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Marketers must dissolve the linear‑vs‑streaming divide and adopt a convergent TV approach, blending programmatic and direct buying. At Convergent TV World, Tatari’s Mike Fogarty highlighted the $70 billion U.S. TV market, noting that only $30 billion is streaming‑focused and still largely direct‑sold. He urged hybrid playbooks, leveraging DSP integrations and multimodal attribution, to achieve responsive, always‑on campaigns. The shift calls for faster planning cycles and flexible measurement models rather than debating platform hierarchies.
LSU Athletics has inked a multi‑year extension with Guaranty Media, preserving the broadcaster’s role as the flagship of the LSU Sports Radio Network. Eagle 98.1 (WDGL) will stay the primary home for football, baseball and men’s basketball, while Talk 107.3 (WBRP) remains...
A classically trained opera singer has reinvented his career by becoming a car salesman who films himself belting arias on the dealership lot. He writes original lyrics that describe each vehicle and posts the performances on TikTok and Instagram, where...
Marketing teams now track clicks, conversions and ROAS in real time, yet those metrics rarely reveal whether a campaign actually shifts brand perception. Measuring perception—trust, favorability, purchase intent—requires a pre‑campaign baseline built from surveys, social listening and behavioral signals. During...
The History Chicks has signed an exclusive partnership with the Airwave podcast network, covering distribution, monetization, and marketing for its flagship show. The Recappery will migrate to Airwave’s platform, joining a roster of history‑focused podcasts. Airwave will provide host‑read and...
TNT Sports has secured a multi‑year English‑language partnership with the International Basketball Federation (FIBA), bringing men’s and women’s World Cup events to its linear channels and HBO Max streaming platform. Live coverage kicks off on March 11 with the FIBA Women’s...
Libsyn announced a one‑year advertising partnership with journalist Mehdi Hasan to monetize his two flagship podcasts, *Mehdi Unfiltered* and *We’re Not Kidding Mehdi & Friends*. The deal leverages Libsyn Ads’ dynamic ad insertion, host‑read spots, and programmatic buying to connect...
Utah Scientific has expanded its Technology Partner Program by adding Audinate, Bitfocus and Skaarhoj. The new integrations bring native Dante audio I/O, seamless Buttons control automation, and the AirFly Pro desktop control surface to its routing platforms. These enhancements aim...
Boathouse has appointed Sonia Chung, a former Google, YouTube and Salesforce executive, as its first chief strategy officer. Chung will steer a “collect, connect, and activate” framework to fuse offline and online data, enabling cross‑channel consumer insights. She advocates using...
Tamil rural comedy *Thaai Kizhavi* entered the Rs 50 crore club within 11 days, reaching Rs 51 crore worldwide despite lacking a male superstar. The film, led by veteran actress Radikaa Sarathkumar, opened with a modest Rs 2.65 crore net and sustained weekend spikes of Rs 5‑6 crore, while...
UK collecting society PRS has filed a lawsuit against Valve’s Steam platform, alleging that Steam distributes games containing music by PRS members without securing the required "making available" licences. PRS argues that while game publishers obtain sync licences for in‑game...
Influencer marketing is poised to shape the $386 billion gaming market in 2026, but timing determines its effectiveness. Pre‑launch campaigns generate hype, build wishlists, and educate audiences, leading to higher launch‑day conversions. Launch‑day influencer pushes capture peak attention, driving 20‑50% of...
Germany’s collecting society GEMA sued AI music generator Suno, alleging the platform trained on and reproduced copyrighted recordings without permission. The Munich court heard oral arguments on March 9 and set a decision date for June 12, 2026. The case follows GEMA’s earlier...
Loti AI, a Seattle‑based likeness‑protection startup, announced a partnership with Underscore Talent to shield the agency’s creator roster from deepfake impersonation. Loti’s Watchtower platform scans the internet, uses face and voice recognition, and reports a 95 % takedown success rate within...
Epic Games and Google have settled their long‑running dispute, introducing a flat 20% commission for new game installs on the Play Store and uncoupling Google Play billing from the store. Existing titles, however, still incur an additional 5% billing fee,...
Cox Media Group’s Long Island 106.1 BLI has renamed its flagship morning program to “Syke & Ally Ali in the Morning,” reflecting Ally Ali’s promotion to co‑host. Both Syke and Ali signed new multi‑year contracts, solidifying their on‑air partnership. Ali,...
