Today's Luxury Pulse
Hospitality Embraces ‘Splurge or Stay Home’ Trend, Prioritizing Design and Wellness
Travelers now adopt a ‘splurge or stay home’ mindset, allocating spend only to highly curated, wellness‑focused experiences. Guests demand authentic design, personalized service and transparent pricing, making arrival moments and signature spaces key ROI drivers. Hotels must respond by investing in thoughtful design, premium perks and eliminating low‑value offerings.
London Jewelers Unveils a Once-in-a-Century Diamond to Celebrate 100 Years of Excellence
London Jewelers marked its 100‑year anniversary by unveiling a 63‑carat natural rough diamond that will be cut into a unique 20.26‑carat D‑Flawless Old Mine Cushion‑cut stone. The transformation will be performed in Botswana through a partnership with Grandview Klein Diamonds and De Beers’ ORIGIN provenance program. The project underscores the jeweler’s four‑generation heritage and its commitment to ethical sourcing and craftsmanship. The finished diamond will serve as a tangible symbol of the brand’s centennial legacy and future ambitions.
TAG Heuer Unveils $87,000 Monaco Speed 12 at Monaco Grand Prix
TAG Heuer introduced the Monaco Speed 12, a $87,000 limited‑edition watch inspired by V12 engines, during the 2026 Monaco Grand Prix. Production is capped at 50 pieces, featuring rotating piston hour indicators and a titanium case. The launch underscores the brand’s...
Gianni Versace Retrospective Opens at Musée Maillol, Showcasing 450 Iconic Pieces
A major Gianni Versace retrospective opened this week at Paris’s Musée Maillon, presenting almost 450 garments, accessories, photographs and archival footage. Organized by Dreamrealizer, the show runs through Sept. 6 and highlights Versace’s long‑standing ties to France, while operating independently of...
Chanel Taps Cartier Veteran to Lead Next Era of Jewellery Design
Chanel has hired a veteran from Cartier to lead its next generation of jewellery design, signaling a strategic push to blend classic craftsmanship with the fresh aesthetic introduced by creative director Matthieu Blazy. The French house reported a return to...
Delano Miami Beach Reopens, Blending Historic Glamour With Modern Luxury
Delano Miami Beach has reopened after a major renovation, preserving its Art Deco heritage while adding 171 redesigned rooms, poolside bungalows and penthouses. The U.S. debut of Paris Society introduces two acclaimed restaurants—Italian Gigi Rigolatto and Japanese Mimi Kakushi—alongside a...
Harrods Unveils Revamped International Designer Rooms, Consolidating 20+ Luxury Brands
Harrods has opened its revamped International Designer Rooms on the women's first floor, merging more than 20 luxury labels into a single, experience‑led space. The redesign, created by David Collins Studio, aims to make the department store a definitive global...
Uh Oh: Hilton Selling More Upgrades To Elite Members At Digital Check-In
Hilton Honors has launched a new "Upgrade at Digital Check‑In" feature that lets Gold, Diamond and Diamond Reserve members see both complimentary and paid upgrade options within the mobile app at check‑in. The rollout makes automated pre‑arrival upgrades visible and...
2027 Audi Q7's Third Generation Revealed with 591-HP V-8 Sibling
Audi unveiled the third‑generation 2027 Q7 and its performance‑focused SQ7, both built in Bratislava and slated for U.S. release in the fourth quarter of 2026. The Q7 now rides a 429‑hp 2.9‑liter turbo V‑6, while the SQ7 jumps to a...
Rolls‑Royce Launches Spectre Series II, Boosting Range 18% and Power to 500 kW
Rolls‑Royce Motor Cars unveiled the Spectre Series II electric super‑coupé, delivering an 18% range increase to 390 miles and a Black Badge power boost to 500 kW. The upgrade underscores the brand’s commitment to electrification and bespoke luxury, while setting a new...
Prada Teams with Axiom Space to Supply Lunar Spacesuit Garment for NASA
Prada and commercial space firm Axiom Space have unveiled a liquid‑cooling and ventilation garment (LCVG) that will be worn under NASA's next‑generation lunar spacesuits. The partnership makes Prada the first major luxury house to provide a functional component for a...
Nobu Hotel Madrid to Open 1 September 2026
Nobu Hospitality announced that its fifth Spanish property, Nobu Hotel Madrid, will open on September 1, 2026. The boutique hotel will feature 50 guest rooms and suites, including a 105 sqm top‑floor Nobu Suite with a private terrace. Designed by GRONDA...
