Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170‑person global creator agency and keeping co‑CEOs Emma Harman and Jo Cronk in place. The deal also includes a three‑year strategic partnership that gives Accenture access to Whalar’s talent‑management, technology and venture assets, integrating the creator network with Accenture’s data and AI capabilities.
How to Use Zapier for Social Media Automation
Zapier, the leading AI‑orchestration platform, enables marketers to automate repetitive social‑media tasks such as posting, resharing, and responding. By linking content sources—RSS feeds, blogs, or AI writers—to networks like Twitter, LinkedIn, and Instagram, teams can maintain a constant presence without manual effort. The article outlines practical Zaps for AI‑generated copy, cross‑platform media sharing, and real‑time customer messaging, while warning against untested flows and insensitive automation during crises. Overall, Zapier transforms routine actions into scalable workflows, freeing marketers to focus on strategy and authentic engagement.
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
Solve Real Problems with Plain‑language Steps, Not Buzzwords
If you want more traction, make content that solves a problem in plain language. Not “strategy.” Actual steps.
How To Dominate March Madness With Show-Level Data
Rain the Growth partnered with Spectrum Reach to leverage show‑level metadata for CTV placements during March Madness, delivering the agency’s highest response rate of the quarter. Using Nielsen Gracenote’s TMS IDs, the partnership identified exact game, recap and related content...
Quince Appoints First Head of Brand Strategy and Narrative
Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...
Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda
Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...
Countdown to SBS Media Sustainability Challenge with $500k Free Advertising Inventory up for Grabs – Applications Close 5pm AEDT, March...
The 2026 SBS Media Sustainability Challenge invites brands and agencies to compete for $500,000 in free advertising inventory. Applications close at 5 pm AEDT on March 6, and entrants must submit a 30‑second TV script plus a 500‑word rationale. The competition focuses...
Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru
Drive has launched a multi‑million‑dollar "Drive‑thru" campaign during Nine’s broadcast of the 2026 Olympic Winter Games, positioning car buying as simple as ordering food at a drive‑thru. Created by the Not Bad Pretty Good studio, the ads use a relatable...
Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign
Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...
Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’
Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...
Big 4 Sends Aussies on Year-Long Roadtrip in ‘Boldest Campaign’ yet, via Pangea
Big 4 Holiday Parks has launched its most ambitious campaign in 46 years, offering a selected couple or family a year‑long roadtrip across its network of over 300 parks. The winners will receive a Ford Ranger and a Crusader caravan,...
How Retailers Should Respond to Events Like Ramadan and the Lunar New Year
Retailers face a rare calendar convergence as Ramadan and Lunar New Year begin almost simultaneously in February 2024. Luxury and beauty brands are launching limited‑edition products and pop‑up events, but many consumers criticize superficial zodiac imagery and token gestures. Experts...
Revolution360 to Exclusively Represent Wrappr’s OOH Inventory
Revolution360 announced it will exclusively represent Wrappr’s out‑of‑home inventory, merging the vehicle‑wrapped advertising platform with its own static street‑level sites. The combined network claims over 98% monthly metro reach across Australia, delivering both street‑level signage and city‑wide mobile coverage. Advertisers...
Account Manager (Influencer Campaigns) – Round – London
Round is hiring an Account Manager for its Influencer Marketing team in London, targeting music and entertainment clients. The role involves leading creator campaigns on TikTok, Instagram Reels, and YouTube Shorts while managing client relationships and presenting strategic decks. Candidates...
Episode 134 - The Freelancer Niche Explosion
Superpath’s latest podcast, Episode 134, spotlights the rapid expansion of the freelancer niche market. The episode draws on insights from Ryan Sargent of Verblio, who explains how to break through the content echo chamber, and John Collins, who shares his customer‑obsessed...
Visualize Gemini's Source Grounding with Free Retriever
Find out exactly which parts of source pages content ground Google's AI with the Free Grounding Context Retriever from the one and only, @dejanseo 👇 Add any query and see the results to to identify which segments of content were...
Google Ads Tool Is Automatically Re-Enabling Paused Keywords
Google Ads’ Low‑activity system bulk changes tool is unexpectedly re‑enabling keywords that advertisers have paused. Logs show automated bulk updates with an undo option, a function previously used only for pausing inactive elements. Google has not confirmed whether this is...
