Today's Digital Marketing Pulse
Accenture Song Acquires Whalar to Bolster Influencer Marketing
Accenture Song announced the acquisition of Whalar, adding a 170‑person global creator agency and keeping co‑CEOs Emma Harman and Jo Cronk in place. The deal also includes a three‑year strategic partnership that gives Accenture access to Whalar’s talent‑management, technology and venture assets, integrating the creator network with Accenture’s data and AI capabilities.
![[New Prompt] Hormozi Lead Magnet Generator](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://substackcdn.com/image/fetch/$s_!ekMV!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2756cd96-cc0b-4eb6-ae81-f448df8380c7_1280x1280.png)
[New Prompt] Hormozi Lead Magnet Generator
Alex Hormozi released a masterclass revealing that only three lead‑magnet formats consistently drive conversions: problem revelation, trial of the solution, and a single step of a multi‑step service. He illustrates each type with concrete examples, from HVAC mistake checklists to free Google Maps rankings and automated color‑palette analyses. The core insight is that the more tangible and costly a free offer is to deliver, the higher its effectiveness. Hormozi now offers an AI prompt that generates twelve customized lead‑magnet ideas based on this framework.
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
AI Shopping Generates Unattributed Conversions, Skewing Metrics
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Is It Unethical to Use AI in My Airbnb Photos to Market My Property to Guests?
Airbnb hosts are turning to generative AI to polish property photos, smoothing creases and replacing worn bedding with pristine virtual versions. While AI can make listings more attractive, the platform’s rules lack explicit guidance on such enhancements, creating a gray...
Ghost Citations: Content Cited, Brand Remains Invisible
Being cited but not mentioned? Good post from @johnlovett -> LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't "Your content gets cited. Your competitors get recommended. You don’t. That gap is a ghost citation problem. A ghost...
Half Your Ad Budget Vanishes Without a Funnel
Most businesses waste 50%+ of their ad spend. Not because ads don’t work… But because there’s no backend system to convert and nurture leads. Fix that, and everything changes. Message me “FUNNEL” and I’ll audit yours.
The 5-Pillar Framework For AI Content That Audiences Actually Trust via @Sejournal, @Gregjarboe
The article warns that AI‑driven content volume has outpaced audience trust, creating a credibility gap. It introduces a five‑pillar framework—strategy first, visceral storytelling, multimodal optimization, metrics that matter, and ethics—to produce authentic, high‑impact content. Each pillar emphasizes human oversight, emotional...
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
Choose One Goal Per Piece to End Aimless Content
Pick one goal per content piece and your content will stop being aimless. - Lead generation. - Authority building. - Community development. - Sales acceleration. - Retention and expansion.
CPG Leaders Push Full‑Funnel Media Strategies as Digital Landscape Fragments
Isabella Ganas and other CPG executives urged brands to adopt full‑funnel media plans that unite upper‑funnel storytelling with lower‑funnel performance. The shift reflects growing consumer fragmentation across devices and platforms, forcing marketers to redesign buying and attribution models.
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
AI Builds UGC Video Ads in 15 Minutes
🤯 I made a UGC video ad in 15 minutes. 🔥 AI wrote the script from a winning ad. 🛠️ AI cloned my voice for the VO. 🤵 AI edited clips and added captions. 📦 Ready to test. This is crushing $1,500 video editors. Want the...
ASEAN Influencers Spotlight Guangxi’s Beibu Gulf in New Cultural‑Tourism Campaign
Travel influencers from Malaysia, Singapore, Thailand, Vietnam, the Philippines and Indonesia joined a six‑day cultural‑tourism exchange across six Guangxi cities. The “Romantic Coast, Beautiful Southern Border” promotion aimed to showcase the Beibu Gulf’s natural and cultural assets to ASEAN audiences,...
Post 5+ Times Weekly, Grow 3× Faster
Creators who post 5+ times a week on Threads grow 3x faster than those who post once. That's not opinion. That's from our February report analyzing 255 creators and 27M views. Consistency wins. Every time. We built BlackTwist to make that easier. Schedule...
Your Funnel, Not Ads, Limits Your ROAS
You’re not stuck… your funnel is. Spending $1K–$3K/month on ads but not seeing returns? We’ve fixed this for brands and scaled them to 3X ROAS without increasing budget. If your ads aren’t converting, your system is broken. DM me “SCALE” and I’ll...
Wix Raises $250 Million to Accelerate AI Integration Across Its Platform
Wix.com Ltd. secured $250 million in a private placement led by Durable Capital Partners, earmarked for AI development and a $2 billion share buyback. The funding comes as the company reports a 14% revenue rise to $524 million in Q4 2025 and targets...