Boreham Reveals New Ford Escort RS for £300k – with 10,000rpm Redline
British specialist Boreham Motorworks has unveiled a brand‑new Ford Escort Mk1 RS, dubbed the "continumod," priced at £295,000 (≈$378,000) and limited to 150 hand‑built examples. The car features a bespoke 2.2‑litre naturally aspirated engine that revs to 10,000 rpm and produces...
London Mansion Nears £190mn Sale as Record UK Property Prices Deepen Divide in Luxury Market
A Regent’s Park mansion, The Holme, is nearing a £190 million (≈$240 million) sale, marking another ultra‑prime transaction in London’s luxury market. The estate was bought for £139 million (≈$178 million) just two years earlier, highlighting rapid capital turnover at the top tier. Buyers...
Post Company Designs Avant-Garde Escape in Coronado
CH Projects and Post Company have unveiled The Baby Grand, a 31‑room boutique hotel on a reclaimed 6,000‑sq‑ft site in Coronado. The property blends overgrown landscaping, private lagoons, hidden jewel‑box bars and a Greek open‑fire restaurant called Night Hawk into...
‘Entourage’ Star Jeremy Piven Sells Modern Private Retreat in L.A. for a Reduced $6.9 Million
Jeremy Piven sold his 6,200‑square‑foot “Mount Olympus” estate in Los Angeles for $6.85 million, a price far below the $9.49 million he initially listed and only $640,000 above his 2017 purchase price of $6.8 million. The transaction triggers a 4% Los Angeles mansion tax, costing...
Famous Aston Martin Valkyrie Owner Uses $3 Million Hypercar for Grocery Shopping
Joe Macari, the London‑based founder of Joe Macari Performance Cars, was photographed driving his $3 million Aston Martin Valkyrie to a supermarket for a quick avocado run. The Valkyrie, a Formula 1‑inspired hypercar with a 1,160 hp hybrid V12, is renowned for its track‑focused architecture...
Jayasom to Open Flagship Wellness Resort at Amaala
Global wellness brand Jayasom will debut its flagship resort at Amaala on Saudi Arabia’s Red Sea coast. The 7,000 m² property at Triple Bay blends traditional healing practices with contemporary wellness in an “East meets West” philosophy. Guests can choose from...
Luxury Brands Shift to High‑End Experiences to Reclaim Exclusivity
Luxury companies are redirecting investment toward high‑end experiential offerings to win back the sense of exclusivity eroded by the pandemic, according to a Malay Mail report. The move signals a sector‑wide strategy that blends product prestige with curated experiences, aiming to...
Amid Rising Regional Tensions and Soaring Travel Costs, Gulf Residents Are Choosing Staycations
Gulf residents are increasingly opting for staycations as US‑Israel‑Iran tensions and soaring fuel prices make long‑haul travel riskier and more expensive. Hotels across the UAE, Saudi Arabia, Qatar and Bahrain have launched aggressive summer promotions, filling rooms that traditionally sit...
Air France’s Swift Starlink Wi-Fi Rollout: 60% Done, Fleetwide By End Of 2026
Air France announced in September 2024 that it would equip its entire fleet with free, ultra‑high‑speed Starlink Wi‑Fi, and the rollout is now well underway. By early June 2026 roughly 60% of the airline’s aircraft have the satellite service installed,...
Blancpain Launches $44,700 Marilyn Monroe Ladybird Tribute, a Seven‑piece Limited Edition
Blancpain unveiled the Ladybird Tribute, a seven‑piece limited‑edition watch collection priced at CHF 41,000 (≈$44,700) each, to mark the centennial of Marilyn Monroe’s birth. The series reinterprets the actress’s original platinum cocktail watch with new straps, diamonds and a bespoke Calibre 510...
Get 300k Lufthansa Miles, a Fast Track to Hilton Diamond, and More via ASmallWorld
ASmallWorld is offering a limited‑time promotion through June 30, 2026 that lets travelers buy a Prestige membership for €4,850 (about $5,600) and receive 300,000 Lufthansa Miles & More award miles. The deal works out to roughly 1.87 U.S. cents per mile before accounting for...
Alec and Hilaria Baldwin’s $19 Million Hamptons House Returns to the Market Yet Again
Alec and Hilaria Baldwin have relisted their ten‑acre Amagansett estate for $18.995 million, the third market appearance in four years and a 34.5% drop from the $29 million price they sought in 2022. The historic 1735 farmhouse, expanded to over 10,000 sq ft, has...
LVMH Sells Marc Jacobs for $850 Million, Marking a Strategic Reset of Its Brand Portfolio
LVMH has agreed to sell its majority stake in Marc Jacobs to WHP Global and G‑III Apparel Group for roughly $850 million. The deal reflects the conglomerate’s move to trim its portfolio and focus on high‑margin flagship houses as luxury demand...
