Start with One Paying Customer, Not a $100K Dream
Forget $100K. Can you get ONE person to pay you $50? That's basically the only question that matters when you're starting out. Don't worry about funnels. Or which tool to pick. Or which platform. Just go find one person who you can help and will pay you. I've seen far too many people waste far too much time doing anything other than that one simple thing. And twelve months later, they're burned out and haven't made one darn sale. Because they skipped the only step that mattered: Finding one person with a problem they'd pay to solve. When I started seven years ago, I made the exact same mistake, too. I had all of these big plans. Whiteboarded complex funnels. Had a multi-channel, holistic "strategy." After that failed, I stripped it all back and asked one question: "Who has a problem I can solve this week?" I found one person. Charged them money. And delivered the result. Remember: $100K (or any big number) is just one small sale, repeated and refined. But you can't repeat it if you've never even done it once. If you're stuck in planning mode, stop. Find one person. Solve their problem. Charge them money. I built a free 30-day system to help you get that very first sale. It's called The Expert OS. One short video per day. My templates, sequences, and prompts. Everything you need to get your first paying customer in 30 days. Start day 1: https://lnkd.in/ezT6vcCv There's never been a better day to get started.
Build Business for Money, Purpose, and Joy Simultaneously
You don't have to choose. Make money OR help people. Grow the business OR enjoy your life. Build something meaningful OR have fun. That's the trade-off everyone accepts. And I think it's ridiculous I've watched people build businesses that crush...
Hallway Chats, Not Panels: Spryng Matches Marketers
I've attended 89 marketing conferences over the years. Almost all of them had the same problem. The best conversations happened in the hallway. At the bar. Never during the actual sessions. So I built Spryng differently. We hand-match attendees before the event. Similar...
7 Essential Marketing Metrics You Should Actually Track
Most marketers track a lot of metrics. Very few know which ones actually matter. Here are 7 worth paying attention to, plus how to improve each one: (bookmark this) https://t.co/fPpNrpzoB1
Consistent, Realistic AI Video Ads Transform Ecommerce
How To Create Viral AI Video Ads In 2026 (this feels illegal) Watch Here 👉 https://t.co/W58gL5fDW9 In this video, I break down how to create freakishly realistic AI video ads using Kling 2.6 Motion. This is a game-changer for ecommerce because it...
Scale Expertise with Tools, Not Years of Training
Stop trying to train your team into experts. Build tools that make them experts faster. One of the ListKit cofounders, Christian , is an absolute cold email genius. Took him 4+ years to get there. That expertise is incredibly valuable....
B2B Success Requires Humanity Over Pure Logic
For years, B2B marketing has leaned heavily on the comfort of logic to win the day. And I get it. When the stakes are high, logic feels safe. The assumption is simple: present enough facts, stats, and proof points, and...
Comprehensive AI Marketing Tools Directory with Ratings
The best directory of AI marketing tools anywhere continues to expand. Tools recently added include GWI Spark, Kyutai SST, FLORA , Rime , SocialBee , SketchPro.ai , SharedChat, StepFun , Signal AI , Fish Audio , Photoroom , Repurpose.io ,...
SearchAPI Sued for Stealing SerpApi's Proprietary Tech
🚨 The lawsuit nobody saw coming: SearchAPI vs. SearchAPI (!) SerpApi filed suit against Zilvinas Kucinskas and his company, SearchApi, for systematically stealing SerpApi’s proprietary technology and using its trade secrets to build a product that directly copies and competes with...
Never Starting Is the only True Failure
The only true form of failure: Never starting. I see this in 99% of "wantrepreneurs." Talk, talk, talk. No action. Sitting around waiting for the perfect idea, perfect timing, and perfect everything. I get it. I did the same thing...
Unique Creative Concepts Outperform Volume‑Driven Iterations
Biggest shift we've seen from an creative perspective over the last 6 months is a shift from volume --> unique concept identity. Previous volume would carry 90% of accounts into positive growth performance. But something changed in August / September...
Polarized Reactions: 60% Hate, 40% Love AI Singer
What 2026 will be like. Just got this DM: “Hi Robert, we're working with a major artist (billons of streams, household-name collaborators) on something that feels like it's crossed a new line. We've created a social robot with her voice. Early users...
Define Your ICP—Even Roughly—To Simplify Success
Block or unfollow me, but I will keep repeating it—defining your ideal customer profile (ICP), even in vague terms will make your life so much easier. I just wrote an article on how to create your ICP 👇
Copywriting Works When You Tap Human Emotions
Effective copywriting isn’t about clever words. It’s about understanding human emotion. Once you know what drives people, you can write copy that actually moves them to act. Clayton Makepeace broke this down into 16 dominant emotions. Bookmark this and use it as a reference....