Brand Name Auto‑Correct Hinders SEO Visibility
I have a problem with Feedbask SEO. When people type “feedbask” on Google, it auto-corrects to “feedback”. And even if they try to go to page 2, Google forces the corrected results. So basically… we’re almost invisible unless you type the URL directly. Has...
Google Confirms Year‑long Search Console Impression Data Glitch
Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this. An update has now been added to the data anomalies page related to Search Console, suggesting that...
OpenAI Teams with Smartly to Deploy Conversational Ads Inside ChatGPT
OpenAI has announced a partnership with Helsinki‑based ad‑automation platform Smartly to roll out conversational, interactive ad units inside ChatGPT. The move upgrades OpenAI’s early static ad placements into a dialogue‑based format that lets users engage directly with advertisers, signaling a...
Build One Ad System, Turn $1K Into $5K
Imagine turning every $1,000 in ad spend into $3,000–$5,000 consistently. That’s not hype—that’s what happens when funnels, targeting & automations align. The gap between struggling and scaling businesses is always the system behind the ads. Build that system once, and...
Seeking Permanent Solution to Remove Google Ads
Is there any way to permanently disable the ads Google is slopping all over consumer G-suite? https://t.co/5Zh1nDvnc1
Bomani Jones: Young Journalists Can’t ‘Build a Brand Through Social Media Now Like I Did 15 Years Ago’
Bomani Jones says the era when journalists could build a personal brand solely through Twitter is over. Algorithmic feeds now prioritize video clips and aggregator accounts, pushing original text commentary into obscurity. Jones, with over 530,000 X followers, advises aspiring...
Search Console Misreports Impressions Since May 2025
Woh. Search console has been inaccurately reporting impressions since May 2025. A fix is coming over the next few weeks. https://t.co/EJyx8tVh3q https://t.co/HQq4pQ1d4r
GSC Misreported Impressions Since May 2025, Fix Pending
Almost a year of inflated impressions? Could this error have caused some of the alligator graphs we have seen? -> Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll...
IZEA Unveils ZED, AI‑Powered Platform to Scale Enterprise Creator Marketing
IZEA announced ZED, an AI‑driven creator‑marketing operations platform that centralizes planning, collaboration, automation and real‑time analytics for enterprise brands. The solution, limited to IZEA staff and clients, aims to replace fragmented campaign workflows with a CRM‑like system capable of handling...
Social Influence: The Sole Lead Generation Driver in 2026
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/d30wMJYcDC @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/wDktTrc4Rk
Ozempic Launches Mac‑vs‑PC Style Ad with Long, Hodgman
Ozempic appears to have hired Justin Long and John Hodgman for an ad campaign that tries to evoke the old Apple Mac vs. PC ads.... https://t.co/iTmputOvQk
Nielsen Renews Multi‑Year Deal with TelevisaUnivision, Expanding Hispanic Audience Measurement
Nielsen and TelevisaUnivision have signed a new multi‑year measurement and data agreement that spans national and local broadcast, cable, streaming and radio assets, including the ViX platform. The renewal gives advertisers a single, cross‑platform view of the fast‑growing Hispanic audience...
Your B2B Content Fails Due to Distribution, Not Quality
Dear B2B Marketers, Your content doesn’t have a quality problem. It has a distribution problem disguised as a quality problem. The reason nobody engaged with your last blog post isn’t because it was bad. It’s because the only people who saw it...
Roku Posts $1.39B Q4 Revenue, Net Profit but Shares Slide on Valuation Concerns
Roku announced fourth‑quarter 2025 results with revenue up 16% to $1.39 billion, platform revenue rising 18% to $1.22 billion and net income of $80.5 million. Despite the upbeat numbers, the streaming‑device maker’s shares retreated as investors and analysts flagged a price‑to‑earnings multiple near...
Prioritize Top 20% Accounts, Cut Low‑ROI Waste
Let's say you have 500 accounts. 100 have high spend potential. If you spend time equally across all 500? That's like a CMO spending ad budget on low-ROI campaigns. Move your "spend" to higher ROI areas. Find your top 20%: • Biggest revenue potential • Likeliest to...
From Ads To Answers, AI Is Rewiring Marketing's Growth Engine
Marketing is moving from an ad‑centric, attention‑driven model to an AI‑driven recommendation engine. Generative AI usage has risen to 53% of consumers, and tools like Google AI Overviews and ChatGPT are reshaping how shoppers ask for conclusions rather than keywords....
