Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170‑person global creator agency and keeping co‑CEOs Emma Harman and Jo Cronk in place. The deal also includes a three‑year strategic partnership that gives Accenture access to Whalar’s talent‑management, technology and venture assets, integrating the creator network with Accenture’s data and AI capabilities.
Top Influencers’ Secret Weapon for Engagement Might Be Replaced by AI
Influencer marketing has leaned heavily on freelance video clippers who turn long‑form content into bite‑sized TikTok, Reels and Shorts clips. Last year, AI‑powered services such as Overlap and OpusClip began offering end‑to‑end clipping, editing and posting without human involvement. Major players like iHeartMedia have adopted these tools, while creators still spend tens of thousands of dollars on human clippers, as seen in Zach Justice’s $50,000‑month spend. The shift signals a potential labor disruption in the creator economy as AI seeks to replace the “digital hunters” who once drove virality.
Show Up Daily: Consistency Beats Quality
Counterintuitive content truth: consistency beats quality in the short run. A good post published daily outperforms a great post published whenever you feel ready. Algorithms reward frequency. Audiences reward familiarity. You don't need to go viral. You need to show up.
Scheduling Posts Won’t Damage Instagram Reach, Says Mosseri
Adam Mosseri confirmed what I have been telling you for YEARS... scheduling your content does not hurt your reach on Instagram. 👏
Build Your First AI Agent at Social Media Week
At ADWEEK’s Social Media Week on March 15, Code and Theory will run a hands‑on workshop teaching marketers how to build their first AI agents. Attendees will leave with three functional agents—a Trend Pulse Report, a Partnership Evaluator, and an Analytics...
Link Every Post to a Launch, End Randomness
The fastest way to stop “random posting” as a solopreneur is to tie every piece of content to a specific launch. My simple Launch Content OS: - Pick 1 offer + 1 date - Map 3 buyer questions - Turn each into: a story,...
EXCLUSIVE: Intuit Is Shutting Down Its Ad Network for Small Businesses
Intuit announced it will shut down SMB MediaLabs, the ad network launched in 2023 to let advertisers reach QuickBooks users. The platform was intended to create a new revenue stream by leveraging small‑business data. The closure comes less than three...
YouTube 90-Second Unskippable Ads on TVs Spotted
YouTube is testing 90‑second unskippable ads on TV devices, extending the previous 30‑second limit. The ads appear before any content and can exceed 90 seconds before a skip button becomes available. The move creates premium, TV‑style inventory with digital targeting,...
All Things Creator Marketing with Tiffany Rivers
Tiffany Rivers, VP of emerging media and influencer marketing at Media Cause, will speak at Marketing Brew’s "The Next Phase of Social and Creator Marketing" on May 12. She advises nonprofit clients such as the University of Florida, Parkinson’s Foundation,...
Discord Introduces Full‑Screen Hero Ads and Instant Play Quests
Discord is working on two new ad formats. 🖥️ Hero Ads: A full-screen takeover format. 🎮 Instant Play Quests: Stream/Play within Discord.
Jung Von Matt SPREE To Lead VW's Global Social Media
Jung von Matt SPREE has been named Volkswagen’s global social‑media lead agency, tasked with strategy, channel management and content creation across Instagram, TikTok, YouTube, LinkedIn, Threads and Facebook. The partnership aims to make VW a culturally resonant, digitally‑first brand. In parallel,...
Googly Eyes, Zero Budget Energy, and the Art of Not Trying Too Hard
Half Batch Brewing, with creative agency Stereo Creative, launched the “100% Beer” campaign featuring beer cans with googly eyes. The low‑budget, DIY‑style production reportedly cost about $17 and was shot with simple craft‑store supplies. By using lo‑fi, character‑driven visuals, the...
Did Verification Catch It? Exploring Made for Advertising Sites and DV’s Measurement Standards
DoubleVerify (DV) has launched a proprietary solution to identify and classify Made for Advertising (MFA) sites using a blend of AI and human audits. The platform assigns sites to High, Medium, or Low MFA tiers, giving brands granular control over...
