Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170‑person global creator agency and keeping co‑CEOs Emma Harman and Jo Cronk in place. The deal also includes a three‑year strategic partnership that gives Accenture access to Whalar’s talent‑management, technology and venture assets, integrating the creator network with Accenture’s data and AI capabilities.
Australian Retirement Trust’s ‘Awaken Your Super’ Tops Cubery Hot List for Q1 2026
Australian Retirement Trust’s ‘Awaken Your Super’ campaign, created by M + C Saatchi, topped Cubell’s Q1 2026 Hot List, which ranks ads based on consumer recall. The ad outperformed Telstra’s ‘Wherever We Go’ (second) and Allianz’s ‘Flight of the Finch’ (third). Cubell also launched a new Top 10 advertiser list to gauge overall brand presence. The results highlight the power of emotionally driven advertising in an increasingly crowded media landscape.
Meta Launches Muse Spark AI Model to Elevate Personalisation in Digital Marketing
Meta introduced the Muse Spark AI model, a multimodal system designed to boost content generation and personalisation across its core platforms. The rollout targets Instagram, Facebook and WhatsApp, giving marketers new tools for tailored creative and performance campaigns. The move...
CDP Market Projected to Hit $20 B by 2026 as AI and Privacy Drive Adoption
Analysts estimate the global customer data platform market will grow from about $9.7 B today to roughly $20 B by 2026. The surge is powered by AI‑enabled real‑time personalization, first‑party data strategies, and mounting privacy compliance pressures.
The Range Taps Mirakl to Power Its B2B Marketplace Amid 45% Sales Surge
The Range has signed a partnership with Mirakl to replace its in‑house marketplace platform with Mirakl’s AI‑enabled system. The upgrade comes as third‑party sellers account for 45% of the retailer’s online revenue and the site logged more than 200 million visits...
ACAM Warns Marketers as AI Drives Surge in Zero-Click Search
Australian Centre for AI in Marketing (ACAM) warns that AI‑generated answers are causing a surge in zero‑click searches, with more than 70% of Google queries in Australia yielding no click‑through by early 2026. When AI summaries appear, click‑through falls to...
AI Generates Weekly Social Calendar for Consistent Growth
I built a skill for Claude Code that plans and writes your social media content — LinkedIn, X, Instagram, TikTok, and more. You tell it your product and audience, and it builds a weekly content calendar with specific post types, topics,...
Restacking Is the Most Underrated Growth Tool on Substack. Here’s What It Actually Signals to the Algorithm.
Restacking on Substack is presented as an underused growth lever that sends the platform’s algorithm a clear audience‑overlap signal. By deliberately restacking complementary writers and one’s own high‑performing posts, creators can surface content to new readers and accelerate subscriber acquisition...
Launching My First SEO Bootcamp: Join the Journey
I've been running SEO workshops for a couple of years, and it's been a lot of fun. So I'm doubling down on this path, and having so much fun putting my first BOOTCAMP together. This is just one of many one we'll...
Reddit Expands Reminder Ads Globally
Reddit has rolled out its Reminder Ads feature to every advertiser on the platform, allowing brands worldwide to add a “Remind Me” button to their campaigns. When users tap the CTA, they receive two push notifications—one day before and one...
Unifying MMM & Last Touch for a Modern Marketer’s Edge
Kochava has integrated its Always‑On Incremental Measurement (AIM) marketing mix modeling solution with its core last‑touch and multi‑touch attribution platform, creating a single measurement suite. The migration opens to AIM customers on April 16, with the legacy AIM login available until...
Tesco Teams with Adobe to Launch AI‑driven Personalised Marketing Platform
Tesco has joined forces with Adobe to roll out an AI‑driven personalised marketing platform that will tap the retailer’s Clubcard data covering more than 24 million UK households. The partnership is designed to sharpen customer engagement and lift sales across Tesco’s...
SuperStuff.ai Appoints Sonia Khurana as COO and Partner to Accelerate Growth
SuperStuff.ai announced that Sonia Khurana, former COO of Digitas India, will join as Chief Operating Officer and partner. The move is intended to strengthen the company’s growth engine, deepen agency relationships and expand its AI‑driven marketing platform across India and...
