Sports Business Social Media and Updates

Sports Media Roundtable Dissects Amazon Deal, TV Futures
SocialMay 1, 2026

Sports Media Roundtable Dissects Amazon Deal, TV Futures

Just taped a sports media roundtable with @paulsen_smw, @Armand_Broady, @GlobeChadFinn and @derekfutterman. Topics include Amazon's Duke deal, whether Russell Wilson will be good on TV, CW partnering w. ESPN and where Vrabel-Russini goes from here. Out tomorrow at 3AM. TO LISTEN:...

By Richard Deitsch
Chelsea Seeks Club World Cup Badge for 2026‑27
SocialMay 1, 2026

Chelsea Seeks Club World Cup Badge for 2026‑27

Chelsea, who last won the Premier League in 2016/17, apply to have the FIFA Club World Cup winner’s badge on their shirt for 2026/27.

By Kieran Maguire
Tribunal Declares Referees Self‑Employed, Not PGMOL Employees
SocialMay 1, 2026

Tribunal Declares Referees Self‑Employed, Not PGMOL Employees

Tax tribunal that started in 2017 finally rules in favour of PGMOL against HMRC and referees are deemed to be self employed and not PGMOL employees https://t.co/TDOGnIlaNQ

By Kieran Maguire
Kentucky Derby’s Timeless Formula: Tradition Fuels Massive Viewership
SocialMay 1, 2026

Kentucky Derby’s Timeless Formula: Tradition Fuels Massive Viewership

How did the Kentucky Derby become THE Kentucky Derby? How does a horse race continue to draw 20 million viewers every year? I dove into the history and found some lessons for any sport that wants to present its own spectacle 🏇...

By Jacob Feldman
Trump Administration Proposes Commanders Manage Langston Golf Course
SocialMay 1, 2026

Trump Administration Proposes Commanders Manage Langston Golf Course

Trump administration wants the Washington Commanders to oversee Langston Golf Course in Northeast Washington. Story from two great WaPo reporters: @RickMaese and @jocwapo: https://t.co/xYdHHu708t

By John Ourand
Kentucky Oaks Debuts Prime‑time Slot Amid Sports Showdown
SocialMay 1, 2026

Kentucky Oaks Debuts Prime‑time Slot Amid Sports Showdown

It's Friday Night Lights in Louisville, as NBC and Churchill Downs are running the Kentucky Oaks in prime-time for the first time (8-9pm ET) Not without sports competition: 🔲Two NBA Game 6s/Prime Video 🔲Two NHL Game 6s/ESPN, ESPN2 🔲UFL on Fox https://t.co/DaPo0eFn4d

By Austin Karp
Hamilton Accies Report £1.36 M Loss, Facing Going concernHamilton Accies Report £1.36 M Loss, Facing Going Concern
SocialMay 1, 2026

Hamilton Accies Report £1.36 M Loss, Facing Going concernHamilton Accies Report £1.36 M Loss, Facing Going Concern

A week after the 23/24 accounts came out, Hamilton Accies publish their 24/25 figures ⚽️Loss for year £1.36m ⚽️Total losses over the years £4.4m ⚽️Bank loans £1.51m ⚽️Owed to related parties £1.6m although the auditors expressed concerns about the accuracy of these figures ⚽️Going concern...

By Kieran Maguire
Private Equity Targets Universities Amid Enrollment Decline
SocialMay 1, 2026

Private Equity Targets Universities Amid Enrollment Decline

This the reality of the private equity marriage to higher ed, which begins with athletics but I think will move toward education as schools are crunched for money with the enrollment cliff (fewer kids born in U.S. starting in 2008)...

