TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Big Names Trump Diverse Voices in Reader Engagement
Back when I was reviewing for the Washington Post my co-writer and I coined what we called the Stephen King Random Moment. We could see that whenever we didn't mention a famous writer (like Stephen King) and we focused...
Objection Lets Anyone Pay $2k to Challenge Stories
Really excellent interview here by @RebeccaBellan with Aron D'Souza, whose new startup Objection allows anyone to pay $2,000 to challenge a story and trigger a public investigation into its claims. It's backed by Peter Thiel and Balaji Srinivasan. https://t.co/iLEBZ4paHE https://t.co/6Fe1t2W4XN
Will Apple Finally Deliver the Long‑Desired Second Screen?
I wonder if Apple will ever acknowledge this and give us the second screen we all crave
AdWeek Breaks Silence on Big Tech Accountability
Wow. Powerful headline running in AdWeek. On one hand, AdWeek should earn your trust and respect for running it. Many trade pubs stay away from upsetting the major tech companies including Meta. But something else needs to be pointed out....
Music Press Excuses Digital Decline, Faces AI Replacement
You know every time the indie rock music press has been confronted with digital shittiness they make excuses for the digital shittiness. It was understandable when it was Napster/Linewire/Grokster and no one realized these were just stalking horses for Silicon...
Vox Media CEO Poised to Sell Multiple Assets
NEW: Vox Media C.E.O. Jim Bankoff is likely to agree to multiple deals to sell various assets of his company, including the Vox Media Podcast Network, New York magazine, and the portfolio of digital brands…. Full details @PuckNews: https://t.co/hfYxhq0oky
Meta's New Link‑click Focus Inflates Traffic, Drops CVR
Traffic up and CVR down lately? Here are 2 of the causes: 1. Meta made ads more link-clicky. Swiping up to view comments on reels (see post below) or tapping to expand feed ads can now drive link clicks to site....
Misinformation Is Easier to Manage in Traditional Media
The funny thing about this (aside from everything) is that from a comms POV, dealing with misinformation in traditional media is pretty straightforward compared to dealing with it on social platforms.
FX Launches Award‑winning “Fargo” Anthology Series, 2014
📺 April 15, 2014: “Fargo”, Noah Hawley’s award-winning dark comedic crime anthology series inspired by the 1996 feature film of the same name, debuted on FX. Its inaugural season starred Billy Bob Thornton, Allison Tolman, Colin Hanks and Martin Freeman…...
HBO's 'Girls' Premiered April 2012, Launching Dunham's Hit
📺 April 15, 2012: “Girls”, the comedy-drama created by and starring Lena Dunham about the lives of four young women in New York City, debuted on HBO. It also starred Allison Williams, Zosia Mamet, Adam Driver and Andrew Rannells. It...
User Growth Is Genuine, Not Just Bots
Oh yeah this app's user growth totally isn't just bots. It's all very real human beings with interesting things to say https://t.co/XE2VNIpybV
Journalists' Inverted Pyramid Gives Edge in LLM Parsing
I think journalists have a real edge within the AEO space in that the way they write (inverted pyramid) is similar to how LLMs parse information. More in the latest ep of Fan Out, full version here: https://t.co/E2fjVpipcr https://t.co/VFNewbyhiP
CBS 60 Minutes Segment Accused of One‑S
🚨News: @danielsuhr @center_amrights tells @CBSNews ombudsman Kenneth Weinstein, with @BrendanCarrFCC cc'd, that @NorahODonnell post @TheMasters 60 Minutes segment was “a one-sided hit piece delivered on a high ratings show at the same time as other efforts to push Catholic voters...
