Serval's Path to Product-Market Fit — Win Enterprise Buyers by Treating Them Like Consumers
Serval, an AI‑powered IT automation platform founded by former Verkada product leader Jake Stauch, hit a $1 billion valuation within two years of its April 2024 launch. By reframing discovery to ask IT leaders what work they would offload, the team uncovered a demand for fast, consumer‑grade automation tools. The platform now serves high‑profile customers such as Notion, Clay and Vercel and has raised a $75 million Series B after a rapid Series A. Serval’s dual‑track go‑to‑market targets both mid‑market and Fortune‑50 enterprises, challenging incumbents like ServiceNow.
The Future Of B2B GTM Isn’t Human Versus AI
B2B leaders are confronting an alignment challenge rather than a pure AI adoption hurdle. While 88 % of firms intend to deploy AI agents, legacy point‑solution tools have delivered only fleeting productivity gains. The article urges a shift toward a hybrid...
Proshort Wins Enterprise Adoption with RateGain for Its AI-Native Revenue Platform
Proshort announced that RateGain Travel Technologies has selected its AI‑native revenue intelligence platform for global rollout. The deployment targets higher forecasting accuracy, clearer pipeline visibility, and consistent execution across RateGain’s worldwide sales teams. Proshort’s architecture relies on a proprietary Context...
How Voice AI Is Redefining Sales in 2026
Voice AI, a $3.2 billion market today, is set to exceed $47 billion in the next decade, reshaping both B2B and B2C sales. AI agents automate demo creation, handle outbound calls, and personalize interactions, dramatically cutting production time and labor. Real‑time lead...
5 Ways to Level Up Your Team’s Sales Presentations
The article outlines five practical ways to elevate a team’s sales presentations, positioning the pitch as an interactive conversation rather than a one‑way slide deck. It identifies core elements—concise messaging, customization, a distinctive value proposition, market awareness, and quantitative proof—as...
4 Ways to Automate Seamless with Zapier
Seamless.AI, an AI‑powered sales prospecting platform, now offers pre‑built Zapier workflows that move verified contact data automatically across business apps. The guide outlines four core automation paths—adding contacts to CRMs, syncing them with email‑marketing tools, notifying teams via Slack, Teams...
How to Scale Signal-Based Selling with HubSpot, Clay, and Octave
The guide explains how to build a fully automated GTM engine by linking HubSpot, Clay, and Octave. It shows how real‑time buying signals can trigger workflows, how Clay’s waterfall data enrichment delivers verified emails at minimal cost, and how Octave...
Labs by Demandbase Publishes New GTM-Centered Report
Demandbase’s new research arm, Labs, released its inaugural B2B AI GTM Report, drawing on more than 24 billion buyer interactions, 429 k ad campaigns and insights from over 1,400 companies. The study shows that deploying four tiers of ad products can lift...
How AI Agents Work for Sales and Revenue Teams
AI agents are reshaping sales and revenue teams by automating research, insight generation, and CRM updates, allowing reps to focus on closing deals. They operate through a perception‑decision‑action‑feedback loop and come in six types, from simple reflex to hierarchical agents....
10 Strategies to Increase Sales Productivity
The article outlines ten proven strategies to lift sales productivity, noting that Salesforce research shows reps spend only 28‑30% of their day on actual selling. It emphasizes that the productivity gap is structural, rooted in fragmented tech stacks, manual processes,...
Sales Training Program Launched for Business Aviation Professionals
AvSales Talent and Texarkana College have launched the first credentialed training program for business aviation sales professionals, a six‑week Aviation Professional Sales Certificate beginning March 23. The curriculum covers high‑net‑worth client psychology, consultative sales methods, deal structuring and aviation fundamentals, delivered...
Zoho MCP: Launching the Future of Work
Zoho unveiled the Model Context Protocol (MCP), a shared communication layer that lets AI agents orchestrate actions across Zoho’s suite and over 300 third‑party applications with a single natural‑language prompt. By exposing a standard API, MCP translates user intent into...