By Michael McCann
Sheffield Wednesday Deal Near Finalization, Fans Rejoice
SocialMay 1, 2026

Sheffield Wednesday Deal Near Finalization, Fans Rejoice

Fantastic news that the Sheffield Wednesday deal looks as if being finalised. I’m sure all Owls fans will be delighted that you won’t be appearing every week on @POF_POD

By Kieran Maguire
Wilson's Networking Makes Him Fit—If He Quits Playing
SocialMay 1, 2026

Wilson's Networking Makes Him Fit—If He Quits Playing

Good scoop by Marchand. Wilson has always been a great networker with league officials and media rightsholders. I think he’d be good in this role if he truly is committed to not playing again.

By Richard Deitsch
Invest $250K in Toronto Tempo, Expect $1M Return
SocialMay 1, 2026

Invest $250K in Toronto Tempo, Expect $1M Return

If they were opening up shares for people, I would legit throw $250,000 into the Toronto Tempo and check back in 5-7 years. Because I’d bet it will be worth close to 1M or more.

By Richard Deitsch
NFL Network Clashes with Comcast over Carriage After Disney Takeover
SocialMay 1, 2026

NFL Network Clashes with Comcast over Carriage After Disney Takeover

NFL Network is in a carriage dispute with Comcast, the first one since it went under the Disney/ESPN umbrella https://t.co/q0XPV8A9hS

By Ryan Glasspiegel
Big 12 Deal Could Redefine Athlete‑NCAA Legal Landscape
SocialMay 1, 2026

Big 12 Deal Could Redefine Athlete‑NCAA Legal Landscape

The Big 12’s multimillion dollar private equity deal with RedBird and Weatherford isn’t just new money—it could rewrite the legal relationship between athletes, schools, conferences, the NCAA & investors. I break down the stakes + risks for @Sportico.👇 https://t.co/uPrjJNUHFz.

By Michael McCann
Eleven Division I Schools Now Have Jersey Sponsorships
SocialMay 1, 2026

Eleven Division I Schools Now Have Jersey Sponsorships

By my count, this is the 11th jersey sponsorship deal announced in D1: Arkansas, LA-Monroe, LSU, Memphis, NMSU, Wyoming, Wisconsin, Neb-Omaha, UNLV and USF. Did I miss any?

By Matt Brown
Seattle Storm's $1M Purchase Grew to $425M
SocialMay 1, 2026

Seattle Storm's $1M Purchase Grew to $425M

The Seattle Storm owners bought the team for $1 million in 2008. It's now estimated to be worth $425 million. https://t.co/U7lGmzIvj7

By Rachel Bachman
Tampa Sports Authority Nets $875K From NHL Stadium Series
SocialMay 1, 2026

Tampa Sports Authority Nets $875K From NHL Stadium Series

My colleague @Bretjust1T reports the Tampa Sports Authority took in $1.76M and netted $875K by hosting the @NHL Stadium Series game between the Lightning and Bruins at Raymond James Stadium in February. This includes: 🏒$500,000 venue rental fee 🏒$5 facility fee on...

By Alex Silverman
Ch
SocialMay 1, 2026

Ch

Look Who's Chining In on @WNBA Valuations (See what I did there?!) Here's @chiney with the man himself, @kbadenhausen https://t.co/fs0PuXoatO

By Scott Soshnick
Rushed Billionaire Stadium Deals Risk Taxpayer Cost Overruns
SocialMay 1, 2026

Rushed Billionaire Stadium Deals Risk Taxpayer Cost Overruns

When billions of dollars in tax money are at stake, rushing to get a sports stadium or arena deal approved just because the local billionaire is impatient is a great way to end up with unexpected costs. https://t.co/hpBA8l2cZC

By Neil deMause
WNBA Team Values Surge 59%, Valkyries Top Rankings
SocialMay 1, 2026

WNBA Team Values Surge 59%, Valkyries Top Rankings

It was a momentous offseason for the @WNBA. Everyone has been asking what the new labor contract will mean for team valuations. Well, here they are 🏀 WNBA Team Values 2026: Valkyries Lead, Average Jumps 59% 1️⃣ @valkyries 2️⃣ @nyliberty See...

