Facebook Conversions API for Shopify with Google Tag Manager
The video walks through a complete end‑to‑end configuration that connects a Shopify store to Facebook’s Conversions API using a server‑side Google Tag Manager (GTM) container hosted on Stape. It shows how the web GTM container, a Stape data tag, and the server‑side container work together to forward e‑commerce events directly to Facebook, bypassing browser limitations. The presenter creates three core data tags—page view, add‑to‑cart, and purchase—by importing Stape’s data‑tag template, setting a constant variable for the server‑side URL, and assigning appropriate triggers (DOM Ready for page view, custom events for the others). He then maps Shopify’s e‑commerce data layer variables (currency, value, content IDs, contents) to the format required by the Conversions API, using a custom “universal conversions” variable template to reshape arrays into Facebook’s expected structure. A key illustration is the use of event IDs to deduplicate events when both the pixel and server‑side calls fire, ensuring accurate reporting even if a browser extension blocks the pixel. The tutorial also demonstrates decoding the Base64‑encoded payload in the server‑side preview to verify that the correct product IDs, prices, and transaction IDs are transmitted. By moving conversion tracking to the server, merchants gain more reliable data, comply with emerging privacy regulations, and improve ad attribution on Facebook. The step‑by‑step guide reduces the technical barrier for Shopify owners, allowing them to capture complete purchase funnels without relying on fragile client‑side scripts.
DashThis Tutorial – Build Google Analytics & Google Ads Dashboards Fast
The video walks viewers through building marketing dashboards in DashThis, showcasing how the platform links Google Ads, Google Analytics, Meta Ads and other data sources to deliver actionable insights within seconds. Benjamin demonstrates creating a Google Ads performance dashboard using a...
Master Google Ads Call Conversions: Track Every Click! #shorts
The video walks viewers through setting up and differentiating Google Ads call conversion tracking, emphasizing the distinction between actual phone calls and simple click‑to‑call button interactions on mobile sites. Three conversion categories are defined: “Calls from ads” (calls initiated directly from...
4 Email Automations Every Local Business Needs
The video outlines a lean email‑marketing framework that local businesses can deploy instantly, focusing on four core automations—welcome, onboarding, review solicitation, and re‑engagement—to capture revenue that is otherwise lost. The presenter stresses that a welcome sequence of two to three messages...
We Rode the Google Ads Wave in 2008. $700 Leads Became $35 Leads. That One Decision Built a 5x Inc...
The speaker recounts how his first agency rode the nascent Google Ads wave in 2006, slashing lead acquisition costs from $700 to $35 and leveraging that price advantage to build a five‑times‑larger Inc. 5000 firm that eventually sold for eight figures....
We Cut 50% of Spend… and Doubled Performance (Meta Ads Breakdown)
The video walks through a performance‑marketing case study where a client’s Meta (Facebook) ad account was radically streamlined—spending was cut roughly half and the number of active ads reduced from 191 to eight—yet key performance metrics surged. By retaining only creatives...
OpenAI Extends Ad Pilot Beyond April !?
Mad Tech Daily highlighted three major developments: OpenAI’s advertising pilot in ChatGPT is being extended beyond April into Canada, Australia and New Zealand; a Texas federal judge dismissed X’s antitrust suit alleging advertiser collusion; and Disney+ struck a pioneering deal...
Marketers Are in the Gym Turning Holiday Data Into Action #Shorts #Advertising #Marketing
Marketers are urged to treat the post‑holiday period like a training session, mining Q4 2025 data to shape 2026 campaigns rather than taking January off. The video stresses that the wealth of performance insights from the holiday season must be...
From Reporting to Real-Time Customer Journeys
The webinar titled “From reporting to real‑time customer journeys” introduced Supermetrics’ data activation layer, positioning it as the bridge between aggregate marketing intelligence and instant, individual‑level actions. presenters Yan Lillum and Jasmine highlighted how the classic top‑mid‑bottom funnel is increasingly...
Dentsu's Zac Selby on Measurement Standards, Google's AI Landing Pages, and Apple Maps Ads
The MadTech podcast episode centers on two pivotal industry shifts: IAB Australia’s new "Future of Measurement" initiative and Google’s controversial AI‑driven landing‑page patent. Host Lindsay Rowntree brings in dentsu SVP Zac Selby and ExchangeWire CEO Rachel Smith to dissect how...
