How to Influence LLM Responses?
Brandwatch released a quartet of spring blog posts that map out actionable tactics for marketers. The pieces cover a curated list of 20 May social‑media holidays, the analytical upside of merging social and search data, step‑by‑step guidance for boosting brand visibility in social search, and a strategic framework for modern brand management. Together they illustrate how real‑time consumer listening can be turned into measurable business outcomes. The articles are authored by Yasmin Pierre and Brandwatch analysts Emily Smith and Sabrina Dorronsoro.

Autonomous Media Advertising Firm Selects a Leader
Basis, the AI‑driven autonomous advertising platform, has appointed Christian Hendricks as its new President. Hendricks, a board member since 2021, brings more than two decades of digital media leadership from McClatchy and the Local Media Consortium, as well as consulting...
Eutelsat Signs New Broadcast Deals in Mexico and Caribbean
Eutelsat announced three new broadcast agreements covering the Caribbean and Mexico. In the Caribbean, it will work with Co‑op Cable to deliver direct‑to‑home TV and satellite broadband via the E65WA satellite. In Mexico, the operator renewed its partnership with PCTV...

Advertisers Are Optimistic About Netflix’s Dynamic Ad Options
Netflix is expanding its ad-supported tier by offering dynamic ad insertion (DAI) for the 2027 Women’s World Cup broadcast. The streamer’s ad revenue is projected to reach $3 billion in 2026, reflecting steady growth since the ad tier launched in 2022....

Why Did Most Major Brands Stop Making Curved TVs?
Curved televisions launched in 2013 with promises of immersive, IMAX‑like viewing, but consumer adoption stalled, reaching only a 4% share of the global TV market in Q4 2016. By 2017 major manufacturers such as Samsung, LG and Sony discontinued flat‑panel models,...

I'm a Celeb's Gemma Collins Posts Tribute to Adam Thomas: "We've Seen Each Other at Our Lowest"
Gemma Collins, recently eliminated from ITV’s I’m a Celebrity: South Africa, posted a heartfelt tribute to fellow camp‑mate Adam Thomas and urged viewers to vote for him in the upcoming finale. She praised Thomas as the “best jungle friend ever”...

SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
SiriusXM Media has secured an exclusive partnership with Google to act as the sole audio advertising representative for YouTube in the United States, enabling advertisers to purchase guaranteed audio impressions across YouTube’s premium audiences. A Radiocentre report finds that allocating...

IAB Event Will Focus on AI Reshaping Digital Advertising
On May 28, 2026, the IAB Tech Lab will host its annual summit in New York City, themed “Welcome to the Agentic Web.” The conference will explore how AI agents and conversational interfaces are transforming digital advertising, with three dedicated...

Here Are All the Songs in Netflix’s Animated ‘Stranger Things’ Series
Netflix is launching an animated spin‑off of Stranger Things titled “Tales from ’85,” set between Seasons 2 and 3. The streaming giant released the complete episode‑by‑episode song list, featuring 80s classics such as The Go‑Go’s “We Got the Beat,” Black...

ESPN Unleashes Wall-to-Wall 2026 NFL DRAFT Coverage
ESPN will deliver three days of uninterrupted NFL Draft coverage from Pittsburgh, beginning Friday April 24 and running through Sunday April 26. The network’s lineup features veteran host Mike Greenberg, analyst Mel Kiper, and former players Booger McFarland and Louis...

Victor LaValle, Christopher Cantwell & Karyn Kusama Break Down Devil in Silver’s Opening Scene
AMC+ and Shudder’s horror series *The Terror: Devil in Silver* will debut on May 7, 2026. Co‑showrunners Victor LaValle and Christopher Cantwell, together with director Karyn Kusama, dissect the show’s five‑minute cold open, which depicts staff at New Hyde mental institution struggling...

SEN Unveils Star Team for SOCCEROOS World Cup Calls
Sports Entertainment Network (SEN) announced that veteran commentators Simon Hill and former goalkeeper Mark Bosnich will front its live Socceroos coverage for the FIFA World Cup 2026. The duo, joined by a roster that includes Archie Thompson, Adam Peacock, Brenton...