Dropout Adds 11 Emmy Categories, Vic Michaelis Enters Race
Dropout’s Emmys Surprise: ‘Game Changer’ and ‘Very Important People’ Enter 11 Categories as Vic Michaelis Joins Lead Comedy Actress Race (EXCLUSIVE) https://t.co/tNMM9W3Jce via @variety @dropout
CBS Greenlights “Flint” Starring JB Flint, a Rogue Cop
They finally made @JBFlint into a TV show? CBS developing "Flint," about “a burnt-out LAPD detective who, on the verge of retirement, is blindsided when the city extends his service... Determined to get fired, he breaks rules and disobeys orders..." https://t.co/Qy9GxVOLMB
Twitch Sponsorships Still Underpay Creators versus Competitors
Twitch Sponsorships continue to underpay creators... so sad, after the very fair Minecraft campaign. Twitch: Max $78.72 (Creators usually hit 40-60% of payout.) Sponsorship Platform: $80 Guaranteed (+).
NHL Ratings Surge 47% Post‑Olympic Break
TNT says NHL viewership accelerated after February's Olympic break. For the rest of the season, games averaged 453,000 viewers, up 47% over the equivalent period from 2025
Platform Culture Dictates Content Performance Across Networks
Each platform has its own culture, its own audience behaviors, and its own unspoken rules. You can publish the same piece of content across platforms... it doesn't mean it will always perform the same.
Transparency: Sponsorship Fuels New AI Project Amid Financial Strain
Why did Scoble sell out? I'm starting to get a lot more sponsors who are willing to pay me to introduce their companies to you. You'll see more later today. I just wanted to say a few words about this. First: thank...
NYC Mayor Zohran Mamdani Celebrates 100 Days on CBS
Inbox: NYC Mayor Zohran Mamdani will mark 100 days in office by going on… CBS News. He has been booked in the morning show for the network tomorrow.
Declining NBA Viewership Sparks Fear of League Collapse
These viewership numbers for the NBA this season as well as the $76 billion media rights contract they signed has me thinking this league is going to fold next year. It's over for the NBA. https://t.co/HYZi0sIQ0c
Sock‑puppet Trend Simulators Are Mostly Empty Hype
Is it creepy that there are companies like Chaotic Good Projects out there promising to "simulate trends" with sock puppet accounts. Yes, sure. But, in my experience, they're almost always completely full of shit. https://t.co/GD97cCghhP https://t.co/33zVwVyoVG
Rapid‑Response Fund Saves Public Media After Funding Cuts
Here's the story of how the new pooled rapid response fund moved money quickly to keep public radio and television stations on air after Congress slashed their funding. Martha Ramirez Reports: https://tinyurl.com/n6ava72v Related IP Resources: Journalism Grants -https://tinyurl.com/4nwuxehu Donor Insights for Journalism -https://tinyurl.com/3yahvnt6 Report: Giving...
Posting Schedule ≠ Distribution Strategy: Companies Miss the Difference
Most companies don't have a distribution strategy. They have a posting schedule. Very different things.
AI‑powered Ghost Automates Structured Data Behind the Scenes
Experimenting with some AI-assisted features in @Ghost for helping with generated structured data and site administration Kinda fun. Not sure what the UI should be. Don't really want to have to click a button, would be even better if it just...
POW Relaunches: Join to Save Independent Music Journalism
In the last decade, the media landscape has become unrecognizable. Independent magazines are endangered. But POW has weathered the storm and built a space for analog futurists, digital crate-diggers, and people who love and care deeply about music. We have...
