destination Match Quiz” that aligns...
Website Redesign SEO: How To Preserve Organic Traffic
A website redesign reshapes the SEO signals that search engines rely on—URLs, navigation, content density, and load speed—often causing a short‑term traffic dip of 0‑20 % in the first month. Conducting a full SEO audit before any visual work creates a...
What Premium Actually Buys You on CTV
Premium CTV inventory, while more expensive, offers advertisers higher-quality audience engagement. Vevo, partnering with measurement firm Amplified, has produced rigorous attention data demonstrating that premium placements deliver longer view times and stronger brand recall. The partnership’s findings provide concrete evidence...
Are Google’s ‘Preferred Sources’ a Good Thing for Online News?
Google has rolled out its Preferred Sources feature in Australia and New Zealand, letting search users mark news organisations they want to see more often. Major outlets such as the ABC, News.com.au and RNZ are urging audiences to select them, turning...
Channel Accumulation Is Not Distribution Architecture
The post argues that marketing failures stem from a missing distribution architecture, not from the number of channels deployed. It defines distribution as an architectural layer that must connect identity, motion, and market, and outlines five structural truths about how...
Zero Click Marketing: The Strategy For When Clicks Stop Working
The Zero Click Marketing podcast launched, targeting marketers adapting to a world where most digital interactions happen without a website click. The show defines Zero Click Marketing as driving comprehension, trust and demand directly within the platforms where audiences reside....
Converted Acquires Egyptian Fashion E-Commerce Platform Mitcha to Expand Its AI Advertising Ecosystem
Converted, an AI‑driven advertising technology firm focused on emerging markets, has acquired Egyptian fashion e‑commerce platform Mitcha. The acquisition brings Mitcha’s network of local designers and shoppers into Converted’s suite, accelerating the launch of its new Converted Orders product that...
Should Your Brand Start a "Side Quest" Account?
The article proposes that brands launch dedicated "side quest" social media accounts rather than cramming all content onto a single main page. It notes that platform algorithms now surface fresh accounts quickly, citing creators who amassed millions of views within...
Matthew Henick On Why OEMs Need Better Ad Infrastructure, Not More Middlemen
Matthew Henick, SVP of Consumer Products at The Trade Desk, unveiled the Ventura Ecosystem – an OS‑level ad infrastructure designed to streamline the CTV supply chain. He argued that too many intermediaries erode OEM revenue and obscure transparency for advertisers....
Magnite’s Ryan Kenney On Why FAST Feels More Like “TV” Again.
Magnite senior VP Ryan Kenney says FAST is stabilizing but still faces performance gaps, especially around fill rates and transparency. Advertisers are shifting to contextual signals and first‑party data for inventory insight, moving away from traditional show‑level reporting. VOD inventory...
Web Search Marketing Strategies Online Success TodayPro
Web search marketing combines SEO, paid search, keyword research, local listings and analytics to place brands where consumers are actively searching. By aligning content with user intent, businesses capture qualified traffic, boost conversions and strengthen brand exposure. Real‑world examples—from a...
How Salesforce Is Rebuilding Marketing Cloud for the Age of AI
At Dreamforce 2025 Salesforce unveiled Agentforce Marketing, rebranding its legacy Marketing Cloud and embedding generative AI throughout the platform. The new suite replaces one‑way email blasts with two‑way, AI‑mediated conversations and leverages Data 360 to deliver unified, real‑time customer profiles....
AI Responses Instead of Clicks: Why Domains Are Becoming Digital Identities in the Age of Generative Systems
Generative AI platforms such as ChatGPT and Gemini are delivering answers directly, diminishing the importance of traditional click‑through traffic. As AI aggregates and cites content, the domain name becomes a primary signal of origin and trust rather than merely a...
Why Google Hides Your Slow Website From Potential Clients
Google now treats page speed as a core ranking signal, especially for mobile users, and law‑firm sites that load slower than two seconds are often pushed down or off the first page of results. The search engine measures performance through...
You're Sitting on a Content Goldmine. Here Are 5 Prompts to Dig It Up.
The recreation market is projected to exceed $1.8 trillion in 2026, but inflation is compressing margins and slowing growth. Many operators suffer from the “curse of knowledge,” leaving valuable expertise untapped while rivals flood channels with generic AI content. The article...