BACK ROADS Uncovers Mission Beach’s Wild Secrets Tonight
ABC’s Back Roads heads to Mission Beach in Far North Queensland, where the Wet Tropics rainforest meets the Great Barrier Reef. Host Lisa Millar, accompanied by marine scientists Adele Pile and Stuart Alexander, explores the region’s unique wildlife, including the...
LinkedIn Wins News Bargaining Reprieve as Microsoft Boss Lands in Sydney
Microsoft‑owned LinkedIn is expected to be excluded from Australia’s new News Media Bargaining Incentive, a tax‑like scheme that forces large platforms to pay for the news content they surface. The carve‑out could save Microsoft roughly $111 million USD a year, based...

Barilla Selects SAMY As Global Influencer Marketing Partner
Barilla has appointed social‑first agency SAMY as its global influencer‑marketing partner, launching a unified creator strategy across Italy, Brazil, Germany, Switzerland, Sweden and Denmark. The partnership follows a formal pitch process and will deliver strategic playbooks that preserve Barilla’s brand...

Annabel Crabb Lifts Lid on HISTORY OR HOARDING? Podcast
The Australian Broadcasting Corporation has debuted a new eight‑episode podcast, “History Or Hoarding?”, hosted by Annabel Crabb and produced in partnership with the State Library of New South Wales. The series takes listeners into the library’s underground stacks, revealing that...

Atlanta’s V-103 Adds Amiker and Ski in Programming Spree
Audacy Atlanta’s V‑103 announced a weekday programming overhaul, adding four‑time Emmy winner Francesca Amiker to The Big Tigger Morning Show, bringing over 16 years of broadcast experience from E! News and WXIA‑TV. Veteran host Frank Ski returns as a weekend contributor...

Benztown + McVay Turn Bestselling Novel Into Narrative Podcast
Benztown + McVay Media Podcast Networks has turned Pedro Hoffmeister’s bestselling Pacific Northwest disaster novel *American Afterlife* into a six‑episode narrative podcast. The series, starring Scarlett Estevez as Cielo, launched on Apple Podcasts and Spotify in partnership with William Stuart and...

NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
The NFL Draft returns April 23‑25, 2026 as a three‑day live event that has morphed into a massive advertising festival. CivicScience data shows 39% of respondents plan to watch, indicating a sizable audience despite overall TV fragmentation. Brands will be able...
![The Boys Turns Homelander Into a [Spoiler]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.comingsoon.net/wp-content/uploads/sites/3/2026/04/MixCollage-22-Apr-2026-06-49-PM-9447.jpg?resize=1200,630)
The Boys Turns Homelander Into a [Spoiler]
The Boys' Season 5, Episode 4 reveals Homelander’s self‑appointment as a god, cementing his vision of a new world order. Leveraging a fabricated angelic vision and a media‑savvy preacher, he launches a “Divine Rebranding” that positions Supes as America’s ultimate patriots. The...

IndyCar Ratings Surge For Acura Grand Prix Of Long Beach On FOX
IndyCar’s broadcast on FOX saw a dramatic ratings surge during the Acura Grand Prix of Long Beach on April 19, 2026. The race attracted 1.269 million viewers, a 130% increase over the 2025 telecast, and peaked at 1.527 million. Overall, FOX’s IndyCar...

ExtraEmily Announces Break From Streaming Amid Twitch Viewbot Allegations
Twitch personality ExtraEmily announced an immediate hiatus after a clip appeared to show a browser tab labeled “ViewBot.ai,” igniting accusations that she used a view‑botting service to inflate her audience. The controversy intensified when a Reddit moderator who tried to...

Broadcasters Are Ready to Own the America 250 Moment
Broadcasters are mobilizing for the United States' 250th anniversary, unveiling tailored content strategies at the NAB Show. Salem Media introduced its USA framework—User‑generated, Specific, Authentic—to drive local storytelling, while Sinclair rolled out a USAA‑sponsored live podcast and NBCUniversal launched a...

Every Click, Stream, and Device Builds a Digital Footprint & Data Brokers Are Cashing In
ClearNym warns that cord‑cutters’ expanding use of streaming apps, smart TVs and voice assistants creates a sprawling digital footprint that data brokers harvest, especially during the spring data‑refresh season. Recent breaches—including Conduent’s 8.5 TB health‑data leak affecting over 25 million people and...

