
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence. The post Why it’s time to rethink your B2B thought leadership strategy — especially around events appeared first on MarTech.

Most founders think they need more content. What they actually need is a smarter system. The B2B AI Growth Scorecard shows you exactly how to make your marketing engine run leaner, faster, and more profitably using AI without losing your soul. It takes...

What are the odds that the US government takes a 10% stake on @OpenAI https://t.co/heI3WJLr48

Best Inventions of 2025, LLM backdoor risks, Nano Banana camera, Google’s Gemini AI agents, and Microsoft’s record-breaking GB300 supercluster.

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies. The post Invisible pages, lost revenue: Why crawlability poses a huge risk appeared first on MarTech.

Microsoft is updating its Copilot app on Windows to allow it to create documents from a chat session and connect to Gmail and Outlook accounts. The updated Copilot app is rolling out initially to all Windows Insiders, ahead of a...

The episode reveals that 60% of marketers now use AI daily, highlighting a rapid jump from 37% in just a year and debunking common myths about AI-driven job loss. It uncovers the top unexpected challenge marketers face with AI and...

In this episode, Leah Nurik, CEO of Brandi, explains how the shift from traditional search to generative AI tools is creating a new discipline called Generative Engine Optimization (GEO), which she likens to the next evolution of SEO. She details...

It seems like almost every week for the last two years since ChatGPT launched, new large language models (LLMs) from rival labs or from OpenAI itself have been released. Enterprises are hard pressed to keep up with the massive pace...

This guy literally built a system prompt that makes Sora 2 create mind-blowing videos. (prompt in 🧵 ↓) https://t.co/35IQncf2Ay

In this episode, Sandy Ono, EVP and CMO of OpenText, explains how adopting a "CMO+" role expands a marketer’s remit to include partnership and alliance leadership, turning growth into a shared revenue responsibility. She outlines three pillars of success—mindset, skillset,...
In this AI in Business podcast episode, Ben Ninio of Deloitte explains how enterprises are reshaping scientific discovery by using language as a unifying "hack" across R&D fields such as pharmaceuticals, agriculture, and industrial chemistry. He shows how large language...
The post highlights a podcast episode where Rob DeSantis of Arkestro explains how AI can shift procurement from a risk‑averse, tool‑limited function to a strategic, foresight‑driven capability, delivering 20‑30% cost savings that directly boost earnings per share. He argues that...
In this episode, Meta’s VP of Marketing Science Alex Schultz walks listeners through the fundamentals of digital marketing—from the underlying infrastructure and channel mix to advanced topics like targeting, untargeting, and measuring customer lifetime value and marginal returns. He shares...

In this episode of the "Day in AI" podcast, hosts Michael and Chris break down OpenAI’s DevDay announcements, highlighting the new Apps SDK, the MCP UI overhaul, and what these changes could mean for SaaS developers. They weave humor and...

Researchers at Nvidia have developed a new technique that flips the script on how large language models (LLMs) learn to reason. The method, called reinforcement learning pre-training (RLP), integrates RL into the initial training phase rather than saving it for...

The SaasRise CEO Mastermind recap for the week of Oct 5‑9 2025 delivers a fast‑track guide for founders, covering AI integration, product development, accounting, financing, scaling, leadership, security, and cold‑email tactics. It stresses treating AI as a strategic tool—deploying it where ROI...

Refreshing to see @neuphonicspeech, a London-based seed startup that raised just a few million, top the most trending models on @huggingface today. They manage to stand out amongst 2M public models & giant corporations from the US and China. Good example...

🚀 The 12 AI skills to master in 2025 go beyond prompt engineering: ⚡ Workflow automation ⚡ AI agents & multimodal AI ⚡ RAG & fine-tuning assistants ⚡ AI video generation ⚡ SaaS dev & LLM management 👉 AI isn’t optional — it’s a core business...

The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow. The post Adobe introduces AI agents to help B2B marketers navigate long buying cycles appeared first on MarTech.

Hey there, and welcome to Decoder! I’m Hayden Field, senior AI reporter at The Verge and your Thursday episode guest host. I’m subbing in for Nilay while he’s still out on parental leave, and I’m excited to keep diving into...
This level of consumer adoption is worth noting because Sora remains an invite-only app, while ChatGPT was more publicly available at launch. That makes Sora's performance more impressive.

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only? The post The pros and cons of specializing in specific martech products appeared first on MarTech.
Ready to GO? Here are my favorite moments from @IBM TechXchange. What an incredible event celebrating the power of partnership and ecosystem innovation. From the groundbreaking @Anthropic collaboration bringing Claude to IBM watsonx, to partners like @Dell showcasing Granite 4.0 demos, @Intel...

The post interviews doctoral candidate Ashmi Banerjee about her research on AI-driven recommender systems that mitigate exposure bias and promote sustainable tourism. She describes using large language models to generate synthetic data, designing recommendation architectures that balance user satisfaction with...

Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect. The post Your website isn’t ready for AI agents — here’s what needs to change appeared first on MarTech.