SEO Visibility Spikes for Entertainment Title Pages
Interesting trend: There was recently an uptick in SEO visibility among these similar page types (@sistrix): - IMDB movie titles - Spotify track pages - Netflix movie titles - Spotify artist pages - Rotten Tomatoes movie pages - Goodreads book titles https://t.co/lyQjJf6ds1
Boost AI Search Visibility Using SME-Driven Article Updates
Improve AI Search Visibility by Updating Your Articles with These SME Questions https://t.co/3eiulkRccS via @LinkedIn
LLMs Pull Google’s Dynamically Rewritten Meta Descriptions
If ChatGPT (and other LLMs) are retrieving snippets from Google's search results, they aren't retrieving exact meta descriptions; they are retrieving whatever Google dynamically re-wrote the meta description to based on the query. 2020 study from @ahrefs: https://t.co/q8OMGtt50k
Simplify, Focus, and Clarify: The Real Marketing Breakthrough
Every marketer wants a breakthrough. Here’s what they usually need instead: • To tighten the copy • To sharpen the CTA • To simplify the funnel • To remove the distractions • To say what they really mean You need...
Essential Steps for 2026 Generative Engine Optimization
I took my time spent hours bantering with Claude to help me shape my playbook on Generative Engine Optimization for 2026. This is what I got: 1) Find if your customers are there 2) Make better prompts to track 3) Audit how much of...
Direct Traffic Doubled Since Q3 2024, Confirming Rand Fishkin
Was doing a basic analysis of direct traffic as a % of all my traffic, holy smokes. its over 2x'ed since Q3 2024. That @randfish guy was on to something. https://t.co/p12mK9lV8b
Track Training vs Web Answers Post‑Gemini 3 Cutoff
When you estimate the impact of your GEO work, you must determine what % of your tracked prompts are answered by training data vs web search. Why? Because Gemini 3 launched on Nov 2025, it's training cut off was Jan 2025. So...
Health Sites Tumble as AI Overviews Erode Rankings
Really wild to see authoritative health publishers who have dominated in SEO for many years get hit so hard by this last core update, across various media networks Wondering if there is some cycle where content is now being answered by...
Personal Brand Issues Are Just Messaging and Offer Gaps
Most "personal brand" problems are messaging or offer problems in disguise Sell something people want Explain it so they know why they should want it Creating unignorable content becomes much easier
Free Tool Detects Keyword Cannibalization Instantly
A new, free and easy to use keyword cannibalization analyzer is here: CanniWizard by @jbobbink 🙌🔥 You use need to: * Connect your Google Search Console properties * It will automatically find cannibalization problems where multiple pages compete for the...
Key AI-Driven E‑Commerce Signals Marketers Prioritize Now
Here's what e-commerce signals marketers think will impact if AI showcases your product over the competitors. These signals will adjust over time as commerce through AI becomes more popular... but here's what 100 marketers think is important today. https://t.co/DzjF8lqF19
Transparency Over AI: Preserve Trust and Brand Integrity
At some point you or someone on your team will overuse AI and undo years of trust building that you may never get back. I'm not only talking about hallucinations. Be careful of sending obvious AI built documents to savvy people who...
AI Transforms Brand Visibility: Stay Relevant in Search
What AI means for Brands : How to stay visible, relevant and chosen 👇 My presentation from BOUSSIAS Perform Conference in Athens, going through: * How AI is really impacting search as a discovery channel * The implications to our...
Success Comes From Choosing the Right Game, Not Harder Work
"Outwork everyone" is a lie told by people who don't. I believed it for years. Work harder. Think harder. Grind harder. Outperform everyone. That was the formula. And it worked, technically. I got the titles. The bigger salary. A lot...
Launching My Substack: SEO & AI Search Outlook 2026
I finally did something I've been wanting to do for a long time: I launched a Substack 🥳 In my first piece, I shared a reflection about the SEO & AI search industry in 2025, what I think matters, and...
Prioritize Clicks, Let Landing Pages Handle the Sale
Your number 1 job when running ads, sending emails, posting on social is to drive a click. It’s not to sell your product or service. It’s simply get them to click. Let your landing page sell your product… To many...
Use 3 of 7 Persuasion Principles for High-Converting Emails
Every high-converting email I've written uses at least 3 of these. These 7 Principles of Persuasion are how humans actually make decisions. Understand them, and your marketing will feel helpful instead of pushy. Save this. You'll reference it more than you think. https://t.co/Tfv3nlT8IK
Six Proven Copywriting Formulas for Better Ads
Marketers, Here’s a table with 6 copywriting formulas for writing effective ads: Bookmark this 🔖 https://t.co/peT25TnbwV
Simplify Decisions: Fewer Clicks Accelerate Growth
Marketing rule no one wants to hear: The easier you make it to say “yes,” the faster you grow. That means: • Fewer clicks • Fewer barriers • Fewer decisions Customers want clarity. If they have to think too hard,...
