SCC Promotes Hennessy to Chief Operating And Media Officer
Schafer Condon Carter (SCC) promoted Jack Hennessy to chief operating and media officer. Hennessy will keep leading the media practice while overseeing agency‑wide operations, reporting to CEO Ben Behrman. The promotion follows a banner year in which media services now serve 40% of SCC’s clients, generate about a third of total revenue and manage roughly $50 million in media spend. Hennessy brings experience from Wunderman Thompson, Edelman and Digitas.
Amanotes Partners with Balancy to Scale Live Ops Across Music Game Portfolio
Amanotes, the Vietnam‑based creator of music games such as Magic Tiles 3 and Tiles Hop, has teamed up with live‑ops platform Balancy to centralise operations across its 30‑plus titles. The integration introduces cross‑project templates that eliminate per‑title engineering work, accelerating in‑app‑purchase offers,...
Why the Good Noticings Podcast Hosts Are Betting on Positivity Over Hot Takes
Two podcasters behind *Good Noticings* are deliberately shunning the fast‑paced, hot‑take culture that dominates social media. By delivering 360‑degree, research‑heavy episodes and a consistently positive tone, they aim to elevate artists rather than tear them down. Their early low‑audience launches...
MiQ: Fragmentation Challenges Traditional Marketing Funnel
MiQ’s new "From Funnel to Flexibility" study, based on 53 million households, 700 trillion data signals and surveys of over 4,000 consumers and 600 marketers across the US, UK, Canada and Australia, reveals that consumer journeys are no longer linear. 87 percent of shoppers...
S4C Deepens YouTube Partnership to Drive Digital Growth Strategy
Welsh-language broadcaster S4C has sealed a strategic partnership with YouTube to accelerate its digital‑first transformation. The collaboration will place YouTube at the core of S4C’s audience‑growth and content‑discoverability efforts, building on 1.1 million hours of viewing on the platform last year....
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
Fox announced the launch of Fox AdStudio, an AI‑driven platform that provides advertisers with real‑time audience insights across the company’s entire media portfolio, including linear TV and streaming services like Tubi. The tool leverages machine‑learning to analyze content and viewer...
Linktree Turns Creator Identity Into Strategy With New AI-Powered Creator Index
Linktree has introduced the Creator Index, an interactive AI‑powered quiz that assigns creators to archetypes such as Documentarian or Educator. The quiz results integrate with the new Insights Chat, which draws real‑time performance data from TikTok, Instagram, YouTube and Linktree...
Powerade Wants to Fuel All Athletes Ahead of the World Cup
Powerade, the official sports drink of FIFA World Cup 26, has unveiled the “Power Your Fate” campaign. The global rollout, created by WPP Open X, spotlights soccer stars Lamine Yamal and Rodrygo in a film that juxtaposes elite preparation with everyday players. Coca‑Cola’s VP...
The Xbox Mobile Store Isn’t Dead Yet
Microsoft’s new gaming chief Asha Sharma signaled that the Xbox mobile store is still alive, refuting rumors of its demise. Sharma’s X post referenced an amicus brief filed in the Epic‑vs‑Apple case, emphasizing the importance of open mobile competition. Epic...
Playtika Expands Into Microdrama with Bingo Blitz and Shortical Collaboration
Playtika announced a partnership with Shortical to fuse its flagship casual title Bingo Blitz with an original micro‑drama series. The cross‑platform experience will weave Bingo Blitz into the narrative, using a new “chase” system that links game progression to story...
![[Event News] Abragames Showcases Brazil’s Global Games Industry Ambition with Major Presence at Gamescom Latam 2026](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/braz.jpg)
[Event News] Abragames Showcases Brazil’s Global Games Industry Ambition with Major Presence at Gamescom Latam 2026
The Brazilian Game Developers Association (Abragames), together with Brazil Games and ApexBrasil, announced a major presence at Gamescom Latam 2026. The agenda features the XDev Executive Bootcamp, a Business Speed Meeting, an Industry Track of panels, and the Pitch Arena competition. Abragames...