Aron D'Souza Launches AI-Powered Truth Adjudication Platform
SCOOP: Aron D'Souza, founder of Enhanced Games and the lawyer who helped bring down Gawker, is back with another startup. Objection, a platform that aims to use AI to adjudicate the truth of journalism. https://t.co/9N5ySNnW64
Searchlight Acquires SXSW Horror ‘Monitor’ for 2027 Release
News: Searchlight picks up SXSW horror movie MONITOR, will give it a theatrical release in 2027 https://t.co/DHpqQRSuLl
NBA's New TV Deal Sparks 7-Year Rating Surge
NBA’s Broadcast-Friendly TV Deal Leads to Highest Ratings in 7 Years https://t.co/sNM2Mq2FM6 via @sportico @crupicrupicrupi
Netflix's Sports Strategy Expands with Women's World Cup
What’s the future of sports on @netflix ? Bela Bajaria, head of content, getting into it with @elleduncantv Women’s World Cup, Drive to Survive, Full Swing and more https://t.co/ujNZfxsOQV
NPR Veteran Kevin Klose, Secured $200M Gift, Dies At
Kevin Klose, a longtime correspondent for The Washington Post who later as president of NPR helped secure a $200 million gift from Joan Kroc, died Wednesday at 85. https://t.co/NK1xyl74e2
Musk Flips on TikTok, Gains 120K Followers
From ‘probing minds’ to verified account: how Musk’s stance on TikTok shifted The billionaire’s surprising return to TikTok reveals his evolving tech diplomacy, with his account quickly gaining 120,000 followers The National Emergency finally over? https://t.co/UkIcFIOrHs https://t.co/sDmkGikJLX
Streaming Silos Increase Friction in Content Discovery
Look, organic content discovery was and remains a simpler process with the Pay TV bundle echo system (including Broadcast TV) which is its own viewing silo that features a simple channel based content discovery system. Adding streaming platforms that are...
AMC A‑List Price Hike Still a Bargain for Frequent Viewers
AMC ups price of A-List to $29.99 per month Still worth every penny for those who see 2X movies per mo let alone 16X movies https://t.co/wO6TU0cZP0
Discover Descript Layout Packs: Video Editing’s Canva Templates
You're sleeping on @descript_app layout packs. Layout packs are the Canva templates of video editing.
Apple TV's New Comedy Surprises with Genuine Humor
Margo's Got Money Troubles is Apple TV's newest comedy, and it might surprise you how good it is. https://t.co/SqJPhYuc9a
YouTube Launches 24/7 Streaming “Stations” For Creators
YouTube is testing Stations, a way for creators to turn playlists into 24/7 streams with live chat, giving them their own version of a FAST channel. 📺 Over 40 artists have tested the feature. YouTube is also. using it as...
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by...
Cable Crime Dramas Still Worth Watching, Even With Streaming
Don't dismiss these gripping crime dramas on cable TV just because we're in the streaming service era — especially when there's an easy way to combine the two. https://t.co/uFjowQtwfw
Remembering Kevin Klose: NPR’s Transformative Journalism Champion
NEWS: Former NPR CEO Kevin Klose, a buoyant champion of journalism and transformative leader of the public broadcasting giant, has died. My tribute for NPR: https://t.co/1T1Z1aA1p8
X Possibly Suppresses Accounts After OpenAI Acquisition
Echoing @jasonlk, @tbpn has completely disappeared from my feed. Is X now burying it due to its acquisition by OpenAI?
Media Winners Are Creators Who Master the Clip
The winners in media will be creators who can clip. In my latest newsletter, “The Clip Economy,” I explore why: bit.ly/ClipEconomy
Meta's $3B Payout Fuels New Creator Earnings Guide
Facebook shared tips to help creators maximize their earnings via the Facebook Content Monetization Program. 💰 Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3...
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.
Speculating Substack’s Trending: Possible Controversy or Heist Connection
I'm afraid to ask but... Why is Substack trending? Did they piss someone off? Were they responsible for the 12 ton candy bar heist?
Twitch Streamlines Prime Subscriptions to Two Clicks
Twitch is testing an easier way to Subscribe with Prime. On click, it will confirm you want to use your Prime. This effectively reduces the flow to two clicks.
US LLC Google Ads Verification Fails From India
Anyone here who has setup and done advertiser verification for Google Ads account with US billing from India? We've a registered LLC in US but verification keep getting rejected.
AI Misinformation Loops Harm Billions of Users
How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it. https://t.co/oHLBE4nyep via @lilyraynyc, @sejournal