Designer Ashiva Shu Unveils ‘Queerswear’, Luxury Line for Queer Men
Designer Ashiva Shu announced the launch of Queerswear, a luxury collection aimed specifically at queer men. The line debuts a suite of handcrafted garments that blend traditional Indian textiles with avant‑garde silhouettes, positioning queer masculinity as a distinct high‑fashion category.
Special Report: The Reasons Spirit Airlines Failed Are Also Why United Wants American
United Airlines is showcasing a premium‑heavy Boeing 787‑9, dedicating two‑thirds of the cabin to first‑class and business seats, signaling a shift toward high‑yield travelers. At the same time, the U.S. aviation system is hitting capacity limits due to congested hub‑and‑spoke...
Saybrook Point Resort & Marina Unveils Multimillion Dollar Transformation of the Inn
Saybrook Point Resort & Marina announced an $8.5 million renovation of the Main Inn, updating more than 82 rooms as part of a broader $14 million, three‑year investment. The redesign, created with Jeffrey Beers International, showcases a Connecticut‑driven aesthetic that blends early‑American...
Patek Philippe Unveils Ultra‑Thin 1,000‑Piece Nautilus 50th Anniversary Edition
Patek Philippe introduced a 1,000‑piece Nautilus 50th anniversary model at Watches & Wonders 2026. The ultra‑thin white‑gold case, baguette diamonds and a two‑hand dial mark a restrained reinterpretation of the iconic sports watch, sparking strong collector interest.
Blue by Alain Ducasse Wins Two Haute Grandeur Awards, Elevates Bangkok’s Global Dining Profile
Blue by Alain Ducasse at ICONSIAM Bangkok captured the Haute Grandeur Global Awards 2026 for Best Food & Wine Pairing in Asia and Most Unique Guest Experience in Thailand, while also landing on Tatler’s Best 20 Restaurants in Thailand list....
Zegna Unveils Spring/Summer 2027 Collection on Malibu Pier for 600 Guests
Italian luxury house Zegna staged its Spring/Summer 2027 runway on Malibu Pier, welcoming 600 guests and 250 private chauffeurs. Creative director Alessandro Sartori presented a de‑constructed, stripe‑heavy collection inspired by the Italian concept of La Villeggiatura, signaling a move toward relaxed,...
Etro Resort 2027: Easy Paisley
Etro’s Resort 2027 collection marks a strategic pivot back to the brand’s heritage after the abrupt departure of creative director Marco De Vincenzo. The in‑house team foregrounds classic paisley, the Arnica motif and airy, boho‑inspired silhouettes, swapping the previous season’s maximalist...
The Last Airlines With A380 First Class
Only nine airlines still operate the Airbus A380 with a genuine first‑class cabin in 2026, making it one of the last platforms for true airborne luxury. These cabins feature private suites, onboard showers, and even a three‑room apartment perched 40,000 ft...
Louis Vuitton Debuts Horizon Aluminum Suitcase, Its First All‑Aluminum Luggage
Louis Vuitton introduced the Horizon Aluminum, the brand’s inaugural suitcase made entirely of aluminum, to mark the Horizon line’s 10‑year anniversary. Priced at ¥720,500 (about $5,200), the piece merges the Maison’s travel legacy with industrial designer Mark Newson’s vision, signaling...
Prada and Axiom Space Unveil Lunar Base Layer for NASA's Artemis IV
Prada and Axiom Space announced the launch of a next‑generation Liquid Cooling and Ventilation Garment (LCVG) that will be worn by NASA astronauts on the Artemis IV mission slated for 2028. The unveiling took place at Prada’s Broadway Epicenter in New...
Prada Unveils New Garment for NASA
Prada unveiled a new liquid‑cooling and ventilation garment designed for NASA astronauts on the upcoming Artemis 4 mission, marking the luxury house’s first functional partnership with the space sector. The inner‑layer suit, developed with Houston‑based Axiom Space, incorporates knitted ventilation tubes...
Audi Nuvolari Hits Monaco With New Design Built On 'Absolute Simplicity'
Audi unveiled the Nuvolari, its first production model built on a new design language that stresses extreme solidity and absolute simplicity. The super‑car debuted on the Monaco Grand Prix circuit and will begin customer deliveries in 2027. It follows the...
Prada and Axiom Space Deliver Luxury Cooling Garment for NASA’s Artemis IV Moon Mission
Prada and Houston‑based Axiom Space unveiled a liquid‑cooling and ventilation garment (LCVG) that will serve as the inner layer of the spacesuit worn by NASA astronauts on the Artemis IV mission, slated for early 2028. The partnership blends high‑fashion materials with...
