Omnisend Tutorial: Build Your First Email Automation in 15 Minutes
The video walks viewers through building their first email automation in Omnisend, targeting e‑commerce sites that lose the majority of traffic after a single visit. It emphasizes that only 2‑3% of visitors buy immediately, while email flows—welcome, abandoned cart, and reminders—can lift conversion odds to 10‑25% over time. The presenter shares concrete data from his own store, noting $6,500 in monthly revenue with $4,700 driven by coupon‑linked emails. He demonstrates the step‑by‑step sign‑up, WordPress plugin installation, API key connection, brand‑style import, and the creation of audience segments for active versus disengaged subscribers. Key moments include the claim, “If we didn’t send coupon codes via email, we’d only make about $1,800,” and a live demo of a multi‑step welcome pop‑up that captures emails and SMS opt‑ins. He also highlights Omnisend’s free tier, drag‑and‑drop form builder, and segmentation tools that let marketers target specific user groups. For businesses, the tutorial shows how a low‑cost, no‑code solution can reclaim lost sales, automate follow‑ups, and boost lifetime value, making email automation a critical component of any digital‑commerce growth strategy.
Does Manual Bidding Actually Work?
The episode tackles whether manual bidding—specifically cost‑cap bidding—actually improves Meta ad performance, responding to a listener’s proposal to set a $13 cost per customer while inflating the daily budget. John explains that Meta’s default objective is to deliver the most conversions...
Keyword Research Tutorial: 3 Step Process (2026 Update)
The video presents an updated 2026 keyword‑research framework, walking viewers through a three‑step process that starts with a comprehensive spreadsheet template designed for agencies or solo marketers. Gotch explains each column—priority, source, cluster, SER‑features, volume, keyword difficulty, CPC, current position, intent,...
The Restructure vs Optimize Decision Every Seller Gets Wrong
The video tackles a common dilemma for Amazon sellers: when to restructure pay‑per‑click (PPC) campaigns versus when to simply optimize the existing setup. Founder Stephen Pope emphasizes that hasty restructuring can undermine proven performance, urging marketers to treat campaign changes...
Data Enrichment and Buyer Intent: More Context for Better Outcomes
HubSpot’s latest data enrichment rollout aims to plug the holes in CRM records by expanding coverage, especially for European contacts, and by delivering richer, more accurate job titles, company details, and location data. The update also introduces the ability to...
How to Rank #1 in the App Store
The video walks through a step‑by‑step App Store Optimization (ASO) framework designed to push a new app to the #1 spot in the Apple App Store. It contrasts ASO with paid acquisition, emphasizing that proper metadata can deliver organic users...
TV Buyers Need Better Signals Not Just More Floss Data: Alliant's Suvadip Choudhury
In a recent interview, Alliant’s Suvadip Choudhury argued that TV buyers need better quality signals—not just more raw data—to sharpen audience targeting. He traced the industry’s evolution from simple demographic slices to behavior‑driven segments that can identify, for example, “moms...
The SEO Playbook That Actually Works in 2026
SEO in 2026 requires a blended strategy that combines traditional Google optimization with AI-focused tactics across multiple platforms. Older content is being devalued in AI answers—95% of AI citations come from content under 10 months old—so fresh, audience-first pillar content...
Are You Building Strategy or Just Optimizing Buttons?
The speaker argues that paid media as a discipline isn't dead, but the role of 'button-pushing' media buyers is. Marketers who fail to adapt to converging roles—combining product, design, engineering, creative and retention—will be at risk as automation and AI...
The Easiest Way to Land $497/Month Clients (Even If You’re a Total Beginner)
The video argues that the simplest path to securing $497‑per‑month clients lies not in digital ad spend or algorithmic hacks, but in targeting "warm water" prospects—people you encounter in everyday settings. By shifting from cold‑traffic funnels to face‑to‑face conversations, entrepreneurs...
IAB’s Zoe Soon: Media Agencies Increasingly Consider Creator Economy ‘A Must Buy ’
IAB executive Zoe Soon says the creator economy has become one of the fastest-growing areas of brand investment, with roughly 50% of U.S. buyers now treating it as a “must buy” alongside search and social. Brands are shifting to creator-first...