Use AI only Where Real Content Is Impossible
The AI creative debate is simpler than people make it: Use it where real content is impossible or impractical. A mattress brand that can't ship product to creators. AI fills that gap at a fraction of the cost, and we're seeing...
10 Organic Inquiries in Two Weeks: Client Wins
Friday Flex- 10 organic website inquiries in the last two weeks for one of my clients. *shines nails on shirt*
NIQ's MRI-Simmons Partners with TransUnion
NIQ's MRI‑Simmons has deepened its partnership with TransUnion, adding its research‑driven audience segments to the TruAudience Data Marketplace. Marketers can now access thousands of syndicated segments covering psychographics, lifestyle, brand preferences and media habits, as well as request custom‑built audiences....
HubSpot Partners with TikTok
HubSpot announced that its Marketing Hub now integrates directly with TikTok, allowing marketers to create, manage, and measure both paid ads and organic posts from a single dashboard. The integration syncs CRM contact segments, enables look‑alike audience creation, and auto‑tracks...
Google Is Fixing a Search Console Bug that Inflated Impression Counts
Google announced a fix for a long‑running Search Console bug that has been inflating impression counts since May 13, 2025. The logging error will be corrected over the next few weeks, causing reported impressions in the Performance report to drop....
Did Amazon Cross a Red Line by Removing Credit Cards for Ad Payments?
Amazon notified a select group of sellers that, starting April 15, credit‑card payments for advertising fees will be disabled. The change appears aimed at high‑spending vendors and reflects Amazon’s view of sellers as an advertising audience rather than just merchants. Advertising...
Los Angeles Jury Holds Meta and Google Liable in $6 Million Design‑Liability Verdict
A Los Angeles jury found Meta and Google responsible for a young woman's addiction to Instagram and YouTube, awarding $6 million in damages and apportioning 70% of liability to Meta and 30% to Google. The verdict, the first of its kind...
OpenAI Buys Tech Talk Show TBPN, Eyeing $30 M Ad Revenue by 2026
OpenAI, led by Sam Altman, has acquired TBPN, a 2024‑launched online talk show that interviews tech CEOs. The ad‑supported program is forecast to earn $30 million in 2026, marking OpenAI’s first foray into media ownership and prompting debate over AI firms...
Stop Hiding Behind Branded Search; Focus on BOFU Revenue
So many content teams are still HIDING behind branded search while spoon feeding misinformation to their executives about traffic. Look, traffic is up! Umm, how bout no? Exclude branded queries and filter out pages like careers, about us, news, press,...
Great Content Dies without Ongoing Distribution
The most expensive thing in marketing isn’t bad content. It’s good content that nobody ever sees. You created it. You published it. You forgot about it. And so did the entire internet. Create once. Distribute forever.
Chili's Didn't Go Viral By Accident
Chili’s has turned its social media presence into a cultural engine, using creator partnerships to make menu items go viral. The chain’s espresso martini launch, featuring *Vanderpump Rules* stars, sparked a surge of user‑generated content that re‑engaged younger diners. Director...
YouTube Secures Yet Another Core Update Victory
Oh look YouTube wins another core update, truly, who could have seen this coming? 🫠
SEO FOMO Meetup Location Remains a Secret, Details Near
Almost finishing the last details of the next #SEOFOMO meetup 🙌 can you guess where in the world is it going to be? 🌍 PS: If I’ve actually told you, please don’t say it 🤫🙏 https://t.co/K2yyNRgDji
Zeta Global Unveils Top 20 Campaigns & Design Trends
Zeta Global’s third annual Digital Marketing Lookbook chronicles the latest design trends and spotlight 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. Check them out >> https://t.co/U4I0HIhlHX #digitalmarketing #emailmarketing https://t.co/jo18fkpMlw
Build Unique Distribution Channels Competitors Can’t Copy
Your competitors are creating content. Your competitors are buying ads. Your competitors are hoping for attention. You should be building distribution channels they can’t replicate.
Story-Driven Welcome Emails Beat Discount Offers
I've audited 50+ ecom email flows. Here's the pattern: Welcome series with a 30% discount got low engagement. Welcome series that told the founder's story and solved a problem got 3x the open rate and 2x the clicks. Your discount...
AI-Powered Keyword Research & Competitor Insights via SEO API
- Keyword research connecting to (SEO TOOL) API - Competitor's and market analysis - Trending topics - pSEO with AI
Meta Ads Hit Record Low Performance, No Outage
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.