Eutelsat Signs New Broadcast Deals in Mexico and Caribbean
Eutelsat announced three new broadcast agreements covering the Caribbean and Mexico. In the Caribbean, it will work with Co‑op Cable to deliver direct‑to‑home TV and satellite broadband via the E65WA satellite. In Mexico, the operator renewed its partnership with PCTV and signed a new deal with Cadena Tres, both using the E117WA satellite. The contracts consolidate Eutelsat’s position as the primary GEO platform for television distribution across Mexico.
Advertisers Are Optimistic About Netflix’s Dynamic Ad Options
Netflix is expanding its ad-supported tier by offering dynamic ad insertion (DAI) for the 2027 Women’s World Cup broadcast. The streamer’s ad revenue is projected to reach $3 billion in 2026, reflecting steady growth since the ad tier launched in 2022....
SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
SiriusXM Media has secured an exclusive partnership with Google to act as the sole audio advertising representative for YouTube in the United States, enabling advertisers to purchase guaranteed audio impressions across YouTube’s premium audiences. A Radiocentre report finds that allocating...
G&D and VuWall Strengthen International Sales Team
G&D and VuWall announced a joint leadership overhaul, appointing Mirko Aubel as Executive Vice President of Sales for EMEA and APAC and naming Eric Hénique as Chief Revenue Officer for both brands. The new structure consolidates international account management, channel development,...
Feature: Xbox Game Pass vs PS Plus: Was Sony Right All Along?
Microsoft slashed Xbox Game Pass Ultimate to $22.99 after a brief hike to $29.99, acknowledging the service’s rising cost. Internal leaks reveal the company lost roughly $300 million by bundling Call of Duty’s Black Ops 6, prompting a reevaluation of its loss‑leader strategy....
At Vox Media, the Roll-Up Era Rewinds
Vox Media, the decade‑long editorial roll‑up, is preparing to dismantle its portfolio through sales, spin‑offs and divestitures. The company now generates roughly $400‑$500 million in revenue, down from about $600 million a year earlier, as traffic to its lifestyle brands has slumped...
Switch 2 Is The Second-Fastest Selling Console In US History
Nintendo’s Switch 2 has become the second‑fastest selling console in U.S. history, moving an estimated 568,000 units in March 2026 alone. The surge pushes its U.S. lifetime sales to roughly 5.4 million, a 12 percent edge over the original Switch’s launch‑aligned performance. The breakout...
Mortal Kombat II North America Box Office Projection: Set For Explosive Start, Aiming Franchise-Best Opening Weekend
Mortal Kombat II, the fourth live‑action entry in the video‑game franchise, opens in U.S. theaters on May 8. Early tracking from Deadline projects a $40‑$50 million opening weekend, roughly double the $23.3 million debut of the 2021 reboot and the 1995 original. The film...
NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
The NFL Draft returns April 23‑25, 2026 as a three‑day live event that has morphed into a massive advertising festival. CivicScience data shows 39% of respondents plan to watch, indicating a sizable audience despite overall TV fragmentation. Brands will be able...
The Super Mario Galaxy Movie Worldwide Box Office: Edges Closer To Beating Wicked’s $755M+ Global Haul
The Super Mario Galaxy Movie has amassed $752.7 million worldwide after 20 days, edging toward the $758.8 million global total set by the musical film Wicked. Domestic receipts stand at $358.8 million while international markets contribute $393.9 million. The film earned $2 million on its...
CMG Selects Shannon For Alamo City Ops Role
Cox Media Group announced that Jay Shannon will become Operations Manager for its San Antonio cluster on May 4. Shannon will direct programming strategy and day‑to‑day operations for six stations—Rocker KISS, KONO, KCYY, KTKX, KSMG and KKYX. He arrives from iHeartMedia, where...
AEG Presents Names Katie Mae Miller & Chelsea Cloud As VPs In Marketing Division
AEG Presents has appointed Katie Mae Miller as VP of Integrated Marketing for AEG Regions and Chelsea Cloud as VP of Integrated Marketing for Goldenvoice. Both executives will report to SVP Victoria Torchia, unifying the company’s marketing strategy. Miller, based...