Trustworthy Data Beats Shiny AI at CES 2026: Horizon Media's Dominic Venuto
Horizon Media is prioritizing trustworthy, transparent data over flashy AI features as it rolls out its Blue AI-native platform, enriching client data and enabling natural-language interrogation down to atomic-level records so customers can validate and act on insights. The agency...
How to Track Your CTR on Amazon
The video walks sellers through the exact steps to measure click‑through rate (CTR) on Amazon, covering both organic search performance via Brand Analytics and paid advertising through Campaign Manager. In Brand Analytics, users navigate to Search → Search Catalog Performance, select a reporting...
Meta Is Back in the Game. Here's What That Actually Means.
Meta has rebuilt a dedicated gaming org after Apple’s App Tracking Transparency (ATT) shock reduced the effectiveness of its mobile ad tools for game developers. The company moved from a country-based sales model back to an industry-focused team headquartered in...
How I Actually Approach Targeting in 2026
John Loomer outlines a radically hands‑off approach to Meta advertising in 2026, arguing that the era of granular audience controls is over. He dismisses Meta’s audience‑suggestion tool, age and gender filters, detailed targeting, and look‑alike audiences, insisting that the platform’s...
A Brand Said No to My $12,500 Pitch (Here's Why)
The video dramatizes a real‑time sponsorship pitch where a creator offers a $12,500 partnership, only to be turned down. The host uses the call to illustrate how brands like Kit value human connection and community impact far more than raw...
AI Ads Will Be The Next Land Grab (Here's How I'd Play It)
The video warns that AI chat platforms are about to launch advertising slots, likening the moment to the early days of Google Adwords and Facebook ads when cheap clicks gave early adopters a competitive edge. The presenter outlines a timing framework:...
Misinformation About Meta Andromeda and Creative Diversification
The video tackles widespread misconceptions about Meta’s Andromeda platform, explaining that it is fundamentally an ad‑retrieval engine—the first step in deciding which users see a given advertisement. Andromeda’s recent hardware and software upgrade was necessary to support today’s massive scale...
Why Billion Dollar Brands Are Losing to Small Creators
The video argues that billion‑dollar brands are losing ground to nimble creators because they still treat every marketing effort as a traditional advertisement, a costly, one‑off push. Instead, the speaker urges brands to embed video capture into every photo shoot, creating...
Stop Letting Amazon Ad Agents Control Your PPC Results
The video cautions sellers that Amazon’s new Ads Agent should not be the sole tool for managing PPC campaigns, urging a shift toward more hands‑on methods. The presenter argues the Agent provides only surface‑level data and lacks the granularity to assess...
What Businesses Can Learn From Block's 40% AI Layoff, the Death of Marketers, New Marketing Channel
The conversation centers on today’s turbulent business climate, highlighted by Block’s recent 40% workforce reduction and the broader narrative that marketers are dying amid a flood of AI tools. The hosts argue that while AI hype is intense, the reality...
![Win the Demand-Gen Game in 39 Days With This System [VIDEO]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i.ytimg.com/vi/xeg-Jpf5yts/maxresdefault.jpg)
Win the Demand-Gen Game in 39 Days With This System [VIDEO]
The video introduces a “GTM Survivor Island” framework that promises marketers to win demand‑generation in 39 days by treating the go‑to‑market process like a reality‑show competition. Josh Bayz, senior demand‑gen manager at Netline, outlines three phases—lighting the signal fire (day 1),...
How TACoS and Organic Rank Work Together on Amazon
The video explains how Total Advertising Cost of Sale (TACoS) and organic rank are intertwined in an Amazon seller’s growth strategy. Maintaining a steady TACoS—e.g., 10%—allows advertisers to scale spend without eroding margins, provided organic sales keep pace. Key data points...
The McKinsey Website Celebrates Its 30th Anniversary
The video marks the 30th anniversary of McKinsey’s corporate website, tracing its launch on February 29, 1996, and celebrating three decades of digital evolution. From an initial 350 daily visits from 20 countries, the site grew to over one million monthly users...
