Ep. 200: How to Optimize Your PPC Campaigns for Maximum Impact
In this episode, Serge Nguele, founder of Your PPC Doctor, explains that PPC should be viewed as a rapid testing tool for market assumptions rather than just a click generator. He warns B2B marketers against common pitfalls such as launching campaigns without a clear strategy, poor tracking, and generic ad copy, and outlines a five‑step framework: fix tracking, define business‑focused success metrics, segment audiences intentionally, tailor messaging to funnel stages, and continuously test. Nguele also stresses the need for a full‑funnel approach across Google and Microsoft ads and adopts a "no excuses, no self‑pity" mindset to drive results. The discussion highlights how disciplined strategy and rigorous testing can turn PPC into a high‑impact, budget‑efficient growth engine.
Tech Boom Threatens Life: The War on Humanity
If you want to spice up Thanksgiving with fresh anti-Big-Tech ideas, my brother's book "The War on Life" just launched in English: https://t.co/rc8zSHqAov Here's my take on his book. We're all aware that artificial intelligence and other tech is transforming...
AI Layoffs Risk Damaging Employer Reputation and Talent Pipeline
How AI layoffs could backfire on employers? https://t.co/dtqbOC75t4 #AI #artificialinteliigence #layoffs #LayoffsInIndia #jobloss
Bootstrapped to $82M: How Callum Mckeefery Built Reviews.io From His Kitchen Table
In this episode, bootstrapped founder Callum McKeefery details how he and his wife grew Reviews.io to $12 M ARR and sold it for $82 M without outside funding, emphasizing a SEO‑driven viral loop, high revenue per employee, and a non‑equity compensation model...
The Sources Reader Survey
In this brief episode, Alex Heath pauses the Sources newsletter to solicit reader feedback while outlining his vision for expanding the AI‑focused publication in 2026. He highlights recent AI industry shifts, including Nvidia’s defensive response to Google’s TPU outreach, speculation...
Sam Altman Wants His AI Device to Feel Like 'Sitting in the Most Beautiful Cabin by a Lake,' But It...
OpenAI CEO Sam Altman announced an AI‑first device that promises a serene, cabin‑by‑the‑lake experience while delivering context‑aware assistance. The hardware is designed to monitor users continuously, gathering location, speech, mood and habit data to personalize interactions. Critics argue the device...
SaasRise CEO Mastermind Recaps for the Week of November 23-26, 2025
The SaasRise CEO Mastermind week of November 23‑26, 2025 centered on low‑cost growth tactics for SaaS founders. Participants exchanged tactics for stretching tiny marketing budgets through LinkedIn retargeting and lean content workflows. They also debated hiring reliable sales talent, choosing...
Influencer Partnerships Drive 4X ROI in B2B Thought Leadership
Frequent influencer collaboration is a force multiplier for research-based thought leadership content. Are you part of the 74% or everyone else? Our new research report, The State of B2B Thought Leadership with Ascend2 digs in to the intersection of original...
Chris on AI, Autonomous Swarming, Home Automation and Rust!
In this crossover episode, Chris Benson joins The Changelog hosts to explore how open‑source tools, small AI models, and affordable hardware are democratizing home automation and edge AI. He defines swarming as coordinated, autonomous multi‑agent systems that act as a...
Adapt or Risk Obsolescence in AI-Driven Sales
AI may not take your job in sales like it has take so many jobs in support already. But if you’re not at least a little worried it will, I think your career is at serious risk. We will still...
Here Are the 49 US AI Startups that Have Raised $100M or More in 2025
U.S. AI startups have raised $100 million or more in 49 companies during 2025, matching the previous year’s total. Seven firms secured rounds exceeding $1 billion, including Anysphere’s $2.3 billion Series B and Anthropic’s $13 billion Series F, pushing valuations into the tens of billions. The...
Stable Browsing Layer Solves Web Agents' Blocking and Scaling Issues
Here’s the real problem with web agents: → They get blocked CAPTCHAs, 429s, rate limits, fingerprinting, IP bans. Any repetitive pattern gets flagged fast. → They don’t scale Try running more than a handful of sessions and you burn IPs, crash browsers, or lose...
Entrepreneurial Hiring Hack: Build Fair, Effective Processes
Thrilled to be interviewed by Justin Bariso for Inc. Magazine . 🎉 Hiring is one of the hardest parts of leadership—and it gets even harder when you leave the safety net of a corporate environment. When you go out on...
Pentagon Contractors Want to Blow up Military Right to Repair
Pentagon contractors are pushing a data‑as‑a‑service (DAS) model to replace the right‑to‑repair provision in the upcoming National Defense Authorization Act. The provision, championed by Sen. Elizabeth Warren, Sen. Tim Sheehy, and Defense Secretary Pete Hegseth, would require manufacturers to share...
AI Agents Are Taking Over Infra | Gou Rao, CEO of NeuBird
In this episode, Gou Rao, CEO of NeuBird, explains how agentic AI is transforming Site Reliability Engineering by automating incident detection, triage, and remediation, illustrated through their Hawkeye platform’s rollout from day 1 to day 100. He discusses the challenges...
