Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170‑person global creator agency and keeping co‑CEOs Emma Harman and Jo Cronk in place. The deal also includes a three‑year strategic partnership that gives Accenture access to Whalar’s talent‑management, technology and venture assets, integrating the creator network with Accenture’s data and AI capabilities.
This March 23, We’ll Be Introducing the Gemini Advantage in Google Marketing Platform.
Google Marketing Platform announced the "Gemini advantage" at NewFront on March 23, showcasing AI‑powered Gemini models across its entire suite. The rollout promises deeper visibility into the consumer journey, real‑time data activation, and reduced fragmentation for advertisers. Leading brands will demonstrate how the unified platform uncovers untapped value and drives higher ROI. The event will be livestreamed at 11:30 AM ET, inviting marketers to see the new capabilities in action.
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
Validate Demand, Craft Standout Product, Let Creative Drive Sales
How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...
Walmart's Advertising Revenue Is Outpacing Amazon's
Walmart’s advertising business surged 46% to $6.4 billion in FY26, outpacing Amazon’s 22% rise to $68.6 billion. The dollar gap narrowed from roughly 15:1 to 11:1, though it remains sizable. Growth figures include the VIZIO acquisition, while Walmart Connect – the core...
The Real Battle in Premium & Social Content: Reach Vs. Activation
The U.S. hosts over 202 million adult YouTube users, 177 million on Instagram and 105 million on TikTok, creating massive ad‑supported audiences for creators. While a few, like Markiplier’s promotion of *Iron Lung*, have turned social clout into box‑office hits, most creators struggle to...
Publisher Advertising Alliance Teams up with Microsoft Ad-Buying Platform
Ozone, a coalition of more than 500 UK and US publishers, has secured its first deal to list inventory on Microsoft’s Media Marketplace, exposing over 200 million monthly users to programmatic buyers. The integration leverages Ozone’s first‑party reader data, promising more...
How to Monitor Brand Mentions in ChatGPT
ChatGPT now influences buying decisions but offers no native analytics, forcing brands to devise a dedicated monitoring strategy. Mentions appear either from the model’s training corpus or real‑time Retrieval‑Augmented Generation searches. The guide outlines a quick manual audit using targeted...
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...
ChatGPT Ecommerce Traffic Converts 31% Higher than Non-Branded Organic Search
Visibility Labs analyzed 94 ecommerce sites in 2025 and found that traffic referred from ChatGPT converted at a 1.81% rate, 31% higher than non‑branded organic search. While ChatGPT visits surged 1,079% over the year, they accounted for only 1.48% of...
Why Deep Analysis Is Essential for Influencer Marketing Governance
Influencer marketing budgets are set to surge, with 72% of marketers expecting over a 50% increase in 2026. This rapid expansion brings heightened scrutiny from finance, procurement and leadership, especially around audience authenticity, which 56% cite as their top risk....
Meta Andromeda Update Explained: How Meta Ads Work Now
Meta’s Andromeda overhaul replaces the legacy ad‑retrieval layer with a unified deep‑learning system, reshaping which ads enter the auction on Facebook and Instagram. The change was driven by exploding creative volume, the rise of Advantage+ automation, and the limits of...
When Google Is No Longer A Verb: Search Becoming Infrastructure via @Sejournal, @DuaneForrester
The article argues that traditional keyword‑based search is being eclipsed by AI‑driven personal agents that handle the entire decision‑making workflow. As conversational interfaces reach massive scale, users shift from typing queries to delegating outcomes, turning the search loop into a...
Heineken Recruits New Chief to Build ‘Digital Backbone’
Heineken has named Romain Apert, former Mars Petcare CIO, as its new chief data and technology officer, effective May. Apert succeeds Ronald den Elzen, who is stepping down after a 31‑year tenure that saw the launch of a “best‑connected brewer”...
Google Opens 'Text Guidelines' To More Advertisers
Google is expanding its AI‑driven "text guidelines" feature to all AI Max and Performance Max advertisers in a global beta. The tool lets brands specify terms or concepts to include or exclude, ensuring AI‑generated headlines and descriptions stay on‑brand, tone‑appropriate,...
We’re Expanding Beta Access to Text Guidelines for All Advertisers Globally in AI Max.
Google is rolling out beta access to text guidelines for all advertisers worldwide within its AI Max platform, covering both Search and Performance Max campaigns. The feature now supports every language and industry vertical, letting marketers define prohibited terms or...
Google Expands AI Max Text Guidelines Globally
Google has opened beta access to AI Max text guidelines for all advertisers worldwide, covering Search and Performance Max campaigns. The new feature supports every language and industry vertical, letting marketers steer AI‑generated ad copy with plain‑language instructions. Brands can...
How to Create an Effective Instagram Sales Funnel
Instagram is evolving from a visual showcase into a platform‑native sales engine, replacing traditional landing‑page funnels with content‑driven conversations. Brands move prospects from Reels‑based discovery through interactive Stories and comments into direct‑message (DM) dialogues that close sales without leaving the...
