Create Once, Distribute Everywhere, Not Just Social Media
Content distribution isn’t just sharing content on social media and calling it a day. Content distribution includes everything from email marketing to outreach — Remember that. Create once. Distribute forever.
Fox Secures NFL Munich Rights, Plans First Triple‑Header
Fox acquired rights to NFL Munich game and will air a triple header that day, the first for any broadcaster
Social Media Fragmentation Hinders Expert Discovery
It really stinks that twitter splintered off to bsky and threads - impossible to track experts across 3 different platforms...
NYT Mistakenly Publishes AI‑generated Quote as Politician’s Statement
And this is the NYT... -> The NYT says it wrongly used an AI-generated summary of a Canadian politician's views as his quote in an article, potentially violating its AI use policy "This article was updated after The Times learned...
NFL Flexes Power During TV Upfronts Week
Welcome to TV Upfronts week - or, “Watch the NFL Flex Its Muscle” week: https://t.co/RGDNwEoH6o
Roku Streams Inaugural Enhanced Games to 90M Households
Boom 🚀 $ROKU becomes the North American streaming home for the inaugural @enhanced_games - part of Enhanced Group $ENHA - airing live on May 24 at 9pm EST / 6pm PST. This gives both the Enhanced Games sporting event and the “Live...
Frequent Travelers Need Multi‑entry Visas,
People of special skill, ie top athletes, TV stars, even influencers creating entertainment, have to obtain an O-1B visa, which are for single entry events. O-1B visas have a 92.7% acceptance rate. But you need a new one every time,...
Tripperhead Gazette Issue Live Now, Free Tomorrow
The Tripperhead Gazette Monday May 11th is live for paid subscribers, free to read tomorrow morning from 8am. Subscribe for free at https://tripperhead.com
Blind Political Reports Test Bias Before Revealing Identity
New idea. Next time we publish a report on a politician, I’ll keep the politician’s name blanked out for a week, and let everyone take positions before they find out who it is.
Searching for Hallmark’s Final Season After Netflix Start
Just found out they are airing the 4th and final season of Hallmark’s No Way Home and now I’m trying to figure out how to watch it. I started watching it on Netflix in the fall, but I don’t know...
Streaming Fragmentation Forces Viewers to Juggle Platforms
My daughter was looking to watch random episodes her favorite animes and had to google where to watch each show and jump between like five different streaming services on our TV and she said “I wish I could watch everything...
Jan 2020 Listicle Update Triggered Massive SEO Bloodbath
One of the casualties of the Jan ~20 "listicle" and low-quality-content unconfirmed Google update. It was a total bloodbath. More impactful than the March 26 Core Update, IMO. https://t.co/8d3zmKfZwT
Huge Investment, Tiny Audience: Just 182 Subscribers
"So far, the investment has produced an astonishingly small audience: just 182 YouTube subscribers, with many videos attracting only a few dozen views." More from @nataliekorach: https://www.status.news/p/washington-post-opinion-video-adam-oneal
May 10 Marks Anniversary of Two Beloved Sitcom Endings
📺 Two family sitcoms concluded on this day (May 10): “Roc” starring Charles S. Dutton and Rocky Carroll after a three-season run on Fox in 1994; and “The Parkers”, the “Moesha” spinoff starring Mo’Nique and Countess Vaughn, in 2004. “The...
Anti‑Science Disinformation Thrives on Politics, Media, and Money
Hard to say, but as we detailed in our book #ScienceUnderSiege @MichaelEMann @PeterHotez @public_affairs the anti-science disinformation machine has become quite powerful backed politically by multiple petrostates, it’s been the bread and butter of the disgusting Murdoch media empire and...
AI Films Prioritize Cheapness over Viewer Enjoyment
The problem with all of these AI generated "films" is they exclusively optimize for "would be expensive to do without AI" and not "make something people actually want to watch" That's why they're all shit. They are boring as fuck...
