F1 Secures Long-Term Sky Sports Broadcast Deal Until 2034
#Formula1 has reached a new multiyear agreement with #Sky Sports to continue broadcasting #F1 through the 2034 season in the United Kingdom and Ireland and through 2032 in Italy. $CMCSA
Cubs Win Key Ruling in Wrigley View Rooftop Lawsuit
Looking forward to joining @CNN and anchors @brikeilarcnn and @Boris_Sanchez at 3:50 pm EST today to talk about the Chicago Cubs lawsuit against Wrigley View Rooftop. On Monday, I wrote about a key ruling by the judge in favor of...
Italian Phrase “Denaro Puro” Fuels Nike Trademark Win
Two of my grandparents were from Italy. I regret not learning Italian from them. Had I learned Italian, I would have known "Denaro Puro" means "Pure Money." Nike already knows that, as it defeats trademark claims over Air Jordan 4 and...
2pm SportsCenter Posts Biggest YoY
Interesting. The 2pm ET @SportsCenter saw the biggest YOY growth of any ESPN studio show in April. Gets just under 400K viewers these days. ESPN seeing potential opportunity there for @PSchrags ?
Is $2.1 B Worth a Central Florida Crown?
There is presumably a value to being "the preeminent city in Central Florida" — assuming the presence of the Rays is how that crown is awarded — but is it worth $2.1 billion, let alone potentially billions more? https://t.co/QAu0DpoMr8
Turner‑owned ESPN Would Spotlight Braves, Hawks over LeBron
Imagine Ted Turner purchased ESPN? First Take would have been debating the Braves and Hawks instead of shitting on LeBron for a decade-plus.
Star MLB Player Backs Salary Cap for Baseball
When a star MLB player -- even a retired one -- says a salary cap would be good for the game, it's news. https://t.co/VukIz66YHt
Ted Turner: Media Maverick Who Revolutionized TV and Sports
Ted Turner was one of one. His impact on the American media landscape and US sports cannot be overstated. A brilliant entrepreneurial mind, he was at the forefront of so many innovations. In the definitive history of television, he deserves...
Seeking Useful Game Contract Data for Newsrooms and Researchers
Would be curious what other type of information would be useful to newsrooms/athletic departments/researchers/mega nerds about game contracts at scale. I've got a ton of data entry ahead of me but adding/tweaking some things shouldn't be THAT hard?
Early Season End Right, but AFCA Ignores Bowl Power Shift
Ending earlier is the right move, but AFCA plan doesn't address the Woolly mammoth in the room: Champ game that early means SFs on NYD and moves the QFs to a pre-Xmas window, and the sport hasn't shown any willingness...
Tech QB Hires Top Sports Litigator to Challenge NCAA
Texas Tech QB Brendan Sorsby has hired the Michael Jordan of sports litigators—Jeffrey Kessler. What could be Sorsby's legal strategy against the NCAA? What would NCAA argue in defense? For @Sportico, I do a deep dive into the many legal issues at...
Downs Signs Fully Guaranteed $28.95M Rookie Deal
S Caleb Downs' rookie contract with the Dallas #Cowboys: ▫️4-years, $28.95M ▫️Fully Guaranteed ▫️$17.5M signing bonus ▫️Training Camp bonuses ▫️5th-Year Option Cap Hits 2026: $5.2M 2027: $6.5M 2028: $7.8M 2029: $9.2M Negotiated by Ryan Tollner of Excel.
Eagles Lock Makai Lemon Into Fully Guaranteed Rookie Deal
WR Makai Lemon's rookie contract with the Philadelphia #Eagles: ▫️4-years, $20.8M ▫️Fully Guaranteed ▫️$11.6M signing bonus ▫️Training Camp bonuses ▫️5th-Year Option ▫️Offset Language Cap Hits 2026: $3.7M 2027: $4.7M 2028: $5.6M 2029: $6.6M Negotiated by Ian Grutman of GSE.
Ravens Secure Ioane with Fully Guaranteed $24.2
G Olaivavega Ioane's rookie contract with the Baltimore #Ravens: ▫️4-years, $24.2M ▫️Fully Guaranteed ▫️$14M signing bonus ▫️Training Camp bonuses ▫️5th-Year option Cap Hits 2026: $4.4M 2027: $5.5M 2028: $6.6M 2029: $7.7M Negotiated by Ryan Williams of Athletes First.