From Instinct to Sales Systems with James Rores
James Rores, a veteran sales strategist, explains why founder‑led sales teams often hit a growth ceiling when they rely on personal heroics rather than repeatable systems. He argues that scaling requires a shift from pitching products to leading change, helping...
Cold Calling Tips: 15 Proven Ways to Get More Meetings
Cold calling remains effective in 2026, but only when it’s driven by data, research, and a structured follow‑up system. Top‑performing teams build signal‑based call lists, research a single prospect insight, and use an insight‑led talk track instead of a generic...
Modern Retail Podcast: The New Rules of Product Pricing
In a Modern Retail Podcast episode, Newell Brands’ learning and development chief Kris Malkoski explains how Graco is reshaping its pricing playbook amid AI‑driven insights, tariff volatility, and price‑sensitive shoppers. The discussion reveals Graco’s use of artificial intelligence to fine‑tune...
How Brands Are Leveraging Live Commerce to Move Excess Inventory
Brands are turning to live commerce to liquidate excess inventory, gaining real‑time pricing, product visibility, and storytelling that traditional bulk liquidation lacks. Platforms such as Whatnot, eBay Live, and Poshmark Live let sellers showcase condition and price instantly, targeting niche...
CallRail Integrates with Yardi
CallRail has linked its AI‑driven Voice Assist platform with Yardi’s property‑management suite, enabling real‑time data retrieval during leasing calls. The integration lets the voice agent answer availability and pricing questions, qualify prospects, and push call insights back into Yardi’s system....
Clari + Salesloft and 1mind Partner to Advance AI-Driven Revenue Orchestration
Clari+Salesloft announced a strategic partnership with AI‑growth pioneer 1mind, embedding 1mind’s Superhuman digital teammates into its Predictive Revenue System. The collaboration replaces the legacy Drift conversational tool, creating a unified, real‑time engagement and forecasting loop. A recent Clari+Salesloft survey found...
Scenic Group Simplifies Pricing With Four New Fare Options
Scenic Group will roll out a four‑tier pricing structure in the U.S. on March 9, 2026, replacing its long‑standing 2‑for‑1 model. The new tiers—Full Fare, Select Fare, Preferred Fare, and Preferred+ Fare—retain core inclusions while varying payment terms, discounts, and...
Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
Equilar ExecAtlas announced a native Salesforce integration with SalesIntel, merging executive intelligence with AI‑verified buying‑committee contacts. The partnership automatically populates missing C‑suite profiles, enriches them with up to 95% accurate email and mobile data, and maps relationship pathways for warm...
Channel Conflict 2.0: Managing the “Influencer” Ecosystem
The article argues that traditional reseller‑only channel models are outdated as buyers now rely on consultants, agencies, and other “Super‑Connectors” for advice. It introduces partner influence attribution—a metric that tracks and rewards non‑reselling partners who influence deals through introductions, advocacy,...
ParaZero Appoints New VP of Global Sales to Support Global Expansion
ParaZero Technologies announced the appointment of Bat‑Sheva Noy as Vice President of Global Sales, aiming to accelerate its international commercial push in the drone safety and aerospace defense arena. Noy arrives from a two‑decade tenure at Pfizer, where she led...
HubSpot Automation Guide 2026 | Sales & Marketing Workflows
HubSpot’s 2026 automation suite centers on the Breeze AI Assistant, which creates workflows and specialized agents from natural‑language commands. The platform separates high‑volume marketing automation via Workflows from one‑to‑one sales automation through Sequences, while AI agents handle prospect research, data...
3 New Ways Salesforce Meets You in Slack
Salesforce has launched three Slack‑native features—Slackbot, Activity Timeline, and Agentforce Sales—to embed CRM data directly into Slack conversations. Slackbot delivers AI‑driven answers from Salesforce records, Activity Timeline streams emails, calls and tasks into the chat view, and Agentforce autonomously monitors...
EY Launches Agentic Sales Orchestration Platform with Snowflake and Canva
EY announced the launch of EY.ai Agentic for Sales, an AI‑driven sales orchestration platform built with Snowflake’s data cloud and Canva’s design automation. The solution integrates real‑time data intelligence, automated content generation, and EY’s consulting frameworks to streamline prospecting, outreach,...