Apple TV’s “The Studio” Breaks Records After BAFTA Win
Apple TV’s ‘The Studio’ Sets Record for a Freshman Comedy After BAFTA TV Win and Awards Season Sweep https://t.co/m8BgDirfgR via @variety
Substack
"The reporting seems to indicate Substack hasn’t yet hit 6 million paid subscribers... the company announced 5 million paid subscriptions in March 2025 — a shocking jump at the time, since it had revealed just a few months earlier that...
Don Lemon's Lemon Media Hits 10M, Expands Team
NEW: Don Lemon is expanding Lemon Media Network, his independent media co, which he says has surpassed 10 million followers across all social platforms… • McKinsey alum Douglas Robins is joining as Director of Operations. • Spectrum News alum Daniel Grimes is...
1961 Sports Broadcasting Act Shields only Free TV, Not Streaming
To add, the Sports Broadcasting Act of 1961 (which Trump is referring to) only exempts from antitrust scrutiny national TV deals broadcast via sponsored telecasting, meaning free, over-the-air. It does nothing for streaming, cable TV or paid satellite TV. https://t.co/K0g9K4Trkx....
New Yorker Dodges Brinks Facts to Protect Its Own
Even in discussing a supposedly fictionalized account, the New Yorker cannot bring itself to properly lay out the facts of the 1981 Brinks robbery, because the perpetrators were from the same milieu as New Yorker readers and writers. The passive...
Elon Urged to Fulfill X's Promised Truth Claim
hey @elonmusk, if you really care about making X a source of truth as you used to claim, take note:
Ad Stack Rebuilt Around Generative Retrieval
Fantastic new (from April) paper from Kuaishou on GR4AD (Generative Recommendation for ADvertising). Kuaishou has made several important recent contributions to generative recommendation systems, particularly with its OneRec architecture. But GR4AD advances a more radical proposition: that the modern advertising...
Start with Low-Ticket Products Before Chasing High-Ticket Offerings
6 digital products to take you to $1,000,000 as a writer: 1. Low-low ticket standalone ($49–$99) 2. Low-ticket digital product ($99–$350) 3. Cohort-based experience ($350–$999) 4. Community ($99/month, ongoing) 5. High-ticket group coaching ($3k–$10k) 6. Mastermind ($10k–$100k) Most writers skip to 5 or 6 and wonder why...
Automate Video Creation to Save 10 Hours Weekly
The best AI builders set up systems to help them ship faster. Here's @moritzkremb's system to create short videos that saves him 10 hours a week: 1. Cron jobs scrape ideas from X and YouTube 2. AI generates rough notes for the script 3....
Variety Gives You a Head Start on TV Upfronts
TV's annual 'upfront' market kicks off tomorrow, but if you've been reading @Variety you are already weeks ahead of the news cycle.... https://t.co/gUUOL1UmlS
YouTube's $62B 2025 Forecast Proves It's Thriving
Is YouTube dying? $62 billion in revenue in 2025. That's not a platform that's dying. That's one that's just getting started. 👑 YouTube isn't just a video platform. It's the new king of media. 🔥 https://t.co/hoDMm5a8jX
Twitch IRL Takeover Offers Exclusive Chat Badge This Week
Twitch is running an IRL takeover of the site from May 11 to May 17. You can unlock an IRL chat badge by watching IRL takeover content.
ADA Implications Loom Over Paramount‑Warner Merger
This is an interesting piece on the Americans with Disabilities Act and the Paramount-Warner merger. https://t.co/PnoQm3eVuk
Advertisers Prioritize Sports in Annual TV Upfronts
What do TV advertisers want most during the sector's annual 'upfront' sales market? 1. Sports 2. Streaming 3. Spectacles 4. Not Much Else https://t.co/gUUOL1UmlS
X Should Add Share Counts Like Instagram
If X posts show both views and bookmarks, why not include shares like IG? 🤔 @elonmusk @nikitabier
Scale Ads Wisely: Track These Crucial KPIs
Writing Most businesses don’t fail because of bad products. They fail because they scale ads without understanding the numbers behind growth. If you’re running Meta or Google Ads, here are the KPIs that actually matter: • CAC (Customer Acquisition Cost)...