How to Handle Low Inventory on Amazon Without Losing Ad Momentum
Advertisers often slash Amazon PPC spend when inventory dips, but this can inflate ACOS and erode campaign momentum. The video outlines common inventory‑management errors that hurt ad performance and explains why maintaining spend, while strategically adjusting bids and targeting, preserves...
$76M in 3 Years: The Meta Ads System Working in 2026
Nick Shackelford grew Structured Agency from zero to $76 million in revenue within three years by mastering Meta’s 2026 ad ecosystem. He argues that many founders misread outdated signals and that the platform’s AI tools have fundamentally changed campaign architecture. The...
Do You Need Separate Ad Sets for Customer Personas?
The podcast tackles a common dilemma for Facebook advertisers: whether to create separate ad sets for each customer persona when using Meta’s creative testing tool. Host Matt asks John how to structure ads for distinct audience segments such as “soccer‑mom”...
AI Is Everywhere, but Human Marketers Still Get the Credit: Horizon’s Jeremy Flynn
In a recent interview, Horizon’s Jeremy Flynn explained how the agency is embedding artificial intelligence into every stage of its media services, reflecting a broader shift in chief marketing officer (CMO) expectations from simple media execution to measurable growth experiences. Flynn...
Walmart Connect’s Khurrum Malik: CTV Plus Linear TV Delivers 55% Reach Increase
Walmart Connect senior executive Khurrum Malik used the forum to highlight the rapid evolution of retail media, from a lower‑funnel, on‑site placement to a multi‑surface storytelling engine that now includes CTV, linear TV and over‑the‑top platforms. He announced the company’s recent...
IRIS.TV’s Field Garthwaite: Contextual Targeting Enables Privacy-First CTV Performance
IRIS.TV is turning Connected TV into a performance‑driven channel by using contextual signals and emotional data to serve ads at moments that resonate with viewers. The platform’s privacy‑first approach identifies what content is being watched without tracking personal identities, enabling...
Beyond the Niche: Unity Exec Urges Marketers to Rethink Gaming
Unity senior vice president Chris Feo urges marketers to treat gaming like any other high‑engagement media channel, arguing that outdated stereotypes limit ad spend despite comparable scale. He highlights Unity’s expansive platform—used by automakers, slot‑machine makers and more—supporting 160 million U.S....
Your Sponsored Brands Campaigns Are Set Up Wrong
The video warns that many advertisers set up Sponsored Brands and Sponsored Display campaigns on Amazon incorrectly, often assuming the formats are ineffective. It highlights a common belief that these ad types waste budget without delivering sales, but attributes the...
The LinkedIn Event Marketing Hacks No One Talks About
In a deep‑dive with AJ Wilcox, Jack Caspino of Contact Level reveals LinkedIn event marketing tactics that top B2B marketers keep private. The discussion covers a free LinkedIn post‑feed hack to locate conference attendees, repurposing last year’s attendee list for...
5 of My Favorite AI Marketing Tools 💡
The creator walks viewers through five AI‑driven utilities that promise to streamline marketing, development, and communication workflows, positioning each as a revenue‑boosting asset. Mobin generates custom landing‑page screens by interpreting user‑provided preferences, while Granola ingests meeting transcripts and lets users query...
Rhode Would Be a Tough Brand to Do Growth Marketing For
The video outlines a growth‑marketing roadmap for Rhode, a premium beauty brand positioned at a “level‑five” sophistication where purchases are driven more by cultural identity than by product claims. Because conventional testimonial and before‑after formats underperform, the presenter recommends abandoning those...
Why Fast Buyers Are Your Most Valuable Asset
The video challenges the conventional wisdom of lengthy lead nurturing, arguing that the most valuable customers are those who purchase quickly after encountering an offer. Data cited in the talk shows fast buyers have significantly higher lifetime value. A Cornell study...