Joe Terranova Shares Why He’s Buying Netflix Stock as It Pulls Back After Earnings
Joe Terranova, chief market strategist at Virtus Investment Partners, announced he is re‑entering Netflix (NFLX) after a 15% price drop following a weaker‑than‑expected earnings outlook. He cites the streaming giant’s strategic push into live entertainment as a long‑term growth catalyst....
IndyCar Ratings Surge For Acura Grand Prix Of Long Beach On FOX
IndyCar’s broadcast on FOX saw a dramatic ratings surge during the Acura Grand Prix of Long Beach on April 19, 2026. The race attracted 1.269 million viewers, a 130% increase over the 2025 telecast, and peaked at 1.527 million. Overall, FOX’s IndyCar...
PR Meets Influence: The New Engine of Brand Growth
On the latest Adspeak podcast, Dana Paolucci of Dove and Raven Walker of Collectively discuss how heritage brands can stay culturally relevant through creator‑led strategies. Dove has moved from one‑off influencer spots to community‑driven partnerships that produce authentic user‑generated content,...
Xbox Is Reportedly Taking a ‘Pick Your Own Plan’ Approach to Game Pass
Microsoft is reportedly redesigning Xbox Game Pass with a “pick your own plan” model that lets subscribers customize which features they pay for. The change follows a recent price cut that removed Call of Duty from the service, lowering the...
A TV Advertiser Breakout For 2025 Arrives From VAB
The Video Advertising Bureau released the seventh "Welcome to TV" report, spotlighting first‑time television advertisers poised to reshape the 2025 media landscape. The analysis ranks newcomers by ad spend, identifies top categories such as consumer packaged goods, automotive and fintech,...
Inside the UMG-Backed Patent Portfolio Targeting AI Music Derivatives: A Technical Blueprint for the Walled Garden Model?
Universal Music Group, through its affiliate Music IP Holdings and a partnership with Liquidax Capital, has built a portfolio of more than 60 AI‑music patents aimed at controlling AI‑generated derivatives. The core inventions require artist approval, embed digital watermarks, and...
BossaNova Takes Unscripted Slate to Content Europe
International distributor BossaNova presented a fresh slate of unscripted series at Content Europe in Lisbon, targeting global broadcasters. The lineup includes "Guy Martin: Proper Jobs," "Classic Car Kings," "Heist: Robbing the Bank of England," "Red River Gold," and "Roman Empire...
PBS Distribution Takes Unscripted Slate to Content Europe
PBS Distribution used this week’s Content Europe market in Lisbon to debut a new unscripted catalog, featuring five documentary titles across science, wellness, and current affairs. The science slate includes "Rain Bomb," which investigates sudden, destructive downpours, "The Real Truth,"...
‘Avatar: Fire and Ash’ Remains No. 1 on Weekly U.K. Home Entertainment Sales Chart Through April 22
James Cameron’s sequel Avatar: Fire and Ash held the top spot on the Official Film Chart in the United Kingdom for a third consecutive week ending April 22, 2026. The sci‑fi fantasy outperformed Universal’s Oscar‑winning drama Hamnet, which jumped to...
PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge
The PGA Tour’s $20 million signature events posted a modest 2% viewership gain in 2026, averaging 3.55 million viewers, after a 10% surge the prior year. Only the Arnold Palmer Invitational bucked the trend, rising 17.8%, while the AT&T Pebble Beach Pro‑Am,...
Red Rooster Festival Cancelled Due to Rising Costs
The Red Rooster festival, a Suffolk summer staple since 2013, was cancelled for its 12th edition scheduled May 28‑30 at Euston Estate. Organisers said reduced ticket sales and rising operational costs made the event financially unviable. The lineup featured 40...
Roku Selling Peacock Subscriptions Directly to Consumers
Roku announced it will sell NBCUniversal’s Peacock subscriptions directly to consumers at $16.99 per month or $169.99 per year, marking the first time the streaming service can be purchased without a third‑party billing partner. Peacock, which now has 44 million paid...
A Community Spin For Great Eastern Radio
Great Eastern Radio is set to relinquish ownership of four FM stations and two FM translators serving New Hampshire and Vermont. The transaction awaits final approval from the Federal Communications Commission. Once completed, the company’s New England‑centric portfolio will shrink,...