An Atmosphere of Contemporary Grandeur at The Lake Como Edition
The Lake Como Edition, part of Marriott’s Edition brand, opened after a four‑year renovation of a 19th‑century palazzo. The property offers 148 guest rooms—including 24 suites, two penthouses and a private villa—styled with white‑oak floors, ivory plaster and Calacatta Turquoise...
BYD Teases New Flagship Sedan as Premium Market Push Accelerates
Chinese EV maker BYD unveiled camouflage images of its upcoming D‑class flagship sedan, tentatively called Dahan, completing the premium Dynasty lineup alongside the Datang SUV. The Datang, priced between $36,970 and $47,340, amassed over 100,000 pre‑orders within two weeks, signaling...
Audi Unveils Nuvolari Hybrid Supercar, 1,001 Hp Limited Edition Ahead of Monaco GP
Audi introduced the Nuvolari hybrid supercar on the eve of the Monaco Grand Prix, delivering 1,001 horsepower, a top speed over 350 km/h and a limited run of 499 units. The model marks the brand’s first foray into high‑performance hybrid...
One Year Into Private Equity Ownership, Soneva Is Rebranding — New CEO on What’s Changing
Soneva, the Maldives‑based ultra‑luxury resort group, has rebranded from “Barefoot Luxury” to “Bare Luxury” after KSL Capital Partners took a majority stake. The private‑equity firm installed Neil Gallagher as CEO, who introduced the operational mantra “Just What Matters” and a...
Louis Vuitton Unveils New Escale Worldtime, Elevating Haute‑Horlogerie
Louis Vuitton and its in‑house watchmaker La Fabrique du Temps introduced the updated Escale Worldtime, featuring a 40 mm platinum case, a central tourbillon and hand‑painted flag dial. The piece blends technical maturity with artistic detail, signaling a fresh direction for...
The Dainty & Delicious Return of Adidas' Most Luxe Ballet Flat
Adidas has revived its Stan Smith Lo Ballet flat for the 2025 warmer season, adding two fresh colorways—"Aurora Coffee" and "Cloud White." The luxe version retains the classic Three Stripes holes, soft leather upper, and super‑flat sole that define the...
La Dolce Vita Orient Express Launches Rome‑Istanbul Luxury Rail, Fares Start at $27,000
La Dolce Vita Orient Express has inaugurated its first transcontinental Rome‑to‑Istanbul rail journey, offering a four‑night, five‑day experience for 62 guests. Entry‑level tickets start at Rs22.2 lakh (about $27,000), positioning the service at the top end of luxury travel.
Rolls‑Royce Unveils Spectre Series II with New Materials, Finishes and Extended Range
Rolls‑Royce has launched the Spectre Series II, adding a solid Ethereal Blue exterior, new 23‑inch forged wheels and a suite of interior fabrics, including bamboo‑based Duality Twill. Engineering tweaks raise WLTP range to 628 km while power stays at 442 kW, underscoring the...
Hermès Unveils Los Angeles‑Inspired Fall‑Winter 2026 Collection
Hermès showcased its Fall‑Winter 2026 collection at an exclusive event in Culver City, Los Angeles, under artistic director Nadège Vanhée. The show highlighted a bold, color‑driven aesthetic drawn from the city’s landscape, signaling a fresh creative direction for the French...
Zegna Turns Malibu Pier Into a Star‑Studded Fashion Oasis for Summer 2027 Show
Alessandro Sartori’s Zegna staged its Summer 2027 runway on Malibu Pier, converting the iconic California landmark into an outdoor fashion oasis. The show featured Oscar winners Rami Malek, Mahershala Ali, Paul Dano and a roster of athletes and filmmakers, underscoring Zegna’s push into...
Starlux Airlines Wants To Join Oneworld Alliance, But Is Being Blocked
Taiwan’s fast‑growing carrier Starlux Airlines, which operates A321neo, A330‑900neo and A350‑900 aircraft, has publicly pursued membership in the oneworld alliance. The airline already flies to four U.S. gateways and has limited partnerships, chiefly a loyalty tie‑up with Alaska and a...
$1.1 Million Brabus Bodo V12 Spotted in Monaco on F1 Race Weekend
German tuner Brabus unveiled its flagship Bodo V12 last month, a limited‑run supercar priced at roughly $1.1 million. The vehicle was photographed cruising the streets of Monaco during the Formula 1 Grand Prix weekend, showcasing its all‑black styling and distinctive LED side...
The Niche Designer Dressing the A-List in Scraps
Brooklyn designer Giovanna Flores is gaining high‑profile attention after A‑list ambassadors Ayo Edebiri and Greta Lee wore dresses constructed from discarded fabric scraps. Edebiri’s polka‑dot gingham dress at the Drama League Awards and Lee’s mustard‑gold velvet gown on a London...