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Why You Should Focus Less on Cost Synergies During PMI

In a recent podcast, Anirvan Sen of Fifth Chrome argues that post‑merger integration should prioritize growth capabilities and revenue synergies over traditional cost‑cutting targets. He advocates a blueprint‑style integration plan that starts at the strategy stage, mapping key customer journeys and aligning leadership before the deal closes. By focusing on operational excellence and hidden efficiency opportunities, firms can unlock greater value than through headcount reductions alone. The approach contrasts with many private‑equity playbooks, emphasizing long‑term capability building rather than short‑term expense savings.