By Scott Soshnick
Taxpayers Foot $900M, Not Haslams' Two‑thirds.
SocialMay 1, 2026

Taxpayers Foot $900M, Not Haslams' Two‑thirds.

Ugh, this framing: the Haslams are "providing nearly two-thirds of he funding"? How about reporting taxpayers covering nearly $1 billion of the cost, which is the relevant figure ($900 million and the team is seeking more). Don't do this. https://t.co/S4kwp85tJp

By J.C. Bradbury
New Blazers Owner Can’t Afford Tiago Splitter’s Contract
SocialMay 1, 2026

New Blazers Owner Can’t Afford Tiago Splitter’s Contract

So this is why the new blazers owner couldn’t pay Tiago Splitter? lol. Cc: @SheaSerrano @SpursReporter

By Dan Herron
Tech Is Transforming Global Fan Engagement in F1
SocialMay 1, 2026

Tech Is Transforming Global Fan Engagement in F1

Great meeting Stefano Pallard, Head of Fan Development at Scuderia Ferrari, here in Miami. We talked about how fan engagement is evolving—and how technology is reshaping the connection between teams and a global audience. #F1 #MiamiGP @IBM @ScuderiaFerrari @F1 @f1miami https://t.co/KHNKIcx7wZ

By Harold Sinnott
Compensation Range Shapes College NIL Deal Values
SocialMay 1, 2026

Compensation Range Shapes College NIL Deal Values

Still one of the biggest mysteries in college sports & NIL... What is the range of compensation (RoC), and how does it affect NIL deals? This is covered in my book NIL 101: The House Settlement Now 40% off https://t.co/yBVisUkFCL https://t.co/8Y4yDjhLsn

By Blake Lawrence
Real‑time Delivery Is the New Competitive Edge
SocialMay 1, 2026

Real‑time Delivery Is the New Competitive Edge

I’ve seen how quickly content loses value if it doesn’t move in real time. In live sports, the moment isn’t just captured—it has to be delivered instantly. If the network can’t keep up, the story’s already gone. That’s where performance becomes a competitive...

By Harold Sinnott
Amazon's Super Bowl Streaming Falls Far Short of TV Reach
SocialMay 1, 2026

Amazon's Super Bowl Streaming Falls Far Short of TV Reach

Re: @BrendanCarrFCC and the NFL, Amazon and Super Bowl. It is irrelevant, as Amazon couldn't deliver it to 55M+ households in the U.S. Peak streaming viewership, measured in AMA, was 15.5M in 2025. Even years from now, streaming will still...

By Dan Rayburn
Rebundling Is Key to Recovering Pay‑TV Losses
SocialMay 1, 2026

Rebundling Is Key to Recovering Pay‑TV Losses

Consolidation and rebundling are the only way I gain some fraction of what lost via the attrition of Pay TV over the past 15 years…Big questions is just how much can be stabilized and regained? Just getting started...

By Patrick Crakes
MLS Faces Critical Search for Next Commissioner
SocialMay 1, 2026

MLS Faces Critical Search for Next Commissioner

With Don Garber’s quarter-century-plus tenure ending next year, MLS has executive headhunters embarked on a sprawling replacement search. A few well-known names have emerged as early targets. With big-growth ambitions, they’d better get it right. https://t.co/5EQuSrXqKz

By John Ourand
NHL/NBA Lag Far Behind MLB's Streaming Revenue
SocialMay 1, 2026

NHL/NBA Lag Far Behind MLB's Streaming Revenue

Those numbers are lower than what MLB teams are getting right now with PayTV and DTC streaming. I’m confused why the NHL and NBA wouldn’t just copy what MLB has done…Also, no one, and I mean no one, is doing...