Rogers Shares Soar Following Q1 Earnings Release
Rogers Communications reported first‑quarter 2026 results that lifted its stock more than 11% on the Toronto Stock Exchange. Media revenues surged, posting an 8% year‑over‑year increase, while the wireless and cable divisions recorded flat sales. The earnings beat analysts' expectations,...
Mastering Audience Segmentation with Selma Stern
At the Audiencers Festival in Hamburg, subscription consultant Selma Stern outlined how media companies can turn audience segmentation from a technical exercise into a strategic growth engine. She emphasized that clear Ideal Customer Profiles improve content relevance, enable smarter paywall...
New Study Reveals Power of Contextual in CTV: Content Adjacency Drives 4X Brand Lift for High-Consideration Categories
Video Elephant’s new study, "The Power of Context: Driving Lift Through Video," finds that aligning ads with surrounding content can generate up to four times the typical brand lift. A national survey of 2,000 U.S. adults shows 41% develop a...
NAB Is Full of Big Ideas?Live Sports Need Ideas That Work
The National Association of Broadcasters (NAB) show continues to showcase cutting‑edge sports‑broadcast technology, but the author argues that the industry now prioritizes production‑ready solutions over flashy demos. Live sports demand integrated, reliable, and scalable workflows that can handle multiple venues,...
Netflix Picks Winner of EMEA Media Review
Netflix announced the selection of a broadcast network to handle its advertising inventory across the EMEA region after a competitive pitch process involving Dentsu, Omnicom and WPP. The chosen partner will coordinate ad placements for Netflix’s ad‑supported tier, which is...
Game Pass Might Get “Pick Your Own Plan” Options – Rumor
Microsoft recently cut prices on all Xbox Game Pass tiers and is now rumored to introduce a flexible, "pick your own plan" model. Codenames Duet and Triton suggest users could mix and match benefits such as cloud gaming, early‑access titles,...
How AI Agents Can Sweep Fragmentation, Frustration, and Fraud Out of CTV
Agentic AI could resolve CTV programmatic fragmentation, fraud, and data inconsistency. The article outlines how fragmented inventory definitions and fraudulent reselling waste ad spend. AI agents trained to verify content, audience, and environment can enable direct buyer‑seller transactions, reducing reliance...
DWP Launches New Concerts Business Unit
Danny Wimmer Presents (DWP) has launched DWP Concerts, a new division focused on venue development, concert promotion, and entertainment services. The unit, led by general manager Chamie McCurry and talent‑buyer Billy Hardison, will work alongside DWP’s existing festival and talent...
Cineverse Launching Ad-Free Gorilla Comedy+ Streaming Service on May 5
Cineverse is set to launch Gorilla Comedy+, an ad‑free streaming service, on May 5. The platform, built with Nashville‑based 800 Pound Gorilla, will cost $9.99 per month or $99.99 annually and will feature the Gorilla catalog of more than 250 comedy titles plus...
Xperi Touts DTS AutoStage Advancements Ahead Of Q1 Call
Xperi Inc. used its appearance at the 2026 NAB Show to announce the timing of its first‑quarter fiscal report, slated for early May 2026. The company highlighted the latest enhancements to its DTS AutoStage platform, a AI‑driven audio solution for...
Parks: Roku, Samsung Dominate Connected TV Platforms Streaming Access
Parks Associates’ Streaming Video Tracker shows Roku (28%) and Samsung’s Tizen (23%) together control the majority of U.S. broadband households’ connected‑TV usage. Amazon Fire TV, LG webOS and Vizio SmartCast sit in mid‑tier positions, while Apple tvOS, gaming consoles and...
Family Influencers Make the Lifestyle Look Good. But Kids Pay the Price, New Book Says
Fortesa Latifi’s new book, *Like, Follow, Subscribe*, examines how family influencers turn children’s lives into monetized content, tracing the evolution from mid‑2000s mommy blogs to today’s high‑production vlogs. The work spotlights cases like Mormon mom‑influencer Aubree Jones, whose pregnancy announcements...