FIPP’s Latest Global Digital Subscription Snapshot Gauges the Growing Influence of AI Search
FIPP’s 2026 Global Digital Subscription Snapshot shows AI‑driven search reshaping publisher strategies, pushing them toward deeper direct audience ties and bundled product ecosystems. The New York Times now exceeds 12 million digital‑only subscribers by leveraging multi‑product bundles and licensing its brand to international...

MATC Elevates Production Training With Vinten Versine 360 Heads
Milwaukee Area Technical College (MATC) upgraded its broadcast training labs by installing Vinten Versine 360 pan‑and‑tilt heads on existing Osprey pedestals. The new heads accommodate Sony HDC3100 cameras and additional accessories that the legacy heads could not support. Instructors report that...

This A-List Actor Is Predicted to Win His First Emmy
Veteran star Harrison Ford is projected to win his first Emmy at the 2026 Primetime Awards for Outstanding Supporting Actor in a Comedy Series, thanks to his role as Dr. Paul Rhoades on Apple TV+'s Shrinking. Early odds from prediction...

Live Chats on Threads: Because Big Moments Are Better Together
Meta is rolling out Live Chats on Threads, a public group‑chat feature designed for real‑time conversation around major cultural moments. The first deployment targets the NBAThreads community during the Playoffs, with media personalities like Malika Andrews and Rachel Nichols hosting....
NIQ Partners with Stirista
NIQ, a consumer intelligence firm, has partnered with Stirista, an identity‑driven marketing platform, to build new audience solutions and media‑planning tools for advertisers. The collaboration will combine NIQ's omnichannel shopper insights with Stirista's privacy‑safe data on mobile usage, professional status,...
Threads Introduces 'Live Chats' For Following Live Events
Meta has added a "live chats" feature to Threads, allowing real‑time two‑way conversations within its Communities spaces. The rollout begins in the NBAThreads community during the playoffs, with prominent hosts such as Malika Andrews and Rachel Nichols. Participants can post...

Alicia Keys Joins ‘American Idol’ As Guest Mentor; Will Perform In Season Finale
Seventeen‑time Grammy winner Alicia Keys will appear as a guest mentor on the American Idol season finale, guiding the Top 3 contestants and performing twice to mark the 25th anniversary of her debut album Songs in A Minor. The three‑hour live event airs on...

Zach Galifianakis’ New Netflix TV Show Streams Today
Netflix launched Zach Galifianakis’s six‑episode docuseries “This Is a Gardening Show” today, timed with Earth Day. The Emmy‑winning actor hosts, exploring gardening with kids and eccentric experts while mixing humor and education. Galifianakis also acts as executive producer, and the...

A TV Advertiser Breakout For 2025 Arrives From VAB
The Video Advertising Bureau released the seventh "Welcome to TV" report, spotlighting first‑time television advertisers poised to reshape the 2025 media landscape. The analysis ranks newcomers by ad spend, identifies top categories such as consumer packaged goods, automotive and fintech,...

The Vampire Lestat Seeks God Status In Official Trailer For Interview With The Vampire Season 3
AMC released the official trailer for Season 3 of Interview With the Vampire, titled “The Vampire Lestat.” The new season follows Sam Reid’s Lestat as he pursues rock‑god status on a multi‑city tour, featuring a cover of Billy Idol’s “Dancing With...

The Character Without an Author: Character Copyright Protection in the Age of Generative AI
Courts are still defining when a fictional figure qualifies for standalone copyright protection, applying a three‑part test that looks for physical and conceptual traits, consistent delineation, and distinctiveness. The Ninth Circuit’s 2025 ruling in *Carroll Shelby Licensing v. Halicki* found...

BossaNova Takes Unscripted Slate to Content Europe
International distributor BossaNova presented a fresh slate of unscripted series at Content Europe in Lisbon, targeting global broadcasters. The lineup includes "Guy Martin: Proper Jobs," "Classic Car Kings," "Heist: Robbing the Bank of England," "Red River Gold," and "Roman Empire...

Colorado Time Systems Introduces CTS AquaSync for Real-Time Aquatic Live Streaming
Colorado Time Systems, a PlayCore company, launched CTS AquaSync, a software that integrates real‑time timing and scoring data into live‑streamed aquatic events. The solution works with existing CTS timing platforms like Gen7 and System 6 and outputs graphics via NDI, compatible...

