Joining Insight Collective to Shape Marketing's Complex Future
My belief in marketing effectiveness has only grown as I've seen the landscape getting more and more complex for marketing. Through my own journey into it, and building the Storybook platform around the learnings, it's also connected me with some incredibly smart people who are on the same mission. One standout example of this is The Insight Collective , which is why I'm thrilled to be added to their think tank as a strategist, to further explore and write about category & demand dynamics. I've had the pleasure of spending a lot of time with the team for months now, and it's such a motivation to feel like there's a movement building through the they're doing. Can't wait to be part of what it brings.
Search Shifts From Keywords to AI‑Driven Entity Understanding
Suddenly, thousands of people in the search marketing space suddenly talk like this across all social media posts and comments: “This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic,...
Transparent Pricing Prevents Buyer Traps
If your pricing feels like a secret, it’s going to feel like a trap to your buyer.
Hearing “Can’t Afford”? Wrong Market or Wrong Audience
If you keep hearing “we can’t afford that,” you’re either in the wrong market… or you’re marketing to the wrong people.
Own Your Audience: Lists Beat Rented Security
If you do not build a list, you are building on rented land and calling it security.
Memorable AI Names Drive Early Virality and Adoption
some thoughts on naming AI products naming is important, and has impact, especially on early virality. babyagi was originally called "task-driven autonomous agent" and don't think it would have performed as well autogpt had a more descriptive name, and had a lot...
Collectibles Marketing Unlocks New Audiences and Revenue
One of the biggest opportunities most people are sleeping on in 2026 and beyond is using collectibles — and collectibles strategy — as marketing to enhance their relationship with current consumers, open up new audiences, and find new revenue streams. What’s...
AI Auto‑Responses: A Sales Strategy Mistake
I can't think of a worse sales strategy than auto-responding to social media posts with AI-generated comments that pitch your company. Bad look.
Own Your Goals, Master Basics Before Experimenting
Dear marketers: "We own goal ourselves all the time" "Nail table stakes first, then experiment" Matt Amundson on... The Transaction .
Seeking Brands Collaborating with YouTube Creators for Content
For an article: I'm looking to connect with brands partnering w/ creators/influencers on YouTube content (be it a one-off vlog, an ongoing series, etc.) I know @Huckberry, @CAVA, + others do this (and would love to speak with their teams. ...
Unlock Real Productivity: Master Copilot Within Microsoft 365
Many enterprises tell me: “Our go-to chatbot is Copilot.” And then… they barely use it. Here’s the gap I see over and over again 👇 Marketers and sales professionals have Copilot—but don’t know how to use it effectively inside the...
Brands Should Celebrate Underdogs, Turn Humble Into Luxury
Your brand should love the losers. That's why M&M's made diamonds out of peanut butter? Let's talk about THE RING OF COMFORT 🧵: https://t.co/9Bhtqw7zLR
Built Multiple Production Sites in 36 Hours with Claude Code
I spent about 36 hours with Claude Code over the weekend (was snowed in here in Dallas). Here are *all* the projects that went to Production: 1) I own the domain https://t.co/wXlXkIrr5p. I've always wanted to do something with it. So...
A Few Hours Build Offers; An Afternoon Builds Ecosystems
If you have 2 to 3 hours, you can create an offer. If you have one afternoon, you can create an ecosystem.
Inbound Leads Double Wins, Cut Costs, Boost Sales
You didn't start a company and become a Founder so you could sit down all day and cold email and cold DM people. What if your ideal customers actually came to you as inbound leads? What if they consumed your content,...
Delusional Audacity Beats Realism in Entrepreneurial Success
You need delusion. You need audacity. Sanity is actually a liability. Every entrepreneur I know was told they were being unrealistic. "That won't work." "You don't have the experience." "Why would anyone pay you for that?" The "realistic" people said...
Scatter Opt‑ins Everywhere; Users Convert at Different Moments
Put opt-in forms in multiple places because people decide at different moments. Not everyone converts at the top.