Playable Ads Trends in Mobile Games & Apps - March 2026
In March 2026, playable ads moved firmly beyond gaming, with six of AppLovin's top‑10 creatives originating from non‑gaming categories. The shift reflects broader adoption of interactive ad formats across finance, health, and e‑commerce apps. Marketers highlighted two primary use cases—product...
AI Could Shift Weeks of Tweets in Seconds
Just had to push my currently scheduled content ahead until after 22nd April (when we launch Stanley for 𝕏). That's 3x tweets a day (30x total tweets). Manually had to move all of them. Took me a good 30 min. Imagine if I could've...
Affiliate Marketing Buffet Unveils ClickCampaigns.ai, Cutting Agency Costs 90% for Affiliates
Affiliate Marketing Buffet introduced ClickCampaigns.ai, an AI‑driven platform that uses more than 20 specialized agents to create full‑funnel campaigns in under an hour. Priced at $149 per month, the service promises to reduce outsourced marketing labor costs by roughly 90...
Most Followers Miss Your Posts, Stop Over‑Repeating
90% of your audience isn't seeing your content the first time. Most people don't see your posts, and you're stressing about "looking too repetitive."
Twitch Adds Advertiser Data‑sharing Clause to Streamer Agreement
Twitch has updated the Monetized Streamer Agreement to include new language on how it shares user data with Advertisers.
![[Guest Post] Oh My Influencer! Italian Rules on Influencer Marketing](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJbukFTTXZ_lirnKeLQfYtdXLaQZwhq_ApfkRJlwRPzhvz75qNO61xIradk9HnPM2b9JLlvzzBGVScNdmC9KikjhE8zW_bXySI092agCrhiE1pOTyNmXq90sjPZ9zhL6iPwCg5pwjL60VdcBhmazaYo1NZZyzwkAE1koRxcdp3d6jbGwnXZX8JCg/s72-c/Screenshot%202026-04-13%20at%2021.27.09.png)
[Guest Post] Oh My Influencer! Italian Rules on Influencer Marketing
Italy has formalized influencer marketing under a multi‑layered legal regime. Effective July 24 2025, AGCOM’s Regulation No. 197/25/CONS classifies qualifying influencers as audiovisual media services, invoking the TUSMA framework. The rules demand explicit commercial disclosures, protection of minors, and strict respect for trademark...
Validate Ecom Demand Fast with Ugly Site Tests
If I lost everything and had to build a profitable ecom brand by summer, here's exactly what I'd do. 1. RUN THE UGLY WEBSITE TEST. Find a competitor with a horrible site, no real ads, and photos that look like they...
Google Simplifies Analytics and Ads Consent Rules
Google is overhauling how consent signals flow between Google Analytics and Google Ads, effective June 15. The new model drops the reliance on Google Signals and other Analytics settings, using only the `ad_storage` consent flag for Ads data collection. This...
Become the Answer, Not Just a Keyword Ranker
It’s no longer about ranking for keywords; it’s about being the answer. With AI-powered discovery engines becoming the default, brands need to shift from publishing more content to building predictive, authoritative content systems. At Marketing (re)Focus 2026, I’ll be discussing what this...
NAB 2026: Mediaproxy Adds AI Brand and Advertisement Tracking to LogServer
Mediaproxy unveiled an AI‑powered brand and advertisement tracking suite integrated into its LogServer compliance platform, with a live demo at NAB Show 2026 in Las Vegas. The solution leverages machine‑learning models to automatically spot logos and visual identifiers across broadcast, streaming...
Let Social, Not HR, Run Employee Advocacy
My hot take: the reason a lot of employee advocacy programs fall flat is because they're run by HR Employee advocacy — turning employees into brand ambassadors on social — should be run by the social team. Social people know what...