Disney Yet to Initiate NFL Talks on MN
Disney CFO Hugh Johnston says they "haven't yet engaged" with the NFL on early renewal conversations surrounding ESPN's "Monday Night Football" deal ESPN has the longest running deal among partners, going through 2030 season (others through 2029 season)
Inside Football's Money: Taxes, Media Rights, and Investments
Tomorrow’s @POF_POD with @kevinhunterday ⚽️World Cup taxes ⚽️Premier League accounts ⚽️Infantino FIFA president until 2031? ⚽️UEFA media rights ⚽️Villa parent company ⚽️Championship finances ⚽️Freelances referees ⚽️US investment in 🇫🇷 ⚽️Eridivisie ⚽️Chelsea official champagne partner
NASCAR's 12% Drop Shows Big Data Limits
That's a drop of 12% for the Texas NASCAR race. NASCAR right now is Exhibit A that Nielsen Big Data is not a panacea for every sports property, and Big Data remains a work in progress for some
Athletes Must Get NIL Contracts Reviewed by Lawyers
Same issues we talk about in my NIL classes at UF all the time. Athletes, you absolutely have get these reviewed by an attorney when nis experienced in this area.
PL League Co-Founder Discusses Fighting for Space in Sports
New pod: Premier Lacrosse League co-founder @PaulRabil on the challenges of carving out space in today’s crowded sports market. https://t.co/aQfN1Bwrtn
Schools Tighten Rules on Athlete Use of Brand Assets
Schools are being more deliberate about how their brand assets are used by athletes. Can student-athletes include school logos, uniforms, or facilities in NIL content? I break this down in my book NIL 101: The House Settlement 40% off https://t.co/yBVisUkFCL https://t.co/SvJT7XJzb1
Arsenal's CL Final Nets €142m, Outpacing Rivals
Reaching the Champions League final has earned Arsenal €142m (£124m). Income has improved each season since no European qualification in 21/22 #AFC Victory in Budapest would be worth €6.5m plus €4m for UEFA Super Cup. Much more than the other English CL...
Eagle Football Holdings Faces Strike‑Off Notice
John Textor’s Eagle Football Holdings given a strike off notice at Companies House #Textornomics https://t.co/Vbq7RQS6Kx
Premier League Cuts Club Payouts, Spikes Staff and Director Costs
Premier League submit 24/25 accounts to Companies House, signed off on 4 December 2025 and received by Companies House on 29 March 2026 (second class post is worse than ever these days). ⚽️Revenue £3.649 bn ⬆️ 0.3% ⚽️Distributed to clubs £2.818 bn...
Top Stars Locked In, Fans Hope for Wembley Showdown
They have the data on quarter hour ratings, social and YouTube views, merch/autograph/collectibles demand. They’re not letting the needle movers out of their deal. Roman Reigns, CM Punk, Oba Femi, Cody Rhodes etc aren’t going anywhere. This isn’t disrespect to the New...
ESPN and WBD Sports See 70% NHL Playoff Surge
ESPN/ABC and WBD Sports were both up nearly 70% in first round vs last year in NHL playoffs. Monster growth that goes well above and beyond the Nielsen changes. Story coming shortly at @FOS https://t.co/nHX4HPyzBd
WWE Stock Turned $1K Into $5K Plus Dividends
$1,000 invested in WWE stock on Aug. 5, 2020, the day Nick Khan left CAA for WWE, is worth over $5,000 today + the dividend is like 7% per year on the initial investment basis.
Big Ten FY25 Tax Filing Highlights and FY26 Outlook
Our deep dive into the Big ten's tax filings for FY25: - the SEC distribution comps - the West Coast impact - the Ore/UW half-share squeeze - what's coming in FY26 (link below)
NFL Schedule Release Still Unclear Ahead of Ad Upfronts
NFL Schedule Release Timing Remains a Mystery as Ad Upfronts Loom 🏈https://t.co/3i5r0reWB6 via @sportico @crupicrupicrupi
Missouri Rejects Proposed 34% Sports Betting Tax
NEW: Missouri cuts sports betting tax increase proposal from gaming bill; would have raised rate from 10% to 34% GGR, which would be among nation's highest; lawmakers said state needs more time to evaluate sports betting, which launched Dec '25,...
Missouri's First Four Months Yield $1.5B Sports Betting
Missouri accepted more than 63 million individual bets, generating $1.5 billion in legal sports betting handle, in the state's first four months with regulated sportsbooks
New Storylines and Parity Fuel NHL Playoff Surge
Hockey people - WHY has NHL playoffs been so hot this year in terms of audience interest? What has changed?
Golden Boy Boxing Partners with Range Sports for Media Rights
A little pugilism news: @GoldenBoyBoxing has tapped Range Sports for media rights work, as well as advising on the creation of new tentpole events https://t.co/j35ITRE1eA
AlphaFC’s Tokenized Soccer Club Sale Collapses, Refunds Issued
AlphaFC bought a sixth-tier English soccer team in 2025 for almost $800,000 hoping to tokenize its ownership. But the offering earlier this month didn't go well, resulting in buyers being refunded their money. A great @Sportico read from @JustBirny 👇 https://t.co/hsNPRLCmfU
Ohio State Can't
Yeah, I think the answer here is pretty obviously "hey Ohio State, you don't own the broadcast rights to your games, we do, so you can't sublicense them. There's no B1G TV without you, so we'll see your ass in...