Strengthen Your Hook by Reading Punchy Headlines
If your hook is weak, read headlines until your brain starts thinking in punchlines again.
Avoid Price‑shopping: Package Value, Not Just Deliverables
If your “offer” is just a list of deliverables, you’re making it way too easy to price shop.
Stop Blaming Time—Make a Decision, Not an Excuse
If you keep saying “I don’t have time,” start with a 2 hour offer. Time is not the issue. Decision is.
AI Agents Simulate Real Humans for Customer Research
Now your AI agents can do customer research by using simulated humans that are based on real humans. In other words, a new way of building your business is here. @runrehearsals cofounder @liambolling gives me one of the most interesting conversations about...
Brands Must Prioritize Analytics over High CPM Confidence
$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH
Pre‑order Ads Succeed only for Truly Unique Products
I had a friend recently ask me if he should run ads for pre-orders while he's out of stock until March. His raw material sources are backed up from Chinese New Year, and he can't manufacture again for weeks. But when it...
GEO Anxiety Replaces FOMO as AI Search Disrupts Marketing
GEO anxiety is the new FOMO. And it's everywhere. We just surveyed 50 mid-market B2B marketing leaders through Wynter platform. Everyone is scrambling to figure out AEO/GEO. Why? Because the old playbook is bleeding out. 46% of these leaders are actively pulling back...
Lead Content Engine for AI Adoption at Pragmatico
My friends at Pragmatico are hiring a Head of Content Marketing, and it's a super interesting role. Outside of working with Randy Stocklin and Santiago (Santi) Jaramillo (which should be enough), this is a super interesting role because it's more...
Founders: Content Is Your Ultimate Business Landing Page
Every founder should be creating content and that’s a hill I’ll die on. Your content is a landing page for literally everyone. - Investors - Agencies - Partners - People you want to hire They are all going to your profile to figure out what...
Data Beats Confidence: Test Everything, Scale Fast
I've run 300+ ad campaigns. Here's the pattern: Campaigns I thought would 'crush' died day 2. Campaigns I 'threw together' scaled to 6 figures. Your confidence doesn't matter. The data does. Test everything. Trust nothing.
TikTok's Woes May Spark Rise of New Rival
Between this and the new privacy policy, sounds like TikTok is going to need a new competitor soon.
Free Weekly Newsletter Curates Top PR Campaigns and Hooks
📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter. Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use, sent every...
Glossier Grew on Community, Not Ad Spend
Glossier spent $0 on ads for their first 2 years. Just UGC and community. Meanwhile you're burning budget on cold traffic. That's the gap.
Banks Should Use Personalization to Build Trust, Not Push Sales
Banks must rethink personalization as a relationship engine, not a sales trigger. Getting this wrong weakens trust over time. Read more here: https://t.co/bBd6Gks1RH https://t.co/N9sg2C4Ct5
Creative Mastery Replaces Media Buyers in Modern Ecom
Hiring technical media buyers is completely outdated now. The ecom world has moved on from having that as a dedicated role. When you're hiring for paid acquisition, you should only focus on the following: - Creative management - Understanding why something...
Stop Excuses, Start Authentic Storytelling for Your Brand
You are the interesting “part” stop 🛑 with the excuses of equipment or lighting ot all the other stuff u come up with that’s an excuse to authenticity & consistency .. Start telling your story Start telling your company’s story Start making...
ChatGPT Drives Shopify Sales, Adds 4% Fee for Merchants
so chatgpt can help you with buying Shopify products, but the merchant will pay 4% more, which goes to openai (edited an earlier mistake) given current user base, Shopify merchants should be happy to get additional traffic combined w ads, kinda feels...
Ecom Founders Work Weekends, Chasing Ad Scaling
Everyone on Friday: Thank God it's the weekend. Ecom founders on Friday: Which ads scaled this week? Different mindset. Different life.
