Know What's Happening in Ecommerce

The Dark Stores Behind Blinkit and Zepto: How 10 Minute Delivery Works

Quick‑commerce firms like Blinkit and Zepto rely on a network of "dark stores"—compact fulfillment hubs placed within dense customer catchments—to deliver everyday essentials in as little as ten minutes. Inamo, a back‑end specialist, designs the store layout, picking processes and workforce training, using simulators to achieve 12‑15 second pick times and keep order‑to‑delivery cycles under two minutes. The model breaks even at roughly 1,250‑1,400 orders per hour per store, with revenue coming from product margins, convenience fees, delivery charges and targeted advertising. While the sector processes about 10 million orders daily, penetration remains under 10%, indicating significant growth potential.