OpenAI’s social AI video-generating app, Sora, has reached over 1 million downloads in fewer than five days since its launch. That’s according to Sora head Bill Peebles, who said on Wednesday that Sora racked up downloads faster than ChatGPT did...

The post recounts a Practical AI podcast interview with Chelsea Linder, VP of Innovation at TechPoint, about Indiana’s AI Innovation Network—a state‑wide, SBA‑funded effort that now boasts nearly 400 members and aims to share best practices across sectors. Linder explains...

Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data. The post How to unify customer data using tools you already have appeared first on MarTech.

DC wants Superman and other characters under the stewardship of human artists. DC Comics president and publisher Jim Lee said that the company “will not support AI-generated storytelling or artwork,” assuring fans that its future will remain rooted in human creativity....

Microsoft is getting ready to release a new OneDrive app on Windows next year that will include a photo gallery, people view, AI-powered slideshows, and editing features. It’s part of a number of new features coming to OneDrive in the...

In the episode, Peter Sunna, CPO of Kognic, explains why the company abandoned traditional feature roadmaps in favor of a "How We Win" operating system that aligns product, sales, marketing, and customer success around a clear target segment and differentiation...

In this episode, host interviews Georgiana Laudi about implementing a customer‑led growth model to create predictable, recurring revenue, moving away from scattered, trial‑and‑error marketing tactics. Laudi explains how aligning product development, messaging, and sales around real customer outcomes builds sustainable...
In this episode of the AI in Business Podcast, Steve Taczala, VP of Service Operations at Impact Networking, explains how AI can cut through ticket noise in enterprise MSP environments by automating intelligent routing and prioritizing actionable incidents. He outlines...
In this interview, Sunitha Rao, SVP of Hybrid Cloud Business at Hititech Vantara, discusses how enterprises can modernize data infrastructure to handle growing data volumes while maintaining quality, and how to prevent model degradation as AI scales. She highlights the...

In this episode, Sam Dunning of Breaking B2B outlines how B2B marketing teams can generate pipeline in just 90 days by focusing on high‑intent SEO rather than chasing volume. He warns against common pitfalls like the “traffic trap,” low‑intent keywords,...

Presented by Certinia Every professional services leader knows the feeling: a pipeline full of promising deals, but a bench that’s already stretched thin. That’s because growth has always been tied to a finite supply of consultants with finite availability to work...

The friction of having to open a separate chat window to prompt an agent could be a hassle for many enterprises. And AI companies are seeing an opportunity to bring more and more AI services into one platform, even integrating...
Great demo from the @SlackHQ platform team on how the Slack MCP server can be used from @claudeai! See it at Dreamforce! ❤️🤖 https://t.co/EteWIlTGDf

Zero chance tomorrow’s org chart looks like today’s org charts. So what WILL it look like? Clara Shih says AI will likely shrink specialization - the more optimistic reframe is that Gen z and Gen alpha will become professional generalists....

The post announces that Supermemory has secured a $3 million funding round led by former Google executives, marking a significant boost for its cognitive AI platform. The startup is building personal memory assistants that can understand context and user behavior, promising...

"5 Questions to Ask When Growth Slows" https://t.co/hUTsdByjy0 https://t.co/Az0LupLabj
Amazon just dropped Quick Suite, an agentic AI platform for enterprise ecosystems. Agents can analyze data, summarize insights, and act across Slack, AWS, Salesforce, with full security and privacy! 🔥 Looks super promising. https://t.co/Gov6GSq4cB

Google veterans have poured $3 million into Supermemory, a startup developing a cognitive AI platform aimed at enhancing human memory through advanced algorithms. The post explores how this funding could accelerate the creation of memory‑boosting tools and reshape digital learning experiences....
You know I’m a big fan of @genspark_ai, and their new app just made photo editing insanely simple. `Photo Genius` brings voice-controlled AI editing right to your phone. Fast and seriously good. iPhone and Android. Quick dive 🧵 ↓ https://t.co/fTUrhmsdgL

Autonomous Networks are moving from concept to reality! #CSPs are climbing to Level 4 where the network thinks for itself. #TMForum ’s latest report shares the blueprint + CSP case studies building it today. Dive in 👉 https://t.co/Z2KCBmGv9Q...

Presented by Zendesk Zendesk powers nearly 5 billion resolutions every year for over 100,000 customers around the world, with about 20,000 of its customers (and growing) using its AI services. Zendesk is poised to generate about $200 million in AI-related revenue...

The skills that top AI leaders recommend today ⬇️ The absolute best thing to be working on right now is entrepreneurship aka “the pursuit of opportunity without regard to resource constraint” because “the underlying substrate of our resources is continually...
DevDay 2025 INTERVIEW: Greg Brockman (@gdb), President of @OpenAI, on platform risk and how OpenAI thinks about developers building on top of its models. “We want to help transition the world to an AI-first economy — and we can’t do that...

How AI is helping advance the science of bioacoustics to save endangered species https://t.co/2NWjsbUxbs #ai #sustainability #IoT https://t.co/vaMWUg57Pf