WPP Media MENA Ranks #1 in Total and Net New Business in Egypt: Report
WPP Media MENA topped the COMVergence New Business report for Egypt, leading both total new business at $21.5 m and net new business at $16.7 m. The agency secured seven new client wins worth $16.7 m and added four retentions totaling $9.4 m. Dentsu...
Beyond Followers: How Creators Are Building Real Revenue with VdoCipher
India’s creator economy hosts 2‑2.5 million active digital creators, yet only 8‑10% monetize effectively, a gap highlighted at WAVES 2025. While platforms like Instagram and YouTube spark initial fame, long‑form educators hit revenue ceilings due to algorithm volatility and limited audience ownership....
Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
Sam’s Club has launched a new retail‑media offering that sells in‑store audio spots and video ads displayed on fuel‑pump screens. The formats are part of the Sam’s Club Member Access Platform, the Walmart‑owned chain’s data‑driven advertising network. The rollout expands...
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
CartographAI is an AI‑driven platform that lets marketers compare over 1,000 martech and adtech vendors using neutral, data‑rich scores. It blends machine learning with human‑led research to evaluate vendors across dozens of criteria. Early adopters such as Reckitt, LinkedIn and...
Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
A wave of anxiety surrounds AI in advertising, with 91% of senior US agency leaders fearing headcount cuts and 57% pausing junior hiring. The author argues AI can boost job satisfaction by automating admin, speeding onboarding, and delivering instant client...
Peter Kellner Joins Ariosi Management
Slovak bass Peter Kellner has signed with Ariosi Management, marking a new chapter in his career. Kellner, acclaimed for performances at the Metropolitan Opera, Royal Ballet and Salzburg Festival, will debut as Figaro at Lyric Opera Chicago and as Raimondo...
Copyright Negotiation: In Dealmaking with Tom Petty, Sam Smith Backs Down
In early 2015, Sam Smith’s hit “Stay With Me” was found to echo Tom Petty’s 1989 song “I Won’t Back Down.” After publishers flagged the similarity, the parties reached a private settlement granting Petty and co‑writer Jeff Lynne a 12.5% songwriting credit and an equal...
Not All Creators Convert. Here’s How to Find Those That Do.
Business of Fashion curated a list of recent pieces that map the evolving influencer landscape, from the waning effectiveness of traditional sponsored content to the rise of AI‑driven shopping agents reshaping ad spend. The roundup spotlights case studies such as...
Why Brands Like The League Are Making the First Move to Take Advantage of LinkedIn’s Creator Appeal
The League, a premium dating app, launched its first creator‑driven campaign on LinkedIn, partnering with ten verified founders and entrepreneurs. The initiative, titled “Network here. Find me on The League,” aims to reach high‑intent professionals through niche, brand‑safe content rather...
NHL Looks to TikTok to Capitalize on Heated Rivalry and Olympics as It Grows Beyond U.S. and Canada
The NHL posted its best viewership in 14 years, averaging 546,000 viewers per game – a 23% increase – boosted by Netflix’s "Heated Rivalry" series and the recent Winter Olympics. To convert this surge into lasting fans, the league is...
Jason Derulo Trial Begins: Producer Claims Singer Cut Him Out of ‘Savage Love’ Credit
A federal trial opened in Los Angeles as guitarist‑producer Matthew Spatola sues Jason Derulo over songwriting credit and royalties for the 2020 hit “Savage Love (Laxed – Siren Beat). Spatola alleges he contributed the pre‑hook and instrumental bed, was paid...
Louis&Co Welcomes Jonathan May to the Roster
Louis&Co announced the addition of Jonathan May to its roster as a director, photographer, and storyteller. May, a nine‑time Head On Portrait Prize finalist who won the award in 2013, brings a portfolio that spans major brands such as Commonwealth Bank,...
‘Going Out With A Bang’: Telstra Lands Ad Age A-List Recognition
Telstra has been awarded the Ad Age A-List 'Best Body of Work for a Single Client' prize, sharing the honor with agency Bear Meets Eagle On Fire. The accolade recognizes a sustained series of high-impact ads across Telstra’s product lines...
Chicago Public Media Partners With Illinois Public Broadcasters To Fund Statehouse Coverage
Chicago Public Media has teamed up with Illinois Public Broadcasters to finance two full‑time reporters covering the Illinois State Capitol. Meanwhile, Deutsche Telekom is negotiating a merger with its U.S. subsidiary T‑Mobile, a deal that could lift the combined entity’s...