Heritage Brands Embrace Creator Economy: Nat Geo Launches Program
As audience behavior continues to shift toward personality-driven media, more heritage brands are adapting. National Geographic is the latest legacy institution to launch its own creator program.
Doing Everything Right Isn’t Enough After Google Updates
One of the most common things I hear from site owners who were hit by Google updates: “we were doing everything right.” 🤔
What to Know When Marketers Compare Free vs Paid UGC Video Creation Tools
User‑generated content (UGC) video has become a cornerstone of social and performance marketing, offering authentic, creator‑style creatives for paid ads and testing. Marketers must decide whether free editing tools or paid platforms best support the volume, speed, and brand control...
7 Content Strategies to Build Authority and Trust
7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA
Google Circle to Search Looks At The Whole Image
Google announced a major upgrade to its Circle to Search feature, enabling the tool to analyze an entire image rather than just the circled portion. Powered by Gemini 3’s multi‑object recognition and visual query fan‑out, the system automatically crops and searches...
Google Ads API 23.1 Released with New Features
Google Ads API version 23.1 is now available - here is what is new https://t.co/vyucJ6uuPs https://t.co/E8TkQkSGQu
Google Ads API Version 23.1 Now Available
Google has launched version 23.1 of the Google Ads API, introducing enhancements across account management, campaigns, conversions, incentives, planning, reporting, and a new YouTubeVideoUpload service. The update adds EU political advertising declaration fields, AI‑driven text‑guidelines for Performance Max and Search campaigns,...
Microsoft Updates Bing Webmaster Guidelines (A Bit)
Microsoft has refreshed the Bing Webmaster Guidelines, updating the page design to match the new Bing Webmaster Tools interface. The most notable textual change adds references to Bing’s AI-driven Copilot and grounding API results. While the revisions are largely cosmetic,...
AI Hype Threatens SEO; “Google Dead” Myth Dangerous
This is what I have been saying. 😤 So many companies are playing with fire with AI automation stuff right now. The narrative that “Google/SEO is dead” is not only misleading, it’s dangerous. And we are already starting to see the fallout....
![Twitter (X) Analytics for Marketers: The Complete Guide to Metrics, KPIs & Reporting [2026]](https://hixhlmpcokxhartfkpyi.supabase.co/storage/v1/object/public/images/thumbnails/39397116cdc472084f99131a73b94dad.webp)
Twitter (X) Analytics for Marketers: The Complete Guide to Metrics, KPIs & Reporting [2026]
The guide outlines how Twitter (now X) analytics empower marketers with a six‑step framework to turn raw tweet data into actionable insights. It details access methods for desktop and mobile dashboards, explains key metrics such as impressions, reach, engagement, and...
Google Post Recurring Scheduling Coming
Google announced that its Business Profile platform will soon support recurring scheduling for Google Posts, enabling businesses to set a post to repeat on a defined cadence. The feature, revealed by product manager Mike Gnagy during a live workshop, builds...
Complaints Soar but ICO Insists ‘We Won’t React to Noise’
Information Commissioner John Edwards warned that ICO complaints could hit 75,000 by the end of FY 2025/26, nearly double the 40,000 logged in 2023/24. He defended the regulator’s selective enforcement approach, saying it will not chase every report to avoid...
Does The Trade Desk Need to Get Acquisitive?
The Trade Desk (TTD) is feeling pressure as major agencies pull spend toward Amazon’s DSP and its own OpenPath and Kokai platforms stumble. Recent earnings missed revenue expectations, highlighting a slowdown despite the company’s $12 billion market cap and strong growth...
CTV Is Defining the Future of Streaming Ads
Connected TVs now reach over 85% of U.S. households, with roughly 60% of Gen Z streaming on them, and have surpassed cable as the primary source of video consumption in 2025. Advertisers are shifting focus to CTV because it gathers the...
Agencies Using Open, AI-Driven Media Buying Are Outperforming the Market – AI Digital’s Open Garden Framework Animation Shows Exactly Why
AI Digital unveiled an animated explainer of its Open Garden Framework, highlighting how AI‑driven, open‑ecosystem media buying outperforms closed‑platform approaches. The data shows advertisers achieve 2.9‑times higher performance, 26% greater ROI, and make decisions 73% faster when leveraging predictive analytics...
Nestlé’s AI Push Brings New Marketing Tools Into Daily Workflows
Nestlé is embedding artificial intelligence across its marketing and sales functions by upgrading to SAP S/4HANA Cloud Private Edition, a platform now serving over 50,000 users in 112 countries. The rollout introduces SAP’s AI copilot, enabling automated insights and routine‑task...
EcoVista Evolves Brand to Sharpen Focus on Retail Media, DOOH and Stadia
EcoVista has launched a refreshed brand identity and website, sharpening its focus on three core verticals—Retail Media, Digital Out of Home (DOOH), and Venues & Stadia. Over the past year the company expanded its retail‑media projects, moving from pure installation...