Community BFCM: $349 → $209 for Full-Stack AI Engineering
In this brief Black Friday announcement, Louis‑François Bouchard promotes a 40% discount on all AI engineering courses, highlighting the Full‑Stack AI Engineering program dropping from $349 to $209 as the flagship offer. He outlines how the course equips learners with...
Google’s Gemini 3 Threatens ChatGPT’s AI Dominance
ChatGPT has owned the AI space since 2022. But Google’s latest Gemini 3 release could change that. Here's why👇 For almost two years, “AI” basically meant “ChatGPT.” It owned the narrative, mindshare, and category. Adding 50 million new users in...
Nio Licenses Its Autonomous Driving Chip Tech
Chinese EV maker Nio announced it will license its proprietary Shenji NX9031 autonomous‑driving chip, the first non‑vehicle revenue stream for the company. The five‑nanometer chip houses 50 billion transistors and delivers computing power four times that of Nvidia’s Orin‑X, already powering...
Iason Gabriel: Value Alignment and the Ethics of Advanced AI Systems
In this episode, Iason Gabriel explores how value alignment for advanced AI—especially large language models—must grapple with democratic civility, overlapping consensus, and Rawlsian justice, arguing that alignment is as much a social and linguistic process as a technical one. He...
Validate PMF with Retention Before Scaling Sales Hires
I keep hearing the same story: A founder raises a $15M Series A. A board member says, “Hire 20 reps in November.” A few months later… all 20 are gone. It still happens, far more often than we like to...
Please Don't Date Your AI because It Will Never Love You or Pick up the Check
EVA AI, a virtual‑dating startup, announced a pop‑up AI Date Café in New York slated for December, where patrons will sit opposite a smartphone displaying an AI companion. The concept blends physical ambience with a digital “girlfriend” experience, using phone...
Belonging, Coaching, Development Bridge Gen Z Expectations
Older generations were raised in a culture where hard work was met with long-term company loyalty. 💼 Gen Z grew up seeing that promise broken over and over again. So fair pay, clarity around growth, and a deeper sense of...
OpenAI Says Dead Teen Violated TOS when He Used ChatGPT to Plan Suicide
OpenAI filed its first defense in the Raine suicide lawsuits, arguing the teen violated its terms of service and that ChatGPT did not cause his death. The company points to the teen’s prior suicidal ideation, medication changes, and ignored help...
DeleteMe Has Discounted All Plans by 30% - Scrub Your Data From the Internet for Less This Black Friday
DeleteMe, a data‑removal service that scrubs personal information from online data brokers, announced a 30% discount on all subscription plans for Black Friday. The promotion applies to its basic, advanced and premium tiers, which already cover removal from hundreds of...
AWS Might Now Have Around 900 Data Centers - That's Twice as Many as Previously Thought
Leaked data indicates Amazon Web Services operated roughly 914‑924 data centers in 2023, more than double earlier estimates of 100‑475. The count spans over 50 countries and is expected to rise as AWS adds new availability zones, regions, and a...
Design Variety Exists, Yet SaaS Stuck in Clones
I've always found watches, gauges, and dials inspiring because they demonstrate there are so many different ways to design and present essentially the same information. Shape, and type, and proximity, and size, and orientation, and color... There are so many ways...
TraffickCam Uses Computer Vision to Counter Human Trafficking
Professor Abby Stylianou’s TraffickCam app lets travelers upload hotel room photos, creating a crowdsourced image database used by the National Center for Missing and Exploited Children to geolocate trafficking images. The system trains deep‑learning models on both scraped internet images...
Musk’s xAI to Build Small Solar Farm Adjacent Colossus Data Center
Elon Musk's AI startup xAI announced a 30‑megawatt solar farm on 88 acres adjacent to its Colossus data center in Memphis. The solar project will be coupled with 100 MW of grid‑scale battery storage, creating a 24/7 renewable power source. Funding...
Adaptive Listening Cuts $2 Trillion Miscommunication Losses
Miscommunication costs U.S. businesses over $2 trillion every year . That’s millions of dollars leaking out of organizations. The cause? Easily avoidable misunderstandings, delays, and lost opportunities. Your salesperson sends a quick email to one of your biggest customers: “Hey,...
Non‑invasive BCI Hats Poised to Rival Neuralink by 2027
Vinod has seen more brain/computer interface companies than anyone else. If he says non-invasive is better that is bullish. One of the companies he saw is making a hat that does pretty much what a @neuralink does today. “Think and compute,” is coming...
Are You Balding? There’s an AI for That
MyHair AI, founded by Cyriac Lefort and Tilen Babnik, launched a consumer app that uses a dedicated artificial‑intelligence model to diagnose hair‑loss from user‑uploaded scalp photos. The platform tracks hair density over time, recommends personalized products, and connects users with...
Secure Reliable Term Sheets by Leveraging Early Negotiation
Many first-time founders consider the signing of a term sheet as the signal that the deal is nearing its close and the majority of the terms are set in stone. These founders are then surprised when, during exclusivity, the buyer...