App Spotlight: HostMyText Pro for Zoho CRM
HostMyText Pro adds native SMS capabilities to Zoho CRM, letting teams send, track, and manage text conversations without leaving the platform. The extension routes messages through secure business lines, automatically logging each interaction to customer records. Real‑time alerts, bulk messaging,...
Stop Treating Revenue Enablement Platforms As “Set And Forget”
Revenue enablement platforms (REPs) are often sold as plug‑and‑play solutions, but the article warns they function more like complex instruments that require continuous tuning. Successful adoption hinges on rigorous taxonomy management, ongoing content governance, and regularly refreshed readiness pathways. Collaboration...
Swedish Agaton Raises $10 Million Seed to Turn Customer Conversations Into Revenue Intelligence
Swedish AI startup Agaton secured a $10 million seed round led by Inception Fund and Alstin Capital to scale its agentic AI platform that transforms everyday customer conversations into real‑time revenue intelligence. The software detects buying intent, sentiment shifts and churn...
Why Great Sales Strategies Still Fail – and How to Fix Them
Even the most polished go‑to‑market playbooks are stalling because B2B buyers face internal complexity, not product confusion. Gartner reports 77% label recent purchases as “very complex,” while 62% of firms still cling to product‑led GTM models. The article proposes "Activator...
AgentPass Rebrands as Paz.ai, the Agentic Commerce Platform for Retailers
AgentPass has rebranded to Paz.ai, positioning itself as the infrastructure layer that links retail product catalogs to conversational AI shopping agents such as ChatGPT, Google AI Mode, and Perplexity. The platform ingests feeds from Shopify, Adobe Commerce and Salesforce Commerce...
M3ter Expands Integration With Salesforce to Support Advanced Usage Monetization in Agentforce Revenue Management
m3ter announced that its Connector for Salesforce now integrates with Revenue Cloud Advanced and Revenue Cloud Billing, extending support beyond Agentforce Sales and CPQ. Salesforce has appointed m3ter as an advanced metering and rating partner for both RCA and RCB,...
How to Maintain Customer Loyalty When Tariffs Increase Prices
U.S. import tariffs jumped from an average 2.6% to 13% last year, shifting most of the cost burden onto domestic firms and their customers. The article argues that price‑increase conversations succeed only when salespeople act as trusted advisors rather than...
The Cost of High Sales Turnover and How to Avoid It
In a recent Sales Hunter Podcast episode, Alice Heiman warned that most companies still hire salespeople using outdated 1980s‑era criteria, creating a mismatch with today’s buyer journey. She argues that this misalignment drives high turnover, low productivity, and missed revenue...
STIHL Launches B2B Marketplace Using Mirakl
STIHL Inc. has introduced a dealer‑fulfilled B2B ecommerce marketplace built on Mirakl’s platform, letting customers browse and purchase chainsaws, trimmers and other equipment online. Orders are shipped from the company’s network of more than 10,000 authorized U.S. dealers, with pickup...
Circana Launches Complete Why Analytics Platform for CPG Sales Performance
Circana unveiled Complete Why, an AI‑driven analytics platform for the consumer packaged goods sector, embedded in its Unify+ visualization suite. The tool models sales performance at store‑ and week‑level, evaluating up to 60 drivers such as price, promotions, distribution, competition,...
Introducing PageSense 3.0 - Agency Edition
Zoho unveiled PageSense 3.0 – Agency Edition, a new experimentation platform tailored for digital agencies, CRO consultants, and growth partners. The solution adds a centralized dashboard, isolated data environments, flexible visitor‑quota management, and real‑time usage alerts to simplify multi‑client testing. Core...
Enterprise AI Governance for Revenue Teams
Revenue teams are adopting AI features—email drafting, call summaries, forecasting—without a unified governance layer, leading to data leaks and compliance delays. The article outlines an operational framework: data classification, use‑case policies, platform controls, and regular review cadence. It emphasizes mapping...