AI Automates Event Banner Creation, Saving Minutes
Successfully taught Antigravity (aka Gravy) to create an event banner in my community. I say to it, "Hey pls make a banner for our next event" and it opens up a browser, clicks around and makes the banner. First attempt it forgot...
How to Humanize Your Mission to Drive Video Engagement
Video marketers in education‑heavy niches often see low engagement because content lacks an emotional hook. By putting a relatable human face on the brand, companies can build trust and drive viewer interaction. Short‑form, conversational videos outperform traditional lecture‑style formats, delivering...
How Abercrombie & Fitch Uses Geofencing for Customer Feedback
Abercrombie & Fitch is leveraging geofencing through its mobile app to capture feedback from shoppers who leave stores without purchasing. By detecting entry and exit from a store’s virtual perimeter, the retailer sends a push survey about an hour after...
TikTok Content Ideas: Real Examples and Where to Get Them
The article outlines a systematic approach to generating TikTok video ideas, highlighting the platform’s Creative Center, the For‑You Page, search suggestions, and direct audience feedback as primary inspiration sources. It emphasizes crafting detailed AI prompts for tools like ChatGPT to accelerate...
SAMY & L’Oréal Launched TikTok Shop in Spain Together: Here’s What the First Year Taught Them
When TikTok Shop launched in Spain in late 2024, L’Oréal partnered with influencer agency SAMY to test social commerce. Over the first year, SAMY produced 18 live shopping events—42 hours of content—expanding from L’Oréal Paris to Maybelline, NYX and Garnier....
What Does Contextual AI Look Like at Scale?
At Streaming Media Connect 2026, Tavant convened leaders from Roku, DAZN, Philo and Intersection to discuss how contextual AI is being woven into core advertising operations. The panel revealed that AI is no longer a peripheral feature but a foundational layer...
2026 Cycle: Video Consumption & Reach Report
Cross Screen Media’s new 2026 Cycle Video Consumption & Reach Report projects political video advertising to surpass $11.2 billion during the upcoming election cycle. The analysis shows streaming services have overtaken linear television in viewership, though the shift varies regionally. It...
YouTube Launches Unskippable 90-Second Ads
Google’s YouTube is rolling out mandatory 90‑second ads for viewers using the platform on smart TVs, replacing the traditional skippable format. The move follows a March announcement about unskippable 30‑second spots and aligns with YouTube’s goal to treat TV viewers...
Your Owned Content Is Losing To A Stranger’s Reddit Comment via @Sejournal, @DuaneForrester
AI assistants increasingly source answers from Reddit rather than brand sites, thanks to licensing deals that give Google and other models real‑time access to Reddit content. Between August 2024 and June 2025 Reddit was the top‑cited domain in Google AI Overviews and...
LoopMe Launches Chartboost Direct, Bringing Brands Into Mobile Apps to Drive Publisher Growth
LoopMe has unveiled Chartboost Direct, a brand‑focused SDK that lets mobile app publishers tap directly into brand demand without overhauling their ad tech stack. The solution offers direct pay, direct deals and marketplace deals, enabling real‑time transactions with premium brand...
Inflection.io Acquires Keyplay to Add AI‑Driven Account Scoring to Its Sales‑Enablement Platform
Inflection.io announced the acquisition of Keyplay, a Seattle startup that scores target accounts for sales teams. The deal reunites CEOs Aaron Bird and Adam Schoenfeld after 15 years and adds AI‑driven account‑identification to Inflection’s marketing automation suite, expanding its global...
Snap's Health Ad Push Triggers 1.5% Stock Dip Amid Investor Skepticism
Snap unveiled a health‑centric advertising platform, but its shares fell 1.5% to $4.73 as investors questioned whether healthcare ad spend can become a lasting growth engine. The dip comes amid ongoing child‑safety lawsuits, an EU probe and activist pressure.