Vanity Fair has introduced four subscriber‑only newsletters covering technology, politics, fashion and art, each led by a dedicated writer. The titles—“A Billion to One,” “Party Animals,” “Fit Check,” and “True Colors”—are hosted on Vanity Fair’s own platform, bypassing third‑party services....
AEG International has promoted nine executives within its Global Partnerships division, elevating three to Senior Vice President and six to Vice President roles. The promotions aim to strengthen partner experience, improve global alignment, and support the company’s expanding sponsorship and...
US Supreme Court declined to hear the 2018 Ed Sheeran copyright appeal, but a second lawsuit filed by Structured Asset Sales in 2020 remains pending in the Southern District of New York. Sheeran’s attorneys argue the case should be dismissed...
The 2026 cheating landscape in online games has been reshaped by generative AI, allowing virtually anyone to build sophisticated cheating tools. Traditional hacks such as wallhacks and memory manipulators persist, but new AI‑driven bots and "humanized" models now mimic realistic...
Live Nation reached a settlement with the U.S. Department of Justice, ending a high‑profile antitrust lawsuit that sought to split Ticketmaster from its parent. The agreement requires Live Nation to divest certain amphitheaters and to open its ticketing platform to...
At Streaming Media Connect 2026, Team Whistle and Intersection explained how CTV contextual advertising now hinges on AI‑driven tools and real‑time data pipelines. Team Whistle has built proprietary Looker‑based analytics that feed production, programming, and ad teams with live‑event and audience...
XSEED announced that *Ys Memoire: Revelations in Celceta* will debut on Nintendo Switch on April 28, 2026, joining its existing PS4, Vita, and PC releases. Digital copies are priced at $29.99, while a Day One physical edition retails for $59.99 and...
beIN Sports has appealed a Paris Commercial Court ruling that ordered it to pay roughly €15 million to LFP Media for its Saturday Ligue 1 rights package. The broadcaster had withheld €4.71 million from each of three €18 million installments, arguing that contractual restrictions...
New Zealand and Brazil have signed a landmark co‑production agreement, the first between New Zealand and a Latin American nation. The treaty, signed by foreign ministers Winston Peters and Mauro Vieira in Brasília, grants filmmakers access to domestic funding and...
Google Discover has become a critical traffic source for gaming publishers as search declines. Raptive’s analysis of 197 gaming sites shows a 138% surge in Discover traffic from Q4 2025 to Q1 2026, with roughly half of tech and gaming...
LEGOLAND California Resort will debut the Galacticoaster during spring break 2026, marking the park's first new roller coaster in more than two decades. The family‑oriented coaster blends high‑thrill elements with LEGO branding, aiming to attract spring‑break travelers and repeat visitors....
Elon Musk’s The Boring Company submitted a tunnel proposal for the Universal Orlando area that includes a detailed map of potential future stations at major hotels and both wings of the Orange County Convention Center. The bid documents were obtained...
The UK government has pledged more than £1 billion in state support to Comcast for the country’s first Universal Studios theme park, slated for a 500‑acre site in Bedfordshire. The funding, primarily earmarked for transport and infrastructure, doubles earlier estimates and...
René Santaella has been elevated to Chief Growth & Innovation Officer at MediaCo Holding Inc., the Nasdaq‑listed parent of Estrella Media, HOT 97 and WBLS. The newly created role gives him oversight of the end‑to‑end supply and growth engines that turn...
Paramount Skydance is pursuing the acquisition of Warner Bros. Discovery’s portfolio, which includes the news network CNN. CNN projects $1.8 billion in revenue for 2026, making it a valuable asset. Critics warn that CEO David Ellison’s close relationship with former President...
Technology‑enabled soccer entertainment company Toca Football has launched its first U.S. flagship, Toca Social, at Dallas’ Grandscape shopping centre on March 6. The 20,000‑square‑foot venue blends immersive tech, interactive play, elevated food and beverage, and large‑format 4K match screenings. It showcases...
Indian YouTuber Ashish Chanchlani’s five‑episode horror‑sci‑fi series Ekaki has amassed nearly 150 million YouTube views. The show, his debut as writer‑director, was produced on a budget roughly 10 percent of a typical Bollywood film yet delivered production values comparable to a Rs 300‑400 crore...