Test, Iterate, and Spam: Real Data Refines Messaging
A hill I will die on as a messaging strategist: your message improves the most when you put it out there. IT doesn't change in a silo. It's been through testing, iterating using DATA where I get my message to perform...
Instagram Stories Ads Now Block Tap-to-Skip Functionality
Why can’t you tap to skip ads on IG stories anymore?? I tap and the entire website pops up and then I can’t exit out of it unless I close the entire app.
Threads Elevates Substance Over Slick LinkedIn Personas
Two weeks into this Threads experiment. Followers up. DMs from legal ops circles up. White paper waitlist crossed 200. Surprising me: the speakers who reach out aren't the ones with the slickest LinkedIn. They're the ones replying with substance in the comments. Threads...
YouTube Leads Upfronts, Spotlighting Creator‑Growth Professionals
As the media world descends on New York this week for Upfronts, YouTube will anchor the festivities with Brandcast on Wednesday night. There’s a class of people who make their living working with the most popular creators on the platform to...
Avoid Vanity Presses: Don't Pay to Publish
Author friends, beware of posts luring you into signing with “publishers” like Harbor and Stone Press. This is a vanity press. You should *never* be paying someone to publish a book. They should pay you from the profits of your...
WNBA TV Surge, yet $40 League Pass Still a Steal
There's a record 200+ WNBA games on national TV this year, but WNBA League Pass still looks like a good deal at $40/season. It'll include 167 games (minus local blackouts) by my math.
Great Packaging and Content Guarantee YouTube Success
This is fascinating the results were 50/50. I feel like if you make great packaging and great content, you’ll win on YouTube, and it’s been like that for a while.
EU's Twitter Regulation and VPN Bans Silence Dissent
This perspective needs to be debated in Europa - the comparison that it is the behavior of totalitarian states cannot be neglected The problem is obvious if EU states do both: 1. Regulate content on Twitter 2. Bans VPNs Then you have...
Six Must‑Watch Dramas After Finishing Beef Season 2
Binged Beef season 2 on Netflix? No fear. There's plenty more where that came from with these six engrossing dramas all ready to be watched next. https://t.co/Vq5w5Z95Cx
Watch Celtic vs Rangers Live: Free Streaming Options
All the ways to watch Celtic vs Rangers live streams online – including for FREE – in a pivotal Scottish Premiership 2025/26 clash at Celtic Park. https://t.co/0pdwotLwnz
Vision Realized: “My_straight_friends” Digital Series Launching Soon
We had a vision. We made it happen. my_straight_friends the digital series coming later this month. 💋
Human Hosts Define Podcasts, AI Strips Their Soul
What makes podcasts special are the human hosts, and producing AI content takes that away. https://t.co/joGgytagm7
24‑hour Test Proves Ghost Can Mimic Substack Landing Page
So I did a 24 hour test with a Substack-like landing page, using a customized version of the Ghost Nikko theme. https://t.co/1QQhIhgHXg
Apple’s AI Ads Downgrade From Clever to Condescending
Even the Apple Intelligence ads that didn’t do vapourware were bad. Apple went from “bicycle for the mind” to “our users are morons” with this one for the office place. https://t.co/ROyHttXRGw
Threads Users Request Mutual Indicator, Save Search, Global Messaging
Great to see Threads continuing to iterate and experiment on the product… A few requests for the next round — 1. Some sort of indicator to quickly see if you are mutuals with someone 2. The ability to search your saves 3....
Every Press Interview Deserves Full Online Publication
There is absolutely no good reason that every press interview — whether for newspaper, magazine, TV show, documentary, blog, whatever — isn’t published online, in its entirety, every single time.
OpenAI Skips Agency-First Mistake, Learns From Google
OpenAI Read the Google Playbook. The Question Is Whether Marketers Did Too. Misunderstood Marketing - : Every Ad Platform That Went Agency-First Had to Walk It Back. OpenAI Didn't Wait. https://t.co/4yvevGcvYH
Top Tweets Prioritize Speed Over Accuracy, Study Shows
💯. there was actually a study about that by @dkroy and @sinanaral in Science in 2018: fake news travels faster than true news.