Influencer & Creator Networks: Partnering for Sustainable Audience Growth
Creator marketing is exploding, with U.S. ad spend projected at $37 billion in 2025 and the broader creator economy expected to hit $480 billion by 2027. Traditional publishers are scrambling to partner with influencers to stay relevant, as creator‑driven content outperforms editorial...
AdPlayer.Pro Introduces New Results-Driven Features in Its Ad-Enabled Video Player
AdPlayer.Pro has rolled out new configuration capabilities for its ad‑enabled video player, targeting both instream and standalone video placements. The updates expand ad‑interval settings and aim to boost performance amid a market slowdown reported by over 40% of its users....
Ecom Founders Reinvest Payday, Not Splurge—Different Results
Everyone on payday: Planning what to buy. Ecom founders on payday: Planning how much to reinvest into ad spend. Different mindset. Different results.
Study: Addressable TV Delivers 3x Web Uplift vs Linear
Sky Media’s Addressable Advantage study of 2,400 campaigns shows addressable TV generates a 121% lift in aided ad recall and delivers three times more incremental web traffic than linear TV. The analysis, based on household‑level data from a five‑million‑home panel,...
How to Automatically Respond to Google Business Profile Reviews
The article explains how to build a Zapier workflow that uses OpenAI’s GPT‑4o to draft replies to new Google Business Profile reviews. By setting Google Business Profile as the trigger, feeding the review data into a ChatGPT prompt, and sending...
Klook Inks Osaka Tourism Partnership to Support Regional Growth
Klook has signed a memorandum of understanding with the Osaka Convention & Tourism Bureau to combine its digital platform and traveler data with OCTB’s local expertise. The partnership will deliver joint content, online promotions, data sharing and digital tools such...
Shiine Media Drives Rooftop Rideshare OOH Growth Across WA
Shiine Media, a Perth‑based rooftop rideshare OOH operator, is experiencing rising demand for its mobile digital inventory as advertisers target events and nightlife districts. The company runs 20 rideshare vehicles equipped with 40 programmable LED panels that can be geofenced...
Meta Is Auto-Generating AI Ads for Its Advertisers, Causing Headaches for Image-Conscious Fashion Brands
Meta has begun automatically generating AI‑derived advertisements from brands' existing creative assets, inserting them into Facebook and Instagram feeds without explicit advertiser approval. The move aims to boost ad inventory and lower production costs, but early adopters like British tights...
Why Ruggable’s Lauren Sherman Is Focused on Resetting the Balance of Brand and Performance Marketing
Lauren Sherman, Ruggable’s chief marketing officer, is leading a deliberate reset that shifts focus from pure performance‑driven digital spend to brand‑centric initiatives. After seven months in the role, she aims to embed consumer‑led creative, real‑world activations, and designer collaborations into...
Coach Just Turned Storytelling Into a Fashion Statement
Coach’s Spring 2026 "Explore your story" campaign turns storytelling into a fashion platform, pairing a new book‑charm collection with the iconic Tabby bag. The initiative was co‑created with Gen Z communities across the U.S., China and beyond, and features ambassadors from film,...
International PPC: Why Consistency Is So Hard To Maintain via @Sejournal, @Brookeosmundson
International pay‑per‑click (PPC) programs often stumble on consistency as agencies across regions diverge on creative assets, bidding tactics, and reporting formats. This fragmentation leads to brand dilution, inflated costs, and regulatory blind spots. Experts recommend a global brand playbook, centralized...
CTV Fueled Magnite’s Q4 Growth As Display Falters
Magnite reported Q4 revenue of $205 million, a 6% year‑over‑year increase, driven largely by its fast‑growing connected‑TV (CTV) segment. While the DV+ platform’s display revenue grew modestly 4% to $101.5 million, CTV revenue surged 32% to $93.6 million, representing 48% of the quarter’s...
Urban Ethos Appoints TRP For Brand Strategy, Creative & Media
Urban Ethos, the Australian design‑focused kitchenware brand, has engaged independent agency TRP to steer its brand strategy, creative development, and media planning. The partnership targets accelerated growth and heightened category recognition amid a crowded, competitive market. Urban Ethos emphasizes eco‑conscious...
‘Humour Is How We Connect With Customers’: Jetstar Boards MAFS Bandwagon
Jetstar tapped the popularity of Nine’s reality show Married At First Sight (MAFS) with a humor‑driven TikTok video that links the show’s drama to its flight offers. The clip uses AI‑generated dancing footage of a contestant in an orange star...
Skincare Brand QV Launches First Global Campaign ‘Skincare For Life’ via Those That Do
Australian skincare staple QV has launched its first ever global campaign, “Skincare for Life,” created by the Sydney‑based agency Those That Do. The multi‑platform effort will run across Australia, New Zealand, the Middle East, Southeast Asia and China, featuring TV, out‑of‑home,...
AMA with Krista Doyle on Reddit Best Practices
In a recent AMA, Reddit community strategist Krista Doyle shared actionable best‑practice guidelines for hosting successful Ask Me Anything sessions. She emphasized the importance of pre‑planning topics, crafting concise prompts, and leveraging Reddit’s moderation tools to maintain focus. Doyle also...