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Traffic Is No Longer a Reliable Growth Metric

Kyle Poyar argues that raw traffic is becoming a misleading growth metric as AI‑driven search, especially ChatGPT, delivers far higher‑intent leads that convert six times faster than Google. He shares seven insights from Webflow’s VP of Growth, including the need to prioritize ChatGPT, combine SEO with answer‑engine optimization, and track visibility, comprehension and conversion rather than visits. The post also provides three quick tactics—automated content refreshes, repurposing webinars into multiple assets, and leveraging Reddit for citation‑rich signals—to help marketers adapt to the volatile AI search landscape.