DoorDash Hires Ex‑Airbnb Exec Nick Sinclair as ANZ Marketing Director
DoorDash announced that Nick Sinclair, who spent a decade leading Airbnb’s APAC marketing, has taken the role of Marketing Director for Australia and New Zealand. Sinclair will oversee growth, retention, brand and partnership strategy across the full DoorDash ecosystem, signaling a...
Canva Acquires Simtheory and Ortto, Bolstering AI‑driven Design and Marketing Automation
Canva announced the purchase of Australian AI startups Simtheory and Ortto, adding agentic AI and marketing‑automation capabilities to its platform. The deals, undisclosed financially, bring Canva’s AI‑acquisition tally to eight and reinforce its push toward an integrated, end‑to‑end work system...
Clickable Caption Links Are Optional; Stick with Bio
Yes... there some people who have access to a new Instagram feature that allows them to have a clickable link in their caption. No... you don't need to change your entire strategy or freak out if you don't have the feature. We...
ReelShort Teams with AIS to Launch 5G Short‑Form Video Service in Thailand
ReelShort has struck a partnership with Thailand’s Advanced Info Service (AIS) to roll out a co‑branded 5G short‑form video add‑on priced at THB39 ($1.15) per month. The deal gives AIS’s 52 million customers ad‑free access to nearly 3,000 microdrama titles and...
Where Mobile Scale Meets Mediation Power: Unity LevelPlay Now Available with PubMatic
PubMatic announced that its OpenWrap SDK now integrates Unity LevelPlay, joining Google AdMob/Manager and AppLovin MAX. The three mediation platforms together command roughly 90% of global gaming ad inventory, a segment projected to exceed $235 billion in U.S. spend by 2027....
Code in OpenAI’s Ads Manager Suggests the Company Is Building Conversion Tracking Into ChatGPT
OpenAI's internal ads manager code indicates the company is adding conversion‑tracking to ChatGPT, moving beyond its current impression‑only model. The system, codenamed “bazaar” and built on the “tapestry” infrastructure, hints at support for click‑ and conversion‑based campaigns. This development could...
Treat CTV as Video, Measure It Modernly
CTV isn’t just a channel anymore; it’s video. And if you’re still measuring it like traditional TV, you’re already behind. In Episode 2 of From Screen to Store, sponsored by @JamLoop , Tim Glover (EVP Media, USA Marketing Partners) joins AdTechGod...
Clarifying Site vs URL Impressions in Looker Studio
Good post from Dana. I know many have been confused by this in Looker Studio -> Site Impression vs URL Impression in Google Search Console: Looker Studio Guide "When you add a GSC data source in Looker Studio, you pick your...
Why Your New SEO Vendor Can’t Build on a Broken Foundation via @Sejournal, @TaylorDanRW
The article warns that a new SEO vendor inherits a website’s existing technical debt, thin content, and low‑quality backlink profile, so quick fixes alone won’t deliver lasting results. Early engagement focuses on audits, crawl‑error remediation, and rebuilding trust with search...
12 Actionable B2B Content Marketing Ideas
The article outlines twelve actionable B2B content‑marketing ideas, starting with a reminder to define clear objectives and metrics before execution. It emphasizes foundational tactics such as optimizing meta titles and descriptions to improve click‑through rates, then expands into thought‑leadership assets...
Maximize Impact by Remixing Every Piece of Content
Too many folks think creation is a one-and-done event. They hit publish and move on. That’s a ridiculously flawed model. The real magic? It’s in the remix. Take that blog post, turn it into a thread. Take that thread, turn it into...
5 Years Of ATT: What We’ve Learned, And What The Future Of iOS Performance Looks Like
Apple's AppTrackingTransparency (ATT) rollout in 2021 saw roughly 80% of iOS users block IDFA tracking, forcing marketers onto the aggregated SKAdNetwork (SKAN) and later Apple’s AdAttributionKit (AAK). The industry split between short‑term probabilistic workarounds and early SKAN‑centric optimization, with the...