American Top 40
The post revives the classic American Top 40 radio format as a template for modern email marketing. It proposes a weekly “Top 40” list of best‑selling products, ranked by combined sales, units, and conversion metrics, and suggests distributing the list across email,...
Digital Growth Architecture: Creating a Scalable Online Presence that Delivers Revenue
Bloom Agency outlines a digital growth architecture that unites SEO, technical optimization, content, paid media, conversion tactics, and analytics into a scalable revenue engine. The framework stresses search visibility, site performance, authority‑building content, ROI‑focused advertising, and continuous data‑driven refinement. By...
Customers.AI Review 2026: The Identity Resolution Tool That Helps Shopify Brands Capture More Revenue From the Traffic They Already Have
Customers.AI is an identity‑resolution and deliverability platform built for Shopify brands that run Klaviyo. Its X‑Ray pixel lifts visitor identification from roughly 15‑20% to 60‑70%, feeding anonymous shoppers into Klaviyo profiles. The Alfred AI agent scores these visitors daily, enabling...
AI Fundraising Hit 1,750% ROI in a Kentucky Race
An AI‑driven email campaign in a down‑ballot Kentucky race generated a 1,750% return on investment, delivering $17.50 for every dollar spent. The initiative lifted revenue per staff minute from $8.33 to $56.47 and, in a separate San Francisco effort, saved 12...
OpenAI Holds Talks with The Trade Desk to Sell ChatGPT Ads and Hit $17B Revenue
OpenAI is in early talks with ad‑tech giant The Trade Desk to sell advertising on its ChatGPT platform, part of a broader push to generate $17 billion in consumer revenue this year. The company has already partnered with Criteo to launch...
The Real YouTube Pay Per View: Uncovering Creator Earnings & Latest Rates (2026)
YouTube’s partner program pays creators 55 % of ad revenue (45 % for Shorts), with earnings calculated on a cost‑per‑thousand‑views (CPM) basis. Reported CPMs vary widely, typically ranging from $3‑$5 up to $18 per 1,000 views, depending on niche, audience demographics, and...
Our Top Tips – Social Media for Event Marketing
The article offers a step‑by‑step playbook for event marketers, stressing that the “during” and “after” phases of social media promotion are frequently neglected. It recommends assigning a dedicated digital helper to post live updates, answer attendee questions, and curate user‑generated...
Free App FanVids Turns Live Fan Videos Into a Marketing Asset
FanVids.io launches a free app that lets musicians capture fan‑generated videos at live shows, turning spontaneous clips into first‑party data. Artists receive a dedicated domain where fans can upload and view content, bypassing social‑media algorithms. The platform integrates with CRMs,...
Real-Time Ad Bidding Systems (RTB): Designing for <100ms Responses
Real‑time bidding (RTB) powers billions of ad auctions daily, each demanding sub‑100 ms end‑to‑end responses. Major exchanges like Google AdX and Amazon AAP handle over 10 million bid requests per second, allocating roughly 50 ms for demand‑side platforms to compute bids. To meet...
Television’s Value Is Not Decided In The Ad Break
The television industry is moving from an advertising‑centric view of value to an upstream focus on intellectual property (IP) as a capital asset. While ad yield still matters, executives are now assessing financing structures, rights ownership, and extension potential before...
Evidence of Effort
The author argues that the most compelling online content today highlights genuine effort, leveraging the effort heuristic that equates visible investment with quality. While AI‑generated imagery can spark mixed reactions, brands face higher scrutiny when using the same tech in...
How To Start a Substack To Promote Your Small Business
E‑commerce brands are turning to Substack to publish editorial‑style newsletters that feel like personal essays rather than sales blasts. The platform offers free publishing, a 10% revenue share on paid subscriptions, and permanent web URLs that can be shared beyond...
The Accidental Ad Tech Founder: Eric Hochberger’s 20-Year Bet on the Open Web
Eric Hochberger co‑founded Mediavine in 2004 as a collection of SEO‑driven fan sites. After years of selling sidebar ads and consulting, the company built its own header bidding platform in 2014, which quadrupled revenue and shifted Mediavine into a full‑service...