Identity Marketing and How Beverage Brands Are Winning Gen Z, with Jon Springer
The episode explores how beverage companies are leveraging identity marketing to capture Gen Z attention, focusing on two intertwined tactics: real‑time social listening and purpose‑built visual cues. Marketers are treating drinks as social badges, where the product itself signals...
IAB UK Podcast | How Can We Get Better at Measuring Outcomes for Audio?
The IAB UK podcast episode tackles the growing demand for robust outcome measurement in audio advertising, questioning the industry’s reliance on digital‑centric metrics such as clicks and conversions. Hosts James Chandler, Sarah Gale and Dan Innes‑Taylor argue that linear audio...
Ad Agency AI Use and the State of Human Creativity
The discussion centers on how Martin, a creative agency, is integrating artificial intelligence into its workflow while preserving human creativity. The firm rolled out AI learning modules to every employee, from creatives to account staff, and now uses the technology to...
Why Kristen Cavallo Is Returning as CEO of Agency Martin
The Martin Agency announced that longtime executive Kristen Cavallo will resume the role of CEO, a move that caught both staff and industry observers off guard. Cavallo, who had been preparing for a museum residency and a quiet retirement, confirmed...
TikTok Ads to Get More Disruptive!?
TikTok is rolling out two high‑impact ad products—logo takeover, which places a brand’s emblem on the app’s opening screen, and prime‑time, a sequenced ad slot delivered during the platform’s busiest hours. The move is designed to give advertisers instant visibility...
Late Night Lessons in Marketing Agility From CVS #Shorts #Advertising #Marketing
CVS turned a data insight about late‑night shoppers into a live marketing campaign in under seven days, moving at what it calls the "speed of culture." The rapid activation allowed the retailer to outpace rivals and generate measurable lifts in...
The 2026 Blueprint for High-Quality AI Lead Gen
Google Ads product managers Lydia Azaret and Mimi Forsythe discuss a roadmap for high‑quality AI‑driven lead generation in the latest Ads Decoded episode. They outline a step‑by‑step framework that starts with AI‑enhanced lead scoring and extends through rigorous data hygiene,...
Amazon Best Practices | Startup CPG Webinar
The Startup CPG webinar, hosted by founder Daniel and agency partner Rugved of Daybreak, walked CPG founders through practical Amazon selling tactics, promising concrete, data‑driven guidance rather than generic strategy. The core lesson was to validate demand before launching. Using Helium 10,...
The Lead Generation Strategy You Need to Implement in 2026
The video outlines a 2026 lead‑generation playbook built around four systemic shifts that have crippled traditional funnels. Bridget Oor argues that the “mystery tactic” is not a new gadget but a mindset change—moving from static ICPs to behavior‑driven outreach and...
"The Explosion of Programmatic AI Plugins": A Coffee With David Ayre, Assembly Global
In a candid ExchangeWire interview, David Ayre, newly appointed Head of Programmatic for Europe at Assembly Global, explains how the programmatic ecosystem is being reshaped by an explosion of AI‑driven plugins and the rapid rise of connected‑TV (CTV). He frames...
Beyond the Form Fill: Mastering Lead Quality in the AI Era
The Ads Decoded episode, hosted by Google’s Ginny Marvin, dives into mastering lead quality in the AI era, featuring insights from Mimi Forsythe, Global Head of Lead Gen Solutions, and Lydia Azaret, Product Manager for Lead Gen measurement. The discussion...
Install Google Tag Manager (GTM) on Google Sites
The video walks through a workaround for adding Google Tag Manager (GTM) to a Google Sites web property by leveraging Cloudflare’s edge platform. Because Google Sites lacks a built‑in GTM integration, the presenter configures the domain’s CNAME to route through...
ChatGPTs Slow Ad Rollout Frustrates Partners!
MarTech Daily highlighted three stories: OpenAI’s cautious rollout of ads in ChatGPT, a federal jury’s verdict against Elon Musk over misleading bot statements, and European broadcasters’ push for stricter competition rules on smart‑TV platforms. Partners say the ad trial is progressing...
The IAB UK Podcast | Audio Meets Video: Introducing Global Studios
The IAB UK podcast episode spotlights Global’s strategic rollout of Global Studios and the Overlap Network, two initiatives that extend the company’s audio heritage into video‑first, creator‑led experiences across multiple platforms. Global’s leadership explains that the shift is about meeting audiences...
Google Ads Conversion Tracking for Shopify with Server-Side Google Tag Manager
The video walks viewers through configuring Google Ads conversion tracking on a Shopify store using server‑side Google Tag Manager (GTM). It begins by confirming that the user already has a web container sending data to a server container, then details...