Peter Schmeichel Joins Fox Sports World Cup Coverage
Glass Break: Danish soccer legend Peter Schmeichel is joining Fox Sports's World Cup coverage https://t.co/4P9y2Wdvio
Sports Event Fails to Deliver Promised Economic Boost
What? You're telling me that a sports event isn't living up to the economic hype promoted by the event promoters? https://t.co/CYCZ6Vetfe
NFLPA Lawsuit Could Reshape Sports Card Group Licensing
The NFLPA has sued Leaf Trading Cards in what could become an industry-altering battle over what counts as group player rights in trading cards, with big implications for group licensing deals in sports. I detail and analyze the lawsuit for @Sportico:...
75% Reject Big Ten Private‑Equity Deal, Fans Outthink Schools
"Should the Big Ten collectively engage in private equity or another outside revenue source in exchange for some control over future assets?" No: 75% B1G fans are smarter than (most) B1G schools
DC Mobile Sportsbooks: Five Active, One Closed
Current live DC mobile sportsbooks: BetMGM Caesars DraftKings Fanatics FanDuel theScore Bet (former ESPN BET) shut down sports betting operations in the District earlier this year
Fans Want Equal WNBA Coverage on TSN Platforms
I'm not so sure on being overflooded with the NHL. TSN's basketball coverage is very basketball-centric. They've treated the Raptors well. What will be most interesting to me is the same with broadcast outlets in the States: Will we see...
Schools Didn't Inflate Enrollment To
Thrilled to share this research today on EP. Remember when everybody freaked out about schools being able to pay atheltes the full cost of attendence? Did that result in schools jacking up their numbers in order to pay athletes more?
Wearable Data Shows 4.2% Co‑
A new @Nielsen study using wearables showed a 4.2% co-viewing viewership lift to big February TV events like the @SuperBowl, @DAYTONA 500, @Olympics Opening & Closing Ceremony, @NBAAllStar https://t.co/0XnkscGBjE
Houston and UCF Decline Redbird Capital Funding
This is one of the Big 12 schools that I thought could be interested, but Houston is saying here they will *not* participate in the Redbird capital infusion. UCF, I believe, has also said no: https://t.co/dUVidByWXs
Tempo Basketball Secures Canadian TV Deal with TSN, CTV, Crave
NEWS: @SBJ has learned that @TempoBasketball basketball games will broadcast and stream in Canada on @TSN_Sports. @CTV will air select games and Crave will stream select games as well during the season. Bell Media will be the official...
49ers Gain League‑Highest $67M Top‑51 Space After Williams Deal
Still working to confirm full guarantee structure, but it appears that OT Trent WIlliams' renegotiation with the #49ers will pay him $24.5M in 2026 (down from $33M), while also freeing up $23.8M of cap space this season. San Francisco now holds...
William Blair Acquires Top Sports M&A Firm Inner Circle Sports
NEWS: Inner Circle Sports, which has likely done more sports ownership M&A transactions in the past two decades than any other firm in the country, is being purchased by Chicago investment bank William Blair. More at @Sportico 👇 https://t.co/0lYjQ12hcL
Small Conferences Bear Brunt of Back‑pay Mandate
Smaller conferences felt slighted once the House Settlement terms were finalized... Which conferences are hit hardest by the back pay requirement? This is explained in my book NIL 101: The House Settlement Get 40% off https://t.co/yBVisUkFCL https://t.co/wXNhxZnhYl
Texans Lock Azeez Al‑Shaair with $54M Deal, $6.5M
LB Azeez Al-Shaair's #Texans Extension ▪️3-years, $54M new ▪️$38.75M guaranteed at sign ▪️$8M more March 2028 ▪️3-years, $47.75M practical Cap Hits 2026: $8.7M ($6.5M savings) 2027: $22.3M 2028: $22.3M 2029: $22.1M 2030: $2.8M (void)
Esports' Global Impact Analyzed in New Book
Now published & being dispatched... The Geopolitical Economy of Esports https://t.co/ZEI85yArWJ BIG BIG BIG thanks to everyone who contributed - chapter authors, publisher, proofreaders https://t.co/K7HEhPJ64w
WNBA Stands Apart From All Other Major Leagues
🏀New Episode🏀 Sporticast: The WNBA Is Unlike Any Other Major U.S. League https://t.co/gF0bR5MoSc via @sportico