Track YouTube Engagement Directly in Your CRM #shorts
The video showcases HubSpot’s new YouTube integration that streams channel comments directly into the CRM, allowing marketers to monitor engagement without leaving their sales platform. Users can filter to a single YouTube account, view each comment in real time, reply instantly...
Stop Rebuilding Static Segments From Scratch #shorts
HubSpot has introduced the ability to edit filters within static segments directly, eliminating the need to clone or rebuild lists from scratch. Previously, static lists were immutable snapshots, forcing marketers to create new copies for any change. The new in‑place...
Delay Workflows by Business Days in HubSpot #shorts
HubSpot has introduced a new feature that lets users delay workflow actions by business days instead of calendar days. The change applies to nurture campaigns and drip workflows, allowing marketers to schedule emails, tasks, and other actions more precisely. By...
99% of People Are Learning AI, 1% Are Growing Revenue with AI 💯
A creator argues that while most people are merely learning AI, a small elite uses it to directly grow revenue by automating high-value business tasks. He highlights Manis, a general agent that scouted a $5 million-a-year podcast network, extracted sponsor...
How to Make Money With OpenClaw (Real Business Use Cases)
The video demonstrates how a customized OpenClaw AI instance can generate real revenue by automating outreach, resurrecting stalled deals, and surfacing better contacts from CRM and sales call data. The creator shows it drafting personalized re-engagement emails, finding alternative decision-makers...
Audio Gets Programmatic: Lisa Coffey Of IHeartMedia Says 'Guaranteed Human' Wins Trust
IHeartMedia’s chief business officer Lisa Coffey announced a beta version of Audiograph, a platform that makes broadcast radio addressable, measurable and programmatically purchasable. Early proof‑of‑concept tests with five advertisers across retail, wireless and quick‑service restaurants showed addressable radio outperformed traditional...
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
Will Swayne, global practice president at dentsu, announced that advertising has entered its third, algorithmic era, where media planning relies on addressable, outcome‑focused marketplaces powered by AI. He emphasized that despite technological advances, stable consumer behaviors remain the foundation for...
Why Brands Fight Over Small B2B Creators
Alex Llull of Perspective explains how his team grew a B2B creator partnership program from zero to 44‑times revenue in under a year. The strategy hinges on recruiting micro‑YouTube channels with roughly 2,000 views per video, whose niche audiences deliver...
400,000 Wishlists in a Month: Dead as Disco's Steam(ing) Playbook
The interview tackles one of the toughest problems for modern game studios: how to turn playtesting into a full‑fledged marketing engine. Eden Chen of Firstlook explains the shift from traditional closed testing to a player‑relationship platform that spans pre‑pre‑launch,...
Inside the Anonymous Group of Senior Leaders Warning of Advertising's Moral Failing — with Inside...
The Media Leader podcast spotlights a recently leaked memo authored by an anonymous coalition of senior executives from creative, media and ad‑tech agencies. Convened by the UK‑based nonprofit Inside Track, the group warns that the advertising ecosystem is failing its...
Overwhelmed by AI Search? Start Here (The Smart SEO Baseline)
The video addresses marketers’ anxiety about AI‑driven search and argues that the first step is to set a measurable baseline before chasing unknown user prompts. Speakers advise pulling the top‑performing keywords—whether ten or a hundred—from existing SEO and PPC data, then...
LaRussell Explains The Music Industry's SECRET Marketing Strategy
The video exposes a little‑known marketing tactic called seeding, which major labels and independent artists use to flood the internet with identical content across dozens of influencer pages. By paying these accounts to post the same narrative at the same...
Targeting Has Changed
The video warns advertisers that Meta’s targeting framework has fundamentally shifted, rendering legacy tactics from 2018‑2021 obsolete. Detailed targeting inputs are now treated as optional suggestions for eleven performance goals, while lookalike audiences influence only nine goals and cannot be disabled....
The SAUCE Framework for Better Content Marketing
The video introduces the SAUCE framework, a step‑by‑step method for tying every piece of content directly to a business objective rather than treating content as an isolated output. Current content programs often produce volume without direction—teams publish regularly, yet results are...