Netflix Ad Tier Set to Double Revenue, Price Target $700
Netflix's ad-supported tier is crushing it. Analysts now project its ad revenue will DOUBLE to ~$3B this year. Bullish outlook has one firm raising its price target to $700. 📈 Streaming
Overlay Ads and the Streaming Ad Tech State of Play
IAB Tech Lab’s VP of Product Jill Wittkopp outlined the current state of streaming ad‑tech, focusing on overlay formats such as L‑bars, squeezebacks and corner overlays. The lab applied an 80/20 rule to distill eight ad experiences down to six,...
MozCon New York 2026
Moz is hosting MozCon New York 2026, a single‑track, one‑day SEO and digital‑marketing conference on July 14 in Midtown Manhattan. The agenda covers SEO strategy, content marketing, data‑driven tactics, and AI’s impact on search, delivering actionable frameworks and networking sessions....
Meta's Muse Spark Bridges Consumer Ads to Enterprise AI
Contextualizing Meta’s Muse Spark "Whether this API pilot emerges as a direct enterprise opportunity or not, there’s clear applicability to the Manus agent use case (which has already been brought to Meta’s ads manager), Meta’s off-platform Business AI initiative, and other...
“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem
William Hamer‑Jones, VP of Partnerships at PartnerBoost, says global affiliate programmes are moving from siloed niches to a hot topic, especially in the APAC region. Agencies are overcoming resource gaps by establishing local offices in China, Japan and South Korea,...
New Google Spam Policy Targets Back Button Hijacking via @Sejournal, @MattGSouthern
Google has added “back button hijacking” to its spam‑policy malicious‑practice category, with enforcement beginning June 15, 2026 after a two‑month grace period. The move follows a rise in complaints about scripts that alter browser history, redirect users, or block navigation. Violations...
Stop Relying on One Creative—Test Variations for 2.5X Growth
Lately, I’m seeing brands rely on one winning creative for too long. It performs… until it slowly fades. Then comes the doubt — “Why did it stop working?” Not fatigue alone — over-reliance without variation. We introduced controlled creative testing. Performance recovered and scaled 2.5X...
Human‑First Social Strategy: Turn Content Into Clients
Starts April 14 - want to join us? 🚀 Brand-new live masterclass: The HUMAN-First Marketing Method. Turn Your Content Into Clients: A Human-First Facebook & Instagram Strategy That Works in Today’s AI-Driven World https://t.co/rc1HJyfQEF
How Brands Should Respond to CTV Ad Fatigue Before Viewers Tune Them Out
Streaming platforms are rapidly expanding ad‑supported inventory, with Prime Video doubling its ad load, Netflix adding ad minutes, and Amazon rebranding its ad‑free tier. The U.S. CTV audience now exceeds 240 million, and projected ad spend is set to surpass $46 billion...
Too Many Ads Hurt Performance and User Experience
There’s a fine line between personalization and overload. Rob Janes explains why too many ads don’t just hurt performance—they damage the user experience. See how leading teams are approaching it: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg https://t.co/UqGG6MsvVe
Fast‑track Content Strategy for Founders in Post‑SEO Era
Next up at MicroConf: Amanda Natividad (@amandanat ) on content-marketing in the post-SEO era. "A framework for founders who can't wait 12 months"
Dollar General Expands AI-Powered In-Store Audio Network
Dollar General is expanding its retail media footprint by launching an AI‑enabled in‑store audio network in roughly 6,000 stores, with a goal to reach 12,000 locations by Q2 2026. The system blends point‑of‑sale data, curated music and AI‑generated ads to deliver...
Turn Top UGC Ads Into Partnerships, Cut CPA 19%
Many operators have a best-performing UGC ad, and they've never run it as a Partnership Ad… …that's on average a 19% CPA reduction sitting in your ad library untouched. Even after you optimized the hook, the format, the creative. Run this test, and...
AI Back‑Button Tactics: Smart UX, Risky Geo Strategy
Published on the same day Google just announced a new manual action for hijacking the back button. Good timing @MediaWyse :) -> AI buttons: Smart UX play, risky GEO tactic, or both? https://t.co/lDNUuhP7Q2
BLVD Marketing Unveils Study on Shifting Digital‑Marketing Budgets
BLVD Marketing launched a fresh study that maps how companies are reshaping digital‑marketing budgets across SEO, paid media, social and content. The research underscores a growing reliance on data‑driven allocation as competition intensifies on both paid and organic fronts.