Scale Visitor Tracking: Simple Monitoring Until $5M ARR
The way you use website visitor data changes at each revenue stage: $0-1M ARR: Just monitor your traffic $1-5M ARR: LinkedIn and email outreach $5M+ ARR: Lead scoring and workflows I’ve seen early-stage founders trying to build complex workflows when they don’t need to...
Cheap AI Stack Enables New Millionaires This Year
Claude + Nano Banana is going to make multiple millionaires this year. This is the same as when people figured out Facebook ads in 2016-2017. People were making millions with terrible websites and average products just because they figured out the traffic...
Use Behavioral Science to Instantly Boost Marketing Engagement
Have you heard of behavioral science? But you’re not sure how best to apply it to your marketing? Here’s what you need to know to start automatically increasing engagement and response.
Data Advantage: Reach Right Consumers, Right Time, Right Channels
Data advantage is not about dashboards. It is about connecting with the right consumers at the right time across the right channels. We unpack how with Preston Carroll and Eddie Tu of @FM_Direct. Watch the full episode: https://t.co/ZqirpHta6S https://t.co/aHsytjhuZ4
Comprehensive Guide to Generative AI and SEO Strategies
🚨 Must read: A Fantastic Guide to Generative AI by @gfiorelli1 at the Advanced Web Ranking blog, going through: * The Model: Architecture and Mechanics of LLMs * The Agent: Reasoning, Planning, and Action * The Library: Neural Search and Retrieval Architectures * The...
Move Social Proof Above the Fold, Earn Millions
Gymshark made $2.1M from ONE homepage change: moving social proof above the fold. Meanwhile you're debating font sizes. That's the gap.
Use Copywriting Frameworks to Write 10× Faster
The Holy Grail of Copywriting Frameworks: Never write from scratch again ❌ Use one of these frameworks below to “assemble” your copy. Writing is 10x easier when you do this. — If you found this helpful, please leave a comment and let me know....
Invest in Expert Guides to Boost AI SEO Authority
💰 Ecommerce: Stop overlooking informational content investment, especially now with AI platforms. This is content that should be used not only for a comprehensive “learn” or “inspirational” section, with tips written by real experts and based on experience. This is particularly...
One Button, Hours Saved: Automate Repetitive Writing Tasks
I just saved hours per week with ONE hour and ONE button press inside Claude. Follow this: 1) I went to a recent thread where I completed a task that I have to do often (ex: write newsletter headlines, edit...
Cute Videos with Affiliate Links Are Likely AI-Generated
If you see a really cute (like too cute to be true) video on here, followed by the top comment being an affiliate link to buy some product… it’s probably AI.
Automation Flows Boost Email Revenue 30% in 2025
Automations drove 30% of email revenue in 2025. From 2% of sends. But most of the brands we audit still treat flows like a set-it-and-forget-it checkbox. On Feb 3rd, @yojimmykim and I are walking through how we actually structure retention. 8 flows. Real segmentation. A 90-day...
AI Agents Erase Traditional Brand Loyalty Forever
AI Agents Are Killing Brand Loyalty — And Reshaping How We Shop AI driven personalisation and recommendations are changing consumer habits — the article argues we may be witnessing the end of traditional brand loyalty. Read more 👉 https://lnkd.in/eKJxW8du #AI...
Use AI for Summaries, Not Autopilot Guides
🤖 Let’s talk about good AI content use cases: Although AI-generated content is used in many scenarios, in some cases it doesn’t make sense and can do more harm than good (eg. writing guides on autopilot, without real human experience...
Why Banking Marketing Data Fails—And How to Fix It
[New Episode] Why Marketing Data Fails in Banking and How to Fix It. With Preston Carroll and Eddie Tu of @FM_Direct. Watch the latest episode: https://t.co/ZqirpHta6S https://t.co/IusElPW1cE
Strong Offer, Cheap Acquisition: Fix Offer Before Scaling
Most "marketing problems" are offer problems in disguise. If the offer is weak: - Every channel is expensive. - Every funnel is leaky. - Every ad looks spammy. Fix the offer first. → One outcome. → One timeline. → One...