By Patrick Crakes
Minnesota Leads Bid for 2028 NFL Draft Hosting
SocialApr 30, 2026

Minnesota Leads Bid for 2028 NFL Draft Hosting

Sources tell @SBJ that Minnesota is favored to win hosting rights to the 2028 NFL Draft https://t.co/q46HHX11yG

By Austin Karp
John Wall Named Howard’s Basketball Ops President, Elevating Athlete Influence
SocialApr 30, 2026

John Wall Named Howard’s Basketball Ops President, Elevating Athlete Influence

Interesting to see how these are becoming more than #nil for responsible athletes looking to make a difference. #Howard taps John Wall to be new president of basketball operations https://t.co/haYGukq460 via @usatoday

By Joe Favorito
Seeking Peacock Game Stats to Recalculate Averages
SocialApr 30, 2026

Seeking Peacock Game Stats to Recalculate Averages

If you have the numbers for the Peacock exclusive games please let me know. I would like to know how those affect these “averages”

By Ryan Glasspiegel
Colts Decline Richardson's $22.5M Option, Free Agency Looms
SocialApr 30, 2026

Colts Decline Richardson's $22.5M Option, Free Agency Looms

The #Colts have officially declined a $22.5M 5th-year option for QB Anthony Richardson. The 23-year-old is due a fully guaranteed $5.3M this season, with free agency now available next March.

By Michael Ginnitti
UEFA Club Media Rights Revenue Tops $5 Billion
SocialApr 30, 2026

UEFA Club Media Rights Revenue Tops $5 Billion

Media-rights revenue for men’s UEFA club competitions set to surge past $5bn https://t.co/2kXf1Awt2b via @NYTimes

By Kieran Maguire
Kentucky Derby Broadcast Sees 5x Growth in Four Hours
SocialApr 30, 2026

Kentucky Derby Broadcast Sees 5x Growth in Four Hours

A 5x build-up over 4 hours for the #KentuckyDerby on #NBC ... slightly higher than my mint julep intake on race day 🙃 Holla @andrewelkadi for the #mediarights work cc: @Octagon

By William Mao
LIV Golf Drama Could Shape Next Full Swing Season
SocialApr 30, 2026

LIV Golf Drama Could Shape Next Full Swing Season

This LIV golf news is wild. I wonder if it will make the next season of Full Swing.

By Julia Coney
Big Ten Hires Strategy Deputy Amid Conference Chaos
SocialApr 30, 2026

Big Ten Hires Strategy Deputy Amid Conference Chaos

Starting tomorrow, the Big Ten will have a deputy commissioner for strategy: former Wisconsin AD Chris McIntosh. Seems like a move every conference should consider given the industry's current chaos and future uncertainty -->

By Jon Wilner
Championship Clubs Overspend: Wages Outpace Revenue, Costing Billions
SocialApr 30, 2026

Championship Clubs Overspend: Wages Outpace Revenue, Costing Billions

Championship total revenues ⬇️ by 2% in 2024/25, but wages ⬆️by 2%, so overall wages 97% of revenue, which doesn't leave much to turn the floodlights on. Since 2010 Championship revenue ⬆️ by 142%, but wages ⬆️by 182%, which highlights...

By Kieran Maguire
Saudi-Backed Boxing Booming with Fury‑Joshua, Benn, Canelo Fights
SocialApr 30, 2026

Saudi-Backed Boxing Booming with Fury‑Joshua, Benn, Canelo Fights

There's been a lot of speculation that Saudi-funded boxing could be in trouble in light of what's happening with LIV Golf. However, in the last few weeks: - Turki Alalshikh announced Fury-Joshua megafight - Dana White announced five-fight deal for Conor Benn...

By Ryan Glasspiegel
Jets Split Options While Others Lock in Key Talent
SocialApr 30, 2026

Jets Split Options While Others Lock in Key Talent

Recent 5th-Year Option Decisions #Panthers exercised QB Bryce Young ($25.9M) #Titans exercised OL Peter Skoronski ($19.072M) #Jets exercised ED Will McDonald ($14.475M) #Bengals declined ED Myles Murphy ($14.475M) #Packers exercised ED Lukas Van Ness ($13.75M) #Jets declined DL Mazi Smith ($13.9M)

By Michael Ginnitti
Wealthy Heir's Group Bids to Move Whitecaps to Vegas
SocialApr 30, 2026

Wealthy Heir's Group Bids to Move Whitecaps to Vegas

Here's more, via @Sportico, about the group that says it "submitted a bid" to @MLS to relocate the @WhitecapsFC to Las Vegas. It's led by the son of one of the wealthiest women in the U.S., and he has very...