WPP Media Wins BYD Australia Account
WPP Media has won the Australian media planning and buying mandate for electric‑vehicle maker BYD, taking the account from independent agency Yango. The new partnership will be delivered through a bespoke WPP division, mirroring its Open Mind model for Nestlé...
CT United FC Secures Local Broadcast Deal with Gray Media, Bringing Every Match to Fans Statewide
CT United FC announced a partnership with Gray Media to broadcast every home and away match on The Wax (WWAX‑TV), making it the first independent MLS NEXT Pro club with full linear television coverage. The deal places all games on statewide linear...
NAB 2026 Wrap: Media No Longer Transforming, But Operating in the New World
The NAB Show 2026 in Las Vegas marked a turning point for the media sector, declaring that transformation is now a day‑to‑day reality. AI, cloud production and streaming economics were showcased as operational tools rather than future concepts. Attendance surged...
KIIS SYDNEY Does Better than Expected Despite Loss of KYLE and JACKIE O | RADIO RATINGS
The latest Survey 2 radio ratings show KIIS 1065 in Sydney holding steady at third place with a modest 0.3 percentage‑point dip, despite the high‑profile exit of Kyle Sandilands and Jackie O. 2GB reclaimed the breakfast lead at 16.8 % share, while smoothfm and 2GB tied...
Set for Life Offers Escape From Miserable Side Hustles in Special Group Campaign
The Lottery Corporation’s Set for Life launched a new “Monthly Cash, No Catch” campaign created by Special, featuring three humorous ads that dramatise the lengths people go to earn extra money before a phone notification reveals they’ve won $20,000 AUD a...
DirecTV’s New MiEspañol Campaign
DirecTV unveiled a “Breadth of Sports” advertising campaign to promote its MiEspañol Genre Pack, a Spanish‑language bundle that includes more than 60 channels and ViX Premium with ads. The spots feature former soccer player‑turned‑analyst Marc Crosas and TV host Adamari...
WBD Shareholders Approve PSKY Merger
Warner Bros. Discovery shareholders voted overwhelmingly to approve the $110 billion merger with Paramount Skydance, targeting a closing in the third quarter of 2026. The board’s proposed post‑merger payout of up to $886 million for CEO David Zaslav was rejected, though the vote...
Charter, Comcast, Liberty Global Talk Cable’s Competition
Cable executives from Charter, Comcast and Liberty Global convened at the Syndeo Institute’s leadership forum to address mounting competition from fixed‑wireless access (FWA) and the need for faster innovation. They agreed broadband remains superior but must improve marketing and customer...
Comcast’s Broadband Sub Losses Improve
Comcast reported a 65,000 decline in residential broadband subscribers in Q1 2026, a 35% reduction from the 183,000 loss a year earlier and better than the 167,000 analysts expected. The improvement marks the first year‑over‑year gain since Q4 2020, reflecting the company’s...
Carriage
NBCUniversal’s Peacock will add its $16.99 ad‑free Premium Plus tier to Roku’s Premium Subscriptions, extending the existing partnership. The deal also brings Peacock’s free‑ad‑supported FAST channels to Roku’s lineup. Earlier this year Roku launched a dedicated NBCU Winter Olympics hub,...
Franchises Like MLB: The Show and Pokemon Headline March Sales | Circana
Circana reported that U.S. video game spending reached $5.3 billion in March 2026, a 12% increase over March 2025 and 5% growth in Q1 overall. Franchise titles such as MLB: The Show 26, WWE 2K26, Pokémon: Pokopia and Monster Hunter Stories 3 occupied the...
Get After It Media to Consolidate Two Multicast Networks
Get After It Media announced the merger of its two multicast networks, Rev’n and the Action Channel, into a single offering called Rev’n Action. The new channel blends automotive series, outdoor shows, and combat‑sports content, creating a unified schedule for...