Why Your Next Email Is Your Best Email
Matt Ragland uses a sudden bird incident to illustrate how newsletter creators often over‑react to minor glitches. He argues that misplaced links, low open rates, or typos are temporary distractions that shouldn't stall the publishing process. The most effective writers...
Google Sets $5 Daily Minimum Budget for Demand Gen Campaigns, Forcing Small Advertisers to Spend More
Google will enforce a $5‑per‑day minimum budget for all Demand Gen campaigns starting April 1, aiming to give its AI enough data during the 7‑ to 14‑day cold‑start learning phase. The rule primarily hits small advertisers who run low‑budget, hyper‑segmented tests,...
Ad Tech Dominance Defines Market Power and Pricing
Digital advertising revenue is funneled through a handful of ad‑tech intermediaries that design auctions and control data flows. New research by Moradi, Cheyre and Acquisti shows that behavioral tracking often reinforces the market power of these firms, with dominant players...
X Premium Review (Formerly Twitter Blue): Is It Worth It in 2026?
X Premium, the rebranded Twitter Blue, now offers three subscription tiers ranging from $3 to $40 per month, with web purchases saving roughly a quarter over app prices. Premium subscribers enjoy a blue checkmark, longer posts, edit windows, reduced ads,...
What Salesforce’s Consumption-Based Pricing Means for Martech
Salesforce’s Data 360 is moving to a consumption‑based pricing model, replacing the traditional seat‑and‑channel fees that have dominated Martech. The new approach charges customers only for actual data ingestion, profile unification, segmentation and activation events, making costs directly tied to...
From ACR Pioneer to Agentic Ad Ops: Zeev Neumeier’s Next Act: Gray Swan
Zeev Neumeier, the co‑founder of the ACR pioneer Inscape, launched Gray Swan to bring agentic AI to the chaotic world of CTV ad operations. The platform ingests massive ad‑tech datasets, builds contextual models, and automates decisions that previously required hours...
10 Best Email List Management Tools for 2026 (Expert Comparison)
Neal Schaffer’s guide ranks the top ten email list management platforms for 2026, highlighting free‑plan generosity, automation depth, and integration capabilities. The analysis shows Sender and MailerLite provide the most generous free tiers, while tools like Klaviyo and ActiveCampaign excel for...
Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next?
Meta announced that, effective March 2, it will no longer accept credit card payments for high‑spend direct‑to‑consumer advertising accounts, requiring a switch to monthly invoicing by March 31. The new billing model extends a credit line based on account history...
What Is Happening With AI With Ann Handley – This Week’s Thinking With Mitch Joel Conversation
In a new episode of Thinking With Mitch Joel, marketing veteran Ann Handley critiques the panic surrounding AI, arguing that hype outpaces proof. She challenges the claim that AI will eliminate half of white‑collar jobs, emphasizing that technological capability doesn’t...
Email Cadence: How Often Should You Email Customers?
Marketers are wrestling with the optimal email cadence – the frequency and sequencing of messages that keep customers engaged without causing fatigue. MailerLite’s analysis of over one million 2024 campaigns shows that twice‑weekly sends deliver the highest click‑through rate (5.8%)...
Digital Advertising Industry Snapshot 4Q'25
The fourth quarter of 2025 reveals a shifting balance in digital advertising, with Meta’s market share rising to 34 percent and Alphabet’s falling to 48.1 percent after a four‑year decline. Meta’s incremental share has consistently exceeded 40 percent over the past three years,...
Bringing HIV Prevention DTC: Q&A with Ashley Gildea
Gilead’s U.S. HIV prevention VP Ashley Gildea unveiled a direct‑to‑consumer campaign for Yeztugo, the first twice‑yearly injectable PrEP. The campaign, anchored by a music‑driven “One2PrEP” spot, aims to lift awareness among the estimated 2.2 million Americans who could benefit from PrEP...
Tube Trends: MrBeast Uses Giveaways To Hit New Highs
Jimmy Donaldson, known as MrBeast, has leveraged giveaway‑centric videos to set new viewership records on YouTube. In the past 90 days his "Subscribe For An iPhone" clip topped U.S. charts with over a billion views, while a holiday $100K giveaway...