AI-Caution Prompts Rising Demand for Authentic, Human-Led Content in Social Buying Journeys
New research from the Retail Technology Show surveyed over 1,000 shoppers and found that 53% distrust AI‑generated social content, rising to 58% among Gen Z. More than half (51%) believe AI threatens brand trust on social platforms, while 43% say authentic,...
Dominate Zero‑Click Keywords to Become Google’s Trusted Source
Target ZERO-CLICK keywords strategically. Instead of avoiding keywords where Google shows the answer directly, dominate them. When people see you're the source of Google's answer, they trust you for deeper questions.
The Publisher’s Playbook for the Google Zero Era
Publishers are confronting a steep drop in Google Search referrals, with traffic falling 33% worldwide and 38% in the U.S. between November 2024 and November 2025. AI‑generated snippets now capture the top of the results page, reducing click‑through rates to just 8%...
Will ChatGPT Ads Become a Meaningful Part of the Performance Media Mix?
ChatGPT advertising is entering the performance media arena, drawing early spend thanks to its large, intent‑rich audience. The article argues that lasting budget allocation will depend less on user numbers and more on the ability to measure outcomes against other...
Yospace Tops 10 Billion Monthly Ad Insertions Amid Streaming Growth
Yospace reported a historic month, stitching over 10 billion ads and delivering 11.6 billion one‑to‑one addressable impressions—a 35% year‑on‑year rise. The growth was fueled by a dense international sports schedule, including Six Nations and the start of the 2026 Formula One season. Yospace...
Unlock 2026 Martech Insights and 70+ AI Use Cases
🚀 Registration is now open for #MartechDay. On May 5, Frans Riemersma and I will debut the new State of Martech 2026 report and the updated 2026 Marketing Technology Landscape. If you register, you’ll be first to receive both — along with...
10x AI Visibility Drives 50% SaaS Sign‑Ups
I helped a SaaS increase its sign-ups by 50%. How? By increasing their visibility in the AI results by 10x, and their Google search results by 354% I'm thinking about helping 2 founders do the same. Are you in? https://t.co/717oQGOuTd
Google’s CEO Predicts Search Will Become An AI Agent Manager via @Sejournal, @Martinibuster
Google CEO Sundar Pichai said search is evolving from a simple results list into an AI‑driven agent manager that can plan, execute, and coordinate tasks. He envisions future queries becoming "agentic" searches where multiple AI agents run in parallel to...
Axios Profits From Meta Ads While Criticizing Platform
Solid example of difference between a news org and a social media platform. - Axios has been running endless Meta ad $$$ campaigns while its independent newsroom reports on Meta’s court losses for harming children - Axios reports Meta is removing...
Build a Loyal Blog Audience with Proven Strategies
RT @InspireToThrive @CoriWriterBWP How You Can Attract Loyal Readers to Your Blog https://t.co/3arR38PFok via @CoriWriterBWP
Live Social Shopping: Time to Dig Deeper Now
Please let this be the post that forces you to start really digging in deep on what’s going on in live social shopping 🛒 https://t.co/pMu340vBxg
90‑second Non‑
A Reddit user is exposed to a 90-second, non-skippable YouTube ad in a 40-minute video on CTV. https://t.co/BukQnrjahx
Rebuilding Pipelines Cuts Costs 3×, Boosts Ad Quality
Found major tech debt in our GTM stack. Rebuilt our Meta pipelines from scratch - ad quality scores way up, early costs down ~3x. Great engineering fixes a lot of ills.
Red Flags Emerge in Khaby Lame's $975M TikTok Deal
Exclusive: new red flags are popping up around @tiktok_us star @KhabyLame's $975M deal. Details from @dwhate & I: https://t.co/LRbQpJI28n