Why Live Streaming Is the Borderless $4 Billion Global Opportunity Publishers Can’t Ignore
Live streaming is reshaping the TV ecosystem, with programmatic ad spend on live CTV projected to reach $4 billion by 2028. Publishers must adopt edge‑based ad insertion to handle millions of simultaneous requests without latency. Google Ad Manager’s Dynamic Ad Insertion...
Xbox Game Pass Ultimate Gets New Conversion Rates Following Price Decrease
Microsoft announced a price cut for Xbox Game Pass Ultimate and introduced new conversion ratios for prepaid tiers. The updated rates give 45% of Essential, 60% of PC Pass, 65% of Premium, 50% of Console, and 25% of EA Play...
SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
SiriusXM Media announced it will serve as the exclusive audio advertising sales representative for YouTube in the United States. The deal integrates YouTube’s audio‑first inventory—podcasts, music and talk content—into SiriusXM’s ad‑supported portfolio, which includes Pandora and a broad podcast network....
Vampire Survivors’ Developer Is Working on over 15 Projects, Including IP Collaborations
Poncle, the studio behind the breakout hit Vampire Survivors, reports it is juggling over 15 projects ranging from DLC and spin‑offs to original IPs. The company just launched a deck‑builder spin‑off, Vampire Crawlers, and announced a Warhammer 40k‑themed Survivors title built...
Tuned Global Launches Streaming Manipulation Detection Tool Aimed at Rightsholders and DSPs
Tuned Global unveiled its Service Manipulation Detection (SMD) system, an integrated tool that spots bot‑driven streaming fraud within its existing data platform. The solution monitors abnormal activity at five granular levels—track, artist, user, network and payment—to flag suspicious plays. Flagged...
US Hardware Sales Rose 69% in March 2026 Following Strong Switch 2 Performance | US Monthly Charts
U.S. consumer spending on video games jumped 12% to $5.3 billion in March 2026, with hardware sales surging 69% to $500 million driven by Nintendo's Switch 2. The Switch 2 led both unit and dollar sales, posting 12% higher unit volume than the original...
Chicago News Legend Faces Life without CBS News
Audacy’s Chicago news stations WBBM‑AM and WCFS‑FM will lose the CBS top‑of‑hour news feed in May 2026, ending a partnership that many of the nation’s 700 affiliates have long respected. Station brand manager Craig Schwalb says the company is weighing...
Bella Figura Music Acquires Paul Epworth Publishing Catalog, Including Work with Adele, Florence + The Machine and More
Bella Figura Music, the UK‑based rights firm founded in 2022, has acquired the publishing catalog and producer income of Grammy‑winning songwriter‑producer Paul Epworth. The deal adds iconic tracks such as Adele’s “Rolling in the Deep,” the Oscar‑winning “Skyfall,” and multiple Florence + The Machine...
Arkansas TV Receives Three-Year, $3M Pledge to Keep PBS in State
An anonymous donor has pledged a three‑year, $3 million challenge grant to Arkansas TV, contingent on the network retaining its PBS membership and the foundation matching each dollar with other contributions. The grant provides $1 million per year, helping cover the roughly...
Video Podcast Users Rise, YouTube Leads
Video podcast consumption is accelerating, with 62% of all podcast listeners tuning in on YouTube and 80% of the 160 million U.S. podcast audience regularly watching video versions. Spotify now commands a 45% share of the overall podcast market, while YouTube...
The Story Mob Announced as Sponsor of the Indie Studio of the Year Award at MCV/DEVELOP Awards 2026
The Story Mob has been announced as the sponsor of the Indie Studio of the Year award at the MCV/DEVELOP Awards 2026, a ceremony that celebrates the UK games industry’s achievements across development, recruitment, PR, retail and media. The partnership...
Introducing the Video & TV Advertising Buyer’s Guide 2026
VideoWeek has released the inaugural Video & TV Advertising Buyer’s Guide 2026, available as a free download. The guide tackles the escalating complexity of video advertising, from fragmented channel mixes to brand‑safety concerns, and offers practical solutions for buy‑side professionals....
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
Unity and Index Exchange announced an integration that makes Unity’s in‑game audience data available for targeting on CTV, mobile web and other non‑gaming channels. The partnership pairs Unity’s behavioral insights with Index’s curated Marketplace deals, allowing advertisers to reach gamers...