Your Retail Media Network Isn’t a Network — and What to Do About It
Retail media is booming, but most so‑called retail media networks are merely on‑site ad products. True networks demand off‑site reach, unified cross‑channel measurement, and first‑party data activation, a capability only a few retailers like Walmart and Amazon currently possess. The...
Introducing iSpot SAGE: A Proprietary Agentic AI Platform
iSpot launched iSpot SAGE, an agentic AI platform that leverages its proprietary TV ad measurement data to deliver actionable insights. The system runs on NVIDIA AI servers and was built over two years with input from brands like General Motors...
Ad Monetisation Basics in Mobile Gaming
The guide outlines how mobile game developers can monetize free titles through ads, emphasizing early design decisions. It breaks down three primary ad formats—banners, interstitials, and rewarded videos—and provides placement and frequency best practices. It explains mediation platforms such as...
AI Assists, but Human Judgment Drives Brand ROI
Cooked? We've already restructured for this. AI handles our creative asset generation for brands with bulky products or no in-house studio. We use it for double-checking spreadsheets and finding growth targets from long data sets too. It’s great for forecast...
Fractional Editorial Lead Enhances AI Content with Expert Insight
Someone just asked me what type of work I'm doing most these days and I explained it as this: I'm a fractional editorial lead of sorts right now: the point person who works closely with either a content engineer, in-house content...
Fan Burner Accounts Vs. Click Farms: Why the Difference Matters More Than Ever
The article clarifies the growing confusion between fan burner accounts and click farms in music streaming. Fan burners are human‑run secondary profiles that amplify organic buzz, while click farms are large‑scale operations that artificially inflate streams. Apple reported disabling roughly...
Measure Real Brand Demand in AI Search, Not Just Visibility
🚨 Track your brand's real consideration and demand in AI search. 🚨 This is, without a doubt, the biggest Storybook product release, and one I've been developing since I first launched the platform. The question of AI search has come...
Nurture Leads Over Weeks, Not One‑Shot Pitches
Every B2B business wants to turn leads into a pipeline ASAP. But most approach it the wrong way: - “Send everyone the asset and pitch right away.” - “Follow up with a sales call after one email.” - “If they...
How Warner Bros. Could Supercharge Netflix’s Advertising Business | Analysis
Netflix’s potential acquisition of Warner Bros. and HBO Max could dramatically accelerate its fledgling advertising business. By adding Warner Bros.’ premium library, Netflix would expand ad inventory and attract higher‑value advertisers, pushing its ad‑supported revenue toward a $9 billion target by...
Rank Street Marketing Launches GEO Systems to Help Local Brands Win in AI Search
Rank Street Marketing has launched a Generative Engine Optimization (GEO) service suite aimed at helping local businesses secure visibility in AI‑driven answer engines such as Google Gemini and ChatGPT. The offering expands traditional local SEO by optimizing Google Business Profiles,...
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
Brands targeting Gen Z (ages 14‑29) must abandon legacy Google Ads tactics that rely on static search and polished creative. Younger shoppers now start product discovery on TikTok and other short‑form video platforms, using Google only to verify claims. Authentic, user‑generated...
Marketing’s Air Cover: Accelerate Sales and Customer Success
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s...
Nurture Leads for 12 Months, Book More Clients
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
Ranbir Kapoor Fronts the New ‘Farm-to-Bag’ Lay’s Identity
PepsiCo India is rolling out a refreshed brand identity for Lay’s in the country, anchored by a new “Lay’s ke liye kuchh bhi” campaign fronted by Bollywood star Ranbir Kapoor. The redesign emphasizes the farm‑to‑bag journey, featuring on‑pack cues like...
Clear Promise Beats Audience Size Every Time
“I have a big audience” is not a strategy. “I have a clear promise” is.
ChatGPT Appears to Scrape Google, Citing Non‑canonical URLs
Oh wow... @glenngabe has some new evidence showing ChatGPT is citing non-canonical URLs (after those same URLs appeared in Google search) Yet another clue that ChatGPT is (still) likely scraping Google to generate answers: https://t.co/3tN8DrcXYa
Betway Appoints M&C Sports Agency for Global Strategy
British gambling operator Betway has selected M&C Saatchi Sport & Entertainment as its global agency partner after a competitive pitch. The agency will craft a worldwide “Feel the Action” campaign covering advertising, sponsorship activation, content and fan engagement across Betway’s...