By Eben Novy‑Williams
Prediction Markets Favor Horse Racing over Other Sports
SocialApr 30, 2026

Prediction Markets Favor Horse Racing over Other Sports

The prediction markets are all pulling horse racing in a way they have refused to do with other sports

By Ryan Glasspiegel
Decade of NBA Jersey Sales Reveals Surprising Player Trends
SocialApr 30, 2026

Decade of NBA Jersey Sales Reveals Surprising Player Trends

Top 10 best-selling NBA jerseys in every season since 2004 What surprises you here? ⬇️ https://t.co/L6hbe9ofaw

By Lev Akabas
Thanksgiving Eve Becomes Sports' Biggest Night Across Platforms
SocialApr 30, 2026

Thanksgiving Eve Becomes Sports' Biggest Night Across Platforms

The hottest day on the sports calendar is Thanksgiving Eve: - NBA scheduled a triple-header for the first time on ESPN in 2025 - Duke will play UConn on Amazon Prime this year - The NFL is considering scheduling a Thanksgiving Eve game,...

By Jacob Feldman
Group Pushes Whitecaps FC Relocation to Las Vegas
SocialApr 30, 2026

Group Pushes Whitecaps FC Relocation to Las Vegas

From me and @JustBirny: This is the group behind the leading effort to bring the @WhitecapsFC to Las Vegas. Gustavson has met with both @MLS and the team's owners, @Sportico has been told. More to come.

By Eben Novy‑Williams
Investors Flee Expensive Leagues, Driving NWSL Valuations Up
SocialApr 30, 2026

Investors Flee Expensive Leagues, Driving NWSL Valuations Up

Today's CNBC Sport newsletter kickoff story is now online -- NWSL team valuations are soaring. It's a nice story for the NWSL, but something else is going on that's leading to these soaring values -- a substitution effect causing bidding...

By Alex Sherman
Amazon Eyes Ohio State Football, Faces Rights Hurdles
SocialApr 30, 2026

Amazon Eyes Ohio State Football, Faces Rights Hurdles

Easy to see Amazon wanting a football version with Ohio State, for example, but vastly more difficult to execute/media partner agreement But in the next rights cycle …

By Jon Wilner
Taylor Swift's Trademark Playbook Shields Athletes From AI Deepfakes
SocialApr 30, 2026

Taylor Swift's Trademark Playbook Shields Athletes From AI Deepfakes

AI is exploiting athletes’ identities, it will only get worse as AI gets better and NIL protections aren't enough. Enter Taylor Swift’s trademark strategy to protect her NIL. It offers a potential roadmap for athletes battling deepfakes and AI misuse: https://t.co/4TdMv2PYiY.

By Michael McCann
Saudi Sports Push Accelerates Asset Sales, Targets More Clubs
SocialApr 30, 2026

Saudi Sports Push Accelerates Asset Sales, Targets More Clubs

From two weeks ago... Saudi Arabia doubles down on its sport ecosystem development as asset disposals commence Al Hilal has been sold, LIV Golf could be next, will Newcastle United follow? https://t.co/D7nWjAQ9l9 @Fire_and_Skill #Geosport https://t.co/WiuBZ36nqT

By Simon Chadwick
Zuckerberg and Cook Not Directly Bidding Seahawks, Fund Involved
SocialApr 30, 2026

Zuckerberg and Cook Not Directly Bidding Seahawks, Fund Involved

Mark Zuckerberg isn't considering a bid for the Seahawks. ... He may be invested in a fund that's putting forward a bid... but that's a very different thing ... I assume same true for Tim Cook.

By Dylan Byers