Most Marketing Mistakes Are Minor and Forgettable
99% of marketing mistakes aren't the end of the world. Typos, dead links, late delivery, missed opps, format problems - they'll momentarily feel massive, when in reality, they're already forgotten. Relax.
AI Is a Tool, Not a Strategy—Ask Three Questions
AI isn’t the strategy. It’s the capability. Automation makes yesterday faster. Reinvention creates what’s next. Before you roll out agents + use cases, answer 3 leadership questions: 1) Where are we going? 2) Why does it matter? 3) How will we get there? That’s...
Earned Engagement Drives Inbox Dominance and Revenue
Master This One Email Truth The more you prioritize genuine engagement (clicks, replies, consistent opens), the more AI systems reward you with prime inbox placement, even as competitors get filtered out. The sooner you realize emails aren’t sent, they’re earned,...
Legacy Records Must Evolve Into Ecosystem‑Driven Platforms
"Why can or can't legacy systems of record just add AI?" Great reflections by Jamin Ball in his latest "Clouded Judgment" newsletter (link in comments). I'll just add that this is one of the best arguments for those legacy systems...
Structured, Clear Content Outranks Messy AI‑skimmed Pages
Most marketers assume AI “finds the best content” wrong. AI skims just like humans do, and if your content is messy, unstructured, or hard to parse, it gets skipped. Clean headings, clear sections, fast summaries. That’s what gets cited. If...
Google Launches AI-Driven Platform for Shopping Agents
Google bolsters bet on #AI-powered commerce with new platform for shopping agents by Jennifer Elias @CNBC Learn more: https://t.co/1C6sB9oc2F #GenerativeAI #LLM #ArtificialIntelligence #MachineLearning https://t.co/mUHAItPkrY
ChatGPT to Test Ads, Promises Privacy and Independence
👀 It’s official: ChatGPT will start to test ads in the US for the free and Go tiers users in the coming weeks and has shared their ads principles, among others: * Answer independence: Ads do not influence the answers...
One Button, Hours Saved: Automate Repetitive Writing Tasks
I just saved hours per week with ONE hour and ONE button press inside Claude. Follow this: 1) I went to a recent thread where I completed a task that I have to do often (ex: write newsletter headlines, edit a...
Build AI‑agnostic Infrastructure to Hedge Platform Pivots
Every integration and prompt library you build is a structural investment in a platform you do not own. Whether you use ChatGPT or Gemini, you are making a high-stakes bet. When these companies pivot, your entire workflow is at risk....
Bots Now Dominate Web Traffic, Malicious Bots Rising
Here's what makes up a website's traffic today. It used to be mainly humans, but now bots make up the majority of website traffic. In addition, more malicious bots have been visiting sites than in the past. Check out the data. https://t.co/fpsvUqwlhE
A Strong Hook Beats Perfect Copy Every Time
A simple, well-crafted hook will do more for your marketing than the best copy in the world.
Google Dominates AI Search; ChatGPT Left with Silver
Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1 going through data: * Google processes 373 times more searches than ChatGPT, controls 90%+ of mobile search, and...
Make Your Site LLM‑Ready with Concise Checklists
This is why I have been sharing this (and other) checklists in all my talks about AI search. So much of it is just saying the things that you’d want an LLM to say about you, directly and concisely on your...
Last Chance: Free Brighton SEO US Day Pass
🚨 You have until tomorrow to enter for a complimentary #brightonSEO US day pass to the world’s leading search marketing conference. Enter Jan 14 - 16 for access this September 2026 at the San Diego Convention Center. Do it here 👉 https://t.co/M45hlmvMt9...
Rebrand Failure: No Press, No Promotion, Just Logo
This is by far the worst rebrand in the history of marketing. This isn't an anti-Elon thing—it's a how-marketing-works thing. There was no press, no explanation, no support, no content to promote it—just a logo and name change w/ maybe one...
No Marketing Channel Remains as Reliably Trackable as Before
Is there any marketing channel or tactic that is as reliable / easy to track as it was 5 years ago?
Make Your Bio Searchable, Not Fancy
Most bios fail because they sound fancy, not searchable. Your bio should tell humans and the algorithm exactly who you are. Use keywords like: • What you do • Who you help • Where you’re based This is how your profile gets found, not just followed. Save...