Microsoft Debuts Agentic AI Agent, Fara-7B
Microsoft unveiled Fara-7B, a 7‑billion‑parameter agentic model that interacts with computer interfaces—mouse, keyboard, and screen—to complete web‑based tasks. The model demonstrated capabilities such as online purchases, page summarization, and map‑based calculations in Microsoft’s showcase videos. On the WebVoyager benchmark, Fara-7B...
Popular AI Chatbots Have an Alarming Encryption Flaw — Meaning Hackers May Have Easily Intercepted Messages
Researchers at Microsoft uncovered a man‑in‑the‑middle vulnerability dubbed Whisper Leak that lets attackers infer the content of AI chatbot conversations by analyzing encrypted packet metadata. The technique bypasses TLS encryption without decrypting messages, potentially exposing sensitive topics such as finance...
Stop Paying Full Price: Get 5 Years of Genuine Microsoft 365 with up to 54% Discount for Black Friday
Microsoft 365 Family and Personal subscriptions are slashed for Black Friday on Newegg, with the Family plan at $86.99 (33 % off) and the Personal plan at $45.99 (54 % off). Both are 12‑month licences that can be bought in multiples to lock...
Persistence Pays Off: 9‑Year Journey to $25M ARR
I found a letter I wrote to myself in May 2016. 9 years later, it breaks my heart to read it. I wrote down exactly what I wanted: $25M ARR, lean team, freedom, and the lie I couldn’t afford while stuck...
Cut Clay Costs Below $800/Month with Simple Hacks
Today I am pardoning all you turkeys that say Clay is expensive… Here’s how to NEVER PAY more than $800/mo for Clay. First off an enterprise yearly subscription to Clay with CRM integration is under $9k/year and your cost is...
AI Trust Signals Exposes SEO Agency Deception and Failures
I had no idea so many SEO companies would hate my software AI Trust Signals … but they do...and not for the reasons I expected. Turns out, there are a lot of SEO companies doing bad work and not being...
Inference Scaling Boosts LLM Accuracy From 15% to 52%
As we head into a long weekend, some of you may be looking for reading material. Good news is that Chapter 4 on inference scaling was just released earlier this week! This chapter introduces the core ideas behind inference scaling...
Four Tests to Verify Your VP’s Effectiveness
Did you hire a good enough VP? 4 part test: - who great did they hire in the first 60 days? - did their #1 key metric improve? - did they take part of the job off your plate? - does the team believe? If they...
Curated Daily Insights Cut Through Founder Noise
I’ve been thinking seriously about starting a daily newsletter for founders. I’ve written weekly newsletters for more than a decade. I’ve recorded hundreds of podcast episodes. I’ve done videos, interviews, and everything in between. None of that momentum prepared me...
Profitable 10‑Year DTC Swimwear Brand Hits Market
You don't see DTC startups like this up for sale often! Shopify DTC swimwear brand built over 10 years on @acquiredotcom. > $1.21M TTM revenue > $179K TTM profit > 120K+ social following > 46K+ customers Full listing: https://t.co/O02iOV89uE https://t.co/fUU6KzOgcv
Detect AI Talk: Make Your Team Sound Human
Your Team Can Tell When #AI Is Speaking for You: Here’s How to Make Your Communication Sound Human Again https://t.co/kLWgivPxzI
Video-to-Video Diffusion Expands VTuber Self-Image Flexibility
reskinning myself playing electric guitar. canon rock for the vibes. the future of vtubing is bright -- video-to-video diffusion is about to make everyone's self-image a lot more flexible. https://t.co/OWBIA5HVFu
Whisper Thunder: World's Top Text-to-Video Model Revealed
There’s a new text-to-video model that’s #1 in the world. Who is Whisper Thunder? https://t.co/KAq9MwuMYt
Treat AI as a New Hire, Not a Replacement
AI does not replace jobs. It replaces tasks. Great conversation with Eva Gutierrez about how to treat AI like a new hire and build a hybrid intelligence workflow in your business. You can hear the full episode here: https://t.co/Tdr3Da2wU4
AI Writing Evolves: Generate, Critique, Refine, Repeat
Learned via @kelvinckchan today The old : Input --> Generate The new: Input --> Generate --> Critique / Check --> Refine --> Output .... > Input https://t.co/izYA7LfcbH
Vercel Launches Open-Source AI-Powered Visual Workflow Builder
Yess! @Vercel just dropped their open-source visual agent and workflow builder! 🔥 ▪️ Built on https://t.co/P15EXKiAlw ▪️ Outputs “use workflow” code ▪️ AI text→workflow ▪️ AI SDK + Elements ▪️ Integrations: Resend, Linear, Slack Demo + free template in 🧵↓ https://t.co/Ef7raJpJ7K
Three Human‑Centric Rs Drive Marketing Success in 2026
#Marketing's Human Future: 3 Rs for 2026 Success https://t.co/foSHNQjxdn
ChatGPT, Gemini, Claude: Head-to-Head Accuracy and Depth
A comparison of how ChatGPT, Gemini, and Claude compare in accuracy, depth, and real-world performance across SEO, coding, research, and everyday tasks. https://t.co/sojrafMs1a via @makhyan, @sejournal