PBS Distribution Takes Unscripted Slate to Content Europe
PBS Distribution used this week’s Content Europe market in Lisbon to debut a new unscripted catalog, featuring five documentary titles across science, wellness, and current affairs. The science slate includes "Rain Bomb," which investigates sudden, destructive downpours, "The Real Truth,"...

Stop Begging Big Tech To Fix Your Social Media Experience. You Can Do It Yourself.
Bluesky has rolled out an advanced beta of its Attie AI tool, letting users craft highly personalized feed aggregators that pull from their Bluesky timeline, external RSS sources, and contextual cues. The author demonstrates how a single prompt generated a...

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge
The PGA Tour’s $20 million signature events posted a modest 2% viewership gain in 2026, averaging 3.55 million viewers, after a 10% surge the prior year. Only the Arnold Palmer Invitational bucked the trend, rising 17.8%, while the AT&T Pebble Beach Pro‑Am,...

Ad Operations and Compliance Manager
North Station Media, a fast‑growing sports‑focused digital network with over 75 podcasts and YouTube shows, is hiring an Ad Operations & Compliance Manager. The role will own end‑to‑end ad campaign execution, ensuring host‑read spots, mid‑rolls and pre‑rolls meet advertiser specs...

Roku Selling Peacock Subscriptions Directly to Consumers
Roku announced it will sell NBCUniversal’s Peacock subscriptions directly to consumers at $16.99 per month or $169.99 per year, marking the first time the streaming service can be purchased without a third‑party billing partner. Peacock, which now has 44 million paid...

A Community Spin For Great Eastern Radio
Great Eastern Radio is set to relinquish ownership of four FM stations and two FM translators serving New Hampshire and Vermont. The transaction awaits final approval from the Federal Communications Commission. Once completed, the company’s New England‑centric portfolio will shrink,...

Amazon Partnering With Jason and Travis Kelce’s ‘New Heights’ Podcast for World Cup Soccer in LA
Amazon is partnering with the "New Heights With Jason and Travis Kelce" podcast to stage a live event, "New Heights Live in LA," at the Orpheum Theatre on June 15, coinciding with the 2026 FIFA World Cup kickoff in Los Angeles....

New Study Reveals Power of Contextual in CTV: Content Adjacency Drives 4X Brand Lift for High-Consideration Categories
Video Elephant’s new study, "The Power of Context: Driving Lift Through Video," finds that aligning ads with surrounding content can generate up to four times the typical brand lift. A national survey of 2,000 U.S. adults shows 41% develop a...
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The Trade Desk is quietly phasing out the signature periodic‑table interface in its Kokai platform, replacing it with a more spreadsheet‑like, customizable layout. The change introduces a new tile‑filter feature that lets advertisers tailor the view to their workflow. While...

NAB Is Full of Big Ideas?Live Sports Need Ideas That Work
The National Association of Broadcasters (NAB) show continues to showcase cutting‑edge sports‑broadcast technology, but the author argues that the industry now prioritizes production‑ready solutions over flashy demos. Live sports demand integrated, reliable, and scalable workflows that can handle multiple venues,...
Netflix Picks Winner of EMEA Media Review
Netflix announced the selection of a broadcast network to handle its advertising inventory across the EMEA region after a competitive pitch process involving Dentsu, Omnicom and WPP. The chosen partner will coordinate ad placements for Netflix’s ad‑supported tier, which is...

35 Years Ago Today in TV History: Johnny Carson Announced the End of an Era with Final Season of ‘The...
On April 22, 1991 NBC announced that Johnny Carson had signed a one‑year contract extension, confirming he would step down after September 1992. The move marked the impending end of his 29‑year run as host of The Tonight Show, a...

How AI Agents Can Sweep Fragmentation, Frustration, and Fraud Out of CTV
Agentic AI could resolve CTV programmatic fragmentation, fraud, and data inconsistency. The article outlines how fragmented inventory definitions and fraudulent reselling waste ad spend. AI agents trained to verify content, audience, and environment can enable direct buyer‑seller transactions, reducing reliance...