Fourthwall announced a search for a Head of Creator Support to lead and scale its creator assistance function. The role combines strategic oversight of people, processes, and tools with hands‑on ticket resolution, emphasizing an AI‑first mindset. Candidates must master Zendesk,...
BetWright, a UK‑licensed online bookmaker launched in December 2024, has signed a sponsorship deal with Sky Sports Racing. The agreement places BetWright branding on idents during the channel’s live horse‑racing broadcasts across the UK and Ireland. The partnership is the latest in a...
Live Nation Entertainment reached a settlement with the U.S. Department of Justice, ending a high‑profile antitrust case that threatened to split Ticketmaster from its parent. The agreement requires a roughly $200 million payment to participating states and mandates structural reforms, including...
Koimoi’s Mollywood box‑office verdict page now tracks Malayalam releases from 2024‑2026, listing worldwide and India collections, opening figures and profit verdicts. The data shows blockbuster performances such as Lokah: Chapter 1 – Chandra (₹305.17 cr worldwide, Super Duper Hit) and Thudarum (₹237.76 cr,...
Artificial intelligence firms have trained on vast amounts of journalism without paying publishers, prompting a global push for statutory licensing. Europe is leading the effort, with a parliamentary vote slated for March 10 on a regime that would require automatic fees...
Jeff Jarrett, veteran wrestler and Acclaim Entertainment brand ambassador, said WrestleMania 42 ticket sales appear sluggish, likely due to the event returning to Las Vegas and fan fatigue with recurring main‑event talent. Despite the ticket concerns, WWE’s parent company TKO...
Major League Rugby (MLR) has entered a multi‑year partnership with OS Studios, appointing the media firm as its chief engine for broadcast production, social content, and fan‑engagement strategy. The collaboration leverages OS Studios' expertise in gaming, music, and creator culture...
GB News has appointed Ross Sergeant as chief revenue officer to bridge the gap between its rapidly expanding audience and advertising sales. Sergeant arrives from Allwyn, where he served as global media director, and brings experience from Asahi, Diageo and...
Gravity Media has launched a remote production gallery in Covent Garden to support ITV Studios’ MultiStory Media output, delivering 900 hours of live daily programming across shows like Lorraine, This Morning and Loose Women. The facility features a 360‑degree LED set, 13...
ESPN’s March 3 spring‑training game between Team USA and the San Francisco Giants attracted 677,000 viewers, the network’s most‑watched spring‑training broadcast in a decade. The matchup lifted ESPN’s 2026 spring‑training average to 580,000, a 101 % increase over 2025, according to Nielsen. The surge...
Mandy Chang, former head of BBC Storyville and senior executive at Fremantle, has been appointed the first chief executive of the UK Documentary Film Council (DFC). The council, launched in 2023 as a member‑owned body, is entering a critical growth...
UKTV has struck a new partnership with Samsung that places its free linear channels on Samsung’s internet‑only TV platform across the UK. The agreement creates a dedicated rail on Samsung’s home screen and deep‑links the U app through the Universal...
wedotv has introduced its documentary channel wedotv BIG stories on Freeview UK, occupying channel 275, while wedotv movies now broadcasts as a full DTT channel on slot 98. Both services are built on Synapse’s FAST architecture, server‑side ad insertion and...
Ampere Analysis reports a 53% rise in women‑only sponsorship deals across Europe’s top domestic leagues, reaching 181 contracts. Italy’s Serie A Women saw the steepest growth, a 600% jump, while combined men’s and women’s deals climbed 47% to 677. Fan...
Pegasus 3 continued to dominate the Chinese market over the March 6‑8 weekend, pulling in RMB 168.9 million ($23.8 million) in its third full weekend. The racing‑comedy’s cumulative gross now stands at $578.7 million, putting it on track to breach the $600 million milestone. Competing releases such...
Saudi Arabia’s creative economy is rapidly moving from the periphery to a strategic pillar of Vision 2030, driven by growth in advertising, gaming, design and content production. The sector is thriving amid a layered, globally‑connected Saudi society that demands more nuanced...
Arnold Schwarzenegger’s most lucrative film isn’t a sci‑fi or action blockbuster—it’s the 1988 comedy *Twins*, which grossed $112 million domestically. Schwarzenegger, Danny DeVito and director Ivan Reitman forwent upfront salaries, instead taking a 40 percent share of the film’s backend profits. That profit‑participation deal...