Ego Pharmaceuticals Revamps Elucent with TikTok‑Centric Campaign and New Design
Ego Pharmaceuticals has relaunched its Melbourne‑made Elucent brand, unveiling two high‑performance product ranges and a litmus‑strip inspired visual system. The rollout was anchored by an anonymous TikTok tease that generated strong early engagement, signaling a shift toward culturally relevant, science‑backed...
King of Ads' Update Could Disrupt Traditional Agency Model
An update worth checking out from "the king of ads." This could upend the traditional agency model.
Connected TV Becomes First Real Testbed for AI‑Driven Agentic Advertising
Connected TV (CTV) is emerging as the inaugural arena for agentic advertising, as budgets grow 9.5% YoY and manual workflows strain publishers. AI‑driven agents are being deployed to automate pricing, pacing and inventory allocation, offering a potential solution to CTV’s...
Tofu Raises $12M to Consolidate Campaign Execution for GTM Teams
Tofu announced a $12 million Series A round to accelerate its AI-powered unified platform for go‑to‑market (GTM) teams. The funding, led by SignalFire with participation from HubSpot Ventures and other investors, will fund new product capabilities and deeper integrations. Tofu’s...
Meta Set to Overtake Google as the World’s Number One Digital Advertiser
Emarketer forecasts Meta will generate $243.46 billion in ad revenue in 2026, narrowly surpassing Google’s $239.54 billion. The gap reflects Meta’s rapid climb from $196.17 billion in 2025, driven by AI‑enhanced tools like Advantage+ and strong performance on Facebook, Instagram and Reels. The...
AI Automates $50k Pool Sales via Satellite Scans
this guy litterally uses @OpenClaw to sell $50k+ pools on autopilot 🤯 → Scans satellite for $500k+ homes → Filters by lot size & sun exposure → Renders a 3D pool in their yard → Calculates home value lift → Auto-mails a before/after postcard https://t.co/HTw09lXt2d
Make Your LinkedIn Profile a Global Showroom
Turning Your LinkedIn Profile Into a Shop Window to the World https://t.co/FZ0N14g3ZC via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SalesEnablement #MarketingStrategy #MarketingSuccess #RevOps #MarketingTips https://t.co/FcNOhJdGsW
18 Growth Marketing Channels That Actually Work in 2026
The 2026 growth marketing playbook highlights 18 channels, with agentic AI emerging as the most transformative. Marketers must address infrastructure gaps in identity resolution, attribution, and unified behavioral data to unlock AI agents’ potential. Internal AI‑powered tools, account‑based outbound, and...
Nigerian Creators Are Turning to Rage-Bait to Cash in on X
X’s Creator Ads Revenue Sharing program pays roughly $8.50 per million verified impressions, prompting many Nigerian creators to adopt rage‑bait tactics that spark angry replies and inflate impression counts. By posting provocative takes on marriage, tribalism and trending news, they aim...
Dropbox Enlarges Big Spaceship's Scope As Social AOR
Dropbox has elevated Big Spaceship from project‑based work to its official social agency of record, expanding the scope to full‑funnel duties and IRL activation content for 2026. The partnership has already driven quarter‑over‑quarter engagement gains among Dropbox’s 700 million users, supported...
Google’s Move Heralds Sweeping Internet and Search Overhaul
A recent announcement by Google and other trends signal a massive transformation of the internet and search. https://t.co/N54wtnRZ6g via @martinibuster, @sejournal Making a restaurant reservation? Sure. Buying enterprise software? Not so much.
Archer Teams with ‘Mandalorian and Grogu’ for First Entertainment Deal
Archer Meat Snacks announced its first entertainment partnership, teaming with the upcoming theatrical release *Star Wars: The Mandalorian and Grogu*. The multi‑channel campaign includes three co‑branded snack packs, a 30‑second ad spot on Disney+ and sports playoffs, and a QR‑code reward that gives...