Focus on Buyer Intent, Not Follower Count
I know stores with 100k followers doing $10k/month. I know stores with 2k followers doing $200k/month. Followers aren't the metric. Buyer intent is. Build an audience that buys not one that likes.
Brands Autonomously Launch Free Gift Promos via Our App
Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...
Google Warns Not To Serve "Not Available" With JavaScript
Google’s John Mueller warned that displaying a “not available” message through JavaScript before the real content loads can cause Google to treat the page as missing, preventing it from being indexed. The issue was highlighted in a Reddit thread where...
Redesign Backlash Turned Into Modern Branding Template
Remember the old Instagram logo? People loved it, so people hated the redesign. But the change worked, and it became a template for modern app branding. https://t.co/uBBe9VvzY3
Publish, Share, and Win: Visibility Beats Hidden R&D
Most AI companies spend millions on R&D, then hide the results in dusty PDFs. The real winners? Publish research → turn it into blog posts, videos, social posts → distribute relentlessly. Visibility > velocity. https://t.co/PNytCOQeuq
New Google Ads Calculate Your Conversion Value For New Customers
Google Ads has rolled out a feature that automatically calculates a conversion value for new customers by letting advertisers set a lower target ROAS. The system then proposes a suggested value, eliminating the need for manual entry. This approach ties...
AI Influencer Pitches: How To Land Brand Deals Smarter In 2026
The episode explains that in 2026 influencer pitches must be performance‑focused, with brands demanding clear ROI rather than just creative enthusiasm. It outlines how AI tools like CreatorGPT assist creators by generating personalized, metrics‑rich drafts, allowing influencers to highlight relevant...
Google & Bing: Markdown Files Messy & Causes More Crawl Load
Google and Bing have publicly labeled markdown (.md) files as “messy” and a source of unnecessary crawl load. Representatives John Mueller and Fabrice Canel warned that search engines will prioritize the rendered user experience and may filter out or de‑index...
International PPC: Why Consistency Is So Hard To Maintain via @Sejournal, @Brookeosmundson
International pay‑per‑click (PPC) programs become chaotic when brands expand across borders, juggling different languages, regulations, and agency partners. The article argues that consistency is the primary obstacle, not scaling, and outlines a framework that blends a global brand playbook with...
Google Ends Parked Domains (AFD) On Search Partner Network
Google announced that parked domains (AFD) will no longer serve ads within its Search Partner Network, effective February 10, 2026. The removal also eliminates the option to include parked domains in Content suitability settings. This follows a prior commitment to...
Building Resilience with Registration
The Reuters Institute’s 2025 Digital News Report shows digital subscriptions have plateaued at about 18 % across twenty countries, indicating a ceiling for many publishers. In response, the FT Strategies and Google News Initiative Subscriptions Academy recommends shifting focus from full...
Why Community-Led Growth Is the Future of B2B Marketing Trust: Meet B2BMX 2026 Keynote Speaker Elfried Samba
Elfried Samba, co‑founder and CEO of community‑centric agency Butterfly Effect, will headline B2BMX 2026 with a keynote titled “Building a Sexy Brand in an Unsexy Industry.” Drawing on his success scaling Gymshark’s 20 million‑member community and partnerships with Netflix, Bumble, McDonald’s...
Access THG’s Cult Beauty and LOOKFANTASTIC Audience Through The Trade Desk
THG has struck a strategic partnership with advertising technology leader The Trade Desk, allowing media buyers to access THG’s Cult Beauty and LOOKFANTASTIC audience segments via The Trade Desk’s self‑serve Kokai platform. The integration brings high‑quality, real‑world commerce data to...
Morrisons Fights Germans with Greater Personalisation
UK supermarket Morrisons has teamed up with digital‑marketing specialist Ecrebo to roll out real‑time, personalized coupons both in‑store and via its app. The new capability expands physical coupon usage, targeting its older customer base that prefers tangible rewards, and may...
TikTok Joins EASA to Advance Advertising Standards
TikTok has joined the European Advertising Standards Alliance (EASA) as a full digital member, aligning with 28 self‑regulatory bodies across Europe. The move underscores the platform’s push for responsible advertising, complementing its expanded TikTok Safety Suite and clear commercial‑disclosure settings....