10 Best Outbound Call Tracking Software for 2026: My Picks
The article reviews the top outbound call‑tracking platforms for 2026, highlighting criteria that boost rep productivity and revenue‑team efficiency. It emphasizes automatic CRM logging, multi‑channel dialer capabilities, real‑time monitoring for coaching, precise call attribution, and robust compliance controls. Integration with...
9 Sales Performance Tools for 2026: My Picks
Harshita Tewari reviews nine sales performance management (SPM) platforms for 2026, ranking them from enterprise‑grade Salesforce Sales Cloud to lightweight tools like Pipedrive. The selection criteria focus on quota tracking, forecasting accuracy, coaching analytics, CRM integration, and incentive management, drawing...
BATNA and Other Sources of Power at the Negotiation Table
Negotiation researchers Adam Galinsky and Joe Magee identify three core sources of power at the bargaining table: a strong BATNA, role‑based authority, and psychological confidence. A robust BATNA provides viable alternatives, enabling negotiators to walk away from unfavorable offers. Role...
10 Real-World Negotiation Examples
The Program on Negotiation article surveys ten high‑profile negotiation cases, ranging from the 2012 mortgage‑foreclosure settlement and Disney’s $4.05 billion Lucasfilm acquisition to pandemic‑era PPE scramble and the 2022 Western sanctions on Russia. Each example illustrates distinct tactics—multilateral bargaining, trust‑based deals,...
Sales Battlecards: Examples to Inspire B2B Sellers
Highspot’s latest guide explains how sales battlecards give B2B sellers instant access to competitor insights, pricing data, and objection‑handling talk tracks, turning complex intel into actionable one‑page cheat sheets. It outlines five battlecard templates—from objection‑handling to pain‑point focused—showing how each...
GrowthRise Mastermind Recap Mar 3, 2026
The GrowthRise Mastermind call highlighted three core growth levers for B2B firms: optimizing outbound email cadence, leveraging Meta’s ad platform over LinkedIn, and tightening pixel event tracking. Email sequences spaced every three to four days lifted open rates to 21%...
From Faking a Business to 25,000 Stores — Here’s the Simple Strategy That Landed Her Deals With Walmart and Target
Vanessa Phillips turned a personal celiac diagnosis into a $‑free frozen food empire, launching Feel Good Foods with gluten‑free dumplings that landed a Whole Foods order for 27 stores. She built the brand by hand‑selling samples, correcting packaging errors on...
Win Rate Vs. Close Rate: What’s the Difference & Why It Matters
The article clarifies the distinction between close rate—deals closed versus total leads—and win rate—deals won versus qualified opportunities. It highlights the common “denominator debate” that hampers consistent measurement across RevOps teams. Benchmark data from RAIN Group show elite sellers hitting...
Sign Customiser Tops $75M as Sign Shops Ditch Spreadsheet Quotes for Online Ordering with AI Quote Automation
Sign Customiser, an Adelaide‑based quoting platform, has processed more than $75 million in merchant sales across 100 countries over the past four years. The solution replaces spreadsheet‑based pricing with an embeddable AI‑driven customiser widget that lets customers design, price, and pay...
3 Best Email Databases For Prospecting In Europe
European B2B email database providers built for North America often deliver patchy coverage, high bounce rates, and limited GDPR safeguards for EMEA markets. This guide highlights three providers that place Europe at the core of their data strategy: Cognism, Dealfront,...
Source Of Truth Vs System Of Record: Why Neither Is Enough
Revenue teams are shifting from static systems of record and single sources of truth toward a "system of context" that blends real‑time signals with trusted data. Traditional CRMs and data warehouses store information but fail to interpret it quickly enough...
Lenders Rethink Outreach as Trigger Leads Face Limits
Mortgage originators are split on the value of trigger leads as the Homebuyers Privacy Protection Act takes effect on March 5, forcing a shift to permission‑based marketing. Proponents argue trigger leads provide quick consumer access, but critics cite reliability issues and...
Expandi Limited Acquires Kompass to Create Leading European B2B Data, Media and AI-Powered Marketing Platform
Expandi Limited announced the acquisition of 100% of Kompass, creating Europe’s largest independent B2B data, technology, media and services platform. The combined group now employs over 250 staff across eight countries and offers a database of more than 70 million companies,...