Sydney Radio Ratings 2026 Survey 2: Post-Kyle & Jackie O, KIIS Holds
Sydney’s GfK Radio Survey 2 (Feb 8‑Apr 4 2026) shows KIIS 1065’s breakfast share slipped to 11.7%, down a point after the Kyle Sandilands‑Jackie O exit, but the decline was modest. 2GB reclaimed the top spot with a 13.3% cumulative audience, adding 84,000 listeners, while smooth FM matched...
FCC Media Bureau Launches Probe Into TV Ratings System
The FCC’s Media Bureau has opened a formal inquiry into the voluntary TV ratings system, seeking public comment on its effectiveness for modern audiences. The probe follows a wave of parental complaints that shows aimed at children increasingly include gender‑identity...
Disney Transports Brands Back to 80s World Rutshire to Mark Rivals Season 2
Disney Advertising has secured its first product‑integration deals for a scripted Hulu Original on Disney+ in the UK, partnering with four brands for season two of *Rivals*. Waitrose will recreate an 80s‑themed shop and launch a “Noshtalgia” food line, while...
TNT Rides NHL’s Playoff Momentum After Shuffling Rights Portfolio
TNT Sports is leveraging its recent NCAA ratings high to dominate the 2025‑26 NHL playoff season, delivering an average of 381,000 viewers on its cable networks—up 21% year‑over‑year. The league’s overall ratings rose 23%, giving the NHL its best national...
Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Hearst News has struck a deal with ad‑tech firm Magnite to create an all‑in‑one programmatic marketplace for its 80 million‑strong audience. The partnership will enable high‑impact formats such as web exit‑intent placements, CTV pause ads, and dynamic video through Magnite’s SpringServe...
NBA Playoffs 2026: First-Round Matchups, TV Schedule, How to Watch Tonight's Games
The NBA’s 2026 playoffs are now split among Disney (ABC/ESPN), Comcast (NBC/Peacock) and Amazon (Prime Video) under a new media‑rights deal. NBC/Peacock will broadcast the most first‑round games—up to 23—and the Western Conference Finals, while ESPN/ABC carries the Eastern Conference...
OpenAI Releases 'Thinking' Engine For Queries, Images
OpenAI unveiled ChatGPT Images 2.0, a "thinking" image engine that can browse the web, generate multiple distinct visuals from a single prompt, and self‑verify its output. The model is designed to handle complex visual tasks such as precise UI rendering, iconography,...
N3on Reveals He Paid Army of Clippers $1.4M over Five Weeks to Make Him Go Viral
Kick streamer N3on disclosed that he paid 33 clippers a total of $1.4 million over five weeks to produce and distribute short clips of his broadcasts. He compensates clippers $40 per 100,000 views, rising to $50 for higher‑priority content, and claims...
Meta Expands Access to AI Business Assistant
Meta is rolling out its AI business assistant globally, adding local‑language support for advertisers and agencies in the United States, EMEA, Asia‑Pacific and Latin America. Integrated in Meta Ads Manager, the assistant delivers instant, data‑driven answers and campaign recommendations without...
NFL Defends Broadcasting Strategy as Regulators Probe Shift to Pay TV
The NFL defended its broadcast model to the FCC, emphasizing that more than 87% of its games still air on free over‑the‑air TV and that every local‑market game is broadcast locally. The league highlighted that 86 of the top 100...
NAB Show Recap: The ‘74% Problem’ Facing Radio’s Digital Sales Teams
Radio’s digital revenue reached $2.3 billion in 2025, representing 24.4% of total ad sales and is projected to climb to $2.5 billion in 2026. Gordon Borrell highlighted that 74% of existing advertisers still aren’t purchasing digital products, a gap he calls the...
‘Euphoria’ Nearly Tops The Titles That People Are Most Excited About | Chart
ScreenShare, a joint data effort by Screen Engine/ASI and TheWrap, reports the top‑mentioned entertainment titles for the week of April 11‑17. The Super Mario Galaxy Movie remains the most‑cited property at 3.80%, though its share slipped from the prior week. HBO’s Euphoria posted the...
RFK Jr. Says He Would Support a Potential Ban on Junk Food TV Ads
U.S. Health and Human Services Secretary Robert F. Kennedy Jr. said he would support a potential ban on junk‑food television advertisements, though he prefers a voluntary approach for food companies. The proposal follows similar arguments used to curb tobacco advertising and comes amid...